Psychophysiological Consumer Responses to Product Packaging Design: Insights for Strategic Marketing
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More about this item
Keywords
Product packaging; eye-tracking; psychophysiological measurements; product marketing.;All these keywords.
JEL classification:
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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