Research classified by
Journal of
Economic Literature (JEL) codes
Top JEL
/
M: Business Administration and Business Economics; Marketing; Accounting
/ /
M3: Marketing and Advertising
/ / /
M31: Marketing
This topic is covered by the following reading lists:- Online Marketing and Advertising
- Mondialisation
Most recent items first, undated at the end.
2013 Tüketicilerin Risk Azaltma Stratejileri
by Berna TARI KASNAKOĞLU
2013 E-commerce Adoption in Financial Services and Textile Manufacturing Sectors
by Gülden ASUGMAN & Hayat KABASAKAL
2013 Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi
by Baler BİLGİN & Kunter GÜNAŞTI
2013 Profession « caviste » : les spécialités d’un canal spécialisé et alternatif à la grande distribution
by Rauzier, C. & Cheriet, F.
2013 Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse
by Le Borgne, G. & Sirieix, L.
2013 Pricing Strategies in Advance Selling: Should a Retailer Offer Pre-order Price Guarantee?
by Oksana Loginova
2013 Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up
by Cai, Jing & Song, Changcheng
2013 Aspects and Importance of Digital Media in Pakistan
by Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair
2013 Exit and voice: a game-theoretic analysis of customer complaint management
by Liang, Pinghan
2013 Quantitative versus qualitative in neuromarketing research
by Bercea, Monica Diana
2013 Marketing Research: The Role Of Sentiment Analysis
by Meena Rambocas & João Gama
2013 Construcción y validación inicial de una escala para medir la personalidad de los establecimientos comerciales
by Gemma García Ferrer & Carmen García García
2013 El impacto de la irrupción de la marca de distribuidor en la cartera de negocios de la marca de fabricante: Análisis del mercado de yogures español
by Verónica Baena Graciá & María del Pilar Rodríguez Gómez
2013 Regulación de horarios comerciales, aumento de grandes formatos de distribución e implicaciones económicas: evidencias en el sector de la Distribución Comercial española
by F. Javier de la Ballina Ballina & Rodolfo Vázquez Casielles
2013 Todos los compradores Online de billetes de transporte no son iguales
by Jana Prodanova & Sonia San Martín Gutiérrez
2013 Un modelo de geomarketing para la localización de supermercados: diseño y aplicación práctica
by Amparo Baviera-Puig & Juan Buitrago-Vera & José Enrique Rodríguez-Barrio
2013 In search of consensus: The role of accounting in the definition and reproduction of dominant interests
by Farjaudon, Anne-Laure & Morales, Jérémy
2013 Demand effects of consumers’ stated and revealed preferences
by Engström, Per & Forsell, Eskil
2013 The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook
by Bruno Schivinski & Dariusz Dabrowski
2013 Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs
by L. Lambertini
2013 Word-of-Mouth in Movies with Platform Release: Theory and Evidence
by Yijuan Chen & Xiaojing Ma & Qiang Pan
2013 Green Trends in the Hotel Industry - Status and Opportunities of SERBIA
by Bela Muhi & Jasmina Stankovic & Dusan Jovanovic & Rade B. Bozovic
2013 Sales Force Motivation and Compensation
by Anca-Mihaela TEAU
2013 Marketingul in jurnalismul sportiv actual
by Cristian GHENA
2013 A Study on the Factors Affecting Student’s Satisfaction in E-learning: A Model Proposition
by Kantoglu , Baris & Torkul, Orhan & Altunisik, Remzi
2013 Crm-Conseption As The Basis For A Bank’S Customer-Oriented Strategy
by Novikova, K. & Nekrasova, E.
2013 Product Promotion Improvement
by Myrzina, M. & Melekhina, A.
2013 Modern Tendences In The Methods Of Marketing Research Application
by Mokhnatkina, V. & Starikova, E.
2013 Mechanism Of Marketing Activity Low Consulting Organization
by Kiryushkin, A.
2013 Effects Of Adverse Selection On The Market Of Cultural Valuables
by Bulina, A.
2013 Modern Marketing Tools In The New Economy: Experiential Marketing
by Chesnokova, M. & Kirillovskaya A.
2013 Optimization By Reducing Its Assortment Categories
by Khatskelevich, A. & Tyakina, L.
