Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis
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References listed on IDEAS
- Kristine de Valck & Roberts Kozinets & Andrea Wojnicki & Sarah Wilner, 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," Post-Print hal-00458424, HAL.
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KeywordsSocial media; integrated marketing communications; international experts; qualitative research; communications strategy.;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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