IDEAS home Printed from
   My bibliography  Save this article

Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics


  • Buntae Kim

    () (Associate Professor, Division of Business Administration, Dongseo University, Busan, South Korea.)


This study examines the relationship of consumers' experiential pursuing tendency and experience perception with the moderating role of consumers' expertise and their demographics, sex and age. Experience pursuing tendency is based on an individual personality. Experience perception is individuals' affection in the procession of consumption or after purchase. The study found that there are relationships between consumers' experience pursuing tendency and experience perception, sensual, affective consumers perceived even more emotional dimensions of experience. Whereas the other side of consumers, the pursuers more practical are less susceptible to emotional experience and more to professional experience. Accumulated knowledge by indirect learning or directly by oneself does not control the relationship between experiential pursuing tendency and experience perception. But sex and age among demographics are involving the relationships between them. Aged consumers over 50s perceived experience less, especially to the emotional side of experience perception. Finally, managerial and research implications are presented from the results of the study.

Suggested Citation

  • Buntae Kim, 2016. "Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics," Review of Social Sciences, LAR Center Press, vol. 1(10), pages 1-11, November.
  • Handle: RePEc:lrc:larrss:v:1:y:2016:i:9:p:1-11

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Russell, James A & Mehrabian, Albert, 1976. " Environmental Variables in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 3(1), pages 62-63, June.
    2. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-454, March.
    3. Hoch, Stephen J, 2002. " Product Experience Is Seductive," Journal of Consumer Research, Oxford University Press, vol. 29(3), pages 448-454, December.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Consumption expertise; Experience perception; Experiential pursuing tendency.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P46 - Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lrc:larrss:v:1:y:2016:i:9:p:1-11. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (H Kabir). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.