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Research classified by Journal of Economic Literature (JEL) codes


Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting
/ / M3: Marketing and Advertising
/ / / M31: Marketing
This topic is covered by the following reading lists:
  1. Mondialisation

Most recent items first, undated at the end.
  • 2008 Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?
    by Jan van der Borg [Downloadable!]
  • 2008 Hybrid consumption paths in the attribute space: A model and application with scanner data
    by Sergi Jiménez-Martín & Antonio Ladrón de Guevara [Downloadable!]
  • 2008 The Changing Impact of Product Design for a Company
    by Tuomo Kässi [Downloadable!]
  • 2008 Market Segmentation: The Role of Opaque Travel Agencies
    by Dmitry Shapiro & Xianwen Shi [Downloadable!]
  • 2008 Payment Card Rewards Programs and Consumer Payment Choice
    by Ching, Andrew & Hayashi, Fumiko [Downloadable!]
  • 2008 Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry
    by Khim Yong, Goh & Kai-Lung, Hui & I.P.L. , Png [Downloadable!]
  • 2008 Perceived corporate credibility as the emergent property of corporate reputation’s transmission process
    by Balboni, Bernardo [Downloadable!]
  • 2008 The notion of “SERVICES” in modern economy
    by Ciochina, Iuliana & Iordache, Carmen & Panoiu , Laura & Decuseara, Razvan [Downloadable!]
  • 2008 How is the relationship significance brought about? A critical realist approach
    by Filipe J. Sousa & Luís M. de Castro [Downloadable!]
  • 2008 Relationship Marketing: From Its Origins to the Current Streams of Research
    by Carlos Brito [Downloadable!]
  • 2008 Determining the Number of Market Segments Using an Experimental Design
    by Ana Oliveira-Brochado & Francisco Vitorino Martins [Downloadable!]
  • 2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology
    by Luciano PILOTTI [Downloadable!]
  • 2008 Methodological overview of Rasch model and application in customer satisfaction survey data
    by Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI [Downloadable!]
  • 2008 The negative effects of failed service recoveries
    by Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz [Downloadable!]
  • 2008 Un análisis bayesiano de la variación temporal del escenario de compra de los hogares
    by Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero [Downloadable!]
  • 2008 Search Costs and Medicare Plan Choice
    by Ian McCarthy & Rusty Tchernis [Downloadable!]
  • 2008 Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
    by Dirk Temme & Lutz Hildebrandt [Downloadable!]
  • 2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”
    by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan [Downloadable!]
  • 2008 The Importance of Character Education for Tweens as Consumers
    by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish [Downloadable!]
  • 2008 Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
    by Rajagopal [Downloadable!]
  • 2008 Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
    by Rajagopal [Downloadable!]
  • 2008 Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector
    by Athreye, Suma & Kale, Dinar & Ramani, Shyama V. [Downloadable!]
  • 2008 Quality, Safety and Consumer Behaviour Towards Organic Food in Germany And Portugal
    by Maria Raquel Ventura-Lucas & Kerstin Röhrich & Cristina Marreiros & Rui Fragoso & Robert Kabbert & Ana Maria Clara & Inês Martins & Sascha Böhm [Downloadable!]
  • 2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads
    by Domen Bajde & Irena Vida [Downloadable!]
  • 2008 Consequences Of A Shift In The Power Balance For The Market Of Services
    by Frits van den BERG [Downloadable!]
  • 2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities
    by Ileana Raducanu [Downloadable!]
  • 2008 Ethical Responsibility Of Firm’S Marketing Activity
    by Alexandru Nedelea [Downloadable!]
  • 2007 Why does context matter? Attraction effects and binary comparisons
    by Wolfgang R. Köhler [Downloadable!]
  • 2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media
    by Daniela Favaretto & Bruno Viscolani [Downloadable!]
  • 2007 A Leverage Theory of Reputation Building with Co-branding: Complementarity in Reputation Building
    by Jay Pil Choi & Doh-Shin Jeon [Downloadable!]
  • 2007 Ownership structure, customer satisfaction and brand equity
    by Anna Torres & Josep A. Tribó [Downloadable!]
  • 2007 The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration
    by Marco S. Giarratana & Anna Torres [Downloadable!]
  • 2007 Le design est-il comestible ?
    by Gallen, C. & Sirieix, L. [Downloadable!]
  • 2007 Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France
    by Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R. [Downloadable!]
  • 2007 Consumers and Food Miles
    by Sirieix, L. & Grolleau, G. & Schaer, B. [Downloadable!]
  • 2007 Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats
    by Tagbata, D. & Sirieix, L. [Downloadable!]
  • 2007 The real thing: a profile of the coca cola company
    by Hartogh, Matthew [Downloadable!]
  • 2007 A model of university choice: an exploratory approach
    by Raposo, Mário & Alves, Helena [Downloadable!]
  • 2007 The Effects of Detailing on Prescribing Decisions under Quality Uncertainty
    by Ching, Andrew & Ishihara, Masakazu [Downloadable!]
  • 2007 The Price Consideration Model of Brand Choice
    by Ching, Andrew & Erdem, Tulin & Keane, Michael [Downloadable!]
