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Explain the intention to use smartphones for mobile shopping

Author

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  • Agrebi, Sinda
  • Jallais, Joël

Abstract

This research aims to propose an extended Technology Acceptance Model (TAM) that will provide better understanding of the acceptance of purchasing using smartphones. In fact, satisfaction toward the visit of the mobile Web site and the perceived enjoyment are added to the original model. A questionnaire was used to collect data from 400 French purchasers and non-purchasers. The structural model analysis has highlighted two differences between the two individuals’ profiles. The first is the positive and significant impact of perceived enjoyment on the intention to use smartphones to make purchases, since it is only significant amongst the purchasers. The second difference concerns the impact of satisfaction on the intention to use smartphones for purchases, which is significant only among the purchasers. Managerial implications are further discussed.

Suggested Citation

  • Agrebi, Sinda & Jallais, Joël, 2015. "Explain the intention to use smartphones for mobile shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 16-23.
  • Handle: RePEc:eee:joreco:v:22:y:2015:i:c:p:16-23
    DOI: 10.1016/j.jretconser.2014.09.003
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    References listed on IDEAS

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    5. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    6. Bruner, Gordon II & Kumar, Anand, 2005. "Explaining consumer acceptance of handheld Internet devices," Journal of Business Research, Elsevier, vol. 58(5), pages 553-558, May.
    7. Shaw, Norman, 2014. "The mediating influence of trust in the adoption of the mobile wallet," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 449-459.
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