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Journal of
Economic Literature (JEL) codes Top JEL M: Business Administration and Business Economics; Marketing; AccountingM3: Marketing and AdvertisingM31: Marketing
This topic is covered by the following reading lists: Mondialisation
2008 Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board? by Jan van der Borg [Downloadable!] 2008 Hybrid consumption paths in the attribute space: A model and application with scanner data by Sergi Jiménez-Martín & Antonio Ladrón de Guevara [Downloadable!] 2008 The Changing Impact of Product Design for a Company by Tuomo Kässi [Downloadable!] 2008 Market Segmentation: The Role of Opaque Travel Agencies by Dmitry Shapiro & Xianwen Shi [Downloadable!] 2008 Payment Card Rewards Programs and Consumer Payment Choice by Ching, Andrew & Hayashi, Fumiko [Downloadable!] 2008 Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry by Khim Yong, Goh & Kai-Lung, Hui & I.P.L. , Png [Downloadable!] 2008 Perceived corporate credibility as the emergent property of corporate reputation’s transmission process by Balboni, Bernardo [Downloadable!] 2008 The notion of “SERVICES” in modern economy by Ciochina, Iuliana & Iordache, Carmen & Panoiu , Laura & Decuseara, Razvan [Downloadable!] 2008 How is the relationship significance brought about? A critical realist approach by Filipe J. Sousa & Luís M. de Castro [Downloadable!] 2008 Relationship Marketing: From Its Origins to the Current Streams of Research by Carlos Brito [Downloadable!] 2008 Determining the Number of Market Segments Using an Experimental Design by Ana Oliveira-Brochado & Francisco Vitorino Martins [Downloadable!] 2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology by Luciano PILOTTI [Downloadable!] 2008 Methodological overview of Rasch model and application in customer satisfaction survey data by Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI [Downloadable!] 2008 The negative effects of failed service recoveries by Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz [Downloadable!] 2008 Un análisis bayesiano de la variación temporal del escenario de compra de los hogares by Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero [Downloadable!] 2008 Search Costs and Medicare Plan Choice by Ian McCarthy & Rusty Tchernis [Downloadable!] 2008 Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik by Dirk Temme & Lutz Hildebrandt [Downloadable!] 2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I” by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan [Downloadable!] 2008 The Importance of Character Education for Tweens as Consumers by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish [Downloadable!] 2008 Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance by Rajagopal [Downloadable!] 2008 Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators by Rajagopal [Downloadable!] 2008 Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector by Athreye, Suma & Kale, Dinar & Ramani, Shyama V. [Downloadable!] 2008 Quality, Safety and Consumer Behaviour Towards Organic Food in Germany And Portugal by Maria Raquel Ventura-Lucas & Kerstin Röhrich & Cristina Marreiros & Rui Fragoso & Robert Kabbert & Ana Maria Clara & Inês Martins & Sascha Böhm [Downloadable!] 2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads by Domen Bajde & Irena Vida [Downloadable!] 2008 Consequences Of A Shift In The Power Balance For The Market Of Services by Frits van den BERG [Downloadable!] 2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities by Ileana Raducanu [Downloadable!] 2008 Ethical Responsibility Of Firm’S Marketing Activity by Alexandru Nedelea [Downloadable!] 2007 Why does context matter? Attraction effects and binary comparisons by Wolfgang R. Köhler [Downloadable!] 2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media by Daniela Favaretto & Bruno Viscolani [Downloadable!] 2007 A Leverage Theory of Reputation Building with Co-branding: Complementarity in Reputation Building by Jay Pil Choi & Doh-Shin Jeon [Downloadable!] 2007 Ownership structure, customer satisfaction and brand equity by Anna Torres & Josep A. Tribó [Downloadable!] 2007 The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration by Marco S. Giarratana & Anna Torres [Downloadable!] 2007 Le design est-il comestible ? by Gallen, C. & Sirieix, L. [Downloadable!] 2007 Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France by Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R. [Downloadable!] 2007 Consumers and Food Miles by Sirieix, L. & Grolleau, G. & Schaer, B. [Downloadable!] 2007 Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats by Tagbata, D. & Sirieix, L. [Downloadable!] 2007 The real thing: a profile of the coca cola company by Hartogh, Matthew [Downloadable!] 2007 A model of university choice: an exploratory approach by Raposo, Mário & Alves, Helena [Downloadable!] 2007 The Effects of Detailing on Prescribing Decisions under Quality Uncertainty by Ching, Andrew & Ishihara, Masakazu [Downloadable!] 2007 The Price Consideration Model of Brand Choice by Ching, Andrew & Erdem, Tulin & Keane, Michael [Downloadable!] 2007 The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs by Azar, Ofer H. [Downloadable!] 