  • 2007 The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs
    by Azar, Ofer H. [Downloadable!]
  • 2007 The Taylor Effect on the Performances of the Red Devils’ Football Brand
    by Leitão, João [Downloadable!]
  • 2007 Audit Coordinates in Financial-Banking Marketing - Evidence from Romania
    by Dura, Codruta & Driga, Imola [Downloadable!]
  • 2007 Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007)
    by Levy, Daniel [Downloadable!]
  • 2007 CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?
    by Leitão, João & Silva, Maria José [Downloadable!]
  • 2007 Word of Mouth and Recommender Systems: A Theory of the Long Tail
    by Andres Hervas-Drane & & [Downloadable!]
  • 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
    by Anja Lambrecht & Katja Seim & Catherine Tucker [Downloadable!]
  • 2007 The Impact of Online Information on the Purchase of Certified Used Cars
    by Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain [Downloadable!]
  • 2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews
    by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis [Downloadable!]
  • 2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
    by Anindya Ghose & Sha Yang [Downloadable!]
  • 2007 Customer Infomation Sharing: Strategic Incentives and New Implications
    by Byung-Cheol Kim & Jay Pil Choi [Downloadable!]
  • 2007 Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
    by Daniel Fleder & Kartik Hosanagar [Downloadable!]
  • 2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
    by Matteo FINI & Patrizio GREGORI [Downloadable!]
  • 2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity
    by Matteo FINI & Patrizio GREGORI [Downloadable!]
  • 2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio
    by Matteo FINI & Patrizio GREGORI [Downloadable!]
  • 2007 Modellselektion in Finite Mixture PLS-Modellen
    by Sarstedt, Marko & Salcher, André [Downloadable!]
  • 2007 Asymmetric Price Adjustment in the Small
    by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen [Downloadable!]
  • 2007 Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor?
    by Ishida, Masami [Downloadable!]
  • 2007 An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy
    by Sonja Radas & Mario Teisl [Downloadable!]
  • 2007 Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice
    by Dirk Temme & Marcel Paulssen & Till Dannewald [Downloadable!]
  • 2007 Long-Term Orientation In Family And Non-Family Firms: A Bayesian Analysis
    by Jörn Hendrich Block & Andreas Thams [Downloadable!]
  • 2007 Estimation with the Nested Logit Model: Specifications and Software Particularities
    by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt [Downloadable!]
  • 2007 Perfect and Dynamic Segmentation via the Internet
    by Matthias Huehn [Downloadable!]
  • 2007 Ambiguity Aversion And The Power Of Established Brands
    by A. V. Muthukrishnan & Luc Wathieu [Downloadable!]
  • 2007 Strategic Advertisement with Externalities: A New Dynamic Approach
    by R. Joosten [Downloadable!]
  • 2007 Outsourcing Salespeople in Building Arousal towards Retail Buying
    by Rajagopal [Downloadable!]
  • 2007 Arousal and Merriment as Decision Drivers among Young Consumers
    by Rajagopal [Downloadable!]
  • 2007 Emerging Perspectives on Self Service Technologies in Retail Banking
    by Rajagopal & Ananya Rajagopal [Downloadable!]
  • 2007 Optimizing Franchisee Sales and Business Performance in Retail Food Sector
    by Rajagopal [Downloadable!]
  • 2007 Administration of Sales Force Tasks under Field Conditions
    by Rajagopal [Downloadable!]
  • 2007 Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
    by Rajagopal [Downloadable!]
  • 2007 Brand Metrics: A Tool to Measure Performance
    by Rajagopal & Rajagopal, Amritanshu [Downloadable!]
  • 2007 New Product Introduction and Seasonality Effect in Food Products Retailing
    by Rajagopal [Downloadable!]
  • 2007 Decision making and brand choice by older consumers
    by Laurent, Gilles [Downloadable!]
  • 2007 The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective
    by Czellar, Sandor & Luna, David [Downloadable!]
  • 2007 To be or not to be consistent in brand logo changes?
    by Czellar, Sandor & Kocher, Bruno [Downloadable!]
  • 2007 How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology
    by Babutsidze, Zakaria [Downloadable!]
  • 2007 Economics for marketing revisited
    by Ana Isabel Costa & Cesaltina Pires [Downloadable!]
  • 2007 Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers
    by Andrew Pressey & John K. Ashton [Downloadable!]
  • 2007 The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005
    by John K. Ashton & Andrew Pressey [Downloadable!]
  • 2007 Doing Well by Doing Good: An Industrial Organization Perspective of Corporate Philanthropy
    by Leonid Polishchuk & Evgeny Firsov [Downloadable!]
  • 2007 Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913)
    by Marc Prat Sabartes [Downloadable!]
  • 2007 The Process of Marketing Segmentation Strategy Selection
    by Ionel Dumitru [Downloadable!]
  • 2007 Pozitioning Strategies Used in Strategic Marketing
    by Ionel Dumitru [Downloadable!]
  • 2007 Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals
    by Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M. [Downloadable!]
  • 2007 Regulating Damage Clauses in (Labor) Contracts
    by Gerd Muehlheusser [Downloadable!]
  • 2007 Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets
    by Barbara Èater [Downloadable!]
