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Strategies to manage the risks faced by consumers in developing e-commerce

Author

Listed:
  • Kiran Javaria

    (University of Lahore, Pakistan)

  • Omar Masood

    (University of Lahore, Pakistan)

  • Fernando Garcia

    (Polytechnic University of Valencia, Spain)

Abstract

The study investigates the management of risk in E- Commerce and what different barriers are faced by consumers during an uncertain and risky situation. The study utilizes both primary and secondary data in order to get reliable results. There are different risk factors that affect the purchasing behaviour of consumers who shop online. The consumer's perception of risk may be the result of all the emotional processes through which consumers recognize, organize and provide meaning to sensations received, such as the need for product quality, safety online and overall satisfaction. The primary data consists of a survey of online shoppers. The research data and questionnaire was administered to 972 internet users who are classed as experienced and avid users. The secondary data includes an analysis of the various theories of consumer behaviour, models of online adoption, risk factors to marketing and shopping online, models of the adoption of innovation and new ways of marketing and trade. Both techniques are utilized that would examine the relationship between perceived risk strategies and customer satisfaction as well as examined the customer involvement and propensity to take risk on existing relation of online shopping.

Suggested Citation

  • Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(4), pages 774-783, December.
    • Handle: RePEc:ssi:jouird:v:2:y:2020:i:4:p:774-783
    DOI: 10.9770/IRD.2020.2.4(4)
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    References listed on IDEAS

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    4. Son, Minhee & Han, Kyesook, 2011. "Beyond the technology adoption: Technology readiness effects on post-adoption behavior," Journal of Business Research, Elsevier, vol. 64(11), pages 1178-1182.
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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Monika Adamczyk & Alina Betlej, 2021. "Social determinants of digital exclusion in an ageing society. The case of Poland," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 122-135, March.
    2. Jacek Woźniak & Alexandra Zbuchea, 2021. "Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 53-67, June.
    3. Kirill Antropov & Ravil Akhmadeev & Olga Yurievna Voronkova & Xenia Kotova & Svetlana Khoruzhaya & Vladimir Mikhailovich Kurikov, 2021. "Identification of corruption risks in the banking sector of the economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(2), pages 123-133, December.
    4. Rizwan Ali & Vera Komarova & Tanveer Aslam & Kęstutis Peleckis, 2022. "The impact of social media marketing on youth buying behaviour in an emerging country," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 125-138, June.
    5. Seunghyun Kim & Byungchul Choi & Yong Kyu Lew, 2021. "Where Is the Age of Digitalization Heading? The Meaning, Characteristics, and Implications of Contemporary Digital Transformation," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    6. Frank Kun-Yueh Chou & Abbott Po-Shun Chen & Vincent Cheng-Lung Lo, 2021. "Mindless Response or Mindful Interpretation: Examining the Effect of Message Influence on Phishing Susceptibility," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
    7. Grygoriy Shamborovskyi & Yuliia Nehoda & Nataliya Demidova & Volodymyr Tarashchenko & Svitlana Breus, 2021. "Modeling Study on Risk Identification in the Process of Anti-Crisis Enterprise Management," JRFM, MDPI, vol. 14(2), pages 1-14, February.

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    More about this item

    Keywords

    e-commerce; risk management; financial manager; perceived risk strategies; customer satisfaction; customer involvement; propensity to take risk;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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