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Sustainable Consumption and Consumer Sovereignty

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  • Christian Schubert
  • Andreas Chai

Abstract

There is a growing consensus in Ecological Economics that consumer preferences are neither fixed nor given, but rather endogenously determined by socio-economic and institutional factors. Hence, policy may promote "green" preferences directly. Yet any intervention in processes of preference formation seems to conflict with widely held liberal intuitions, imperfectly represented by the principle of Consumer Sovereignty (CS). We argue that a suitably refined, dynamic version of CS may not stand in the way of certain preference-shaping policies. By exploring different modes of consumer learning that imply varying degrees of behavioral lock-in, we show that there is a scope for policies that influence preference formation without violating CS. This extends the range of normatively acceptable sustainability policies.

Suggested Citation

  • Christian Schubert & Andreas Chai, 2012. "Sustainable Consumption and Consumer Sovereignty," Papers on Economics and Evolution 2012-14, Philipps University Marburg, Department of Geography.
  • Handle: RePEc:esi:evopap:2012-14
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    File URL: ftp://137.248.191.199/RePEc/esi/discussionpapers/2012-14.pdf
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    Keywords

    Consumer Behavior; Consumer Welfare; Evolutionary Economics; Sustainability; Consumer Sovereignty;

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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