  • 2007 Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels
    by Erdogan Haktan Ekiz & Huseyin Arasli [Downloadable!]
  • 2007 Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union
    by Irena Vida [Downloadable!]
  • 2007 The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies
    by Franka Piskar [Downloadable!]
  • 2007 Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus
    by Okan Veli Safakli [Downloadable!]
  • 2007 Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción
    by Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga [Downloadable!]
  • 2007 La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas
    by José Mª Herranz de la Casa [Downloadable!]
  • 2007 Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación
    by Narciso Arcas Lario & Miguel Hernández Espallardo [Downloadable!]
  • 2007 La importancia de Innovar
    by Eduardo Ruiz Tellez [Downloadable!]
  • 2007 Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español
    by Patricia B, Márquez Rodríguez [Downloadable!]
  • 2007 Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
    by Gheorghe Orzan & Traian Surcel [Downloadable!]
  • 2007 Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
    by Alin Stancu & Mihai Orzan [Downloadable!]
  • 2007 Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar
    by Alina Filip [Downloadable!]
  • 2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
    by Ioana Popescu [Downloadable!]
  • 2007 Strategia de marketing in spatiul virtual
    by Gheorghe Orzan [Downloadable!]
  • 2007 Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing
    by Mihaela Constantinescu [Downloadable!]
  • 2007 Continutul si caracteristicile produselor si serviciilor finaciar-bancare
    by Alina Filip [Downloadable!]
  • 2007 Strategic university management and marketing)
    by Constantin Brătianu & Nicolae Al. Pop [Downloadable!]
  • 2007 The analysis of the need for SQAM services in Romania
    by Dinu Vasile & Laurentiu Tachiciu [Downloadable!]
  • 2007 Multi Level Marketing Integration Process Management
    by Nicola Yankov [Downloadable!]
  • 2007 Development And Problems Of The Tourism In Bulgaria
    by Vania Kuzdova Banabakova [Downloadable!]
  • 2007 The Impact Of E-Commerce On The Supply Chain B2b In Ireland
    by George Onofrei & Alexandru Nedelea [Downloadable!]
  • 2007 The Role Of Marketing In Sme’S Development In Republic Macedonia
    by Tatiana Mirchevska & Vladimir Mirchevski [Downloadable!]
  • 2007 Techniques of comparative analysis regarding commercial websites
    by Angela Eliza Micu & Adrian Micu [Downloadable!]
  • 2007 The impact of information technology on the Romanian markets and e-commerce
    by Claudia-Elena Ţuclea [Downloadable!]
  • 2007 New style in comunication: consumer-generated media
    by Mihai Teodor Negrea [Downloadable!]
  • 2006 Segmentation model with respect to the difference in means
    by Marcin Owczarczuk [Downloadable!]
  • 2006 Are Americans' Musical Preferences More Omnivores Today?
    by Jordi López-Sintas & Anna Torres & Konstantina Zerva [Downloadable!]
  • 2006 Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables
    by Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó [Downloadable!]
  • 2006 Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive
    by Dekhili, S. & D'Hauteville, F. [Downloadable!]
  • 2006 Advertising in Duopoly Market
    by Situngkir, Hokky [Downloadable!]
  • 2006 A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
    by Moisescu, Ovidiu I. [Downloadable!]
  • 2006 Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors
    by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip [Downloadable!]
  • 2006 Asymmetric Price Adjustment in the Small
    by Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark [Downloadable!]
  • 2006 Of the significance of business relationships
    by Filipe J. Sousa & Luís M. de Castro [Downloadable!]
  • 2006 Examining the segment retention problem for the “Group Satellite” case
    by Ana Oliveira-Brochado & F. Vitorino Martins [Downloadable!]
  • 2006 Coarse Thinking and Persuasion
    by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer [Downloadable!]
  • 2006 Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment
    by Dean Karlan & John A. List [Downloadable!]
  • 2006 Alliances between competitors and consumer information
    by Paolo Giorgio GARELLA & Martin PEITZ [Downloadable!]
  • 2006 Sample- and segment-size specific Model Selection in Mixture Regression Analysis
    by Sarstedt, Marko [Downloadable!]
  • 2006 Exploring the Nature of Loss Aversion
    by Eric J. Johnson & Simon Gächter & Andreas Herrmann [Downloadable!]
  • 2006 Explaining Satisfaction In Double Deviation Scenarios: The Effects Of Anger And Distributive Justice
    by Ana B. Casado & Francisco J. Mas & Hans Kasper [Downloadable!]
  • 2006 PLS Path Modeling – A Software Review
    by Dirk Temme & Henning Kreis & Lutz Hildebrandt [Downloadable!]
  • 2006 Formative Measurement Models in Covariance Structure Analysis: Specification and Identification
    by Dirk Temme & Lutz Hildebrandt [Downloadable!]
  • 2006 Probleme der Validierung mit Strukturgleichungsmodellen
    by Lutz Hildebrandt & Dirk Temme [Downloadable!]
  • 2006 Estimation with the Nested Logit Model: Specifications and Software Particularities
    by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt [Downloadable!]
