An Analysis Of Factors Influencing The Development Of Modern Romanian Retail
At the beginning of the millennium, Romanian trade is in an intermediate stage of a complex process of development, marked by efforts and attempts to modernize the forms of commerce. After 1995 and until now, Romanian retail market has experienced a steady increase due to the entry of international modern retail chains and to changes in the Romanian consumers’ behaviour. Currently, Romanian retail has great development potential, being in a phase of accelerated growth. In this stage, features of modern trade forms are established, competition increases, modern retail networks are reinforced and there are still attractive implantation locations that promise attractive profit margins. Based on the premise that there is a wide range of factors that shape modern retail, this paper analyses the impact of macroeconomic variables on the development of Romanian retail market. The research methodology was based on multifactorial regression and statistical correlation. Study results showed that Romanian retail is influenced by gross domestic product, average monthly net salary, exchange rate of the national currency against the euro, and inflation rate.
When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2014:i:1:p:5-12. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.