2007 The Taylor Effect on the Performances of the Red Devils’ Football Brand by Leitão, João [Downloadable!] 2007 Audit Coordinates in Financial-Banking Marketing - Evidence from Romania by Dura, Codruta & Driga, Imola [Downloadable!] 2007 Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007) by Levy, Daniel [Downloadable!] 2007 CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies? by Leitão, João & Silva, Maria José [Downloadable!] 2007 Word of Mouth and Recommender Systems: A Theory of the Long Tail by Andres Hervas-Drane & & [Downloadable!] 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption by Anja Lambrecht & Katja Seim & Catherine Tucker [Downloadable!] 2007 The Impact of Online Information on the Purchase of Certified Used Cars by Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain [Downloadable!] 2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis [Downloadable!] 2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets by Anindya Ghose & Sha Yang [Downloadable!] 2007 Customer Infomation Sharing: Strategic Incentives and New Implications by Byung-Cheol Kim & Jay Pil Choi [Downloadable!] 2007 Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity by Daniel Fleder & Kartik Hosanagar [Downloadable!] 2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Modellselektion in Finite Mixture PLS-Modellen by Sarstedt, Marko & Salcher, André [Downloadable!] 2007 Asymmetric Price Adjustment in the Small by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen [Downloadable!] 2007 Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor? by Ishida, Masami [Downloadable!] 2007 An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy by Sonja Radas & Mario Teisl [Downloadable!] 2007 Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice by Dirk Temme & Marcel Paulssen & Till Dannewald [Downloadable!] 2007 Long-Term Orientation In Family And Non-Family Firms: A Bayesian Analysis by Jörn Hendrich Block & Andreas Thams [Downloadable!] 2007 Estimation with the Nested Logit Model: Specifications and Software Particularities by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2007 Perfect and Dynamic Segmentation via the Internet by Matthias Huehn [Downloadable!] 2007 Ambiguity Aversion And The Power Of Established Brands by A. V. Muthukrishnan & Luc Wathieu [Downloadable!] 2007 Strategic Advertisement with Externalities: A New Dynamic Approach by R. Joosten [Downloadable!] 2007 Outsourcing Salespeople in Building Arousal towards Retail Buying by Rajagopal [Downloadable!] 2007 Arousal and Merriment as Decision Drivers among Young Consumers by Rajagopal [Downloadable!] 2007 Emerging Perspectives on Self Service Technologies in Retail Banking by Rajagopal & Ananya Rajagopal [Downloadable!] 2007 Optimizing Franchisee Sales and Business Performance in Retail Food Sector by Rajagopal [Downloadable!] 2007 Administration of Sales Force Tasks under Field Conditions by Rajagopal [Downloadable!] 2007 Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency by Rajagopal [Downloadable!] 2007 Brand Metrics: A Tool to Measure Performance by Rajagopal & Rajagopal, Amritanshu [Downloadable!] 2007 New Product Introduction and Seasonality Effect in Food Products Retailing by Rajagopal [Downloadable!] 2007 Decision making and brand choice by older consumers by Laurent, Gilles [Downloadable!] 2007 The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective by Czellar, Sandor & Luna, David [Downloadable!] 2007 To be or not to be consistent in brand logo changes? by Czellar, Sandor & Kocher, Bruno [Downloadable!] 2007 How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology by Babutsidze, Zakaria [Downloadable!] 2007 Economics for marketing revisited by Ana Isabel Costa & Cesaltina Pires [Downloadable!] 2007 Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers by Andrew Pressey & John K. Ashton [Downloadable!] 2007 The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005 by John K. Ashton & Andrew Pressey [Downloadable!] 2007 Doing Well by Doing Good: An Industrial Organization Perspective of Corporate Philanthropy by Leonid Polishchuk & Evgeny Firsov [Downloadable!] 2007 Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913) by Marc Prat Sabartes [Downloadable!] 2007 The Process of Marketing Segmentation Strategy Selection by Ionel Dumitru [Downloadable!] 2007 Pozitioning Strategies Used in Strategic Marketing by Ionel Dumitru [Downloadable!] 2007 Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals by Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M. [Downloadable!] 2007 Regulating Damage Clauses in (Labor) Contracts by Gerd Muehlheusser [Downloadable!] 2007 Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets by Barbara Èater [Downloadable!] 2007 Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels by Erdogan Haktan Ekiz & Huseyin Arasli [Downloadable!] 2007 Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union by Irena Vida [Downloadable!] 2007 The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies by Franka Piskar [Downloadable!] 2007 Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus by Okan Veli Safakli [Downloadable!] 