  • 2006 A Combined Approach for Segment-Specific Analysis of Market Basket Data
    by Yasemin Boztug & Thomas Reutterer [Downloadable!]
  • 2006 Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case
    by Nora Lado & Anna Torres & Oscar Licandro [Downloadable!]
  • 2006 Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
    by Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos [Downloadable!]
  • 2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises
    by Rajagopal [Downloadable!]
  • 2006 Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
    by Rajagopal [Downloadable!]
  • 2006 Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
    by Rajagopal [Downloadable!]
  • 2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
    by Rajagopal [Downloadable!]
  • 2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach
    by Lambert, Brice [Downloadable!]
  • 2006 Supermarket Pricing Strategies
    by Ellickson, Paul & Misra, Sanjog [Downloadable!]
  • 2006 Perceived risk and trust associated with purchasing at Electronic Marketplaces
    by Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua [Downloadable!]
  • 2006 A New Multivariate Product Growth Model
    by H.P. Boswijk & D. Fok & P.-H. Franses [Downloadable!]
  • 2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest
    by Carmen Balan [Downloadable!]
  • 2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
    by Carmen Balan [Downloadable!]
  • 2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
    by Carmen Balan [Downloadable!]
  • 2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
    by Carmen Balan [Downloadable!]
  • 2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market
    by Carmen Balan [Downloadable!]
  • 2006 Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon
    by [Downloadable!]
  • 2006 Competitiveness of Slovenia as a Tourist Destination
    by Doris Gomezelj Omerzel [Downloadable!]
  • 2006 The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination
    by Maja Konecnik & Mitja Ruzzier [Downloadable!]
  • 2006 Internal Marketing and Schools: The Slovenian Case Study
    by Vinko Logaj & Anita Trnavcevic [Downloadable!]
  • 2006 Utilización del Análisis Conjunto para el estudio de las preferencias de los franquiciadores sobre el perfil de franquiciado/Using Conjoint Analysis to research franchisors’ preferences on franchisee profile
    by RAMÍREZ HURTADO, J.M. & GUERRERO CASAS, F.M. & RONDÁN CATALUÑA, F.J. [Downloadable!]
  • 2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre
    by Eduardo Ruíz Tellez & Carmen Alarcon Romano [Downloadable!]
  • 2006 The Strategic Importance Of After-Sales Services For The Insurance Of Growth In Customer-Value-Oriented Management: An Observation Of Small- And Medium-Sized Industrial Goods Manufacturers
    by Tim Bendig & Tobias Irion & Nora Oettgen [Downloadable!]
  • 2006 The Role Of Information For Global Marketing - Educational And Practical Aspects
    by Tatjana Petkovska Mirchevska [Downloadable!]
  • 2006 Management Of Tourist Companies On The Modern Tourist Market
    by Slobodan Cerović [Downloadable!]
  • 2006 Some Basic Skills For Successful Personal Sales
    by Vanya Kuzdova Banabakova [Downloadable!]
  • 2005 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
    by Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki [Downloadable!]
  • 2005 Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
    by Rajagopal [Downloadable!]
  • 2005 The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains
    by Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable [Downloadable!]
  • 2005 Asymmetric Wholesale Pricing: Theory and Evidence
    by Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy [Downloadable!]
  • 2005 Private Label Price Rigidity during Holiday Periods
    by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy [Downloadable!]
  • 2005 Price Adjustment at Multiproduct Retailers
    by Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable [Downloadable!]
  • 2005 Marketing as an entrance barrier into the fashion market
    by Pedro Cosme Costa Vieira [Downloadable!]
  • 2005 Marketing Higher Education: Students’ Service Expectations
    by Mario Raposo & Helena Alves [Downloadable!]
  • 2005 La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior
    by Helena Alves & Mário Raposo [Downloadable!]
  • 2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal
    by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte [Downloadable!]
  • 2005 Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model
    by Ananth Rao [Downloadable!]
  • 2005 Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market
    by Rajagopal [Downloadable!]
  • 2005 Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage
    by Rajagopal [Downloadable!]
  • 2005 Satisfaction in Choice as a Function of the Number of Alternatives: When "Goods Satiate" but "Bads Escalate"
    by Elena Reutskaja & Robin Hogarth [Downloadable!]
  • 2005 Relationship significance: is it sufficiently explained?
    by Filipe J. Sousa & Luís M. de Castro [Downloadable!]
  • 2005 Social networks and choice of mobile phone operator
    by Daniel Birke & G. M. Peter Swann [Downloadable!]
  • 2005 How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data
    by Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso [Downloadable!]
  • 2005 Demand Forecasting: Evidence-based Methods
    by J. Scott Armstrong & Kesten C. Green [Downloadable!]
  • 2005 Competitor-oriented Objectives: The Myth of Market Share
    by Kesten C. Green & J. Scott Armstrong [Downloadable!]
  • 2005 La Market Basket Analysis nell'e-commerce
    by Marilena TUCCI [Downloadable!]
  • 2005 Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati
    by Cinzia COLAPINTO [Downloadable!]
  • 2005 Promotions And Attendance in Minor League Baseball
    by Lorna Gifis & Paul Sommers [Downloadable!]
  • 2005 Local Competition and Impact of Entry by a Dominant Retailer
    by Ting Zhu & Vishal Singh & Anthony J. Dukes [Downloadable!]
