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Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing

Author

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  • Volker Halsch

Abstract

Der Öffentliche Dienst befindet sich in einem fortdauernden Prozess der Veränderung. Hoher Kostendruck, der demographische Wandel sowie die wachsenden Erwartungen der Bevölkerung an die Leistungen der staatlichen Behörden führen zu ständigen Neugestaltungen. Zudem werden durch neue elektronische Technologien und eine veränderte Aufgabenstellung der öffentlichen Dienste, weg von den Behörden alten Stils hin zu Dienstleistern, Veränderungen angeschoben. Daher sind staatliche Behörden gezwungen, neue Wege in unterschiedlichen Bereichen, wie zum Beispiel Personal, zu gehen. Dieser Text erläutert die Probleme, mit denen staatliche Behörden heute konfrontiert werden. Dabei wird unter anderem auf den demographischen Wandel eingegangen. Außerdem werden neue Ansätze für ein professionelles Personalmanagement geschildert.

Suggested Citation

  • Volker Halsch, 2011. "Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 80(1), pages 55-66.
    • Handle: RePEc:diw:diwvjh:80-1-6
    DOI: 10.3790/vjh.80.1.55
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    More about this item

    Keywords

    Personalmanagement; Öffentlicher Dienst; demographischer Wandel; Personalwirtschaft;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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