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Research classified by
Journal of
Economic Literature (JEL) codes Top JEL M: Business Administration and Business Economics; Marketing; AccountingM3: Marketing and AdvertisingM31: Marketing
This topic is covered by the following reading lists: Mondialisation
2009 Consumers’ Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears by Huifang Zhang & Karina Gallardo & Eugene Kupferman [Downloadable!] 2009 Non-Price Determinants of Automotive Demand: Restyling Matters Most by Oleg Korenok & George E. Hoffer & Edward L. Millner [Downloadable!] 2009 The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA by Marco Cioppi & Andrea Buratti [Downloadable!] 2009 Costly Search and Design by Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat [Downloadable!] 2009 Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946) by Sáiz, J. Patricio & Fernández, Paloma [Downloadable!] 2009 Determinants Of Demand For Different Types Of Investment Goods by John J. Heim [Downloadable!] 2009 Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale by Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen [Downloadable!] 2009 Marketing strategies used in crisis - study case by Nistorescu, Tudor & Puiu, Silvia [Downloadable!] 2009 Branding Ghana by Ofori, Eunice [Downloadable!] 2009 Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding by Rodrigues, Flávio & Souza, Victória & Leitão, João [Downloadable!] 2009 Tourism Marketing: A Service Marketing perspective by Kannan, Srinivasan [Downloadable!] 2009 Applied arts and design in museums: USA and Milan experience by Besana, Angela [Downloadable!] 2009 State Dependence and Alternative Explanations for Consumer Inertia by Jean-Pierre Dubé & Güenter J. Hitsch & Peter E. Rossi [Downloadable!] 2009 Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality by Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer [Downloadable!] 2009 Demand Side Analysis of Microlending Markets in Germany by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian [Downloadable!] 2009 Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação by Sandra Pereira [Downloadable!] 2009 When Does the Price Affect the Taste? Results from a Wine Experiment by Almenberg, Johan & Dreber, Anna [Downloadable!] 2009 Street Markets Influencing Consumer Behavior in Urban Habitat by Rajagopal [Downloadable!] 2009 Conational Drivers Influencing Brand Preference among Consumers by Rajagopal [Downloadable!] 2009 Determinants of Shopping Behavior of Urban Consumers by Rajagopal [Downloadable!] 2009 Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance by Rajagopal [Downloadable!] 2009 Growing Shopping Malls and Behavior of Urban Shoppers by Rajagopal [Downloadable!] 2009 Demand Side Analysis of Microlending Markets in Germany by Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann [Downloadable!] 2009 L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie by Gérard Charreaux [Downloadable!] 2009 Cost Quality Management by Vitanova Gordana & Tatjana Spaseska [Downloadable!] 2009 Product Pricing when Demand Follows a Rule of Thumb by Christina Matzke & Benedikt Wirth [Downloadable!] 2009 Interrelation between advertising efficiency and corporate sales by Ferenc KATONA [Downloadable!] 2009 Mobile phone usage and device selection of university students by Attila Endre SIMAY [Downloadable!] 2009 La experiencia de hacer la cocina by Marcombes, G. & Sirieix, L. & Contreras, J. [Downloadable!] 2009 Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide by Dobran, Ruxandra Diana [Downloadable!] 2009 Slotting Allowances and Manufacturers’ Retail Sales Effort by Øystein Foros & Hans Jarle Kind & Jan Yngve Sand 2009 Urban aesthetics: emergence and development by Liviu Bogdan Vlad [Downloadable!] 2009 New Era, New Criteria for City Imaging by Kaveh FATTAHI & Hidetsugu KOBAYASHI [Downloadable!] 2009 Marketing environment of public service organizations by ALEXANDRU Gheorghe [Downloadable!] 2009 Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company by URSACESCU Minodora [Downloadable!] 2009 Successful brands or key to any company's success by POPESCU Ruxandra Irina [Downloadable!] 2009 Using marketing in Romanian libraries Study case: The Romanian National Library by Ruxandra Irina POPESCU, [Downloadable!] 2009 Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia by Wen-Shinn Low & Soo-May Cheng [Downloadable!] 2009 Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods by Monika Oleksiak [Downloadable!] 2009 Identification Of A Target Consumer In Process Of Positioning - Theoretical And Practical Aspects by Markéta Lhotáková & Anna Klosová [Downloadable!] 2009 Model of Vertical Marketing System in Retail Distribution by Dario Dunkovic [Downloadable!] 2009 New Approaches to the Modern Retail Management by Zdenko Segetlija [Downloadable!] 2009 Mark vs. Brand - Term and Controversies by Mane Medic & Igor Medic & Mladen Pancic [Downloadable!] 2009 A Strategic Household Purchase: Consumer House Buying Behavior by Mateja Kos Kokliè & Irena Vida [Downloadable!] 2009 Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması by Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT 2009 Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler by Süleyman DÜNDAR & Durmuş YÖRÜK 2009 Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi by Necdet BİLGİN & Ramazan KAYNAK 2009 Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico by Fernández Alles, María Teresa [Downloadable!] 2009 Practical case: The strategic planning of the museum guggenheim bilbao from a perspective of Marketing by Iñaki Periáñez Cañadillas & Miguel Ángel Quintana Daza [Downloadable!] 2009 Store brands: shelf space in different categories and retail chains by Mónica Gómez Suárez & Mercedes Rozano Suplet [Downloadable!] 2009 Perceived quality in urgent transport sector by Jose Antonio Martínez García & Laura Martínez Caro [Downloadable!] 2009 Mikrokredite: Bedarf auch in Deutschland by Alexander S. Kritikos & Christoph Kneiding [Downloadable!] 2009 Quality, Sunk Costs and Competition by John M. Crespi & Stephan Marette [Downloadable!] 2009 Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights by Antonis A. Michis [Downloadable!] 2009 Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries by Mehpare Togay Argan [Downloadable!] 2009 The Beer Brands On The Macedonian Market: How Are They Perceived? by Assist. Prof. Ph.D Anita Ciunova-Suleska [Downloadable!] 2009 Customer Contribution to improving Service Quality in the Hospitality Industry by Dragoş Constantin Vasile [Downloadable!] 2009 Major Change in the Quality Management of the Qualitative Market Research by Carmen Bălan [Downloadable!] 2009 Study regarding Customer Perception of Healthcare Service Quality in Romanian Clinics, Based on their Profile by Cornelia Prejmerean & Simona Vasilache [Downloadable!] 2009 Customer Loyalty and its Determinants in a Banking Services Environment by Alina Filip & Laurenţiu-Dan Anghel [Downloadable!] 2009 The marketer-a complex specialist, a man of concept, decision and action by Nicolae Al. Pop & Anca-Daniela Vl?doi [Downloadable!] 2009 Marketing competencies of trade personnel by Iacob C?toiu & C?lin Veghe? [Downloadable!] 2008 Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market by Annamaria Sorato & Bruno Viscolani [Downloadable!] 2008 Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board? by Jan van der Borg [Downloadable!] 2008 Hybrid consumption paths in the attribute space: A model and application with scanner data by Sergi Jiménez-Martín & Antonio Ladrón de Guevara [Downloadable!] 2008 Consumer Perception of Vegetables Resulting From Conventional Field or Greenhouse Agricultural Methods by Sirieix, L. & Salançon, A. & Rodriguez, C. [Downloadable!] 2008 The Changing Impact of Product Design for a Company by Tuomo Kässi [Downloadable!] 2008 Market Segmentation: The Role of Opaque Travel Agencies by Dmitry Shapiro & Xianwen Shi [Downloadable!] 2008 Consumers and their transformation tales by Pilar Rojas Gaviria [Downloadable!] 2008 Payment Card Rewards Programs and Consumer Payment Choice by Ching, Andrew & Hayashi, Fumiko [Downloadable!] 2008 Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry by Khim Yong, Goh & Kai-Lung, Hui & I.P.L. , Png [Downloadable!] 2008 Perceived corporate credibility as the emergent property of corporate reputation’s transmission process by Balboni, Bernardo [Downloadable!] 2008 The notion of “SERVICES” in modern economy by Ciochina, Iuliana & Iordache, Carmen & Panoiu , Laura & Decuseara, Razvan [Downloadable!] 