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EU's metaphorical representation in the Moldovan economic press


  • Magdalena DANILET

    (Lecturer, PhD, Alexandru Ioan Cuza University of Iasi, Romania)

  • Olesia MIHAI

    (PhD student, Alexandru Ioan Cuza University of Iasi, Romania)

  • Anca Maria CLIPA

    (PhD student, Alexandru Ioan Cuza University of Iasi, Romania)


The study aims to identify the metaphors associated with the EU in the economic press published in Romanian and Russian languages in the Republic of Moldova after signing the Association Agreement (AAs). It set out to answer the following research questions: How Moldovan economic newspapers frame the EaP issues through metaphors? Are these metaphors meant to increase the EU appeal to readers of economic newspapers? For this purpose, we conducted a quantitative and qualitative content analysis of a corpus of Moldavian economic newspapers in order to identify the EU-based metaphors.

Suggested Citation

  • Magdalena DANILET & Olesia MIHAI & Anca Maria CLIPA, 2017. "EU's metaphorical representation in the Moldovan economic press," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 9(2), pages 97-111, August.
  • Handle: RePEc:jes:wpaper:y:2017:v:9:i:2:p:97-111

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    More about this item


    content analysis; metaphor; economic press; European Union; Republic of Moldova;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Y8 - Miscellaneous Categories - - Related Disciplines


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