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Romanian Consumers Habits regarding Dental Hygiene

Author

Listed:
  • Cetinã Iuliana

    (The Bucharest Academy of Economic Studies, Faculty of Marketing)

  • Gârdan Daniel Adrian

    (“Spiru Haret” University, Faculty of Marketing and Foreign Affairs)

  • Geangu Iuliana Petronela

    (“Spiru Haret” University, Faculty of Marketing and Foreign Affairs)

Abstract

In the actual context, marketing in the dental care services field is confronting with more and more challenging demands. Among them one of the most important one is refering to the need to integrate consumers motivation in the field of marketing strategy. The present research aims to investigate the content and the different corelations of consumer habits regarding dental hygiene. The results are intended to be used in developing new promotional campaigns build on motivational techniques for dental offices.

Suggested Citation

  • Cetinã Iuliana & Gârdan Daniel Adrian & Geangu Iuliana Petronela, 2011. "Romanian Consumers Habits regarding Dental Hygiene," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 196-201, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:196-201
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/volum2011p2.pdf
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    More about this item

    Keywords

    dental hygiene; consumers habits; dental care marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets

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