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Social media in the development of sustainable business

Author

Listed:
  • Cristian Bogdan Onete

    (The Bucharest University of Economic Studies)

  • Razvan Dina

    (The Bucharest University of Economic Studies)

  • Denisa Elena Vlad

    (The Bucharest University of Economic Studies)

Abstract

Due to the transformations appeared in the contemporary society, the way natural resources are used, at the United Nations it has been ascertained that a development strategy must be found, strategy which would lead to an effective use or preservation of these ones for the following generations. The use of certain tools to streamline the activities and at the same time to reduce the use of exhaustible resources is required. The businesses conducted in the virtual environment can be an effective way to reach this purpose and social media provides the necessary tools to develop this kind of business. Within this article are presented the ways that social media can become a platform for sustainable business and a support for the development of goods and services that can become sustainable. To determine the image that business environment has on these aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing activities can be realized through the agency of this one.

Suggested Citation

  • Cristian Bogdan Onete & Razvan Dina & Denisa Elena Vlad, 2013. "Social media in the development of sustainable business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 659-670, November.
    • Handle: RePEc:aes:amfeco:v:3:y:2013:i:special7:p:659-670
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    References listed on IDEAS

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    1. Sorin-George Toma, 2012. "A Pilot Study on the Relationships Among Organizational Learning, Change, and Sustainability in a Responsible Romanian Higher Education Institution," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 420-435, June.
    2. Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012. "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 333-348, June.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Bogdan Anastasiei & Nicoleta Dospinescu, 2019. "Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence," Sustainability, MDPI, vol. 11(3), pages 1-18, February.
    2. Rodica Pamfilie & Smaranda Giusca & Robert Bumbac, 2014. "Academic research – a catalyst for the innovation process within companies in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 759-759, August.

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    More about this item

    Keywords

    Social media; sustainable business; marketing; new consumer; innovation;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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