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Features Of Promotion Of A Construction Company In The Market Of Housing Construction In Perm

Author

Listed:
  • Kersina Evgenia

    (Perm State National Research University)

  • Khachikyan Elina

    (Perm State National Research University)

Abstract

the article is devoted to the peculiarities of promotion of LLC Lenar in the market of housing construction in Perm. In this article, the urgency of the chosen research topic is determined, an analysis of the measures to promote the construction company and recommendations for their improvement are developed. The effectiveness of the proposed recommendations is calculated.

Suggested Citation

  • Kersina Evgenia & Khachikyan Elina, 2018. "Features Of Promotion Of A Construction Company In The Market Of Housing Construction In Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
    • Handle: RePEc:mmb:journl:articl_v1_5_18
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    File URL: http://www.marketing-mba.ru/article/v1_18/Kersina.pdf
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    More about this item

    Keywords

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    JEL classification:

    • L74 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Construction
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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