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Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment

Author

Listed:
  • Veghes Calin

    (Academy of Economic Studies, Marketing)

  • Pantea Carmen

    (Academy of Economic Studies, Business Administration in Foreign Languages)

Abstract

Initially developed in order to allow human interactions in the virtual environment as online communities of people having common concerns and willing to share and exchange ideas, today social networks represent one of the online marketing tools with the

Suggested Citation

  • Veghes Calin & Pantea Carmen, 2009. "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 869-873, May.
  • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:869-873
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/177.pdf
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    Citations

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    Cited by:

    1. Pantea Carmen & Pop Nicolae Al., 2010. "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 737-742, July.
    2. FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2014. "Qualitative Marketing Research On The Influences Of Online Social Networking Sites On Consumers," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 66(1), pages 117-135.

    More about this item

    Keywords

    Social networks; Online marketing; Romanian consumer;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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