  • 2005 An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity
    by Yasemin Boztug & Lutz Hildebrandt [Downloadable!]
  • 2005 A Market Basket Analysis Conducted with a Multivariate Logit Model
    by Yasemin Boztug & Lutz Hildebrandt [Downloadable!]
  • 2005 A two state model for noise-induced resonance in bistable systems with delay
    by Markus Fischer & Peter Imkeller [Downloadable!]
  • 2005 The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity
    by Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera [Downloadable!]
  • 2005 The importance of website content in online purchasing across different types of products
    by Verhagen, Tibert & Boter, Jaap [Downloadable!]
  • 2005 Beyond promotion-based store switching: antecedents and consequences of systematic multiple-store shopping
    by Gijsbrechts, Els & Campo, Katia & Nisol, Patricia [Downloadable!]
  • 2005 Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse
    by Corio Gian Franco [Downloadable!]
  • 2005 Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”
    by Marenna Maria [Downloadable!]
  • 2005 International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis
    by Torsten J. Gerpott & Nejc M. Jakopin [Downloadable!]
  • 2005 Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms
    by Mark Israel
  • 2005 Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence
    by Abdelmajid Amine & Faouzi Bensebaa
  • 2005 Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities
    by Gabriela Cecilia Stănciulescu [Downloadable!]
  • 2005 Mutations in the Distribution Structure at the International Level
    by Ana-Lucia Ristea & Valeriu Ioan-Franc [Downloadable!]
  • 2004 A Super Efficiency Model for Product Evaluation
    by Matthias Staat & Maik Hammerschmidt [Downloadable!]
  • 2004 Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention
    by Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen [Downloadable!]
  • 2004 Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data
    by Daniel Levy & Shantanu Dutta & Mark Bergen [Downloadable!]
  • 2004 Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets
    by Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen [Downloadable!]
  • 2004 Holiday Price Rigidity and Cost of Price Adjustment
    by Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen [Downloadable!]
  • 2004 Price Flexibility in Channels of Distribution: Evidence from Scanner Data
    by Shantanu Dutta & Mark Bergen & Daniel Levy [Downloadable!]
  • 2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
    by Daniel Levy & Andrew Young [Downloadable!]
  • 2004 The joint effects of customer profitability reports and sales support diversity in effective customer pricing
    by Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck [Downloadable!]
  • 2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention
    by Daniel Levy & Haipeng (Allen) Chang & Sourav Ray & Mark Bergen [Downloadable!]
  • 2004 Product Configuration Systems: State of the Art, Conceptualization and Extensions
    by Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard [Downloadable!]
  • 2004 Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004)
    by Levy, Daniel [Downloadable!]
  • 2004 The Neuroscience of Consumer Decision-Making
    by Pirouz, Dante [Downloadable!]
  • 2004 The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959
    by Levy, Daniel & Young, Andrew [Downloadable!]
  • 2004 The strategic relevance of business relationships: a preliminary assessment
    by Filipe J. Sousa & Luis M. de Castro [Downloadable!]
  • 2004 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers
    by Volker Nocke & Martin Peitz [Downloadable!]
  • 2004 On the Simple Economics of Advertising, Marketing, and Product Design
    by David P. Myatt & Justin P. Johnson [Downloadable!]
  • 2004 L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales
    by Thomas Papon [Downloadable!]
  • 2004 The effect of precommitment and past-experience on insurance choices : an experimental study
    by Thomas Papon [Downloadable!]
  • 2004 A Comparative Empirical Study on Common Methods for Measuring Preferences
    by Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey [Downloadable!]
  • 2004 How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?
    by Nora LADO & Omar LICANDRO & Francisco PÉREZ [Downloadable!]
  • 2004 Adaptive Learning Models of Consumer Behaviour
    by Ed Hopkins [Downloadable!]
  • 2004 Dynamic modeling of web purchase behavior and e-mailing impact by Petri net
    by BALAGUE, Christine & LEE, Janghyuk [Downloadable!]
  • 2004 How Internal Transaction costs drive compensation schemes
    by ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T. [Downloadable!]
  • 2004 Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers
    by LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla [Downloadable!]
  • 2004 Delivering Services via Internet: New Distribution Channel for Traditional Services
    by Durdana Ozretic Dosen & Vatroslav Skare [Downloadable!]
  • 2004 Drivers Of Team Performance: What Do We Know And What Have We Still To Learn?
    by Ruth Stock [Downloadable!]
  • 2004 Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination
    by Reinhard Grohs & Udo Wagner & Sabine Vsetecka [Downloadable!]
  • 2004 Components And Parameters Of Corporate Reputation – An Empirical Study
    by Manfred Schwaiger [Downloadable!]
  • 2004 New Product Introductions and Price Markups
    by Kostas Axarloglou & Demetrios Tsapralis [Downloadable!]
  • 2004 Factors Influencing Demand for a Producer-Owned Beef Retail Outlet
    by Jayson L. Lusk & Edgar Cevallos
  • 2004 New Product Introductions and Price Markups
    by Kostas Axarloglou & Demetrios Tsapralis [Downloadable!]
