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  • Mihai Orzan

    (School of Marketing, Bucharest University of Economic Studies)


  • Gheorghe Orzan

    () (School of Marketing, Bucharest University of Economic Studies)


The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication, research, pricing and even product development activities. This is an excellent textbook that incorporates most of the tools and techniques that marketers need to master in order to adapt to new trends in consumers’ behavioral patterns, and overall a pleasant and informative reading.

Suggested Citation

  • Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan.
  • Handle: RePEc:ase:mkbook:2

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    Cited by:

    1. Morozan, Cristian & Enache, Elena & Vechiu, Camelia, 2009. "Evolution of digital marketing," MPRA Paper 13725, University Library of Munich, Germany.

    More about this item


    Internet; Web2.0; Internet2; website; blog; podcasting; RSS; marketing mix; marketing strategy; usability; website development; traffic; SEO;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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