IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v9y2021i1p529-541.html
   My bibliography  Save this article

Enterprise competitive positioning based on knowledge resources identification

Author

Listed:
  • Olena Vartanova

    (Cherkasy State Technological University, Ukraine)

  • Olena Kolomytseva

    (Cherkasy State Technological University, Ukraine)

  • Victoriia Bilyk

    (Bohdan Khmelnytsjyi National University of Cherkasy, Ukraine)

  • Iryna Budnikevich

    (Yuriy Fedkovych Chernivtsi National University, Ukraine)

  • Lidiia Vasylchenko

    (Cherkasy State Technological University, Ukraine)

  • Tetiana Burtseva

    (Cherkasy State Technological University, Ukraine)

Abstract

Competitive advantages of modern companies are determined by a set of resources that discover the uniqueness of the company in the market and find out its competitive position. The authors conceptualized the process of determining the company’s competitive position based on the identification of knowledge resources. Competitive positioning is understood as the process of forming, maintaining and strengthening the company's competitive position based on the audit of key knowledge resources (their types, location, carriers and directions of movement), which form key areas of the company’s competence and create sustainable competitive advantages. The sequence of the enterprise competitive positioning on new resources of knowledge which reveals stages of competitive position definition is offered. The tools and methods of estimating knowledge resources in the competitive positioning of the company are formed. The matrices of the company's competitive position are constructed, which determine the competitive advantages and competitive weaknesses of the company. Criteria for interpreting the results of the company competitive positioning based on knowledge resources are proposed. They identify main company’s competitive advantages and weaknesses. In the article resources of knowledge that form company’s competitive advantages and weaknesses are defined. Competitive advantage matrices are built. Criteria for the results of company’s competitive positioning on new knowledge resources interpreting are suggested.

