Pozitioning Strategies Used in Strategic Marketing
The consumer’s perception of the marketing company’s activities is represented by the positioning strategy. The positioning process consists of approaching the market’s segments in different ways, with deferent’s offer, using three fundamentals strategies: strengthen the current company position, competition free segments identification and repositioning the competition using an aggressive marketing strategy.
|Date of creation:||Apr 2007|
|Date of revision:||Apr 2007|
|Publication status:||Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006|
|Note:||Full text available only in Romanian.|
|Contact details of provider:|| Web page: http://www.edumark.ase.ro|
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