IDEAS home Printed from https://ideas.repec.org/a/aes/jetimm/v1y2017i1p22-29.html

Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)

Author

Listed:
  • Philipp Hübner

    (Jade University of Applied Sciences)

Abstract

The usage of smartphones is influencing more and more customers' behaviours and shopping processes. Customers use smartphones, for instance, to buy directly (so-called mobile shopping) or to prepare their shopping within bricks-and-mortar retail. They may search for product information, special offers or nearby retail stores. For these reasons, smartphones are also called shopping assistants or shopping companions. The smartphone becomes, in some ways, a technical but intimate partner and more than just a simple and passive device. It becomes an active partner: social networks can be consulted; mobile coupons can stimulate buying desire; and tracked individual physiological data can be the basis for purchase decisions. Numerous papers and studies focus on customers’ acceptance of – and willingness to use – smartphones. But, why do some customers use their smartphones more often and more intensively while shopping within bricks-and-mortar retail than other customers? The purpose of this paper is to propose and test the factor structure of items for a structural equation model (PLS-SEM) including five constructs: (1) the intensity of smartphone usage; (2) the smartphone-extended self; (3) the smartphone-extended mind; (4) the smartphone as a supporter for the digital doppelgänger; and (5) the smartphone as shopping companion. To test the proposed factor structure and items, a small empirical study has been organised as pre-test. The study surveyed mainly students, who represent a highly relevant group of smartphone users.

Suggested Citation

  • Philipp Hübner, 2017. "Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 22-29, October.
    • Handle: RePEc:aes:jetimm:v:1:y:2017:i:1:p:22-29
    as

    Download full text from publisher

    File URL: http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_77.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. Verhoef, Peter C. & Kannan, P.K. & Inman, J. Jeffrey, 2015. "From Multi-Channel Retailing to Omni-Channel Retailing," Journal of Retailing, Elsevier, vol. 91(2), pages 174-181.
    3. Agrebi, Sinda & Jallais, Joël, 2015. "Explain the intention to use smartphones for mobile shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 16-23.
    4. Gérard Cliquet & Karine Picot-Coupey & Elodie Huré & Marie-Christine Gahinet, 2014. "Shopping with a Smartphone: A French-Japanese Perspective," Post-Print halshs-01074078, HAL.
    5. Russell W. Belk, 2013. "Extended Self in a Digital World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 477-500.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stephan Kull & Philipp Hübner, 2016. "Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 62-69, September.
    2. Scholz, Joachim & Duffy, Katherine, 2018. "We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 11-23.
    3. Martin P. Fritze & Andreas B. Eisingerich & Martin Benkenstein, 2019. "Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies," Electronic Commerce Research, Springer, vol. 19(2), pages 311-337, June.
    4. Kathleen S. Micken & Scott D. Roberts & Jason D. Oliver, 2020. "The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 98-115, June.
    5. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
    6. Miikka J. Lehtonen & J. Tuomas Harviainen & Annakaisa Kultima, 2023. "How monetization mechanisms in mobile games influence consumers’ identity extensions," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 113-136, March.
    7. Ateeq Abdul Rauf, 2021. "New Moralities for New Media? Assessing the Role of Social Media in Acts of Terror and Providing Points of Deliberation for Business Ethics," Journal of Business Ethics, Springer, vol. 170(2), pages 229-251, May.
    8. Key Pousttchi & Maik Dehnert, 2018. "Exploring the digitalization impact on consumer decision-making in retail banking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(3), pages 265-286, August.
    9. Lee, Kyungwon & Hakstian, Anne-Marie & Williams, Jerome D., 2021. "Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy," Journal of Business Research, Elsevier, vol. 130(C), pages 221-231.
    10. Juan Francisco Dávila & Mònica Casabayó & Jatinder Jit Singh, 2017. "A World beyond Family: How External Factors Impact the Level of Materialism in Children," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 162-182, March.
    11. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    12. Wallace, Elaine & Torres, Pedro & Augusto, Mário & Stefuryn, Maryana, 2021. "Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands," Journal of Business Research, Elsevier, vol. 135(C), pages 519-531.
    13. Ilenia Confente & Wioleta Kucharska, 2021. "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 8-31, January.
    14. Giovanna Magnani & Beatrice Re, 2020. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 2020(2), pages 207-229, September.
    15. Makino, Shige & Tse, Caleb H. & Li, Stella Yiyan & Li, Megan Yuan, 2020. "Passion transfer across national borders," Journal of Business Research, Elsevier, vol. 108(C), pages 213-231.
    16. Ahmet Türkmen & Muhammed Bilgehan Aytaç, 2025. "The role of overt and covert narcissism in virtual goods purchase motivations and intention," Electronic Commerce Research, Springer, vol. 25(3), pages 1545-1575, June.
    17. Ahn, Suhyoung & Ellie Jin, Byoungho & Seo, Hyesim, 2024. "Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation," Journal of Business Research, Elsevier, vol. 175(C).
    18. Sophia Elizabeth Vlieger de Oliveira & Catalina Wache & Sascha Raithel, 2024. "The role of possessions for the extended self of sustainability- concerned anti-consumers," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 220-238, December.
    19. Cuesta-Valiño, Pedro & Gutiérrez-Rodríguez, Pablo & Núnez-Barriopedro, Estela & García-Henche, Blanca, 2023. "Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context," Journal of Business Research, Elsevier, vol. 156(C).
    20. Samuel Guillemot & Bertrand Urien, 2016. "Legacy Writing and the Consumption of Biographic Services," Post-Print hal-02466648, HAL.

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:jetimm:v:1:y:2017:i:1:p:22-29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.