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Branding Ghana

Author

Listed:
  • Ofori, Eunice

Abstract

Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but prove worthy of taxpayers’ money, with the effects witnessed by all.

Suggested Citation

  • Ofori, Eunice, 2009. "Branding Ghana," MPRA Paper 17344, University Library of Munich, Germany, revised 17 Sep 2009.
  • Handle: RePEc:pra:mprapa:17344
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    File URL: https://mpra.ub.uni-muenchen.de/17344/1/MPRA_paper_17344.pdf
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    More about this item

    Keywords

    Ghana; country branding; tourism;

    JEL classification:

    • P41 - Economic Systems - - Other Economic Systems - - - Planning, Coordination, and Reform
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • H11 - Public Economics - - Structure and Scope of Government - - - Structure and Scope of Government

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