An Analysis Of Factors Influencing The Development Of Modern Romanian Retail
At the beginning of the millennium, Romanian trade is in an intermediate stage of a complex process of development, marked by efforts and attempts to modernize the forms of commerce. After 1995 and until now, Romanian retail market has experienced a steady increase due to the entry of international modern retail chains and to changes in the Romanian consumers"™ behaviour. Currently, Romanian retail has great development potential, being in a phase of accelerated growth. In this stage, features of modern trade forms are established, competition increases, modern retail networks are reinforced and there are still attractive implantation locations that promise attractive profit margins. Based on the premise that there is a wide range of factors that shape modern retail, this paper analyses the impact of macroeconomic variables on the development of Romanian retail market. The research methodology was based on multifactorial regression and statistical correlation. Study results showed that Romanian retail is influenced by gross domestic product, average monthly net salary, exchange rate of the national currency against the euro, and inflation rate.
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