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Aesthetics Confers Value To The Firm

Author

Listed:
  • Gheorghe Meghisan
  • Flaviu Meghisan

    (University of Craiova, Craiova, Romania
    University of Pitesti, Pitesti, Romania)

Abstract

The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message penetrates the informational amalgam; it protects it from the competitional offensive; it induces the rising of productivity and the reduction of costs; it reduces the distances between the stages of the launch of a new product on the market and its maturity.

Suggested Citation

  • Gheorghe Meghisan & Flaviu Meghisan, 2006. "Aesthetics Confers Value To The Firm," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 69-72, November.
    • Handle: RePEc:aio:manmar:v:4:y:2006:i:1:p:69-72
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    More about this item

    Keywords

    transmitting messages; aesthetics in marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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