2007 Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción by Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga [Downloadable!] 2007 La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas by José Mª Herranz de la Casa [Downloadable!] 2007 Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación by Narciso Arcas Lario & Miguel Hernández Espallardo [Downloadable!] 2007 La importancia de Innovar by Eduardo Ruiz Tellez [Downloadable!] 2007 Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español by Patricia B, Márquez Rodríguez [Downloadable!] 2007 Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele by Gheorghe Orzan & Traian Surcel [Downloadable!] 2007 Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila by Alin Stancu & Mihai Orzan [Downloadable!] 2007 Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar by Alina Filip [Downloadable!] 2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing by Ioana Popescu [Downloadable!] 2007 Strategia de marketing in spatiul virtual by Gheorghe Orzan [Downloadable!] 2007 Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing by Mihaela Constantinescu [Downloadable!] 2007 Continutul si caracteristicile produselor si serviciilor finaciar-bancare by Alina Filip [Downloadable!] 2007 Strategic university management and marketing) by Constantin Brătianu & Nicolae Al. Pop [Downloadable!] 2007 The analysis of the need for SQAM services in Romania by Dinu Vasile & Laurentiu Tachiciu [Downloadable!] 2007 Multi Level Marketing Integration Process Management by Nicola Yankov [Downloadable!] 2007 Development And Problems Of The Tourism In Bulgaria by Vania Kuzdova Banabakova [Downloadable!] 2007 The Impact Of E-Commerce On The Supply Chain B2b In Ireland by George Onofrei & Alexandru Nedelea [Downloadable!] 2007 The Role Of Marketing In Sme’S Development In Republic Macedonia by Tatiana Mirchevska & Vladimir Mirchevski [Downloadable!] 2007 Techniques of comparative analysis regarding commercial websites by Angela Eliza Micu & Adrian Micu [Downloadable!] 2007 The impact of information technology on the Romanian markets and e-commerce by Claudia-Elena Ţuclea [Downloadable!] 2007 New style in comunication: consumer-generated media by Mihai Teodor Negrea [Downloadable!] 2006 Segmentation model with respect to the difference in means by Marcin Owczarczuk [Downloadable!] 2006 Are Americans' Musical Preferences More Omnivores Today? by Jordi López-Sintas & Anna Torres & Konstantina Zerva [Downloadable!] 2006 Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables by Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó [Downloadable!] 2006 Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive by Dekhili, S. & D'Hauteville, F. [Downloadable!] 2006 Advertising in Duopoly Market by Situngkir, Hokky [Downloadable!] 2006 A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity by Moisescu, Ovidiu I. [Downloadable!] 2006 Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip [Downloadable!] 2006 Asymmetric Price Adjustment in the Small by Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark [Downloadable!] 2006 Of the significance of business relationships by Filipe J. Sousa & Luís M. de Castro [Downloadable!] 2006 Examining the segment retention problem for the “Group Satellite” case by Ana Oliveira-Brochado & F. Vitorino Martins [Downloadable!] 2006 Coarse Thinking and Persuasion by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer [Downloadable!] 2006 Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment by Dean Karlan & John A. List [Downloadable!] 2006 Alliances between competitors and consumer information by Paolo Giorgio GARELLA & Martin PEITZ [Downloadable!] 2006 Sample- and segment-size specific Model Selection in Mixture Regression Analysis by Sarstedt, Marko [Downloadable!] 2006 Exploring the Nature of Loss Aversion by Eric J. Johnson & Simon Gächter & Andreas Herrmann [Downloadable!] 2006 Explaining Satisfaction In Double Deviation Scenarios: The Effects Of Anger And Distributive Justice by Ana B. Casado & Francisco J. Mas & Hans Kasper [Downloadable!] 2006 PLS Path Modeling – A Software Review by Dirk Temme & Henning Kreis & Lutz Hildebrandt [Downloadable!] 2006 Formative Measurement Models in Covariance Structure Analysis: Specification and Identification by Dirk Temme & Lutz Hildebrandt [Downloadable!] 2006 Probleme der Validierung mit Strukturgleichungsmodellen by Lutz Hildebrandt & Dirk Temme [Downloadable!] 2006 Estimation with the Nested Logit Model: Specifications and Software Particularities by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2006 A Combined Approach for Segment-Specific Analysis of Market Basket Data by Yasemin Boztug & Thomas Reutterer [Downloadable!] 2006 Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case by Nora Lado & Anna Torres & Oscar Licandro [Downloadable!] 2006 Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs by Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos [Downloadable!] 2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises by Rajagopal [Downloadable!] 2006 Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response by Rajagopal [Downloadable!] 2006 Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries by Rajagopal [Downloadable!] 