IDEAS home Printed from https://ideas.repec.org/a/eee/recore/v54y2010i12p1419-1427.html

Green product purchase intention: Some insights from a developing country

Author

Listed:
  • Ramayah, T.
  • Lee, Jason Wai Chow
  • Mohamad, Osman

Abstract

This paper examines from the motivational perspective of the Theory of Reasoned Action (TRA) how individual values and attitudes in a developing country influence purchase intention of a green product. It also investigates how values may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 257 working respondents who were asked their views concerning their value sets, attitudes and purchase intention of cloth diapers using the Structural Equation Modeling (SEM) technique. Findings indicate individual consequences relating to amount of effort and convenience of consumers is negatively related to intention to purchase green product. Environmental consequences are not a significant predictor of environmentally responsible purchase intention. Conservation value was found to be positively related to attitude on environmental consequences but less intensely with individual consequences while both self-transcendence value and self-enhancement value were positively related to individual consequences. Individual consequences and self-enhancement value were negatively related to environmentally responsible purchase intention. This paper has shown that the extended TRA is applicable and also this paper has enhanced understanding of predictors of environmentally responsible purchase intention in a developing country context.

Suggested Citation

  • Ramayah, T. & Lee, Jason Wai Chow & Mohamad, Osman, 2010. "Green product purchase intention: Some insights from a developing country," Resources, Conservation & Recycling, Elsevier, vol. 54(12), pages 1419-1427.
    • Handle: RePEc:eee:recore:v:54:y:2010:i:12:p:1419-1427
    DOI: 10.1016/j.resconrec.2010.06.007
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0921344910001448
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.resconrec.2010.06.007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Ropke, Inge, 1999. "The dynamics of willingness to consume," Ecological Economics, Elsevier, vol. 28(3), pages 399-420, March.
    2. McCarty, John A. & Shrum, L. J., 1994. "The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior," Journal of Business Research, Elsevier, vol. 30(1), pages 53-62, May.
    3. Røpke, Inge, 2009. "Theories of practice -- New inspiration for ecological economic studies on consumption," Ecological Economics, Elsevier, vol. 68(10), pages 2490-2497, August.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Kok, Gerjo & Siero, Sjef, 1985. "Tin recycling: Awareness, comprehension, attitude, intention and behavior," Journal of Economic Psychology, Elsevier, vol. 6(2), pages 157-173, June.
    6. Sidique, Shaufique F. & Lupi, Frank & Joshi, Satish V., 2010. "The effects of behavior and attitudes on drop-off recycling activities," Resources, Conservation & Recycling, Elsevier, vol. 54(3), pages 163-170.
    7. Zimmer, Mary R. & Stafford, Thomas F. & Stafford, Marla Royne, 1994. "Green issues: Dimensions of environmental concern," Journal of Business Research, Elsevier, vol. 30(1), pages 63-74, May.
    8. Sidique, Shaufique F. & Joshi, Satish V. & Lupi, Frank, 2010. "Factors influencing the rate of recycling: An analysis of Minnesota counties," Resources, Conservation & Recycling, Elsevier, vol. 54(4), pages 242-249.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martinho, Graça & Pires, Ana & Portela, Gonçalo & Fonseca, Miguel, 2015. "Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling," Resources, Conservation & Recycling, Elsevier, vol. 103(C), pages 58-68.
    2. Saphores, Jean-Daniel M. & Ogunseitan, Oladele A. & Shapiro, Andrew A., 2012. "Willingness to engage in a pro-environmental behavior: An analysis of e-waste recycling based on a national survey of U.S. households," Resources, Conservation & Recycling, Elsevier, vol. 60(C), pages 49-63.
