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Service Encounter

In: EMOTIONAL INTELLIGENCE AND MARKETING

Author

Listed:
  • Catherine Prentice

Abstract

The following sections are included:IntroductionUnderstanding Service EncounterThe Nature of Service EncounterAttributions of Emotionally Charged Service EncounterManaging the Service Encounter with Emotional IntelligenceEmotional Intelligence for EmployeesEmployee Emotional Intelligence for CustomersSummaryReferences

Suggested Citation

  • Catherine Prentice, 2019. "Service Encounter," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 3, pages 33-45, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811203558_0003
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    More about this item

    Keywords

    Emotional Intelligence; Services Marketing; Relationship Marketing; Consumer Behaviours;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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