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Secure and Privacy-Preserving Applications: Enhancing User Experience and Trust in the Tourism Industry

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Yannis C. Stamatiou

    (University of Patras
    Computer Technology Institute and Press – “Diophantus”)

  • Hera Antonopoulou

    (University of Patras)

  • Constantinos Halkiopoulos

    (University of Patras)

Abstract

The tourism industry has witnessed a significant transformation phase with the advent of new technology, under the term FINTECH, providing travelers with enhanced convenience and real-time personalized experiences. These benefits, on the other hand, are usually associated with very heavy costs in terms of loss in privacy and security. In the face of recent incidents involving data breaches and consequent panic about customer data privacy against apparent slow progress in services for personalization, application development aimed at providing security and privacy for users within the tourism industry has become particularly important. This paper discusses two developed applications for tourism enhancements with security provided in privacy, namely SecureTravel and PrivyGuide. By leveraging blockchain to make travel reservations in an anonymous manner when needed, SecureTravel ensures this, whereas smart contract development increases trust between stakeholders while decreasing overall financial management costs. In contrast, PrivyGuide deploys the latest privacy-preserving technologies that are generally deployed for devices to enable personalized travel recommendations without revealing personally identifiable information regarding users. These applications have shown that there is still room to put more innovation and user-friendly services into the tourism sector, while the security and privacy of users are assured. Since it is still evolving, this can become an application that will be able to set the future within the travel industry.

Suggested Citation

  • Yannis C. Stamatiou & Hera Antonopoulou & Constantinos Halkiopoulos, 2025. "Secure and Privacy-Preserving Applications: Enhancing User Experience and Trust in the Tourism Industry," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 299-320, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-78471-2_12
    DOI: 10.1007/978-3-031-78471-2_12
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    More about this item

    Keywords

    SecureTravel; PrivyGuide; FINTECH; Tourism; Privacy; Security; Blockchain; Smart contracts; Personalized travel experiences;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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