Suggested Citation

  • Olena Vartanova & Olena Kolomytseva & Victoriia Bilyk & Iryna Budnikevich & Lidiia Vasylchenko & Tetiana Burtseva, 2021. "Enterprise competitive positioning based on knowledge resources identification," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 529-541, September.
    • Handle: RePEc:ssi:jouesi:v:9:y:2021:i:1:p:529-541
    DOI: 10.9770/jesi.2021.9.1(33)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/33/Vartanova_Enterprise_competitive_positioning_based_on_knowledge_resources_identification.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/886
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2021.9.1(33)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hugues Jeannerat & Le�la Kebir, 2016. "Knowledge, Resources and Markets: What Economic System of Valuation?," Regional Studies, Taylor & Francis Journals, vol. 50(2), pages 274-288, February.
    2. Boisot, Max H., 1995. "Is your firm a creative destroyer? Competitive learning and knowledge flows in the technological strategies of firms," Research Policy, Elsevier, vol. 24(4), pages 489-506, July.
    3. David J. Teece, 2007. "Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance," Strategic Management Journal, Wiley Blackwell, vol. 28(13), pages 1319-1350, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Agnė Šimelytė & Manuela Tvaronavičienė, 2022. "Technology Transfer from Nordic Capital Parenting Companies to Lithuanian and Estonian Subsidiaries or Joint Capital Companies: The Analysis of the Obtained Primary Data," Data, MDPI, vol. 7(10), pages 1-23, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fulvio Castellacci & Magnus Gulbrandsen & Jarle Hildrum & E. Martinkenaite & Erlend Simensen & Vegard Tveito, 2016. "How Does Innovation Differ across Business Functions? Employee-level Analysis of a Multinational Company," Working Papers on Innovation Studies 20160321, Centre for Technology, Innovation and Culture, University of Oslo.
    2. Marina Dabić & Jane Maley & Leo-Paul Dana & Ivan Novak & Massimiliano M. Pellegrini & Andrea Caputo, 2020. "Pathways of SME internationalization: a bibliometric and systematic review," Small Business Economics, Springer, vol. 55(3), pages 705-725, October.
    3. Roberta De Angelis & Robert Morgan & Luigi M. De Luca, 2023. "Open strategy and dynamic capabilities: A framework for circular economy business models research," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4861-4873, November.
    4. Swen Nadkarni & Reinhard Prügl, 2021. "Digital transformation: a review, synthesis and opportunities for future research," Management Review Quarterly, Springer, vol. 71(2), pages 233-341, April.
    5. Jiatong Yu & Jiajue Wang & Taesoo Moon, 2022. "Influence of Digital Transformation Capability on Operational Performance," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    6. Benjamin Cabrera & Ricardo Santa & Thomas Tegethoff & Diego Morante & Mario Ferrer, 2023. "Supply chain resilience in the Colombian defense sector before and during the COVID-19 pandemic: A comparative study," PLOS ONE, Public Library of Science, vol. 18(3), pages 1-20, March.
    7. Miguel Perez‐Valls & Jose Cespedes‐Lorente & Juan Moreno‐Garcia, 2016. "Green Practices and Organizational Design as Sources of Strategic Flexibility and Performance," Business Strategy and the Environment, Wiley Blackwell, vol. 25(8), pages 529-544, December.
    8. Alpana Taneja & Vinay Goyal & Kunjana Malik, 2023. "Sustainability‐oriented innovations – Enhancing factors and consequences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 2747-2765, November.
    9. Lirios Alos-Simo & Antonio J. Verdu-Jover & Jose M. Gomez-Gras, 2020. "Knowledge Transfer in Sustainable Contexts: A Comparative Analysis of Periods of Financial Recession and Expansion," Sustainability, MDPI, vol. 12(12), pages 1-24, June.
    10. Emre Yildiz, H. & Murtic, Adis & Klofsten, Magnus & Zander, Udo & Richtnér, Anders, 2021. "Individual and contextual determinants of innovation performance: A micro-foundations perspective," Technovation, Elsevier, vol. 99(C).
    11. Grillitsch, Markus & Asheim, Björn & Fünfschilling, Lea & Kelmenson, Sophie & Lowe, Nichola & Lundquist, Karl Johan & Mahmoud, Yahia & Martynovich, Mikhail & Mattson, Pauline & Miörner, Johan & Nilsso, 2023. "Rescaling: An Analytical Lense to Study Economic and Industrial Shifts," Papers in Innovation Studies 2023/11, Lund University, CIRCLE - Centre for Innovation Research.
    12. Christiana Müller & Stefan Vorbach, 2015. "Enabling Business Model Change: Evidence from High-Technology Firms," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 11(1), pages 53-75.
    13. Muhammad Farooq Islam & Ozge Can, 2024. "Integrating digital and sustainable entrepreneurship through business models: a bibliometric analysis," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-18, December.
    14. Francisco Javier Forcadell & Fernando Úbeda, 2022. "Individual entrepreneurial orientation and performance: the mediating role of international entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 875-900, June.
    15. Jonas Heiberg & Bernhard Truffer, 2021. "The emergence of a global innovation system – a case study from the water sector," GEIST - Geography of Innovation and Sustainability Transitions 2021(09), GEIST Working Paper Series.
    16. Giovanni Gavetti & Constance E. Helfat & Luigi Marengo, 2017. "Searching, Shaping, and the Quest for Superior Performance," Strategy Science, INFORMS, vol. 2(3), pages 194-209, September.
    17. Christoph Grimpe & Wolfgang Sofka & Andreas P. Distel, 2022. "SME participation in research grant consortia—the emergence of coordinated attention in collaborative innovation," Small Business Economics, Springer, vol. 59(4), pages 1567-1592, December.
    18. Scherrer, Aline & Rogge, Karoline S., 2025. "When do incumbents adopt radical net-zero technologies? Analysing differences in strategy trajectories of European truck manufacturers towards alternative vehicle technologies," Technological Forecasting and Social Change, Elsevier, vol. 211(C).
    19. Frank W. Geels & Jonatan Pinkse & Dimitri Zenghelis, 2021. "Productivity opportunities and risks in a transformative,low-carbon and digital age," Working Papers 009, The Productivity Institute.
    20. Brajer-Marczak Renata, 2014. "Employee engagement in continuous improvement of processes," Management, Sciendo, vol. 18(2), pages 88-103, December.

    More about this item

    Keywords

    competitive advantages; competitive positioning; identification; measurement; knowledge resources;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:9:y:2021:i:1:p:529-541. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.