  • 2003 The Effect of Word of Mouth on Sales: Online Book Reviews
    by Dina Mayzlin & Judith A. Chevalier [Downloadable!]
  • 2003 Value Based Benchmarking and Market Partitioning
    by H. H. Bauer & M. Staat & M. Hammerschmidt [Downloadable!]
  • 2003 Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises
    by Ivan Martchevski & Veneta Bojinova & Dragomir Iliev [Downloadable!]
  • 2003 The Value of Online Information Privacy: An Empirical Investigation
    by Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png [Downloadable!]
  • 2003 The Persistence of Abnormal Returns at Industry and Firm Levels
    by Juan Carlos Bou & Albert Satorra [Downloadable!]
  • 2003 Generalized Canonical Correlation Analysis of Matrices with Different Row and Column Orders
    by Michel Van de Velden & Tammo Bijmolt [Downloadable!]
  • 2003 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers
    by Volker Nocke & Martin Peitz [Downloadable!]
  • 2003 Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis
    by DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin
  • 2003 Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration
    by Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr. [Downloadable!]
  • 2003 Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
    by Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR [Downloadable!]
  • 2003 Functional online store attributes: towards a classification of CDSS content
    by Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel [Downloadable!]
  • 2003 Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
    by Rutger van Oest & Philip Hans Franses [Downloadable!]
  • 2003 Country and consumer segmentation : multi-level latent class analysis of financial product ownership
    by Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K. [Downloadable!]
  • 2003 Is 3/4 of the sales promotion bump due to brand switching? No it is 1/3
    by Heerde, H.J. van & Gupta, S. & Wittink, D.R. [Downloadable!]
  • 2003 Modeling category-level purchase timing with Brand-level marketing
    by D. Fok & R. Paap [Downloadable!]
  • 2003 The Impact of EU Legislation on the Marketing of Goods and Services in the European Union
    by Simon A. Mercado [Downloadable!]
  • 2003 Measuring Changes In Brand Choice Behavior
    by Bernhard Baumgartner [Downloadable!]
  • 2003 Using Experimental Auctions for Marketing Applications: A Discussion
    by Jayson L. Lusk
  • 2003 Stratégies compétitives, contrôle des vendeurs et performance de la force de vente
    by Pierre-Antoine Sprimont [Downloadable!]
  • 2003 Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché
    by Salim Chahine & Jean-Pierre Mathieu [Downloadable!]
  • 2002 Using Online Conversations to Study Word of Mouth Communication
    by Dina Mayzlin & David Godes [Downloadable!]
  • 2002 How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
    by Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink [Downloadable!]
  • 2002 Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing
    by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao [Downloadable!]
  • 2002 Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand
    by Kai-Lung HUI [Downloadable!]
  • 2002 Cycle of a single company's involvement in an export consortium, The
    by Renart, Lluis G. [Downloadable!]
  • 2002 A Joint Framework for Category Purchase and Consumption Behavior
    by Rutger van Oest & Richard Paap & Philip Hans Franses [Downloadable!]
  • 2002 Adaptive multidimensional scaling : the spatial representation of brand consideration and dissimilarity judgments
    by Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S. [Downloadable!]
  • 2002 Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
    by Leenheer, J. & Bijmolt, T.H.A. & Heerde, H.J. van & Smidts, A. [Downloadable!]
  • 2002 Testing predictive performance of binary choice models
    by B. Donkers & B. Melenberg [Downloadable!]
  • 2002 The Role of Embeddedness in Marketing Channel Relationships
    by Enrique Bigne & Andreu Blesa & Maria Ripolles [Downloadable!]
  • 2002 Is There Relationship between Firm Size and Profitability?
    by Darko Tipuric [Downloadable!]
  • 2002 Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships
    by Heribert Gierl & Silke Bambauer [Downloadable!]
  • 2002 Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach
    by Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber [Downloadable!]
  • 2002 How Promotions Work: Scan Pro-Based Evolutionary Model Building
    by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink [Downloadable!]
  • 2001 Investigating New Product Diffusion across Products and Countries
    by K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar [Downloadable!]
  • 2001 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
    by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao [Downloadable!]
  • 2001 Competitive Pricing Behavior in the US Auto Market: A Structural Analysis
    by K. Sudhir [Downloadable!]
  • 2001 Dynamic Analysis of a Competitive Marketing System
    by Dick Wittink & Csilla Horvath & Peter S.H. Leeflang [Downloadable!]
  • 2001 The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions
    by Dick Wittink & Sachin Gupta & Harald J. van Heerde [Downloadable!]
  • 2001 Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data
    by Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde [Downloadable!]
  • 2001 Customer Oriented Product Development? An exploratory study of four Swedish SME’s
    by Ekström, Karin M. & Karlsson, MariAnne [Downloadable!]
  • 2001 L'orientation vers le marche dans le secteur du Private Banking
    by Denis, J.M. & Graber, S.
  • 2001 Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive
    by Czellar, S. & Denis, J.E.
  • 2001 Orientation vers le marche, performance et activites de recherche marketing
    by Denis, J.-E. & Czellar, S. & Graber, S.
  • 2001 On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices
    by Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T. [Downloadable!]
