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Marketing research of the competitive strategies of the main product retail networks of Perm

Author

Listed:
  • Kel'bakh, E.

    (Perm State National Research University, marketing department)

  • Kocharyan, A.

    (Perm State National Research University, marketing department)

Abstract

Main Perm food-retailer’s rival strategies were analyzed and the importances of competition existence were mentioned in this work. The sales amount leader was revealed basing on the research and main retailer’s rival strategies became formed. Author gives a general description of features which suit the retailers in the city. During the research principal factors, which influence on the customers behavior when choosing the retail chain, were named. Basing on the research above Author gives exact strategies for successful working to the following retailers: OOO «Vivat» and ÎÎÎ «Semya».

Suggested Citation

  • Kel'bakh, E. & Kocharyan, A., 2013. "Marketing research of the competitive strategies of the main product retail networks of Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_11_13
    as

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    File URL: http://www.marketing-mba.ru/article/v3_13/kel'bakh.pdf
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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