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Determinants of Green Energy Technology Purchase Intention: An Analytical Study

Author

Listed:
  • Imran Ali

    (Noida Institute of Engineering and Technology, Greater Noida, India.)

  • Mohammad Naushad

    (Management Department, Prince Sattam Bin Abdulaziz University, Alkharj, Saudi Arabia.)

Abstract

Intensive use of non-renewable resources like coal and crude oil has created several issues and challenges such as the worsening greenhouse effect, depletion of fossil fuels, air pollution, global warming, and climate change. A few remedies have been implemented to address these issues caused by the heavy use of nonrenewable fuels. Developing and adopting green energy technologies is a step in the same direction. Green energy technologies have the potential to reduce the world s carbon footprint, and waste and increase the efficiency of energy production. This can lead consumers to save money and the environment. This research work intends to determine important factors affecting the purchase intention of green energy technologies. There are four independent variables and one dependent variable. Data was collected from 342 randomly selected respondents from Delhi and NCR. Structural Equation Modeling (SEM) was used to analyze collected data. The main findings of this study are that perceived risk and functional factors impact the consumers green technology purchase intention substantially.

Suggested Citation

  • Imran Ali & Mohammad Naushad, 2023. "Determinants of Green Energy Technology Purchase Intention: An Analytical Study," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 375-382, July.
    • Handle: RePEc:eco:journ2:2023-04-39
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Risk; Cost; Green Technology; Functional Factors; Purchase Intention;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q32 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - Exhaustible Resources and Economic Development
    • Q43 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Energy and the Macroeconomy
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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