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Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers

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  • Laor, Tal

Abstract

In recent years, with the growth of social networks such as Instagram, network influencers and micro-celebrities with a mass audience of followers have begun to emerge. Corporations and companies supposedly use through these influencers to create a more direct connection with consumers through the “daily lives” of followers.

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  • Laor, Tal, 2024. "Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers," Technology in Society, Elsevier, vol. 78(C).
    • Handle: RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001908
    DOI: 10.1016/j.techsoc.2024.102642
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    References listed on IDEAS

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    3. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
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    5. Laor, Tal & Galily, Yair, 2020. "Offline VS online: Attitude and behavior of journalists in social media era," Technology in Society, Elsevier, vol. 61(C).
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