2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis by Rajagopal [Downloadable!] 2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach by Lambert, Brice [Downloadable!] 2006 Supermarket Pricing Strategies by Ellickson, Paul & Misra, Sanjog [Downloadable!] 2006 Perceived risk and trust associated with purchasing at Electronic Marketplaces by Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua [Downloadable!] 2006 A New Multivariate Product Growth Model by H.P. Boswijk & D. Fok & P.-H. Franses [Downloadable!] 2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest by Carmen Balan [Downloadable!] 2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers by Carmen Balan [Downloadable!] 2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research by Carmen Balan [Downloadable!] 2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes by Carmen Balan [Downloadable!] 2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market by Carmen Balan [Downloadable!] 2006 Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon by [Downloadable!] 2006 Competitiveness of Slovenia as a Tourist Destination by Doris Gomezelj Omerzel [Downloadable!] 2006 The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination by Maja Konecnik & Mitja Ruzzier [Downloadable!] 2006 Internal Marketing and Schools: The Slovenian Case Study by Vinko Logaj & Anita Trnavcevic [Downloadable!] 2006 Utilización del Análisis Conjunto para el estudio de las preferencias de los franquiciadores sobre el perfil de franquiciado/Using Conjoint Analysis to research franchisors’ preferences on franchisee profile by RAMÍREZ HURTADO, J.M. & GUERRERO CASAS, F.M. & RONDÁN CATALUÑA, F.J. [Downloadable!] 2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre by Eduardo Ruíz Tellez & Carmen Alarcon Romano [Downloadable!] 2006 The Strategic Importance Of After-Sales Services For The Insurance Of Growth In Customer-Value-Oriented Management: An Observation Of Small- And Medium-Sized Industrial Goods Manufacturers by Tim Bendig & Tobias Irion & Nora Oettgen [Downloadable!] 2006 The Role Of Information For Global Marketing - Educational And Practical Aspects by Tatjana Petkovska Mirchevska [Downloadable!] 2006 Management Of Tourist Companies On The Modern Tourist Market by Slobodan Cerović [Downloadable!] 2006 Some Basic Skills For Successful Personal Sales by Vanya Kuzdova Banabakova [Downloadable!] 2005 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing by Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki [Downloadable!] 2005 Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis by Rajagopal [Downloadable!] 2005 The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains by Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable [Downloadable!] 2005 Asymmetric Wholesale Pricing: Theory and Evidence by Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy [Downloadable!] 2005 Private Label Price Rigidity during Holiday Periods by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy [Downloadable!] 2005 Price Adjustment at Multiproduct Retailers by Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable [Downloadable!] 2005 Marketing as an entrance barrier into the fashion market by Pedro Cosme Costa Vieira [Downloadable!] 2005 Marketing Higher Education: Students’ Service Expectations by Mario Raposo & Helena Alves [Downloadable!] 2005 La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior by Helena Alves & Mário Raposo [Downloadable!] 2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte [Downloadable!] 2005 Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model by Ananth Rao [Downloadable!] 2005 Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market by Rajagopal [Downloadable!] 2005 Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage by Rajagopal [Downloadable!] 2005 Satisfaction in Choice as a Function of the Number of Alternatives: When "Goods Satiate" but "Bads Escalate" by Elena Reutskaja & Robin Hogarth [Downloadable!] 2005 Relationship significance: is it sufficiently explained? by Filipe J. Sousa & Luís M. de Castro [Downloadable!] 2005 Social networks and choice of mobile phone operator by Daniel Birke & G. M. Peter Swann [Downloadable!] 2005 How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data by Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso [Downloadable!] 2005 Demand Forecasting: Evidence-based Methods by J. Scott Armstrong & Kesten C. Green [Downloadable!] 2005 Competitor-oriented Objectives: The Myth of Market Share by Kesten C. Green & J. Scott Armstrong [Downloadable!] 2005 La Market Basket Analysis nell'e-commerce by Marilena TUCCI [Downloadable!] 2005 Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati by Cinzia COLAPINTO [Downloadable!] 2005 Promotions And Attendance in Minor League Baseball by Lorna Gifis & Paul Sommers [Downloadable!] 2005 Local Competition and Impact of Entry by a Dominant Retailer by Ting Zhu & Vishal Singh & Anthony J. Dukes [Downloadable!] 2005 An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity by Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2005 A Market Basket Analysis Conducted with a Multivariate Logit Model by Yasemin Boztug & Lutz Hildebrandt [Downloadable!] 