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Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý

Author

Listed:
  • Ece Nuket ONDOGAN

    (Ege Universitesi Ege Meslek Yuksekokulu)

Abstract

Günümüzde, Dunya’da globallesme sureci yasanirken, ulkeler arasindaki bolgesel entegrasyonlar da hiz kazanmistir. Bu calismada, Turkiye’deki islenmis ithal urunleri ve pazarlamasi irdelenmistir. Turk tuketicisinin ithal urunlere talebi islenmis ithal gida urunlerine Turk pazarinda rekabet ustunlugu saglamaktadir. Ancak tuketicilerin gelir duzeyi bu ustunlugu olumsuz yonde etkilemektedir. Gida sektoru Turk ekonomisine yon veren sektorlerden biridir. Turkiye’de islenmis gida urunleri sektorunu korurken, islenmis ithal gida urunlerinin pazardaki payini ve rekabet gucunu artirmak icin istikrarli hukumet politikalari gerekmektedir. Bunun icin, Turkiye’de bulunmayan veya talepten az bulunan urunlerin ithaline izin verilmeli, tarim politikalari duzenlenmeli, gida sanayiinin gelisebilmesi icin destekler verilmeli, KOBI’lerin rekabet guclerini artirmak icin tesvik saglanmalidir. Butun bunlarin yani sira tuketiciler de egitilmeli ve bilinclendirilmelidir.

Suggested Citation

  • Ece Nuket ONDOGAN, 2002. "Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 2(2), pages 93-104.
    • Handle: RePEc:ege:journl:v:2:y:2002:i:2:p:93-104
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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