2008 Fishy Gifts: Bribing with Shame and Guilt by Ong, David [Downloadable!] 2008 The brand equity: evidences on marketing investment by Davcik, Nebojsa [Downloadable!] 2008 Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica by Gómez Conde, Jacobo & Barajas, Angel [Downloadable!] 2008 Territorial marketing in the Czech Republic: a trial – and – error process by Sucháček, Jan [Downloadable!] 2008 Factors Influencing Students' Learning at KASB Institute of Technology by Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M. [Downloadable!] 2008 Advertising Styles’ Impact on Attention in Pakistan by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M. [Downloadable!] 2008 Holiday Price Rigidity and Cost of Price Adjustment by Levy, Daniel & Müller, Georg & Chen, Allan (Haipeng) & Bergen, Mark & Dutta, Shantanu [Downloadable!] 2008 Political Marketing: A Conceptual framework by Menon, Sudha Venu [Downloadable!] 2008 An analysis of the role of liking on the memorial response to advertising by Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari [Downloadable!] 2008 A systematic analysis of the preference change in co-branding by Lee, Chia-Lin & Decker, Reinhold [Downloadable!] 2008 Keeping Luxury Inaccessible by Ward, David & Chiari, Claudia [Downloadable!] 2008 Message on a Bottle: Colours and Shapes in Wine Labels by de Mello, Luiz & Pires Gonçalves, Ricardo [Downloadable!] 2008 Consumer Behavior: Product Characteristics and Quality Perception by Pires Gonçalves, Ricardo [Downloadable!] 2008 E-business Development Key Areas by Suchánek, Petr [Downloadable!] 2008 Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding by Miklos-Thal, Jeanine [Downloadable!] 2008 A new theorem for optimizing the advertising budget by Wright, Malcolm [Downloadable!] 2008 A Relationship Approach to Brand Equity by Carlos Brito [Downloadable!] 2008 How is the relationship significance brought about? A critical realist approach by Filipe J. Sousa & Luís M. de Castro [Downloadable!] 2008 Relationship Marketing: From Its Origins to the Current Streams of Research by Carlos Brito [Downloadable!] 2008 Determining the Number of Market Segments Using an Experimental Design by Ana Oliveira-Brochado & Francisco Vitorino Martins [Downloadable!] 2008 A Dynamic Model of Sponsored Search Advertising by Song Yao & Carl F. Mela & [Downloadable!] 2008 Introduction of Software Products and Services Through "Public" Beta Launches by Amit Mehra & Gireesh Shrimali & [Downloadable!] 2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology by Luciano PILOTTI [Downloadable!] 2008 Methodological overview of Rasch model and application in customer satisfaction survey data by Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI [Downloadable!] 2008 The negative effects of failed service recoveries by Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz [Downloadable!] 2008 Un análisis bayesiano de la variación temporal del escenario de compra de los hogares by Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero [Downloadable!] 2008 Search Costs and Medicare Plan Choice by Ian McCarthy & Rusty Tchernis [Downloadable!] 2008 A Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model by Till Dannewald & Lutz Hildebrandt [Downloadable!] 2008 Measuring changes in preferences and perception due to the entry of a new brand with choice data by Lutz Hildebrandt & Lea Kalweit [Downloadable!] 2008 Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik by Dirk Temme & Lutz Hildebrandt [Downloadable!] 2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I” by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan [Downloadable!] 2008 The Importance of Character Education for Tweens as Consumers by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish [Downloadable!] 2008 Legacy Effects in Radical Innovation: A Study of European Internet Banking by Erik H. Schlie & Jaideep C. Prabhu & Rajesh K. Chandy [Downloadable!] 2008 Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products by Rajagopal [Downloadable!] 2008 Point of Sales Promotions and Buying Stimulation in Retail Stores by Rajagopal [Downloadable!] 2008 Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance by Rajagopal [Downloadable!] 2008 Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators by Rajagopal [Downloadable!] 2008 Sport et éthique: enjeux et outils pour le marketing sportif - Sport and ethics: stakes and tools for marketing of sport by Emmanuel Bayle & Samuel Mercier [Downloadable!] 2008 Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector by Athreye, Suma & Kale, Dinar & Ramani, Shyama V. [Downloadable!] 2008 Corporate Brand Building at Shell-Mex Ltd in the Interwar Period by Michael Heller [Downloadable!] 2008 Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930 by Stefan Schwarzkopf [Downloadable!] 2008 Quality, Safety And Consumer Behaviour Towards Organic Food In Germany And Portugal by Maria Raquel Ventura Lucas & Kerstin Röhrich & Cristina Marreiros & Rui Fragoso & Robert Kabbert & Ana Maria Clara & Ines Martins & Sascha Böhm [Downloadable!] 2008 Solution-Focused Selling by Dominic Hofstetter [Downloadable!] 2008 Change Management – Wandlungsprozesse erfolgreich planen und umsetzen by Claus Steinle & Bernd Eggers & Friedel Ahlers [Downloadable!] 2008 Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc by Dobran, Ruxandra Diana [Downloadable!] 2008 Modeling Joint Purchases with a Multivariate MNL Approach by Yasemin Boztuğ & Lutz Hildebrandt [Downloadable!] 2008 Co-branding: The Stae of the Art by Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang [Downloadable!] 2008 Modeling Competitive Reaction Effects by Peter S. H. Leeflang [Downloadable!] 2008 The Way to Victory-Using Military Strategies in Business Situations by Bogdan Cernat-Gruici [Downloadable!] 2008 Logistica - factor de competitivitate by Mihaela Gabriela Belu [Downloadable!] 2008 New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders by Mihai Calciu & Dan Somnea [Downloadable!] 2008 Reddito e capitale nelle società di calcio: la massima serie italiana 1998-2007 by Mario Nicoliello [Downloadable!] 2008 Il marketing nella gestione di uno stadio moderno by Stefano Giudice [Downloadable!] 2008 Impact of private label development across retail formats: Evidences from the Italian dairy market by Paolo Sckokai & Claudio Soregaroli [Downloadable!] 2008 A Marketing Strategy On Photovoltaic Market by Coita Dorin Cristian [Downloadable!] 2008 Marketing Databases - The Shortest Way To Client'S Heart by Popa Adela Laura & Sasu Dinu Vlad [Downloadable!] 2008 Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview by Zaharia Rodica Milena & Grundey Dainora & Stancu Alin [Downloadable!] 2008 Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions by Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu [Downloadable!] 2008 Corporate Social Responsibility In Romania by Serbanica Daniel & Militaru Gheorghe & Georgescu Bogdan [Downloadable!] 2008 The Romanian Consumer And Online Marketing – An Exploratory Research Approach by Pantea Carmen & Veghes Calin [Downloadable!] 2008 Qualitative Marketing Research Through Usability Testing by Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria [Downloadable!] 2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads by Domen Bajde & Irena Vida [Downloadable!] 2008 Ortak pazarlama stratejisi ile yeni ürün geliştirme: Ceyhan yöresel turizm destinasyonları örneği by Mehmet Cihan YAVUZ 2008 Tedarik zinciri ağ tasarımı ve bir uygulama by Ahmet Serhat ULUDAĞ & İsmail EROL 2008 15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama by Burcu İLTER & Özge ÖZGEN & Bilge AYKOL 2008 Tarımsal kooperatiflerin rekabet stratejileri üzerinde girişimci firma kültürü ve pazar odaklılık değişkenlerinin etkisi by Ramazan KAYNAK & Necdet BİLGİN 2008 New product development in the «Grupo Alimentario IAN» by Luis Arturo Rábade Herrero & José Antonio Alfaro Tanco [Downloadable!] 2008 Competition for exclusive customers: comparing equilibrium and welfare under one-part and two-part pricing by James D. Reitzes & Glenn A. Woroch [Downloadable!] 2008 Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland by Sabine Engelmann & Michaela Fuchs [Downloadable!] 2008 Private Labeling and Competition between Retailers by Giuseppe Colangelo [Downloadable!] 2008 Marketing Strategies For Women Consumers by Erkan Ozdemir & Tuncer Tokol [Downloadable!] 