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A Study of Green Purchase Intention Comparing with Collectivistic (Chinese) and Individualistic (American) Consumers in Shanghai, China

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  • Lingyun Chen

Abstract

This study examines the influence of four factors on the green purchase intention of American and Chinese consumers as well as the relationship between these factors. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey. The survey results obtained in one major Chinese city provide reasonable support for the validity of the proposed model. Specifically, the findings from the structural-equation modeling confirm the influence of environmental knowledge, attitudes, environmental concern, and social influence, on the green purchase intention. Although the present findings provide a better understanding of the process and significant antecedents of green purchase intention, the researcher also highlight two areas for more thorough investigation. They are collectivism and individualism. This study also discusses how the present findings may help the Chinese government and green marketers to fine-tune their environmental programs.

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  • Lingyun Chen, 2013. "A Study of Green Purchase Intention Comparing with Collectivistic (Chinese) and Individualistic (American) Consumers in Shanghai, China," Information Management and Business Review, AMH International, vol. 5(7), pages 342-346.
    • Handle: RePEc:rnd:arimbr:v:5:y:2013:i:7:p:342-346
    DOI: 10.22610/imbr.v5i7.1061
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    References listed on IDEAS

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    2. McCarty, John A. & Shrum, L. J., 1994. "The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior," Journal of Business Research, Elsevier, vol. 30(1), pages 53-62, May.
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    Cited by:

    1. Imran Ali & Mohammad Naushad, 2023. "Determinants of Green Energy Technology Purchase Intention: An Analytical Study," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 375-382, July.
    2. Mahmoud Sulaiman Sesay & Xiaoling Guo, 2022. "How does consumer moral identity influence green consumption through self-enhancement/self-verification? An empirical investigation in Sierra Leone," International Journal of Science and Business, IJSAB International, vol. 16(1), pages 211-231.
    3. Farida Saleem, 2021. "Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    4. YoungHyun Kim, 2023. "A Study of the Integrated Model with Norm Activation Model and Theory of Planned Behavior: Applying the Green Hotel’s Corporate Social Responsibilities," Sustainability, MDPI, vol. 15(5), pages 1-16, March.

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