2013 Guerrilla Marketing As The Basis Of The Modern Advertising Compaign
by Fedorovih P.
2013 Brand Of Educational Institution As A Factor Of Competitiveness
by Serkova, E.
2013 Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain
by Araújo Vila, Noelia & Fráiz Brea, José Antonio
2013 La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments
by Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel
2013 Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corporative Websites: An Approach From A Relationship Marketing Perspective
by Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel
2013 Applying netnography to the obtaining of the map of positioning for companies of food
by José S. Clemente Ricolfe & Carmen Escribá Pérez
2013 Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma
by Sukran KARACA
2013 Satis gelistirme, tuketici tercihleri, turizm, Istanbul
by Yasin OZASLAN & Ramazan Pars SAHBAZ
2013 Sosyal Pazarlama Kampanyalarina Yonelik Tutumun Musteri Memnuniyeti ve Bagliligina Etkisi
by Nihan OZGUVEN
2013 Dimensions Affecting the Purchasing Behavior of Nepalese Women
by Karan Singh Thagunna & Garima Khanal
2013 Subprime Crisis and Financial Contagion: Evidence from Tunisia
by Mongi Gharsellaoui
2013 Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction
by VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai
2013 Measuring Romanian Large FMCG Retail Chains Efficiency During the Period Economic Crisis Between 2006-2011
by ALT MÓNIKA ANETTA
2013 Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management
by Erdal Arli
2013 The Effect of Marketing Expenses on Stock Returns: The Case of ISE Food Industry
by Yusuf Volkan Topuz & Nazlı Aksit
2013 Investigating Human Reaction To The Requirements Of Knowledge Based Economy. A Study Regarding The Individual Behavior To Continuous Education
by Haram Taksun & Edith Perez & Raluca Eftimie
2013 Human Capital: The Determining Factor Of Contemporary Society’S Dynamism
by Ana Maria Savu
2013 Is It Important To Have Well Trained Employees? A Study On Managers’ Behavior Regarding The Importance Of Continuing Education Among Organizational Human Resources
by Raluca Eftimie
2013 Social Media and Supply Chain
by Sonja Markova & Tatjana Petkovska-Mirčevska
2013 Relationship Marketing - Best Practice in the Banking Sector
by Cătălina Chirica
2013 Advantages and Limitations of the Front-of-Package (FOP) Labeling Systems in Guiding the Consumers’ Healthy Food Choice
by Angela Tarabella & Lelia Voinea
2013 The Supply Chain, a Strategic Marketing Approach
by Ionel Dumitru & Ştefan Claudiu Căescu
2012 Technology and Market Structure in the Defender Model
by Simon Wey & Christian Jaag & Helmut Dietl & Urs Trinkner
2012 Culture Transformation and Changing Consumption Patterns
by I. Lipsits.
2012 Analysis of consumer responses to health threat of genetically modified foods: A pilot study
by Ayla ÖZHAN DEDEOĞLU & Keti VENTURA
2012 Marketing Strategies for the Primary Sector: An Empirical Study
by L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison
2012 Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland
by Kiefer, Stephanie
2012 Einsatz von eGuides auf der Marienburg in Malbork (Polen): Erhebung und Analyse einer Best Practice
by Sulk, Ingolf & Klotz, Michael
2012 Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern
by Schmidt, Romy
2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können
by Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc
2012 A two-stage model for diffusion of innovations
by Cinzia Colapinto & Elena Sartori & Marco Tolotti
2012 UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life
by Claudio Giachetti & Gianluca Marchi & Riccardo Corradini
2012 Advance Selling in the Presence of Experienced Consumers
by Oksana Loginova & X. Hnery Wang & Chenhang Zeng
2012 Optimal Advance Selling Strategy under Price Commitment
by Chenhang Zeng
2012 The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany
by Crespo Cuaresma, Jesus & Stöckl, Matthias
2012 Segmenting Graduate Consumers of Higher Education in Tourism: An Extension of the ECSI Model
by Eurico, Sofia & Valle, Patrícia & Silva, João Albino & Marques, Catarina
2012 Marketing the Destination Experience
by Campos, Ana Cláudia
2012 Sensory Marketing and Tourist Experiences
by Agapito, Dora & Valle, Patrícia & Mendes, Julio
2012 Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity
by Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen
2012 The Potential Role of Carbon Labeling in a Green Economy
by Cohen, Mark A. & Vandenbergh, Michael P.