  • 2001 Measuring and assessing online store image: a study of two online bookshops in the Benelux
    by Heijden, Hans van der & Verhagen, Tibert [Downloadable!]
  • 2001 Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
    by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!]
  • 2001 Optimal effort in consumer choice : theory and experimental analysis for binary choice
    by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!]
  • 2001 Anchor Stores
    by Hideo Konishi & Michael Sandfort [Downloadable!]
  • 2001 Marketing Information Systems
    by Gheorghe Orzan & Mihai Orzan
  • 2001 Brand Valuation And Control: An Empirical Study
    by Thomas Günther & Catharina Kriegbaum-Kling [Downloadable!]
  • 2001 Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions
    by Ulf G. Marks & Sönke Albers [Downloadable!]
  • 2001 An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments
    by Harald Hruschka [Downloadable!]
  • 2000 The Quasi-Judicial Role of Large Retailers: An Efficiency Hypothesis of Their Relation with Suppliers
    by Benito Arruñada [Downloadable!]
  • 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
    by Svensson, Roger [Downloadable!]
  • 2000 Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study
    by Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus [Downloadable!]
  • 2000 Customer Familiarity and its Effects on Satisfaction and Dissatisfaction
    by Söderlund, Magnus & Gunnarsson, Jonas [Downloadable!]
  • 2000 Caracteristiques et performance des hotels et des hotels-motels
    by Levesque, G. & Little, D.
  • 2000 Does Press Advertising Foster the "Pensee Unique"?
    by Gabszewicz, J.J. & Laussel, D. & Sonnac, N.
  • 2000 TV-Broadcasting Competition and Advertising
    by Gabszewicz, J.J. & Laussel, D. & Sonnac, N.
  • 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
    by Svensson, R.
  • 2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement
    by Nanopoulos, P. & Walliser, B.
  • 2000 L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires)
    by Olivaud, M. & Wachowiak, A.
  • 2000 A benefit congruency framework of sales promotion effectiveness
    by LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian
  • 2000 The influence of business strategy on new product activity : the mediating role of market orientation
    by Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M. [Downloadable!]
  • 2000 Does size matter? : disentangling consumers' bundling preferences
    by Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan [Downloadable!]
  • 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
    by Heijden, Hans van der [Downloadable!]
  • 2000 Assortment variety : attribute - versus product based
    by Herpen, E. van & Pieters, R. [Downloadable!]
  • 2000 The influence of marketing journals : a citation analysis of the discipline and its sub-areas
    by Baumgartner, H. & Pieters, R. [Downloadable!]
  • 2000 Combining and comparing consumers' stated preference ratings and choice responses
    by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!]
  • 2000 La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio
    by Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán [Downloadable!]
  • 1999 Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market
    by Fent, Thomas [Downloadable!]
  • 1999 Adaptive agents in the House of Quality
    by Fent, Thomas [Downloadable!]
  • 1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många
    by Hjalmarson, Hanna & Wahlund, Richard [Downloadable!]
  • 1999 The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition
    by Liljenberg, Anders [Downloadable!]
  • 1999 The Optimal Face Value of a Discount Coupon
    by Ben-Zion, U. & Hibshoosh, A. & Spiegel, U.
  • 1999 Peut-on parler de marketing dans la tres petite entreprise?
    by Pacitto, J.C. & Tordjman, F.
  • 1999 Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking
    by Denis, J.-E.
  • 1999 Intermodal freight terminals : marketing channels and transport networks
    by Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno [Downloadable!]
  • 1999 Advertising Rates, Audience Composition, and Competition in the Network Television Industry
    by Goettler, R.
  • 1999 Marketing of Professional and Financial Services in Croatia
    by Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic [Downloadable!]
  • 1998 Lyfe-Cycle Effects on Household Expenditures: A Latent-Variable Approach
    by Eva Ventura & Albert Satorra [Downloadable!]
  • 1998 Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?
    by Evans, J.
  • 1998 Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais
    by Sigue, S.P. & Duhaime, C.P.
  • 1998 Les pratiques de recherche marketing des entreprises europeennes?
    by Denis, J.-E. & Czellar, S.
  • 1998 La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires
    by Denis, J.-E. & Zwick, J.-C. & Czellar, S.
  • 1998 La recherche marketing dans les entreprises suisses
    by Denis, J.-E. & Zwick, J.-C. & Czellar, S.
  • 1998 Le commerce electronique, une voie de developpement pour les activites de service
    by Monnoyer-Longe, M.-C.
  • 1998 Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
    by Pieters, R. & Baumgartner, H. & Vermunt, J. [Downloadable!]
  • 1998 Visual attention during brand choice : the impact of time pressure and task motivation
    by Pieters, R. & Warlop, L. [Downloadable!]
  • 1998 How tolerable is delay? : Consumers' evaluations of internet web sites after waiting
    by Dellaert, B.G.C. & Kahn, B.E. [Downloadable!]
  • 1998 Consumer choice of modularized products : a conjoint choice experiment approach
    by Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J.J. & Timmermans, H.J.P. [Downloadable!]
  • 1998 Mixed tree and spatial representation of dissimilarity judgment
    by Wedel, M. & Bijmolt, T.H.A. [Downloadable!]
