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New Product Introduction and Seasonality Effect in Food Products Retailing


  • Rajagopal

    () (Tecnológico de Monterrey, Campus Ciudad de México)


This study aims at measuring the effects of market demand and seasonality on new product introduction. Major factors contributing the variability of market demand and seasonality of new products have been discussed in reference to timing of introducing new products, variability of consumer preferences, retail sales and product promotion. The study is based on 243 new products in selected self-service stores in Mexico which belong to major food products sector for the reference period 2002-2006. Results of the study reveal that market demand and seasonality factors are most important for the timing of new product intro¬ductions as such conditions determine success of the new products in a given market.

Suggested Citation

  • Rajagopal, 2007. "New Product Introduction and Seasonality Effect in Food Products Retailing," Marketing Working Papers 2007-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  • Handle: RePEc:ega:wpaper:200701

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    References listed on IDEAS

    1. Berger, Allen N. & Mester, Loretta J., 2003. "Explaining the dramatic changes in performance of US banks: technological change, deregulation, and dynamic changes in competition," Journal of Financial Intermediation, Elsevier, vol. 12(1), pages 57-95, January.
    2. Ali Ataullah & Hang Le, 2006. "Economic reforms and bank efficiency in developing countries: the case of the Indian banking industry," Applied Financial Economics, Taylor & Francis Journals, vol. 16(9), pages 653-663.
    3. Adnan Kasman & Saadet Kirbas-Kasman, 2006. "Technical Change in Banking: Evidence From Transition Countries," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 13(1), pages 129-144.
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    Cited by:

    1. Eitan Altman & Nahum Shimkin, 2016. "The Ordered Timeline Game: Strategic Posting Times Over a Temporally Ordered Shared Medium," Dynamic Games and Applications, Springer, vol. 6(4), pages 429-455, December.

    More about this item


    New product development; market demand; aggregate demand; seasonality; consumer preference; retailing; time spread; product launch; shopping behavior; synchronization;

    JEL classification:

    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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