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A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View

Author

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  • Constanta Aurelia Chitiba
  • Luigi Dumitrescu
  • Ana-Irina Nicolau

Abstract

The challenges that companies are forced to face are becoming more and more complex, making the global business environment to be highly dynamic. Both the United States and the European Union are two of the most attractive markets in the world each having its own advantages and disadvantages, but offering, at the same time, the maximum chance of success for those companies who understand that an detailed analysis on the business environment is essential. In this context, a holistic view of the environment in which companies operate is no longer considered a luxury, a privilege of the multinational companies, but rather a necessity for development. The partnership between the two entities cannot be ignored, offering in terms of the practice and the theory of marketing, the latest innovations, complex markets and obviously the indisputable advantage of experience.

Suggested Citation

  • Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau, 2014. "A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 54-57, June.
    • Handle: RePEc:khe:journl:v:6:y:2014:i:2:p:54-57
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    More about this item

    Keywords

    Business environment; compared marketing; competitiveness;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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