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Changing Shopping Habits Of Residents Of Bucharestand Their Orientation Towards Convenience Stores

Author

Listed:
  • Iacob Catoiu

    (Academy of Economic Studies Romania)

  • Sabin Niculae

    (University of Bucharest Romania)

  • Anca Maria Stanculescu

    (Academy of Economic Studies Romania)

Abstract

The purpose of this article is to examine the changes in consumer shopping behavioras shoppers are turning their backs on the traditional weekly ‘big shopping‘, and the averageconsumer now visits a supermarket or convenience store on average three times a week. In thiscontext, we see supermarket and cash and carry - run convenience stores on Romanian marketlike Mega Image SHOP'nGO and ‘La doi Pasi‘ are on the rise. This local, smaller shops arefaster to get to and easier to navigate and they are bringing about a significant change in shopperhabits.

Suggested Citation

  • Iacob Catoiu & Sabin Niculae & Anca Maria Stanculescu, 2014. "Changing Shopping Habits Of Residents Of Bucharestand Their Orientation Towards Convenience Stores," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-7.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:7
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    More about this item

    Keywords

    Consumer behaviour; Convenience stores; Shopping habits.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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