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From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization

Author

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  • Adriana Ionescu

Abstract

Marketing offers each organization means of action which have already been tested in practice in the view of taking decisions regarding the market and the client. Marketing is a branch of the science of the organization and running an enterprise, which is based on knowledge of organization and running an enterprise, of macroeconomics, of psychology and of sociology. Marketing functions in an organization, independent of the existence of a department of marketing, and it is a way of thinking that generates various orientations. Nowadays, in most companies, marketing fulfills a leading function, being perceived as a management market/oriented which is in a functional rapport with the management of the organization.

Suggested Citation

  • Adriana Ionescu, 2008. "From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-62.
    • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:62
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    More about this item

    Keywords

    primacy of production; primacy of selling; primacy of market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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