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Diagnostic Methods of Marketing Activities of the Enterprises
[Методика Диагностики Маркетинговой Деятельности Предприятий]

Author

Listed:
  • Tatiana A. Berkutova (Беркутова, Татьяна)

    (All-Russian Research Institute "Center")

  • Maxim M. Gorokhov (Горохов, Максим)

    (Izhevsk State Technical University named after M.T. Kalashnikov)

  • Boris A. Yakimovich (Якимович, Борис)

    (Izhevsk State Technical University named after M.T. Kalashnikov)

Abstract

Under conditions of formation of technological independence of Russia the most important task is to ensure market orientation of production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific and technological, production and personnel potential, they can realize large-scale production tasks of high-tech civilian and dual-use products aimed at achieving import substitution goals and overcoming the sanctions against the Russian Federation. It is impossible to solve the strategic tasks without transformations in marketing activities at the military-industrial complex enterprises, which, from the point of view of practical use, makes the task of marketing activities diagnostics at the enterprise urgent on the threshold of its expected change. Based on the results of the work, diagnostic method of the enterprises marketing activities is presented. The proposed method makes it possible to ensure the strategic nature of the business, its mobility and adaptability and the ability to be profitable in the future.

Suggested Citation

  • Tatiana A. Berkutova (Беркутова, Татьяна) & Maxim M. Gorokhov (Горохов, Максим) & Boris A. Yakimovich (Якимович, Борис), 2023. "Diagnostic Methods of Marketing Activities of the Enterprises [Методика Диагностики Маркетинговой Деятельности Предприятий]," Science outpost, Russian Presidential Academy of National Economy and Public Administration, issue 2(64), pages 22-29.
    • Handle: RePEc:rnp:scpost:sp2319
    DOI: 10.22394/2949-0855-2023-2-64-22-29
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    More about this item

    Keywords

    marketing activity; diagnostics; method; strategic management;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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