2005 A two state model for noise-induced resonance in bistable systems with delay by Markus Fischer & Peter Imkeller [Downloadable!] 2005 The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity by Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera [Downloadable!] 2005 The importance of website content in online purchasing across different types of products by Verhagen, Tibert & Boter, Jaap [Downloadable!] 2005 Beyond promotion-based store switching: antecedents and consequences of systematic multiple-store shopping by Gijsbrechts, Els & Campo, Katia & Nisol, Patricia [Downloadable!] 2005 Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse by Corio Gian Franco [Downloadable!] 2005 Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti” by Marenna Maria [Downloadable!] 2005 International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis by Torsten J. Gerpott & Nejc M. Jakopin [Downloadable!] 2005 Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms by Mark Israel 2005 Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence by Abdelmajid Amine & Faouzi Bensebaa 2005 Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities by Gabriela Cecilia Stănciulescu [Downloadable!] 2005 Mutations in the Distribution Structure at the International Level by Ana-Lucia Ristea & Valeriu Ioan-Franc [Downloadable!] 2004 A Super Efficiency Model for Product Evaluation by Matthias Staat & Maik Hammerschmidt [Downloadable!] 2004 Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention by Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen [Downloadable!] 2004 Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data by Daniel Levy & Shantanu Dutta & Mark Bergen [Downloadable!] 2004 Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets by Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen [Downloadable!] 2004 Holiday Price Rigidity and Cost of Price Adjustment by Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen [Downloadable!] 2004 Price Flexibility in Channels of Distribution: Evidence from Scanner Data by Shantanu Dutta & Mark Bergen & Daniel Levy [Downloadable!] 2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959 by Daniel Levy & Andrew Young [Downloadable!] 2004 The joint effects of customer profitability reports and sales support diversity in effective customer pricing by Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck [Downloadable!] 2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention by Daniel Levy & Haipeng (Allen) Chang & Sourav Ray & Mark Bergen [Downloadable!] 2004 Product Configuration Systems: State of the Art, Conceptualization and Extensions by Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard [Downloadable!] 2004 Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004) by Levy, Daniel [Downloadable!] 2004 The Neuroscience of Consumer Decision-Making by Pirouz, Dante [Downloadable!] 2004 The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959 by Levy, Daniel & Young, Andrew [Downloadable!] 2004 The strategic relevance of business relationships: a preliminary assessment by Filipe J. Sousa & Luis M. de Castro [Downloadable!] 2004 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers by Volker Nocke & Martin Peitz [Downloadable!] 2004 On the Simple Economics of Advertising, Marketing, and Product Design by David P. Myatt & Justin P. Johnson [Downloadable!] 2004 L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales by Thomas Papon [Downloadable!] 2004 The effect of precommitment and past-experience on insurance choices : an experimental study by Thomas Papon [Downloadable!] 2004 A Comparative Empirical Study on Common Methods for Measuring Preferences by Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey [Downloadable!] 2004 How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars? by Nora LADO & Omar LICANDRO & Francisco PÉREZ [Downloadable!] 2004 Adaptive Learning Models of Consumer Behaviour by Ed Hopkins [Downloadable!] 2004 Dynamic modeling of web purchase behavior and e-mailing impact by Petri net by BALAGUE, Christine & LEE, Janghyuk [Downloadable!] 2004 How Internal Transaction costs drive compensation schemes by ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T. [Downloadable!] 2004 Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers by LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla [Downloadable!] 2004 Delivering Services via Internet: New Distribution Channel for Traditional Services by Durdana Ozretic Dosen & Vatroslav Skare [Downloadable!] 2004 Drivers Of Team Performance: What Do We Know And What Have We Still To Learn? by Ruth Stock [Downloadable!] 2004 Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination by Reinhard Grohs & Udo Wagner & Sabine Vsetecka [Downloadable!] 2004 Components And Parameters Of Corporate Reputation – An Empirical Study by Manfred Schwaiger [Downloadable!] 2004 New Product Introductions and Price Markups by Kostas Axarloglou & Demetrios Tsapralis [Downloadable!] 2004 Factors Influencing Demand for a Producer-Owned Beef Retail Outlet by Jayson L. Lusk & Edgar Cevallos 2004 New Product Introductions and Price Markups by Kostas Axarloglou & Demetrios Tsapralis [Downloadable!] 