Particularities Of The Marketing Activity In The Insurance Industry
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Keywordsholistic marketing in insurance; relationship marketing; integrated marketing; internal marketing; social responsibility marketing; international marketing; trust; customer loyalty; crisis;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
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