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The Analysis of The Braşov Consumer Behavior Regarding The Use of The Leasing Services

Author

Listed:
  • Oana Bărbulescu (Şeitan)

    (Transilvania University of Braşov)

  • Cristina Bălteanu

    (Babeş Bolyai University of Cluj-Napoca)

Abstract

The leasing market is in a constant diversification, the services provided within having the role, on the one hand, to stimulate the sales of high quality goods, and on the other hand, to reduce the flows of cheap and poor quality goods. Thus, if, initially, the use of leasing services had as a main purpose the acquisition of vehicles, now there is a growing demand for the financing of the equipment and buildings. Under the effect of the economic – financial crisis, the Romanian leasing market registered significant decreases across all customer segments. In this context, it appeared the necessity of drawing up some market researches in order to investigate the using behavior of the consumers of leasing services, their results could be using in the development and implementation of the marketing strategies adopted by the companies from the leasing sector.

Suggested Citation

  • Oana Bărbulescu (Şeitan) & Cristina Bălteanu, 2012. "The Analysis of The Braşov Consumer Behavior Regarding The Use of The Leasing Services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(2), pages 63-70.
    • Handle: RePEc:pet:annals:v:12:y:2012:i:2:p:63-70
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    More about this item

    Keywords

    leasing; the consumer behavior; in-depth semi-directive interview;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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