2003 The Effect of Word of Mouth on Sales: Online Book Reviews by Dina Mayzlin & Judith A. Chevalier [Downloadable!] 2003 Value Based Benchmarking and Market Partitioning by H. H. Bauer & M. Staat & M. Hammerschmidt [Downloadable!] 2003 Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises by Ivan Martchevski & Veneta Bojinova & Dragomir Iliev [Downloadable!] 2003 The Value of Online Information Privacy: An Empirical Investigation by Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png [Downloadable!] 2003 The Persistence of Abnormal Returns at Industry and Firm Levels by Juan Carlos Bou & Albert Satorra [Downloadable!] 2003 Generalized Canonical Correlation Analysis of Matrices with Different Row and Column Orders by Michel Van de Velden & Tammo Bijmolt [Downloadable!] 2003 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers by Volker Nocke & Martin Peitz [Downloadable!] 2003 Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis by DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin 2003 Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration by Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr. [Downloadable!] 2003 Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound by Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR [Downloadable!] 2003 Functional online store attributes: towards a classification of CDSS content by Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel [Downloadable!] 2003 Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data by Rutger van Oest & Philip Hans Franses [Downloadable!] 2003 Country and consumer segmentation : multi-level latent class analysis of financial product ownership by Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K. [Downloadable!] 2003 Is 3/4 of the sales promotion bump due to brand switching? No it is 1/3 by Heerde, H.J. van & Gupta, S. & Wittink, D.R. [Downloadable!] 2003 Modeling category-level purchase timing with Brand-level marketing by D. Fok & R. Paap [Downloadable!] 2003 The Impact of EU Legislation on the Marketing of Goods and Services in the European Union by Simon A. Mercado [Downloadable!] 2003 Measuring Changes In Brand Choice Behavior by Bernhard Baumgartner [Downloadable!] 2003 Using Experimental Auctions for Marketing Applications: A Discussion by Jayson L. Lusk 2003 Stratégies compétitives, contrôle des vendeurs et performance de la force de vente by Pierre-Antoine Sprimont [Downloadable!] 2003 Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché by Salim Chahine & Jean-Pierre Mathieu [Downloadable!] 2002 Using Online Conversations to Study Word of Mouth Communication by Dina Mayzlin & David Godes [Downloadable!] 2002 How Promotions Work: SCAN*PRO-Based Evolutionary Model Building by Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink [Downloadable!] 2002 Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao [Downloadable!] 2002 Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand by Kai-Lung HUI [Downloadable!] 2002 Cycle of a single company's involvement in an export consortium, The by Renart, Lluis G. [Downloadable!] 2002 A Joint Framework for Category Purchase and Consumption Behavior by Rutger van Oest & Richard Paap & Philip Hans Franses [Downloadable!] 2002 Adaptive multidimensional scaling : the spatial representation of brand consideration and dissimilarity judgments by Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S. [Downloadable!] 2002 Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects by Leenheer, J. & Bijmolt, T.H.A. & Heerde, H.J. van & Smidts, A. [Downloadable!] 2002 Testing predictive performance of binary choice models by B. Donkers & B. Melenberg [Downloadable!] 2002 The Role of Embeddedness in Marketing Channel Relationships by Enrique Bigne & Andreu Blesa & Maria Ripolles [Downloadable!] 2002 Is There Relationship between Firm Size and Profitability? by Darko Tipuric [Downloadable!] 2002 Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships by Heribert Gierl & Silke Bambauer [Downloadable!] 2002 Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach by Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber [Downloadable!] 2002 How Promotions Work: Scan Pro-Based Evolutionary Model Building by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink [Downloadable!] 2001 Investigating New Product Diffusion across Products and Countries by K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar [Downloadable!] 2001 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao [Downloadable!] 2001 Competitive Pricing Behavior in the US Auto Market: A Structural Analysis by K. Sudhir [Downloadable!] 2001 Dynamic Analysis of a Competitive Marketing System by Dick Wittink & Csilla Horvath & Peter S.H. Leeflang [Downloadable!] 2001 The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions by Dick Wittink & Sachin Gupta & Harald J. van Heerde [Downloadable!] 2001 Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data by Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde [Downloadable!] 2001 Customer Oriented Product Development? An exploratory study of four Swedish SME’s by Ekström, Karin M. & Karlsson, MariAnne [Downloadable!] 