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Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme

Author

Listed:
  • Oktay EMIR

    (Afyon Kocatepe Üniversitesi, Turizm Isletmeciligi ve Otelcilik Yüksekokulu)

Abstract

Otel isletmelerinin rekabette üstünlük saglamada kullanacagi en temel bilesenlerden olan pazarlama faaliyetlerinin basarisi, kullanilan araci kuruluslarin etkinligi ile dogrudan ilintilidir. Bu cercevede arastirmanin amaci, otel isletmelerinin pazarlanmasinda bir araci isletme olarak seyahat acentalarinin rolünü tespit etmektir. Arastirmanin amacinin gerceklestirilmesi icin gerekli olan verilerin toplanmasinda anket yöntemi kullanilmis olup, bu kapsamda hazirlanan anket, Mugla’da 85, Istanbul’da 212 otel isletmesinin pazarlama yöneticisine uygulanmistir. Arastirma sonucunda otel yöneticileri, seyahat acentalarinin otel isletmelerinin pazarlanmasinda önemli islevleri oldugunu belirtmekle birlikte Mugla’da faaliyet gösteren otel isletme yöneticilerinin görüsleri, Istanbul’da faaliyet gösteren otel isletmelerinin görüslerinden daha olumlu oldugu gerceklestirilen analizlerle ortaya konulmustur.

Suggested Citation

  • Oktay EMIR, 2010. "Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(4), pages 1245-1256.
    • Handle: RePEc:ege:journl:v:10:y:2010:i:4:p:1245-1256
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    More about this item

    Keywords

    Pazarlama; dagitim kanallari; otel isletmeleri; seyahat acentalari.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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