2012 Consumers recall and recognition for brand symbols
by Subhani, Dr. Muhammad Imtiaz & Hasan, Dr. Syed Akif & Osman, Ms. Amber
2012 Do consumers buy bread and diamond with the same attachment?
by Subhani, Dr. Muhammad Imtiaz & Hasan, Dr. Syed Akif & Osman, Ms. Amber
2012 Stratégies marketing pour PME sous-traitantes dans l’horlogerie
by Courvoisier, François & Calmelet, Laurence
2012 Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity
by Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan)
2012 Advertising value of mobile marketing through acceptance among youth in Karachi
by Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish
2012 Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance
by Ghouri, AM & Saleem, F & Malik, A
2012 The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia
by Yunus, NKY
2012 A proven model for achieving localized food security and farmers benefit protection
by Khan, Reza Ahmed/Md.
2012 La Gestione Dello Scaffale Oli Nella Moderna Distribuzione: Le Potenzialita’ Del Visual Marketing Per Il Posizionamento A Scaffale
by Marchini, Andrea & Diotallevi, Francesco & Angiolini, Gianluca & Pampanini, Rossella
2012 The economic crisis, an opportunity for retailers in Romania
by Dabija, Dan-Cristian & Alt, Monika Anetta
2012 Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland
by Cannas, Rita
2012 Marketing in smes: the role of entrepreneurial sensemaking
by Bettiol, M & Di Maria, E & Finotto, Vladi
2012 Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor
by Óscar González Benito & Mercedes Martos-Partal
2012 El nuevo líder de opinión en la web 2.0
by César Sahelices Pinto & Carmen Rodríguez Santos
2012 El efecto de compartir las emociones asociadas a episodios de consumo
by Inés López López
2012 Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0
by Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández
2012 Competition in the news industry: fighting aggregators with versions and links
by Joan Calzada & Guillem Ordóñez
2012 Viral altruism? A natural field experiment of social contagion in on-line networks
by Nicola Lacetera & Mario Macis & Angelo Mele
2012 Learning in Advance Selling with Heterogeneous Consumers
by Oksana Loginova & X. Henry Wang & Chenhang Zeng
2012 L’expérience d’immersion en ligne dans les environnements marchands de réalité virtuelle
by Charfi, Ahmed Anis
2012 Les suremballages, des emballages superflus pour les consommateurs ?
by Reniou, Fanny & Monnot, Elisa
2012 The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption
by Jean-Pierre H. Dube & Günter J. Hitsch & Pranav Jindal
2012 Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment
by Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman
2012 Integration-segregation decisions under general value functions :"Create your own bundle — choose 1, 2, or all 3!"
by Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ri?ardas Zitikis
2012 How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions
by Kevin Glazebrook & Joern Meissner & Jochen Schurr
2012 Technology network for machine tools in Vietnam
by Mizuno, Junko
2012 Measuring the impact of critical incidents on brand personality
by Sven Tischer & & &
2012 Brand equity – how is it affected by critical incidents and what moderates the effect
by Sven Tischer & Lutz Hildebrandt & &
2012 Does umbrella branding really work? Investigating cross-category brand loyalty
by Nadja Silberhorn & Lutz Hildebrandt &
2012 Product-Marketing Innovation, Skills, and Firm Productivity
by Junge, Martin & Severgnini, Battista & Sørensen, Anders
2012 Les enquêtes client mystère:un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise «au nom du client» - The Mystery shopping: a management mechanism in order to support organizational changes or how to reorganize the company “in the name of the customer”
