IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2016i12p459-464.html
   My bibliography  Save this article

Some Restructuring Measures Of The Marketing Process In A Corporate Firm

Author

Listed:
  • Ion Gr. IONESCU

    („Dimitrie Cantemir” Christian University of Constanta, Faculty of Management in Tourism and Commerce)

Abstract

This study was drafted with the aim of presenting a version, concerning a set of measures that will be implemented by any corporate firm (and not only), medium size and production capacity, in order to improve the organization marketing, to improve the efficiency of which must have the effect (at least) to maintain market share, maintaining contractual relationships, maintaining trust with creditors, regardless of their nature, improving distribution system etc. When using this version, it will put pressure on any company, but we remember that we implement the proposed measures which one must be carried in conditions of fair and strong competition and that, binding, must be taken into perspective, aspects such as the internationalization of business environments and economic globalization, issues can not be neglected, even if they pertain at distant prospect. We developed this version, after multiple and extensive comparative analysis, on different companies in the corporate environment, in many countries and we have concluded that the proposed measures can meet the requirements to a good extent.

Suggested Citation

  • Ion Gr. IONESCU, 2016. "Some Restructuring Measures Of The Marketing Process In A Corporate Firm," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 459-464, December.
    • Handle: RePEc:cmj:seapas:y:2016:i:12:p:459-464
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_12_4.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing division; Company; Relations system;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2016:i:12:p:459-464. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.