    3. Keramitsoglou, Kiriaki M. & Tsagarakis, Konstantinos P., 2013. "Public participation in designing a recycling scheme towards maximum public acceptance," Resources, Conservation & Recycling, Elsevier, vol. 70(C), pages 55-67.
    4. Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
    5. Lucia Reisch & Clive L Spash & Sabine Bietz, 2008. "Sustainable Consumption and Mass Communication: A German Experiment," Socio-Economics and the Environment in Discussion (SEED) Working Paper Series 2008-12, CSIRO Sustainable Ecosystems.
    6. Jinsoo Hwang & Hyunjoon Kim, 2019. "Consequences of a green image of drone food delivery services: The moderating role of gender and age," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 872-884, July.
    7. Nguyen, The Ninh & Lobo, Antonio & Greenland, Steven, 2016. "Pro-environmental purchase behaviour: The role of consumers' biospheric values," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 98-108.
    8. Chuanhui Liao & Hui Li, 2019. "Environmental Education, Knowledge, and High School Students’ Intention toward Separation of Solid Waste on Campus," IJERPH, MDPI, vol. 16(9), pages 1-15, May.
    9. Muise, Isaac & Adams, Michelle & Côté, Ray & Price, G.W., 2016. "Attitudes to the recovery and recycling of agricultural plastics waste: A case study of Nova Scotia, Canada," Resources, Conservation & Recycling, Elsevier, vol. 109(C), pages 137-145.
    10. So Yeon Cho & Joowon Jung, 2023. "Effects of Individualism, Collectivism, Materialism, and Willingness to Pay for Environmental Protection on Environmental Consciousness and Pro-Environmental Consumption Behavior in Korea," Sustainability, MDPI, vol. 15(9), pages 1-14, May.
    11. Adekunle Oke, 2015. "Workplace Waste Recycling Behaviour: A Meta-Analytical Review," Sustainability, MDPI, vol. 7(6), pages 1-20, June.
    12. Mengge Hao & Dongyong Zhang & Stephen Morse, 2020. "Waste Separation Behaviour of College Students under a Mandatory Policy in China: A Case Study of Zhengzhou City," IJERPH, MDPI, vol. 17(21), pages 1-20, November.
    13. Pagnarith Srun & Kiyo Kurisu, 2019. "Internal and External Influential Factors on Waste Disposal Behavior in Public Open Spaces in Phnom Penh, Cambodia," Sustainability, MDPI, vol. 11(6), pages 1-14, March.
    14. Sajjad Ahmad Afridi & Wajid Khan & Maqsood Haider & Asad Shahjehan & Bilal Afsar, 2021. "Generativity and Green Purchasing Behavior: Moderating Role of Man-Nature Orientation and Perceived Behavioral Control," SAGE Open, , vol. 11(4), pages 21582440211, October.
    15. Catarina Roseira & Sandrina Teixeira & Belem Barbosa & Rita Macedo, 2022. "How Collectivism Affects Organic Food Purchase Intention and Behavior: A Study with Norwegian and Portuguese Young Consumers," Sustainability, MDPI, vol. 14(12), pages 1-19, June.
    16. Ang, James B. & Fredriksson, Per G. & Sharma, Swati, 2020. "Individualism and the adoption of clean energy technology," Resource and Energy Economics, Elsevier, vol. 61(C).
    17. Christian Schubert & Andreas Chai, 2012. "Sustainable Consumption and Consumer Sovereignty," Papers on Economics and Evolution 2012-14, Philipps University Marburg, Department of Geography.
    18. Richard Osbaldiston, 2013. "Synthesizing the Experiments and Theories of Conservation Psychology," Sustainability, MDPI, vol. 5(6), pages 1-26, June.
    19. Spandagos, Constantine & Yarime, Masaru & Baark, Erik & Ng, Tze Ling, 2020. "“Triple Target” policy framework to influence household energy behavior: Satisfy, strengthen, include," Applied Energy, Elsevier, vol. 269(C).
    20. Hélène Joachain & Frédéric Klopfert, 2011. "Emerging trend of complementary currencies systems as policy instrument for environmental purposes: changes ahead?," Working Papers CEB 11-047, ULB -- Universite Libre de Bruxelles.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:recore:v:54:y:2010:i:12:p:1419-1427. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kai Meng (email available below). General contact details of provider: https://www.journals.elsevier.com/resources-conservation-and-recycling .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.