by Damien Collard
2012 Managing Sales Forecasters
by Bert de Bruijn & Philip Hans Franses
2012 Local identity and food and wine communication as a lever for place marketing
by Paolo Enria
2012 When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns
by Aydin Alptekinoglu & Alex Grasas
2012 Inflation Targeting and Behavioural Economics: Introduction
by Martina Vránková
2012 Dealing with the Challenges of Capital Inflows: The case of Romania
by Diana Sadoveanu
2012 Attitudes of female pupils and students toward technology higher education programmes
by Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy
2012 Workforce Movement: Romania and the European Union
by Diana Mihaela Pociovalisteanu
2012 Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education
by Kornélia Lazányi
2012 Exploring Audiences’ Behavior in the Theatre Land
by Andreea Ciceo
2012 Labour mediation and dilemmas of mediators
by Gabriella Lovász
2012 Styrol emission reduction during the processing of unsaturated polyester
by Mihály Hegedûs
2012 How Kournikova can help to steal data?
by Keszthelyi András
2012 Competitive Website Evaluation in Higher Education
by György Losonczi
2012 Internalization of Ecological Problems – Is This the Right Method?
by Melinda Majláth & Timur kHrotko,
2012 Investors Trust and PVGO
by Richard Szabó
2012 Marketing-controlling in the service sector
by Ferenc Katona
2012 Identification losses in the FMCG1 sector in the light of the European and global researches
by Justyna Lewandowska
2012 Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010
by Domergue, M. (éd.) & Couderc, J.P. (éd.) & Rivière-Giordano, G. (éd.) & Maurel, C. (éd.)
2012 Antecedents and consequences of relationship quality. A case study of banking sector in Romania
by Simona-Mihaela TRIF
2012 The antecedents of e-satisfaction and e-loyalty
by Anca Maria CONSTANTIN
2012 The influence of the income on the cognitive and emotional reactions of the consumer
by Corina PELAU
2012 The influence of relationship marketing drivers on marketing and business performance
by Cristian DUTU
2012 The Productivity Paradox, Myth or Reality?
by Liviu-Gabriel CABĂU
2012 The Context of Modern Branding Emergence
by Sergiu BARBU & Ilie CRISTESCU
2012 The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector
by Engin Deniz Eris & Omur Neczan Timurcanday Ozmen
2012 The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior
by Cristina SANDU
2012 Considerations concerning the role of the marketing specialist in the tourism organization
by Claudia-Nicoleta DOBRESCU & Mirela COSTENCU
2012 The role of the Europe 2020 strategy concerning economic growth in health
by Mihaela Simona DOGAN
2012 The Configurations Of Control In The Network Outsourcing
by Zouhour JARRAYA CHAARI & Didier LECLERE
2012 The Impact Of The Quality Of Logistics Activities On Customer Commitment, Loyalty And Firm'S Performance
by Shpëtim ÇERRI
2012 Empirical Study On The Perception Of The Economic Entities On The Taxation In Romania
by Bebeşelea Mihaela
2012 Socialy Responsible Marketing - Yesterday And Today
by Milena Ilic, Magistra & Branislav Radnovic & Zoran D. Zivkovic
2012 Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-comes and Customer Response
by Florian Kraus & Thomas Rajab & Jan Wieseke
2012 Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments
by Jan H. Schumann & Nancy V. Wünderlich & Marcus S. Zimmer
2012 Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions
by Alexander Rühle & Franziska Völckner & Henrik Sattler & Claudia Hatje
2012 Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community
by Jan Drengner & Steffen Jahn & Hansjörg Gaus
2012 Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services
by Alexander Leischnig & Anja Geigenmüller & Margit Enke
2012 Employee Satisfaction Measurement – Part of Internal Marketing
by Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU
2012 The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City
by Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA
2012 On Innovation: A Theoretical Approach on the Challenges of Utilities Marketing
by Florina PÎNZARU
2012 The Impact Of Using The Internet In Promoting Romanian Industry
by PASTIU, Carmen Adina
2012 Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality
by MUNTHIU, Maria-Cristiana & CETINA, Iuliana
2012 A Research On The Internet Product Purchasing Behavior Of Public Employees
by Yayar, Rustu & Sadaklioglu, Humeyra
2012 The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness
by P. Pleshko, Larry & A. Heiens , Richard
2012 Consumers’ Awareness, Acceptance and Attitudes towards Functional Foods: A Research in Izmır City
by Hacioglu , Gungor & Kurt, Gizem
2012 Flour Supplier Selection in a Bread Factory With Fuzzy Analytic Hierarchy Process
by Avci Ozturk, Burcu & Baskaya, Zehra
