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Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training

Author

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  • Hristina Mihaleva

    () (Prof. Dr. Assen Zlatarov University)

Abstract

During the economic crisis, retail sales in the book sales dropped sharply. Businesses are not many options. Costs must be reduced quickly, due to reduced turnover. Very often this means the release of personnel and cost reduction benefits and salary. This analysis aims to explore attitudes, professional competence and motivation of staff and to provide evidence of the need to further their education.

Suggested Citation

  • Hristina Mihaleva, 2011. "Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 1(2), pages 129-138, December.
  • Handle: RePEc:rse:wpaper:v:1:y:2011:i:2:p:129-138
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    More about this item

    Keywords

    increasing retail sales; sales of books; staff training;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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