2008 Studying The Influence Ofchanges In Consumption Habits On Shopping Malls: Eskisehir Case by Berna Ustun & Osman Tutal [Downloadable!] 2008 Service Qualitymeasurementon Education Services Marketing And Relationshipbetween Perceived Service Qualityand Studentsatisfaction by Abdullah Okumus & Adnan Duygun [Downloadable!] 2008 Perceived Electronic Service Qualitybyindividual Customers by Hakan Celik & Bulent Basaran [Downloadable!] 2008 Value-Based Pricing: Productpricing According To Customer Value Perception by Tulin Ural [Downloadable!] 2008 Acost-Benefit Approach In Developmentofservice Loyalty- An Application In The Banking Sector by Fikret Cankaya & Zuhal Cilingir [Downloadable!] 2008 The Attitudes Towards Creditcard Usage: The Case Ofeskisehir Osmangazi Universityeconomic And Administrative Sciences Facultystudents by Nuray Girginer & Arzum E.Celik & Nurullah Uckun [Downloadable!] 2008 Movie Tourism: The Role Ofmovies In Destination Marketing by Hakan Yilmaz & Medet Yolal [Downloadable!] 2008 Planning A Strategy For Keeping The Customers by Ruxandra Radoviciu [Downloadable!] 2008 From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization by Adriana Ionescu [Downloadable!] 2008 Solutions For Test Of Suprem Penetration Ability Of Competitors On International Markets by Iuliana Cenar [Downloadable!] 2008 Keeping And Encouraging New Business by Ruxandra Radoviciu & Iulia Iuga [Downloadable!] 2008 Changes And Entails On Romanian Retail Market by Sorin Prada [Downloadable!] 2008 New Methodologies And Tendencies In Qualitative Marketing Research by Arcadie Hinescu & Ionela Gavrila-Paven [Downloadable!] 2008 New Methodologies And Tendencies In Qualitative Marketing Research by Arcadie Hinescu & Ionela Gavrila-Paven [Downloadable!] 2008 Measuring Quality Of The Services Provided By The Commercial Web Sites by Filimon Stremtan & Andreea Muntean [Downloadable!] 2008 Nation Brands And Tourist Destinations €“ An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets by Virgil Balaure & Calin Veghes [Downloadable!] 2008 Consumer Identity And Implications For The Brand by Raluca Mihalcea & Iacob Catoiu [Downloadable!] 2008 The Image Of Company, Essential Factor In Developing The Market Strategies by Florin Radu Pintea & Janetta Sirbu & Boris Samochis [Downloadable!] 2008 Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain by Elisabeta Andreea BUDACIA [Downloadable!] 2008 Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL by Daniel GHERASIM & Adrian GHERASIM [Downloadable!] 2008 Direct Marketing Product-Market Strategies by Sorina-Raula GIRBOVEANU [Downloadable!] 2008 The Politics and Remunerations’ Mix by Mihai VARZARU [Downloadable!] 2008 The romanian tourism industry in the enlarged community by Ramona GRUESCU & Roxana NANU & Danut Tiberius EPURE [Downloadable!] 2008 Aspects concerning the elaboration of the questionnaires used in the marketing research by Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU [Downloadable!] 2008 The effects of the lack of coordination within the supply chain by Carmen Balan [Downloadable!] 2008 A LSCM approach to the Romanian pharmaceuticals market by Mihaela Cornelia Prejmerean & Simona Vasilache [Downloadable!] 2008 Actualities in logistics and transport by Simona Dordea & Liliana Nicodim [Downloadable!] 2008 Distribution- the synergetic process in establishing the value by Monica Aureliana Petcu & Iulia David Sobolevschi [Downloadable!] 2008 Logistics and Supply Chain Management in Tourism by Silvia Muhcina & Veronica Popovici [Downloadable!] 2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities by Ileana Raducanu [Downloadable!] 2008 Ethical Responsibility Of Firm’S Marketing Activity by Alexandru Nedelea [Downloadable!] 2008(XVIII) Consequences Of A Shift In The Power Balance For The Market Of Services by Frits van den BERG [Downloadable!] 2007 Why does context matter? Attraction effects and binary comparisons by Wolfgang R. Köhler [Downloadable!] 2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media by Daniela Favaretto & Bruno Viscolani [Downloadable!] 2007 A Leverage Theory of Reputation Building with Co-branding: Complementarity in Reputation Building by Jay Pil Choi & Doh-Shin Jeon [Downloadable!] 2007 Ownership structure, customer satisfaction and brand equity by Anna Torres & Josep A. Tribó [Downloadable!] 2007 The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration by Marco S. Giarratana & Anna Torres 2007 Le design est-il comestible ? by Gallen, C. & Sirieix, L. [Downloadable!] 2007 Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France by Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R. [Downloadable!] 2007 Consumers and Food Miles by Sirieix, L. & Grolleau, G. & Schaer, B. [Downloadable!] 2007 Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats by Tagbata, D. & Sirieix, L. [Downloadable!] 2007 De l’attitude vis-a-vis de la communication à la marque consommée : la marque Dove (the attitude towards communication on brand consumption: the Dove’s brand case) by Pierre Ghewy [Downloadable!] 2007 The real thing: a profile of the coca cola company by Hartogh, Matthew [Downloadable!] 2007 A model of university choice: an exploratory approach by Raposo, Mário & Alves, Helena [Downloadable!] 2007 The Effects of Detailing on Prescribing Decisions under Quality Uncertainty by Ching, Andrew & Ishihara, Masakazu [Downloadable!] 2007 The Price Consideration Model of Brand Choice by Ching, Andrew & Erdem, Tulin & Keane, Michael [Downloadable!] 2007 The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs by Azar, Ofer H. [Downloadable!] 2007 The Taylor Effect on the Performances of the Red Devils’ Football Brand by Leitão, João [Downloadable!] 2007 Coordonatele auditului in marketingul financiar-bancar - situatia din Romania by Dura, Codruta & Driga, Imola [Downloadable!] 2007 Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007) by Levy, Daniel [Downloadable!] 2007 CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies? by Leitão, João & Silva, Maria José [Downloadable!] 2007 Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries by Canback, Staffan & D'Agnese, Frank [Downloadable!] 2007 Word of Mouth and Taste Matching: A Theory of the Long Tail by Andres Hervas-Drane [Downloadable!] 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption by Anja Lambrecht & Katja Seim & Catherine Tucker [Downloadable!] 2007 The Impact of Online Information on the Purchase of Certified Used Cars by Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain [Downloadable!] 2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis [Downloadable!] 2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets by Anindya Ghose & Sha Yang [Downloadable!] 2007 Customer Infomation Sharing: Strategic Incentives and New Implications by Byung-Cheol Kim & Jay Pil Choi [Downloadable!] 2007 Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity by Daniel Fleder & Kartik Hosanagar [Downloadable!] 2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Modellselektion in Finite Mixture PLS-Modellen by Sarstedt, Marko & Salcher, André [Downloadable!] 2007 Asymmetric Price Adjustment in the Small by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen [Downloadable!] 2007 Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor? by Ishida, Masami [Downloadable!] 2007 An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy by Sonja Radas & Mario Teisl [Downloadable!] 2007 Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice by Dirk Temme & Marcel Paulssen & Till Dannewald [Downloadable!] 2007 Long-Term Orientation In Family And Non-Family Firms: A Bayesian Analysis by Jörn Hendrich Block & Andreas Thams [Downloadable!] 2007 Estimation with the Nested Logit Model: Specifications and Software Particularities by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2007 Perfect and Dynamic Segmentation via the Internet by Matthias Huehn [Downloadable!] 2007 Ambiguity Aversion And The Power Of Established Brands by A. V. Muthukrishnan & Luc Wathieu [Downloadable!] 2007 Strategic Advertisement with Externalities: A New Dynamic Approach by R. Joosten 2007 Outsourcing Salespeople in Building Arousal towards Retail Buying by Rajagopal [Downloadable!] 2007 Arousal and Merriment as Decision Drivers among Young Consumers by Rajagopal [Downloadable!] 2007 Emerging Perspectives on Self Service Technologies in Retail Banking by Rajagopal & Ananya Rajagopal [Downloadable!] 2007 Optimizing Franchisee Sales and Business Performance in Retail Food Sector by Rajagopal [Downloadable!] 2007 Administration of Sales Force Tasks under Field Conditions by Rajagopal [Downloadable!] 