IDEAS home Printed from https://ideas.repec.org/a/ris/sphecs/0016.html
   My bibliography  Save this article

Role Of Marketing In Improving Didactic Activity Quality In Higher Education

Author

Listed:
  • Gardan, Adrian Daniel

    (Spiru Haret University, Faculty of Marketing and International Business)

  • Geangu, Iuliana Petronela

    () (Spiru Haret University, Faculty of Marketing and International Business)

  • Andriesei, Ioana

    (Spiru Haret University, Faculty of Marketing and International Business)

  • Gica, Ecaterina

    (Chief of the Juridical Service, National Management Programes Center)

Abstract

Increasing the competence level in teaching services has to be based on a thorough knowledge of both customer needs and the way they are willing to receive the information contents. Applying rigorous scientific marketing principles to the organization and operation of education services offers the fundaments of such a development. The present article outlines the results of a qualitative research – focus group – conducted on a sample of Spiru Haret University students, which had as a main goal identifying the most effective ways of communication in the student-professor relationship in order to design creative teaching materials, perfectly adapted to present educational needs. The conclusions of the research emphasized both the perception of the students regarding the definition of their own position during the education process, and the willingness to actively take part in developing the informational support suitable for educational services. The study also revealed aspects regarding the perception of scientific research, of the willingness to be involved in such a systematic and complex effort.

Suggested Citation

  • Gardan, Adrian Daniel & Geangu, Iuliana Petronela & Andriesei, Ioana & Gica, Ecaterina, 2009. "Role Of Marketing In Improving Didactic Activity Quality In Higher Education," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 167-174.
  • Handle: RePEc:ris:sphecs:0016
    as

    Download full text from publisher

    File URL: http://www.manecognitiva.ro/jurnals/spiru-haret-economics/2009/vol9/16-gardan-geangu-andriesei-gica.pdf
    File Function: Full text
    Download Restriction: no

    More about this item

    Keywords

    educational marketing; educational market; focus-group research; perceptions; direct communication; educational offer; scientific research;

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:sphecs:0016. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Aurelian A BONDREA) or (Constantin Mecu). General contact details of provider: http://edirc.repec.org/data/ffuspro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.