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Promotion and Marketing Communications

Editor

Listed:
  • Umut Ayman
  • Anil Kemal Kaya

Abstract

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Umut Ayman & Anil Kemal Kaya (ed.), 2020. "Promotion and Marketing Communications," Books, IntechOpen, number 6408.
    • Handle: RePEc:ito:pbooks:6408
    DOI: 10.5772/intechopen.83011
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    File URL: https://www.intechopen.com/books/6408
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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