2007 Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency by Rajagopal [Downloadable!] 2007 Brand Metrics: A Tool to Measure Performance by Rajagopal & Rajagopal, Amritanshu [Downloadable!] 2007 New Product Introduction and Seasonality Effect in Food Products Retailing by Rajagopal [Downloadable!] 2007 Decision making and brand choice by older consumers by Laurent, Gilles [Downloadable!] 2007 The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective by Czellar, Sandor & Luna, David [Downloadable!] 2007 To be or not to be consistent in brand logo changes? by Czellar, Sandor & Kocher, Bruno [Downloadable!] 2007 How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology by Babutsidze, Zakaria [Downloadable!] 2007 Economics for marketing revisited by Ana Isabel Costa & Cesaltina Pires [Downloadable!] 2007 Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers by Andrew Pressey & John K. Ashton [Downloadable!] 2007 The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005 by John K. Ashton & Andrew Pressey [Downloadable!] 2007 Doing Well by Doing Good: An Industrial Organization Perspective of Corporate Philanthropy by Leonid Polishchuk & Evgeny Firsov [Downloadable!] 2007 Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913) by Marc Prat Sabartes [Downloadable!] 2007 The Process of Marketing Segmentation Strategy Selection by Ionel Dumitru [Downloadable!] 2007 Pozitioning Strategies Used in Strategic Marketing by Ionel Dumitru [Downloadable!] 2007 Nonlinear Effects in Brand Choice Models: Comparing Heterogeneous Latent Class To Homogeneous Nonlinear Models by Marion Schindler & Bernhard Baumgartner & Harald Hruschka [Downloadable!] 2007 Characteristics and Behaviors Types of Bank’s Clients and the Negotiation Tactics Adjusting (part II) by Carmen-Loredana TOPALA [Downloadable!] 2007 Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals by Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M. [Downloadable!] 2007 Regulating Damage Clauses in (Labor) Contracts by Gerd Muehlheusser [Downloadable!] 2007 Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets by Barbara Èater [Downloadable!] 2007 Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels by Erdogan Haktan Ekiz & Huseyin Arasli [Downloadable!] 2007 Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union by Irena Vida [Downloadable!] 2007 The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies by Franka Piskar [Downloadable!] 2007 Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus by Okan Veli Safakli [Downloadable!] 2007 En uygun fiyatlandırma stratejisinin grup karar vermeli analitik hiyerarşi süreci ile değerlendirilmesi: Türkiye Otomotiv Sektörü için bir uygulama by Nuray GİRGİNER & Zeynep ÇAVDAR 2007 Perakendeci markaların önlenemez yükselişi ve tekstil sektörü için alternatif çıkış önerileri by Ahmet BARDAKÇI & Hakan SARITAŞ & Hakan AYGÖREN 2007 Self servis uygulamalarda teknolojinin algılanan özelliklerinin müşteri memnuniyeti üzerine etkisi by Gülnil AYDIN 2007 Theoretical review of the brand loyalty: approaches and valuations by Oscar A. Colmenares & José L. Saavedra [Downloadable!] 2007 Quality management in services: an overview from the management field by Ana M.ª Serrano Bedia & Concepción López Fernández & Gema García Piqueres [Downloadable!] 2007 The relationship between the barriers to cross-functional integration and new product performance in Spanish innovative firms by José Antonio Varela González & Belén Bande Vilela & M. Luisa Del Río Araújo & Pilar Fernández Ferrín [Downloadable!] 2007 Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción by Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga [Downloadable!] 2007 La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas by José Mª Herranz de la Casa [Downloadable!] 2007 Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación by Narciso Arcas Lario & Miguel Hernández Espallardo [Downloadable!] 2007 La importancia de Innovar by Eduardo Ruiz Tellez [Downloadable!] 2007 Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español by Patricia B, Márquez Rodríguez [Downloadable!] 2007 Strategic framework for CRM implementation by Elena Georgieva & Maria Kehayova [Downloadable!] 2007 The Chinese Approach to the Relationship Marketing (GUANXI) by Dancho Danchev [Downloadable!] 2007 Strategic Solutions for Combining of Marketing Mix Elements by Petar Bantchev [Downloadable!] 2007 Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele by Gheorghe Orzan & Traian Surcel [Downloadable!] 2007 Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila by Alin Stancu & Mihai Orzan [Downloadable!] 2007 Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar by Alina Filip [Downloadable!] 2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing by Ioana Popescu [Downloadable!] 2007 Strategia de marketing in spatiul virtual by Gheorghe Orzan [Downloadable!] 2007 Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing by Mihaela Constantinescu [Downloadable!] 2007 Continutul si caracteristicile produselor si serviciilor finaciar-bancare by Alina Filip [Downloadable!] 2007 The Effect Of Personal Values On Consumers’ Inclination To Adoptinnovations by Cevahir Uzkurt [Downloadable!] 2007 Brand Commitmentas Acomponentofbrand Equity- Aresearch Concerning Coke by Ridvan Karalar & Hakan Kiraci [Downloadable!] 2007 AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer by F.Bahar Ozdogan [Downloadable!] 2007 Development of a Scale forMeasuring Consumer Behaviorin Store Choice by Veysel Yilmaz & Cengiz Aktas & H.Eray Celik [Downloadable!] 2007 A Comparative Analysis Regarding Brand Name Strategies by Moisescu Ovidiu Ioan & Gica Oana Adriana [Downloadable!] 2007 An Analysis Of The Brand Loyalty Based Consumer Typology by Moisescu Ovidiu Ioan & Gica Oana Adriana [Downloadable!] 2007 How Retailing Has Changed? What Marketing Did For This Change? by Rodica Erdei [Downloadable!] 2007 Is the price right? Pricing for long term profitability by Andrea Erika NyArAdi [Downloadable!] 2007 Strategic university management and marketing) by Constantin Bratianu & Nicolae Al. Pop [Downloadable!] 2007 The analysis of the need for SQAM services in Romania by Dinu Vasile & Laurentiu Tachiciu [Downloadable!] 2007 Multi Level Marketing Integration Process Management by Nicola Yankov [Downloadable!] 2007 Development And Problems Of The Tourism In Bulgaria by Vania Kuzdova Banabakova [Downloadable!] 2007 The Impact Of E-Commerce On The Supply Chain B2b In Ireland by George Onofrei & Alexandru Nedelea [Downloadable!] 2007 The Role Of Marketing In Sme’S Development In Republic Macedonia by Tatiana Mirchevska & Vladimir Mirchevski [Downloadable!] 2007 Techniques of comparative analysis regarding commercial websites by Angela Eliza Micu & Adrian Micu [Downloadable!] 2007 The impact of information technology on the Romanian markets and e-commerce by Claudia-Elena Tuclea [Downloadable!] 2007 New style in comunication: consumer-generated media by Mihai Teodor Negrea [Downloadable!] 2006 Segmentation model with respect to the difference in means by Marcin Owczarczuk [Downloadable!] 2006 Are Americans' Musical Preferences More Omnivores Today? by Jordi López-Sintas & Anna Torres & Konstantina Zerva [Downloadable!] 2006 Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables by Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó [Downloadable!] 2006 Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive by Dekhili, S. & D'Hauteville, F. [Downloadable!] 2006 Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case) by Valerius M. Ciuca [Downloadable!] 2006 La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury » by Eric Vernier & Pierre Ghewy [Downloadable!] 2006 Econymic Information Design by Nedobity, Wolfgang [Downloadable!] 2006 Advertising in Duopoly Market by Situngkir, Hokky [Downloadable!] 2006 A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity by Moisescu, Ovidiu I. [Downloadable!] 2006 Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip [Downloadable!] 2006 Asymmetric Price Adjustment in the Small by Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark [Downloadable!] 2006 Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach by Ringle, Christian M. [Downloadable!] 2006 Of the significance of business relationships by Filipe J. Sousa & Luís M. de Castro [Downloadable!] 2006 Examining the segment retention problem for the “Group Satellite” case by Ana Oliveira-Brochado & F. Vitorino Martins [Downloadable!] 