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Values and e-Consumer Behavior

In: Customer Relationship Management and IT

Author

Listed:
  • Joan Alcudia Morales
  • Marina Romeo

Abstract

e-Consumer behavior models prior attitudes to predict e-loyalty in front values or another internal factors of customers. Scientific literature relegates to a second term the importance of values in purchase online like a predictive factor of e-loyalty. The following chapter explains why values will be determinant in consumer behavior online and e-loyalty.

Suggested Citation

  • Joan Alcudia Morales & Marina Romeo, 2020. "Values and e-Consumer Behavior," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
  • Handle: RePEc:ito:pchaps:202632
    DOI: 10.5772/intechopen.88926
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    File URL: https://www.intechopen.com/chapters/68864
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    More about this item

    Keywords

    consumer behavior; shopping online; utilitarian and hedonic values; e-loyalty; organizational values;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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