- Mihai Orzan() (School of Marketing, Bucharest University of Economic Studies)
The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication, research, pricing and even product development activities. This is an excellent textbook that incorporates most of the tools and techniques that marketers need to master in order to adapt to new trends in consumers’ behavioral patterns, and overall a pleasant and informative reading.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
When requesting a correction, please mention this item's handle: RePEc:ase:mkbook:2. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihai Orzan)
If references are entirely missing, you can add them using this form.