2006 Coarse Thinking and Persuasion by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer [Downloadable!] 2006 Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment by Dean Karlan & John A. List [Downloadable!] 2006 Alliances between competitors and consumer information by Paolo Giorgio GARELLA & Martin PEITZ [Downloadable!] 2006 Sample- and segment-size specific Model Selection in Mixture Regression Analysis by Sarstedt, Marko [Downloadable!] 2006 Exploring the Nature of Loss Aversion by Eric J. Johnson & Simon Gächter & Andreas Herrmann [Downloadable!] 2006 Explaining Satisfaction In Double Deviation Scenarios: The Effects Of Anger And Distributive Justice by Ana B. Casado & Francisco J. Mas & Hans Kasper [Downloadable!] 2006 PLS Path Modeling – A Software Review by Dirk Temme & Henning Kreis & Lutz Hildebrandt [Downloadable!] 2006 Formative Measurement Models in Covariance Structure Analysis: Specification and Identification by Dirk Temme & Lutz Hildebrandt [Downloadable!] 2006 Probleme der Validierung mit Strukturgleichungsmodellen by Lutz Hildebrandt & Dirk Temme [Downloadable!] 2006 Estimation with the Nested Logit Model: Specifications and Software Particularities by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2006 A Combined Approach for Segment-Specific Analysis of Market Basket Data by Yasemin Boztug & Thomas Reutterer [Downloadable!] 2006 Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment by Dean Karlan & John A. List [Downloadable!] 2006 Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case by Nora Lado & Anna Torres & Oscar Licandro [Downloadable!] 2006 Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs by Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos [Downloadable!] 2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises by Rajagopal [Downloadable!] 2006 Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response by Rajagopal [Downloadable!] 2006 Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries by Rajagopal [Downloadable!] 2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis by Rajagopal [Downloadable!] 2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach by Lambert, Brice [Downloadable!] 2006 Supermarket Pricing Strategies by Ellickson, Paul & Misra, Sanjog [Downloadable!] 2006 Perceived risk and trust associated with purchasing at Electronic Marketplaces by Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua [Downloadable!] 2006 A New Multivariate Product Growth Model by H.P. Boswijk & D. Fok & P.-H. Franses [Downloadable!] 2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest by Carmen Balan [Downloadable!] 2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers by Carmen Balan [Downloadable!] 2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research by Carmen Balan [Downloadable!] 2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes by Carmen Balan [Downloadable!] 2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market by Carmen Balan [Downloadable!] 2006 Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon by [Downloadable!] 2006 The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations by Andreas Strebinger & Horst Treiblmaier [Downloadable!] 2006 Are the Vickrey Auction and the BDM Mechanism Really Incentive Compatible? - Empirical Results and Optimal Bidding Strategies in Cases of Uncertain Willingness-to-pay by Klaus Peter Kaas & Heidrun Ruprecht [Downloadable!] 2006 Competitiveness of Slovenia as a Tourist Destination by Doris Gomezelj Omerzel [Downloadable!] 2006 The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination by Maja Konecnik & Mitja Ruzzier [Downloadable!] 2006 Internal Marketing and Schools: The Slovenian Case Study by Vinko Logaj & Anita Trnavcevic [Downloadable!] 2006 Utilización del Análisis Conjunto para el estudio de las preferencias de los franquiciadores sobre el perfil de franquiciado/Using Conjoint Analysis to research franchisors’ preferences on franchisee profile by RAMÍREZ HURTADO, J.M. & GUERRERO CASAS, F.M. & RONDÁN CATALUÑA, F.J. [Downloadable!] 2006 Dış kaynaklardan yararlanma’nın bir modeli olarak bayilik sisteminde sözleşme ve kontrol değişkenlerinin güven ve bağlılığa olan etkileri ve bayilerin işbirliğini artırma arzusu by Mehmet BEYTUR & Serkan AYDIN 2006 Pazarlama ve ürün tasarımı performansının finansal performans üzerindeki etkileri: İmalat sektöründe bir uygulama by Ayşe Tansel ÇETİN & Gökhan ÖZER & Mevlüt KARAKAYA 2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre by Eduardo Ruíz Tellez & Carmen Alarcon Romano [Downloadable!] 2006 Specifics of the Communication Policy of the Banks in Bulgaria by Boyana Boyanova [Downloadable!] 2006 Marketing Approach in the Activity of Pension Insurance Companies by Silvia Panteleeva-Iordanova [Downloadable!] 2006 An Application Of ConsumerPreferences Via Conjoint Analysis: How To Choose AHome PC by Harun Sonmez [Downloadable!] 2006 Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa by Omer Akat & Cagatan Task›n & Aysun Ozdemir [Downloadable!] 2006 Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince by Bedriye Tuncsiper & Mehmet Oguzhan ‹lban [Downloadable!] 2006 Aesthetics Confers Value To The Firm by Gheorghe Meghisan & Flaviu Meghisan [Downloadable!] 2006 Defining Aspects Of Setting The Price According To The Customer And The Competition by Adrian MICU [Downloadable!] 2006 Distribution, Market Stage And Stage Of Connection With The Customer by Cristinel – Sandu POPESCU [Downloadable!] 2006 The Strategic Importance Of After-Sales Services For The Insurance Of Growth In Customer-Value-Oriented Management: An Observation Of Small- And Medium-Sized Industrial Goods Manufacturers by Tim Bendig & Tobias Irion & Nora Oettgen [Downloadable!] 2006 The Role Of Information For Global Marketing - Educational And Practical Aspects by Tatjana Petkovska Mirchevska [Downloadable!] 2006 Management Of Tourist Companies On The Modern Tourist Market by Slobodan Cerovic [Downloadable!] 2006 Some Basic Skills For Successful Personal Sales by Vanya Kuzdova Banabakova [Downloadable!] 2005 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing by Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki [Downloadable!] 2005 Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis by Rajagopal [Downloadable!] 2005 The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains by Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable [Downloadable!] 2005 Asymmetric Wholesale Pricing: Theory and Evidence by Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy [Downloadable!] 2005 Private Label Price Rigidity during Holiday Periods by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy [Downloadable!] 2005 Price Adjustment at Multiproduct Retailers by Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable [Downloadable!] 2005 Marketing as an entrance barrier into the fashion market by Pedro Cosme Costa Vieira [Downloadable!] 2005 Marketing Higher Education: Students’ Service Expectations by Mario Raposo & Helena Alves [Downloadable!] 2005 La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior by Helena Alves & Mário Raposo [Downloadable!] 2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte [Downloadable!] 2005 Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model by Ananth Rao [Downloadable!] 2005 Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market by Rajagopal [Downloadable!] 2005 Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage by Rajagopal [Downloadable!] 2005 Satisfaction in Choice as a Function of the Number of Alternatives: When "Goods Satiate" but "Bads Escalate" by Elena Reutskaja & Robin Hogarth [Downloadable!] 2005 Relationship significance: is it sufficiently explained? by Filipe J. Sousa & Luís M. de Castro [Downloadable!] 2005 How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data by Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso [Downloadable!] 2005 Demand Forecasting: Evidence-based Methods by J. Scott Armstrong & Kesten C. Green [Downloadable!] 2005 Competitor-oriented Objectives: The Myth of Market Share by Kesten C. Green & J. Scott Armstrong [Downloadable!] 2005 La Market Basket Analysis nell'e-commerce by Marilena TUCCI [Downloadable!] 2005 Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati by Cinzia COLAPINTO [Downloadable!] 2005 Promotions And Attendance in Minor League Baseball by Lorna Gifis & Paul Sommers [Downloadable!] 2005 Local Competition and Impact of Entry by a Dominant Retailer by Ting Zhu & Vishal Singh & Anthony J. Dukes [Downloadable!] 