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Determinant factors in reputation of wines:analysis of wine production in Central Italy

Author

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  • Bailet, Isabelle
  • Diotallevi, Francesco
  • Marchini, Andrea

Abstract

Wine sector is just one of the most important drink sector in the modern market. In this global context, Europe and, in particular, Italy, play a critical role about demand and Supply. Traditional wine market is full, so it’s necessary to find new lever to have consumers fidelity over time, first between all, the quality information. The present work aim to estimate , through a regression analysis, several variables extremely important to determine the quality wine reputation in Italian consumers. The results have demonstrate the importance of some critics variable as wine characteristics and social-cultural aspects and, principally, the importance to take part on a DOC and DOCG. These results have a lot of important consequences in a strategic market chooses for companies.

Suggested Citation

  • Bailet, Isabelle & Diotallevi, Francesco & Marchini, Andrea, 2010. "Determinant factors in reputation of wines:analysis of wine production in Central Italy," MPRA Paper 40635, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:40635
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    References listed on IDEAS

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    More about this item

    Keywords

    wine-production conjoint analysis;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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