2001 L'orientation vers le marche dans le secteur du Private Banking by Denis, J.M. & Graber, S. 2001 Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive by Czellar, S. & Denis, J.E. 2001 Orientation vers le marche, performance et activites de recherche marketing by Denis, J.-E. & Czellar, S. & Graber, S. 2001 On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices by Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T. [Downloadable!] 2001 Measuring and assessing online store image: a study of two online bookshops in the Benelux by Heijden, Hans van der & Verhagen, Tibert [Downloadable!] 2001 Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!] 2001 Optimal effort in consumer choice : theory and experimental analysis for binary choice by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!] 2001 Anchor Stores by Hideo Konishi & Michael Sandfort [Downloadable!] 2001 Marketing Information Systems by Gheorghe Orzan & Mihai Orzan 2001 Brand Valuation And Control: An Empirical Study by Thomas Günther & Catharina Kriegbaum-Kling [Downloadable!] 2001 Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions by Ulf G. Marks & Sönke Albers [Downloadable!] 2001 An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments by Harald Hruschka [Downloadable!] 2000 The Quasi-Judicial Role of Large Retailers: An Efficiency Hypothesis of Their Relation with Suppliers by Benito Arruñada [Downloadable!] 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client? by Svensson, Roger [Downloadable!] 2000 Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study by Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus [Downloadable!] 2000 Customer Familiarity and its Effects on Satisfaction and Dissatisfaction by Söderlund, Magnus & Gunnarsson, Jonas [Downloadable!] 2000 Caracteristiques et performance des hotels et des hotels-motels by Levesque, G. & Little, D. 2000 Does Press Advertising Foster the "Pensee Unique"? by Gabszewicz, J.J. & Laussel, D. & Sonnac, N. 2000 TV-Broadcasting Competition and Advertising by Gabszewicz, J.J. & Laussel, D. & Sonnac, N. 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client? by Svensson, R. 2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement by Nanopoulos, P. & Walliser, B. 2000 L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires) by Olivaud, M. & Wachowiak, A. 2000 A benefit congruency framework of sales promotion effectiveness by LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian 2000 The influence of business strategy on new product activity : the mediating role of market orientation by Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M. [Downloadable!] 2000 Does size matter? : disentangling consumers' bundling preferences by Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan [Downloadable!] 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits by Heijden, Hans van der [Downloadable!] 2000 Assortment variety : attribute - versus product based by Herpen, E. van & Pieters, R. [Downloadable!] 2000 The influence of marketing journals : a citation analysis of the discipline and its sub-areas by Baumgartner, H. & Pieters, R. [Downloadable!] 2000 Combining and comparing consumers' stated preference ratings and choice responses by Conlon, B. & Dellaert, B.G.C. & Soest, A. van [Downloadable!] 2000 La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio by Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán [Downloadable!] 1999 Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market by Fent, Thomas [Downloadable!] 1999 Adaptive agents in the House of Quality by Fent, Thomas [Downloadable!] 1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många by Hjalmarson, Hanna & Wahlund, Richard [Downloadable!] 1999 The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition by Liljenberg, Anders [Downloadable!] 1999 The Optimal Face Value of a Discount Coupon by Ben-Zion, U. & Hibshoosh, A. & Spiegel, U. 1999 Peut-on parler de marketing dans la tres petite entreprise? by Pacitto, J.C. & Tordjman, F. 1999 Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking by Denis, J.-E. 1999 Intermodal freight terminals : marketing channels and transport networks by Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno [Downloadable!] 1999 Advertising Rates, Audience Composition, and Competition in the Network Television Industry by Goettler, R. 1999 Marketing of Professional and Financial Services in Croatia by Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic [Downloadable!] 1998 Lyfe-Cycle Effects on Household Expenditures: A Latent-Variable Approach by Eva Ventura & Albert Satorra [Downloadable!] 1998 Marketing or marketing: The Role and Organisation of the Marketing Function in Europe? by Evans, J. 1998 Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais by Sigue, S.P. & Duhaime, C.P. 1998 Les pratiques de recherche marketing des entreprises europeennes? by Denis, J.-E. & Czellar, S. 1998 La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires by Denis, J.-E. & Zwick, J.-C. & Czellar, S. 1998 La recherche marketing dans les entreprises suisses by Denis, J.-E. & Zwick, J.-C. & Czellar, S. 1998 Le commerce electronique, une voie de developpement pour les activites de service by Monnoyer-Longe, M.-C. 1998 Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing by Pieters, R. & Baumgartner, H. & Vermunt, J. [Downloadable!] 