2005 An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity by Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2005 A Market Basket Analysis Conducted with a Multivariate Logit Model by Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2005 A two state model for noise-induced resonance in bistable systems with delay by Markus Fischer & Peter Imkeller [Downloadable!] 2005 The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity by Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera [Downloadable!] 2005 The importance of website content in online purchasing across different types of products by Verhagen, Tibert & Boter, Jaap [Downloadable!] 2005 Beyond promotion-based store switching: antecedents and consequences of systematic multiple-store shopping by Gijsbrechts, Els & Campo, Katia & Nisol, Patricia [Downloadable!] 2005 Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse by Corio Gian Franco [Downloadable!] 2005 Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti” by Marenna Maria [Downloadable!] 2005 International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis by Torsten J. Gerpott & Nejc M. Jakopin [Downloadable!] 2005 Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms by Mark Israel 2005 Actual Trends In International Marketing (Selected Problems) by Hana Machková [Downloadable!] 2005 The Product Life Cycle and the Real Option of Waiting by Oscar Gutiérrez [Downloadable!] 2005 Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés by Abdelmajid Amine & Faouzi Bensebaa [Downloadable!] 2005 Market Strategy and Competitiveness of Bulgarian Companies by Radka Ileva [Downloadable!] 2005 Sales Forecasting Using Artificial Neural Networks by Marusia Ivanova [Downloadable!] 2005 Market Strategy and Competitiveness of Bulgarian Companies by Radka Ileva [Downloadable!] 2005 Organizational Service Orientation (OSO) Level Of The Firms Worked In The Service SectorAnd Sectoral Comparision by Husniye Ors [Downloadable!] 2005 Effects of ConsumerSatisfaction and Needs on Brand Loyalty- Aplication on the Cigarette Brand by Veysel Yilmaz [Downloadable!] 2005 The Interface Ofthe Marketing And Financialproblems Of Smalland Medium S‹zed Businesses In Eskisehir by Omer Torlak & Nurullah Uckun [Downloadable!] 2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN [Downloadable!] 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului by Gheorghe MEGHISAN [Downloadable!] 2005 Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities by Gabriela Cecilia Stanciulescu [Downloadable!] 2005 Mutations in the Distribution Structure at the International Level by Ana-Lucia Ristea & Valeriu Ioan-Franc [Downloadable!] 2004 A Super Efficiency Model for Product Evaluation by Matthias Staat & Maik Hammerschmidt [Downloadable!] 2004 Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention by Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen [Downloadable!] 2004 Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data by Daniel Levy & Shantanu Dutta & Mark Bergen [Downloadable!] 2004 Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets by Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen [Downloadable!] 2004 Holiday Price Rigidity and Cost of Price Adjustment by Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen [Downloadable!] 2004 Price Flexibility in Channels of Distribution: Evidence from Scanner Data by Shantanu Dutta & Mark Bergen & Daniel Levy [Downloadable!] 2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959 by Daniel Levy & Andrew Young [Downloadable!] 2004 The joint effects of customer profitability reports and sales support diversity in effective customer pricing by Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck [Downloadable!] 2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention by Daniel Levy & Haipeng (Allen) Chang & Sourav Ray & Mark Bergen [Downloadable!] 2004 Product Configuration Systems: State of the Art, Conceptualization and Extensions by Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard [Downloadable!] 2004 Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004) by Levy, Daniel [Downloadable!] 2004 The Neuroscience of Consumer Decision-Making by Pirouz, Dante [Downloadable!] 2004 The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959 by Levy, Daniel & Young, Andrew [Downloadable!] 2004 The strategic relevance of business relationships: a preliminary assessment by Filipe J. Sousa & Luis M. de Castro [Downloadable!] 2004 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers by Volker Nocke & Martin Peitz [Downloadable!] 2004 On the Simple Economics of Advertising, Marketing, and Product Design by David P. Myatt & Justin P. Johnson [Downloadable!] 2004 L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales by Thomas Papon [Downloadable!] 2004 The effect of precommitment and past-experience on insurance choices : an experimental study by Thomas Papon [Downloadable!] 2004 A Comparative Empirical Study on Common Methods for Measuring Preferences by Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey [Downloadable!] 2004 How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars? by Nora LADO & Omar LICANDRO & Francisco PÉREZ [Downloadable!] 2004 Adaptive Learning Models of Consumer Behaviour by Ed Hopkins [Downloadable!] 2004 Dynamic modeling of web purchase behavior and e-mailing impact by Petri net by BALAGUE, Christine & LEE, Janghyuk [Downloadable!] 2004 How Internal Transaction costs drive compensation schemes by ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T. [Downloadable!] 2004 Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers by LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla [Downloadable!] 2004 Delivering Services via Internet: New Distribution Channel for Traditional Services by Durdana Ozretic Dosen & Vatroslav Skare [Downloadable!] 2004 Drivers Of Team Performance: What Do We Know And What Have We Still To Learn? by Ruth Stock [Downloadable!] 2004 Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination by Reinhard Grohs & Udo Wagner & Sabine Vsetecka [Downloadable!] 2004 Components And Parameters Of Corporate Reputation – An Empirical Study by Manfred Schwaiger [Downloadable!] 2004 Fuzzy Association Rules For Estimating Consumer Behaviour Models And Their Its Application To Explaining Trust In Internet Shopping by Casillas, J. & Martínez-López, F. J. & Martínez, F. J. 2004 An experimental study of the effect of green positioning on brand attitude by Patrik Hartmann & F. Javier Forcada Saiz & Vanessa Apaolaza Ibáñez [Downloadable!] 2004 New Product Introductions and Price Markups by Kostas Axarloglou & Demetrios Tsapralis [Downloadable!] 2004 Sales Budgets Elaboration in Bulgarian Industrial Enterprises by Milena Angelova [Downloadable!] 2004 Evaluation of the Railway Passangers’Satisfaction and an Application by Kemal Poyraz & Ercan Taskin & Hakan Kara [Downloadable!] 2004 ConsumersãAttitudes Toward Sales Promotions Andperceived Benefits by Mine Oyman [Downloadable!] 2004 Relatia Formare-Competente-Performante In Management by Teodora ROMAN [Downloadable!] 2004 Comunicare Verbala Si Nonverbala by Sorina GIRBOVEANU [Downloadable!] 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani by Gabriel BRATUCU & Tiberiu FORIS [Downloadable!] 2003 The Effect of Word of Mouth on Sales: Online Book Reviews by Dina Mayzlin & Judith A. Chevalier [Downloadable!] 2003 Value Based Benchmarking and Market Partitioning by H. H. Bauer & M. Staat & M. Hammerschmidt [Downloadable!] 2003 Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises by Ivan Martchevski & Veneta Bojinova & Dragomir Iliev [Downloadable!] 2003 The Value of Online Information Privacy: An Empirical Investigation by Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png [Downloadable!] 2003 The Persistence of Abnormal Returns at Industry and Firm Levels by Juan Carlos Bou & Albert Satorra [Downloadable!] 2003 Generalized Canonical Correlation Analysis of Matrices with Different Row and Column Orders by Michel Van de Velden & Tammo Bijmolt [Downloadable!] 2003 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers by Volker Nocke & Martin Peitz [Downloadable!] 2003 Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis by DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin 2003 Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration by Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr. [Downloadable!] 2003 Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound by Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR [Downloadable!] 