Research Regarding The Satisfaction Of Bank Services Consumers At Cec Bank S.A
This paper approaches the problems regarding the satisfaction of bank servicesconsumers in the context in which the market concerning these services is characterized by astrong competition between the providers of these services on one hand and by increasing theconsumers‘ demands and expectations on the other hand. The research is meant to measurethe satisfaction of consumers of banking services at CEC S.A. Alba. Beforehand there wereconducted two exploratory researches, one having as purpose the identification of consumerrequirements regarding bank services, aspects which contribute to the formation of theirsatisfaction, and the other revealing the vision which the bank‘s management staff has onconsumer satisfaction and its importance in maintaining their clients. The results of theselective research led to the conclusion that the majority of the questioned subjects aresatisfied and very satisfied with the banking services provided by CEC S.A.
Volume (Year): 2 (2011)
Issue (Month): 13 ()
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