  • 1998 Do Croatian Banks Implement Marketing Concept?
    by Marija Tomasevic Lisanin [Downloadable!]
  • 1998 Understanding evolutionary processes in non-manufacturing industries: Empirical insights from the shakeout in pharmaceutical wholesaling
    by Adam J. Fein [Downloadable!]
  • 1998 A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish
    by Harrison, R Wes & Ozayan, Aylin & Meyers, Samuel P
  • 1997 Food Marketing Reconsidered. An Assessment of the Liberalization of Food Marketing in Sub-Saharan Africa
    by Seppala, P
  • 1997 Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services
    by Bellemare, G
  • 1997 Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services
    by Bowman, D. & Farley, J.U. & Schmittlein, D.C.
  • 1997 Israel: Secteur de l'equipement medical
    by Theriault, V.
  • 1997 Israel: Secteur de l'environnement
    by Theriault, V.
  • 1997 Tunisie: Secteur de la geomatique
    by Laredo, J.
  • 1997 Malaisie: Secteur de l'environnement
    by Laredo, J. & Pearson, R.
  • 1997 Maroc: Secteur de l'environnement
    by Laredo, J. & Pearson, R.
  • 1997 Maroc: Secteur de la geomatique
    by Laredo, J.
  • 1997 Bresil:Secteur des logiciels
    by Laredo, J.
  • 1997 Chili: Secteur des logiciels
    by Rodriguez, E.
  • 1997 Chili: Secteur de materiaux de construction
    by Rodriguez, E.
  • 1997 Argentine: Secteur de l'equipement pour fermes laitieres
    by Rodriguez, E.
  • 1997 Argentine: Secteur des vetements pour dames
    by Gagne, C.
  • 1997 Belgique: Secteur de vetements de sport
    by Gagne, C.
  • 1997 Australie: Secteur de vetements de sport
    by Gagne, C.
  • 1997 Texas: Secteur des vetements
    by Gagne, C.
  • 1997 Chili:Secteur de l'equipement medical
    by Froissart, S.
  • 1997 Belgique: Secteur de l'equipement medical haute technologie
    by Froissart, S.
  • 1997 Thailande: Secteur de l'equipement medical
    by Froissart, S.
  • 1997 Advertising in China: Trends, Constraints, and Implications for Foreign Firms
    by Chillier, C. & Denis, J.E.
  • 1997 Capital de marque: concepts, construits et mesures
    by Czellar, S.
  • 1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure
    by Francisco F. R. Ramos [Downloadable!]
  • 1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System
    by Francisco F. R. Ramos [Downloadable!]
  • 1996 Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance
    by Francisco F. R. Ramos [Downloadable!]
  • 1996 Focusing The Baltic Agricultural Sector Towards The New Consumer: Estonia'S Case
    by van der Hoek, M. Peter & Chong, Yen Yee [Downloadable!]
  • 1996 A Logit Model of Laudry Detergent Brand Choice in Melbourne
    by Fry, T.R.L. & Longmire, R.
  • 1996 Les nouvelles critiques du marketing
    by Denis, J-E
  • 1996 Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994
    by Denis, J-E & Czellar, S
  • 1996 Modelisation du controle des relations publiques en marketing international
    by Denis, J-E
  • 1996 Fitting Public Relations into the International Communication Mix
    by Denis, J-E
  • 1996 Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions
    by Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V.
  • 1996 $9.99: Can "Just-Below" Pricing Be Reconciled with Rationality?
    by John Huston & Nipoli Kamdar [Downloadable!]
  • 1996 Determinants of Consumers' Use of Nutritional Information on Food Packages
    by Nayga, Rodolfo M, Jr
  • 1996 $9.99: Can "Just-Below" Pricing Be Reconciled with Rationality?
    by John Huston & Nipoli Kamdar [Downloadable!]
  • 1995 Advertising as a Signal of Product Quality: Compact Disc Players
    by Horstman, I.J. & MacDonald, G.
  • 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
    by Moorthy, S. & Desiraju, R.
  • 1995 Advertising and Quality: An Empirical Analysis
    by Moorthy, S. & Zhao, H.
  • 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
    by Jain, S.P. & Buchanan, B. & Maheswaran, D.
  • 1993 Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland
    by Krickhahn, Thomas [Downloadable!]
  • 1992 Causality and Efficiency in the Coffee Futures Market
    by Kebede, Yohannes [Downloadable!]
  • 1982 Agency Delayed Compensation, and the Structure of Executive Remuneration
    by Jonathan Eaton & Harvey Rosen [Downloadable!]
  • Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach
    by Thomas Fent [Downloadable!]
  • The Internet and Services Marketing - Danish Bankers' perception and expectations
    by Niels Peter Mols [Downloadable!]
  • Barriers to Customer-oriented Control in Financial Services
    by Jørn Flohr Nilsen & Per Nikolaj D. Bukh & Niels Peter Mols [Downloadable!]
  • A comparative study of sourcing strategies
    by Niels Peter Mols & Poul H. Andersen & David Birks & Per Nikolaj D. Bukh [Downloadable!]

    This page was last updated on 2008-7-20.


    This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.