2003 Functional online store attributes: towards a classification of CDSS content by Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel [Downloadable!] 2003 Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data by Rutger van Oest & Philip Hans Franses [Downloadable!] 2003 Country and consumer segmentation : multi-level latent class analysis of financial product ownership by Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K. [Downloadable!] 2003 Is 3/4 of the sales promotion bump due to brand switching? No it is 1/3 by Heerde, H.J. van & Gupta, S. & Wittink, D.R. [Downloadable!] 2003 Modeling category-level purchase timing with Brand-level marketing by D. Fok & R. Paap [Downloadable!] 2003 The Impact of EU Legislation on the Marketing of Goods and Services in the European Union by Simon A. Mercado [Downloadable!] 2003 Measuring Changes In Brand Choice Behavior by Bernhard Baumgartner [Downloadable!] 2003 Custumer Loyalty In Services: An Approximation By Means Of Fuzzy Logic by Setó, Dolors & Barberà, M.Glòria 2003 Delimiting of the Marketing with Reason or Social Corporate Marketing by means of the analysis of companies that realize actions of social responsibility by Joao Augusto Ramos e Silva & Iñaki Periáñez Cañadillas [Downloadable!] 2003 Stratégies compétitives, contrôle des vendeurs et performance de la force de vente by Pierre-Antoine Sprimont [Downloadable!] 2003 Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché by Salim Chahine & Jean-Pierre Mathieu [Downloadable!] 2003 Marketing Strategies and Tools on the Market of Balkan Countries by Tsvetanka Indzhova [Downloadable!] 2003 On marketing paradigms and marketing space in the changing firms by Julia Uzunova [Downloadable!] 2003 Free Standing Insertas An Effective Mediain Sales Promoti- On And Astudyon The Hyper/Supermarketcustomers by Mehmet T›gl› & Serdar Pirtini [Downloadable!] 2002 Using Online Conversations to Study Word of Mouth Communication by Dina Mayzlin & David Godes [Downloadable!] 2002 How Promotions Work: SCAN*PRO-Based Evolutionary Model Building by Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink [Downloadable!] 2002 Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao [Downloadable!] 2002 Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand by Kai-Lung HUI [Downloadable!] 2002 Cycle of a single company's involvement in an export consortium, The by Renart, Lluis G. [Downloadable!] 2002 A Joint Framework for Category Purchase and Consumption Behavior by Rutger van Oest & Richard Paap & Philip Hans Franses [Downloadable!] 2002 Adaptive multidimensional scaling : the spatial representation of brand consideration and dissimilarity judgments by Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S. [Downloadable!] 2002 Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects by Leenheer, J. & Bijmolt, T.H.A. & Heerde, H.J. van & Smidts, A. [Downloadable!] 2002 Testing predictive performance of binary choice models by B. Donkers & B. Melenberg [Downloadable!] 2002 The Role of Embeddedness in Marketing Channel Relationships by Enrique Bigne & Andreu Blesa & Maria Ripolles [Downloadable!] 2002 Is There Relationship between Firm Size and Profitability? by Darko Tipuric [Downloadable!] 2002 Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships by Heribert Gierl & Silke Bambauer [Downloadable!] 2002 Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach by Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber [Downloadable!] 2002 How Promotions Work: Scan Pro-Based Evolutionary Model Building by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink [Downloadable!] 2002 The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case by Patrick Hartmann & Vanessa Apaolaza Ibáñez & Fco. Javier Forcada Sainz [Downloadable!] 2002 Quality Management and internal marketing as competitive factors for services enterprises: The cases of service basque enterprises with avant-garde management by M.ª Soledad Aguirre García & M.ª Gloria Aparicio de Castro [Downloadable!] 2002 The promotion of sales on the consumer markets: Offer of a new approach of promotional management by Francisco Javier Villaba Merlo & Iñaki Periáñez Cañadillas [Downloadable!] 2002 The Conception "Euro-Marketing" and Recommendations to the Bulgarian Exporters by Antoaneta Vassileva [Downloadable!] 2001 Investigating New Product Diffusion across Products and Countries by K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar [Downloadable!] 2001 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao [Downloadable!] 2001 Competitive Pricing Behavior in the US Auto Market: A Structural Analysis by K. Sudhir [Downloadable!] 2001 Dynamic Analysis of a Competitive Marketing System by Dick Wittink & Csilla Horvath & Peter S.H. Leeflang [Downloadable!] 2001 The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions by Dick Wittink & Sachin Gupta & Harald J. van Heerde [Downloadable!] 2001 Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data by Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde [Downloadable!] 2001 Customer Oriented Product Development? An exploratory study of four Swedish SME’s by Ekström, Karin M. & Karlsson, MariAnne [Downloadable!] 2001 L'orientation vers le marche dans le secteur du Private Banking by Denis, J.M. & Graber, S. 2001 Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive by Czellar, S. & Denis, J.E. 2001 Orientation vers le marche, performance et activites de recherche marketing by Denis, J.-E. & Czellar, S. & Graber, S. 2001 On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices by Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T. [Downloadable!] 2001 Measuring and assessing online store image: a study of two online bookshops in the Benelux by Heijden, Hans van der & Verhagen, Tibert [Downloadable!] 2001 Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!] 2001 Optimal effort in consumer choice : theory and experimental analysis for binary choice by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!] 2001 Anchor Stores by Hideo Konishi & Michael Sandfort [Downloadable!] 2001 Marketing Information Systems by Gheorghe Orzan & Mihai Orzan 2001 Brand Valuation And Control: An Empirical Study by Thomas Günther & Catharina Kriegbaum-Kling [Downloadable!] 2001 Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions by Ulf G. Marks & Sönke Albers [Downloadable!] 2001 An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments by Harald Hruschka [Downloadable!] 2001 Valoracion De Atributos De Profesionales Universitarios by JESSICA CORIA & PABLO MARSHALL [Downloadable!] 2001 Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility by SANDRA J. MILBERG [Downloadable!] 2001 Brand equity: perspectives of analysis and estimation criteria by Ana Belén del Río Lanza & Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles [Downloadable!] 2001 A specific case in tourism marketing: Rural tourism in the Basque Country by Lucía Mediano Serrano [Downloadable!] 2001 The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country by Iñaki Periáñez Cañadillas & Julián Pando García [Downloadable!] 2001 Wo steht der elektronische Handel in Deutschland? by Hans Schedl 2001 Der elektronische Handel - Potentiale für Unternehmen by Arnold Picot & Dominik K. Heger & Rahild Neuburger [Downloadable!] 2001 Marketing Evaluations for Serving the Buyers on the Consumer Market by Petar Banchev [Downloadable!] 2001 Political Marketing: Nature and Characteristics by Georgi Manolov [Downloadable!] 2000 The Quasi-Judicial Role of Large Retailers: An Efficiency Hypothesis of Their Relation with Suppliers by Benito Arruñada [Downloadable!] 2000 Market Analysis and Competitiveness in Project Appraisal by Savvides, Savvakis C. [Downloadable!] 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client? by Svensson, Roger [Downloadable!] 2000 Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study by Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus [Downloadable!] 2000 Customer Familiarity and its Effects on Satisfaction and Dissatisfaction by Söderlund, Magnus & Gunnarsson, Jonas [Downloadable!] 2000 Caracteristiques et performance des hotels et des hotels-motels by Levesque, G. & Little, D. 2000 Does Press Advertising Foster the "Pensee Unique"? by Gabszewicz, J.J. & Laussel, D. & Sonnac, N. 2000 TV-Broadcasting Competition and Advertising by Gabszewicz, J.J. & Laussel, D. & Sonnac, N. 