1998 Visual attention during brand choice : the impact of time pressure and task motivation by Pieters, R. & Warlop, L. [Downloadable!] 1998 How tolerable is delay? : Consumers' evaluations of internet web sites after waiting by Dellaert, B.G.C. & Kahn, B.E. [Downloadable!] 1998 Consumer choice of modularized products : a conjoint choice experiment approach by Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J.J. & Timmermans, H.J.P. [Downloadable!] 1998 Mixed tree and spatial representation of dissimilarity judgment by Wedel, M. & Bijmolt, T.H.A. [Downloadable!] 1998 Do Croatian Banks Implement Marketing Concept? by Marija Tomasevic Lisanin [Downloadable!] 1998 Understanding evolutionary processes in non-manufacturing industries: Empirical insights from the shakeout in pharmaceutical wholesaling by Adam J. Fein [Downloadable!] 1998 A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish by Harrison, R Wes & Ozayan, Aylin & Meyers, Samuel P 1997 Food Marketing Reconsidered. An Assessment of the Liberalization of Food Marketing in Sub-Saharan Africa by Seppala, P 1997 Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services by Bellemare, G 1997 Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services by Bowman, D. & Farley, J.U. & Schmittlein, D.C. 1997 Israel: Secteur de l'equipement medical by Theriault, V. 1997 Israel: Secteur de l'environnement by Theriault, V. 1997 Tunisie: Secteur de la geomatique by Laredo, J. 1997 Malaisie: Secteur de l'environnement by Laredo, J. & Pearson, R. 1997 Maroc: Secteur de l'environnement by Laredo, J. & Pearson, R. 1997 Maroc: Secteur de la geomatique by Laredo, J. 1997 Bresil:Secteur des logiciels by Laredo, J. 1997 Chili: Secteur des logiciels by Rodriguez, E. 1997 Chili: Secteur de materiaux de construction by Rodriguez, E. 1997 Argentine: Secteur de l'equipement pour fermes laitieres by Rodriguez, E. 1997 Argentine: Secteur des vetements pour dames by Gagne, C. 1997 Belgique: Secteur de vetements de sport by Gagne, C. 1997 Australie: Secteur de vetements de sport by Gagne, C. 1997 Texas: Secteur des vetements by Gagne, C. 1997 Chili:Secteur de l'equipement medical by Froissart, S. 1997 Belgique: Secteur de l'equipement medical haute technologie by Froissart, S. 1997 Thailande: Secteur de l'equipement medical by Froissart, S. 1997 Advertising in China: Trends, Constraints, and Implications for Foreign Firms by Chillier, C. & Denis, J.E. 1997 Capital de marque: concepts, construits et mesures by Czellar, S. 1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure by Francisco F. R. Ramos [Downloadable!] 1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System by Francisco F. R. Ramos [Downloadable!] 1996 Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance by Francisco F. R. Ramos [Downloadable!] 1996 Focusing The Baltic Agricultural Sector Towards The New Consumer: Estonia'S Case by van der Hoek, M. Peter & Chong, Yen Yee [Downloadable!] 1996 A Logit Model of Laudry Detergent Brand Choice in Melbourne by Fry, T.R.L. & Longmire, R. 1996 Les nouvelles critiques du marketing by Denis, J-E 1996 Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994 by Denis, J-E & Czellar, S 1996 Modelisation du controle des relations publiques en marketing international by Denis, J-E 1996 Fitting Public Relations into the International Communication Mix by Denis, J-E 1996 Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions by Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V. 1996 $9.99: Can "Just-Below" Pricing Be Reconciled with Rationality? by John Huston & Nipoli Kamdar [Downloadable!] 1996 Determinants of Consumers' Use of Nutritional Information on Food Packages by Nayga, Rodolfo M, Jr 1996 $9.99: Can "Just-Below" Pricing Be Reconciled with Rationality? by John Huston & Nipoli Kamdar [Downloadable!] 1995 Advertising as a Signal of Product Quality: Compact Disc Players by Horstman, I.J. & MacDonald, G. 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements by Moorthy, S. & Desiraju, R. 1995 Advertising and Quality: An Empirical Analysis by Moorthy, S. & Zhao, H. 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability by Jain, S.P. & Buchanan, B. & Maheswaran, D. 1993 Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland by Krickhahn, Thomas [Downloadable!] 1992 Causality and Efficiency in the Coffee Futures Market by Kebede, Yohannes [Downloadable!] 1982 Agency Delayed Compensation, and the Structure of Executive Remuneration by Jonathan Eaton & Harvey Rosen [Downloadable!] Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach by Thomas Fent [Downloadable!] The Internet and Services Marketing - Danish Bankers' perception and expectations by Niels Peter Mols [Downloadable!] Barriers to Customer-oriented Control in Financial Services by Jørn Flohr Nilsen & Per Nikolaj D. Bukh & Niels Peter Mols [Downloadable!] A comparative study of sourcing strategies by Niels Peter Mols & Poul H. Andersen & David Birks & Per Nikolaj D. Bukh [Downloadable!]
This page was last updated on 2008-7-20.
IDEAS at the Department of Economics , College of Liberal Arts and Sciences , University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics . 
