The Economics of Nested Names: Name Specificity, Reputations, and Price Premia
A good can be identified by its region or country of origin, the firm that produces it, and its product name. In other words, names can nest within each other to categorize goods with increasing specificity. This article develops a conceptual framework for jointly analyzing the effect of product, firm, and collective reputations on market price. The model is estimated via quantile regression with California wine market data. The results portray how the structure and relative importance of reputations change as product prices vary. Specifically, reputation premia migrate from collective to specific names as prices increase. Copyright 2010, Oxford University Press.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 92 (2010)
Issue (Month): 5 ()
|Contact details of provider:|| Postal: |
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:oup:ajagec:v:92:y:2010:i:5:p:1339-1350. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.