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client? by Svensson, R. 2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement by Nanopoulos, P. & Walliser, B. 2000 L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires) by Olivaud, M. & Wachowiak, A. 2000 A benefit congruency framework of sales promotion effectiveness by LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian [Downloadable!] 2000 The influence of business strategy on new product activity : the mediating role of market orientation by Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M. [Downloadable!] 2000 Does size matter? : disentangling consumers' bundling preferences by Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan [Downloadable!] 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits by Heijden, Hans van der [Downloadable!] 2000 Assortment variety : attribute - versus product based by Herpen, E. van & Pieters, R. [Downloadable!] 2000 The influence of marketing journals : a citation analysis of the discipline and its sub-areas by Baumgartner, H. & Pieters, R. [Downloadable!] 2000 Combining and comparing consumers' stated preference ratings and choice responses by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!] 2000 Difusion De Internet En Chile by PABLO MARSHALL [Downloadable!] 2000 La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio by Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán [Downloadable!] 1999 Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market by Fent, Thomas [Downloadable!] 1999 Adaptive agents in the House of Quality by Fent, Thomas [Downloadable!] 1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många by Hjalmarson, Hanna & Wahlund, Richard [Downloadable!] 1999 The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition by Liljenberg, Anders [Downloadable!] 1999 The Optimal Face Value of a Discount Coupon by Ben-Zion, U. & Hibshoosh, A. & Spiegel, U. 1999 Peut-on parler de marketing dans la tres petite entreprise? by Pacitto, J.C. & Tordjman, F. 1999 Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking by Denis, J.-E. 1999 Intermodal freight terminals : marketing channels and transport networks by Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno [Downloadable!] 1999 Advertising Rates, Audience Composition, and Competition in the Network Television Industry by Goettler, R. 1999 Marketing of Professional and Financial Services in Croatia by Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic [Downloadable!] 1998 Lyfe-Cycle Effects on Household Expenditures: A Latent-Variable Approach by Eva Ventura & Albert Satorra [Downloadable!] 1998 Marketing or marketing: The Role and Organisation of the Marketing Function in Europe? by Evans, J. 1998 Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais by Sigue, S.P. & Duhaime, C.P. 1998 Les pratiques de recherche marketing des entreprises europeennes? by Denis, J.-E. & Czellar, S. 1998 La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires by Denis, J.-E. & Zwick, J.-C. & Czellar, S. 1998 La recherche marketing dans les entreprises suisses by Denis, J.-E. & Zwick, J.-C. & Czellar, S. 1998 Le commerce electronique, une voie de developpement pour les activites de service by Monnoyer-Longe, M.-C. 1998 Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing by Pieters, R. & Baumgartner, H. & Vermunt, J. [Downloadable!] 1998 Visual attention during brand choice : the impact of time pressure and task motivation by Pieters, R. & Warlop, L. [Downloadable!] 1998 How tolerable is delay? : Consumers' evaluations of internet web sites after waiting by Dellaert, B.G.C. & Kahn, B.E. [Downloadable!] 1998 Consumer choice of modularized products : a conjoint choice experiment approach by Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J.J. & Timmermans, H.J.P. [Downloadable!] 1998 Mixed tree and spatial representation of dissimilarity judgment by Wedel, M. & Bijmolt, T.H.A. [Downloadable!] 1998 Do Croatian Banks Implement Marketing Concept? by Marija Tomasevic Lisanin [Downloadable!] 1998 Understanding evolutionary processes in non-manufacturing industries: Empirical insights from the shakeout in pharmaceutical wholesaling by Adam J. Fein [Downloadable!] 1997 Food Marketing Reconsidered. An Assessment of the Liberalization of Food Marketing in Sub-Saharan Africa by Seppala, P 1997 Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services by Bellemare, G 1997 Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services by Bowman, D. & Farley, J.U. & Schmittlein, D.C. 1997 Israel: Secteur de l'equipement medical by Theriault, V. 1997 Israel: Secteur de l'environnement by Theriault, V. 1997 Tunisie: Secteur de la geomatique by Laredo, J. 1997 Malaisie: Secteur de l'environnement by Laredo, J. & Pearson, R. 1997 Maroc: Secteur de l'environnement by Laredo, J. & Pearson, R. 1997 Maroc: Secteur de la geomatique by Laredo, J. 1997 Bresil:Secteur des logiciels by Laredo, J. 1997 Chili: Secteur des logiciels by Rodriguez, E. 1997 Chili: Secteur de materiaux de construction by Rodriguez, E. 1997 Argentine: Secteur de l'equipement pour fermes laitieres by Rodriguez, E. 1997 Argentine: Secteur des vetements pour dames by Gagne, C. 1997 Belgique: Secteur de vetements de sport by Gagne, C. 1997 Australie: Secteur de vetements de sport by Gagne, C. 1997 Texas: Secteur des vetements by Gagne, C. 1997 Chili:Secteur de l'equipement medical by Froissart, S. 1997 Belgique: Secteur de l'equipement medical haute technologie by Froissart, S. 1997 Thailande: Secteur de l'equipement medical by Froissart, S. 1997 Advertising in China: Trends, Constraints, and Implications for Foreign Firms by Chillier, C. & Denis, J.E. 1997 Capital de marque: concepts, construits et mesures by Czellar, S. 1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure by Francisco F. R. Ramos [Downloadable!] 1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System by Francisco F. R. Ramos [Downloadable!] 1996 Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance by Francisco F. R. Ramos [Downloadable!] 1996 Focusing The Baltic Agricultural Sector Towards The New Consumer: Estonia'S Case by van der Hoek, M. Peter & Chong, Yen Yee [Downloadable!] 1996 A Logit Model of Laudry Detergent Brand Choice in Melbourne by Fry, T.R.L. & Longmire, R. 1996 Les nouvelles critiques du marketing by Denis, J-E 1996 Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994 by Denis, J-E & Czellar, S 1996 Modelisation du controle des relations publiques en marketing international by Denis, J-E 1996 Fitting Public Relations into the International Communication Mix by Denis, J-E 1996 Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions by Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V. 1996 $9.99: Can "Just-Below" Pricing Be Reconciled with Rationality? by John Huston & Nipoli Kamdar [Downloadable!] 1995 Advertising as a Signal of Product Quality: Compact Disc Players by Horstman, I.J. & MacDonald, G. 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements by Moorthy, S. & Desiraju, R. 1995 Advertising and Quality: An Empirical Analysis by Moorthy, S. & Zhao, H. 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability by Jain, S.P. & Buchanan, B. & Maheswaran, D. 1993 Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland by Krickhahn, Thomas [Downloadable!] 1992 Causality and Efficiency in the Coffee Futures Market by Kebede, Yohannes [Downloadable!] 1982 Agency Delayed Compensation, and the Structure of Executive Remuneration by Jonathan Eaton & Harvey Rosen [Downloadable!] Threat Perception in Older Customers by David Silvera & Tracy Meyer & Daniel Laufer [Downloadable!] Does Precipitation Affect Consumers’ Smoking Tendency? by Yinlong Zhang [Downloadable!] The Case for a Complexity Continuum by Tina M. Lowrey [Downloadable!] The Influence of Self-Construal on Impulsive Consumption by Yinlong Zhang & L.J. Shrum [Downloadable!] Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach by Thomas Fent [Downloadable!] What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman [Downloadable!] The Internet and Services Marketing - Danish Bankers' perception and expectations by Niels Peter Mols [Downloadable!] Barriers to Customer-oriented Control in Financial Services by Jørn Flohr Nilsen & Per Nikolaj D. Bukh & Niels Peter Mols [Downloadable!] A comparative study of sourcing strategies by Niels Peter Mols & Poul H. Andersen & David Birks & Per Nikolaj D. Bukh [Downloadable!]
This page was last updated on 2009-11-15.
IDEAS at the Department of Economics , College of Liberal Arts and Sciences , University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics . 
