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Tourist Destination Cluj-Napoca, Romania

Author

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  • SMARANDA ADINA COSMA

    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The city of Cluj-Napoca is one of the biggest from Romania, an important academic, cultural and business centre, combine with a various tourist offer - cultural and historical monuments, a diversified portfolio of accommodation establishments, restaurants, clubs, tourist agencies and an attractive natural-geographic space. All those make from Cluj-Napoca an interesting tourist destination for various type of tourist. The paper analyses the tourist supply and identifies the demand for the destination. The study underlines possible differentiation elements for the city comparing with its main competitors. In conclusion, we try to find a correlation between the offer and the customer needs.

Suggested Citation

  • Smaranda Adina Cosma, 2006. "Tourist Destination Cluj-Napoca, Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2006_2_5_cosma
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2006_2_5_Cosma.pdf
    File Function: Revised version, 2006
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    References listed on IDEAS

    as
    1. Cornelia Pop & Smaranda Cosma, 2005. "Cluj Hotels’ Distinctive Features," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
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    More about this item

    Keywords

    tourist marketing destination; regional development; positioning map; perception map;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P48 - Economic Systems - - Other Economic Systems - - - Political Economy; Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies

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