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L'orientation vers le marche dans le secteur du Private Banking

Author

Listed:
  • Denis, J.M.
  • Graber, S.

Abstract

L'orientation vers le marche (OVM) est un paradigme de la gestion et du marketing qui a fait jusqu'a maintenant l'objet d'un nombre limite de travaux empiriques. L'objectif de cette étude est de determiner dans quelle mesure l'OVM est adoptee dans le secteur de la gestion privee et dans des institutions bancaires etablies dans l'arc lematique.

Suggested Citation

  • Denis, J.M. & Graber, S., 2001. "L'orientation vers le marche dans le secteur du Private Banking," Papers 2001.12, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
  • Handle: RePEc:fth:ehecge:2001.12
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    MARKETING ; BANQUES;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G20 - Financial Economics - - Financial Institutions and Services - - - General

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