2012 The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies
by Victor Danciu
2012 The Confluence of Culture and Social Media in Changing Service Expectations
by TANASE, George Cosmin
2012 Health Value for Sustainable Development, a Real Challenge
by PURCAREA, Theodor Purcarea
2012 More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste
by PURCAREA, Theodor Valentin
2012 Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess (The Influence of Recruiter Behavior on Job Seekers: A Mediated Model)
by Eberz, Lisa-Marie & Baum, Matthias & Kabst, Ruediger
2012 Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)
by Schmidt, Imke & Seele, Peter
2012 Student Satisfaction, Resultant Of Marketing Orientation Of University Under Current Conditions
by Mihaela DIACONU & Florentina DINESCU
2012 Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece
by Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS
2012 Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets
by Karel Týra & Miroslav Karlíček
2012 Scaling Consumers' Purchase Involvement: A New Approach
by Joerg Kraigher-Krainer
2012 Innovation Management In Logistics As An Important Determinant Of A Company´S Competitiveness
by Mária Dzurová & Andrej Miklošík
2012 An Analysis Of Media Perception Of The Czech Republic In Selected Fore Ign Media In 2010-2011
by Petr Král & Markéta Lhotáková & Maria Tisovski & Yana Shamina
2012 Attitudes in Romanian Firms’ Organizational Behavior Regarding Government Environmental Programs
by Ghencea Daniel-Petru & Asandei Mihaela & Micuda Ion-Dan
2012 Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta
by Elena Enache & Gianina Ciorãºteanu & Cristian Morozan
2012 New Research in Handling Consumer Behaviour
by Dinu Gabriel & Dinu Loredana
2012 Main Challenges in Generating Loyalty Among TV Viewers
by Nicolae Damu & Adrian Ionescu & Mihai Niculae Sabin
2012 Overview on Tourist Destination
by Caruntu Andreea Laura
2012 Typology and Characteristics of Strategic Planning
by Barbu Andreea Mihaela
2012 Factors for Creating Online Customer Loyalty
by Anamaria Baranov & Liliana-Aurora Constantinescu
2012 E-mail Marketing for Customer Orientation
by Anamaria Baranov & Mihaela Funaru
2012 Romania’s Activity in Community Trademark Registration
by Ni?u Valentin Ionu?
2012 An Estimation of the Influence of Relational Factors on Loyalty
by Petruºcã Claudia Ioana
2012 Relationship Marketing in Educational Services
by Pariza - Manea Natalia
2012 Strategic Marketing in Tourism
by Silvia Muhcina & Brailoiu Liviu
2012 Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context
by Andreea Daniela Moraru
2012 Communication through Events and Sales Forces Adopted by Competitors in the European Space
by Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca
2012 Applying The Servqual Method In Banks
by Bente Corneliu
2012 Concepts Of Service Quality Measurement In Banks
by Bente Corneliu
2012 Recommendations Regarding The Institutionalization Of Marketing Research Activity In Romanian Microcredit Organizations
by Savescu Roxana Florenta
2012 Marketing Activity In Romanian Microcredit Organizations
by Savescu Roxana Florenta
2012 Romanian Customer-Based Empirical Research On Ambiance In Retailing
by Pop Ciprian-Marcel & Dabija Dan-Cristian
2012 New Approaches To Customer Base Segmentation For Small And Medium-Sized Enterprises
by Meleanca Raluca-Cristina
2012 Elaborating A Measurement Instrument For The Flow Experience During Online Information Search
by Lazoc Alina & Caraivan Luiza
2012 Solving Customer Complaints: A Study Of Multiple Commercial Settings
by Gurau Calin
2012 Visual Pollution: A New Axiological Dimension Of Marketing?
by Enache Elena & Morozan Cristian & Purice Suzana
2012 Empirical Research On The Impact Of Location And Service On The Retail Brand Image
by Dabija Dan-Cristian & Babut Raluca
2012 Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement
by Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela
2012 Strategic Marketing And Quality Of Life
by Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela
2012 Conceptual Model Of Marketing Strategic Planning Specific To Public Organizations
by Barbu Andreea Mihaela & Ionescu Florin Tudor
2012 Survey On The Use And The Interest Of Individuals In Online Stores
by Vlad Miranda Petronella & Corina Rusu
2012 Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes
by Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin
2012 The Construction Of Importance-Performance Grid In Tourist Services Research Without The Direct Determination Of The Attributes Importance
by Ban Olimpia
2012 Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management
by Prada Sorin & Goje Gheorghe
2012 Information Technologies In Insurance Sales Support
by Stofor Ovidiu-Ilie
2012 Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?
by Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana
2012 A Theoretical Spotlight Over The Romanian Agricultural Products
by Tarcza Teodora
2012 The Perception On Ecological Products - A Research On The Urban Consumer
by Tanase Laura Daniela & Rosca Mihai Ioan & JURCOANE ALEXANDRA
2012 Small Farmers From Rural Areas Attitude On Organic Food
by Rosca Mihai Ioan & Tanase Laura Daniela & Morar Mihai Gelu
2012 Perception And Communication Of Innovation In Retail Trade (Case Study Applied To Bricolage Products)
by Nicolae Al. Pop & Saniuta Adina & Roman Mihaela
2012 Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry
by Petrisoaia Carmen & Nicolae Al. Pop
2012 The Interdependecy Of Ecological And Health Issues In The Choice Of Organic Foods
by Pal Zsuzsa
2012 Marketing And Innovation: Young People'S Attitude Towards New Products
by Onisor Lucian-Florin
2012 ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS
by Marcu Nicu & Meghisan Georgeta-Madalina
2012 Barter-Based Trade - The Engine Of The Economic Recession
by Lancranjan Andrei
2012 Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search
by Lazoc Alina
2012 An Exploratory Research Over The Chinese Products On The Romanian Market
by Ioanas Elisabeta & Aldea Roxana
2012 An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries
by Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin
2012 Is The Website Marketing Strategy Correlated With The Companies Outcomes? Evidence From Romanian It Industry
by Constantinescu-Dobra Anca
2012 How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury
by CIORNEA RALUCA & POP MARIUS DOREL & BACILA MIHAI FLORIN & DRULE ALEXANDRA MARIA
2012 Attending Live Performing Arts Experiences. Why And How Is The Decision Taken?
by Ciceo Andreea
2012 Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm
by Bacila Mihai-Florin & Radulescu Adrian & Marar Liviu Ioan
2012 Analysis Of Marketing Tools And Activities Within Educational Services Organizations, In Order To Increase Their Efficiency
by Barbu Andreea Mihaela
2012 Considerations Regarding The Use Of Modern Management Methods In Planning The Marketing Activity Within The Small And Medium-Sized Enterprises
by Olteanu Valerica & Curmei Catalin Valeriu
2012 The role of the education system in the business. Review Kaufman Josh "The Personal MBA"
by Sidorchuk, Roman
2012 Impact of marketing on the lifecycle of small businesses in Russia
by Sidorchuk, Roman
2012 Due to extreme personal significance of the choice of educational path, personal contacts in the communications regarding the educational services have a very big importance. The fact that the level and quality of education can be a long time to determine the identity card of a particular social group significantly raises the importance of methods of "public relations". However, in the field of education the state is to perform very specific functions that are essentially unattainable by other entities in need of a scale. It is the creation, maintenance and strengthening of decent public opinion ("public relations"), a positive image of social institutions of education, including both the public and employers in the community
by Zotov, Viktor
2012 The state and public support for small enterprise (SME) in Russia
by Sidorchuk, Roman
2012 Modern advertising of educational services in the education system
by Zotov, Viktor
2012 Exploring Consumer Reactions to the Recession in Slovenia and Bosnia and Herzegovina
by Tomaž Kolar & Vesna Zabkar & Nenad Brkic & Ismir Omeragic
2012 Consumer attitudes to organic foods. A Spanish case study/Actitud del consumidor hacia los alimentos orgánicos. Estudio del caso español
by DÍAZ DONATE, MÓNICA & BERNABÉU CAÑETE, RODOLFO
2012 El impacto del Campeonato del Mundo de Patinaje de Velocidad en Gijón/Measuring the Impact of the World Speed Skating Championship in Gijon
by BAÑOS, JOSÉ & PUJOL, FRANCESC & RODRÍGUEZ, PLÁCIDO
2012 Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador/Effect of Perceived Cost, Service Quality and Satisfaction on Future Intentions of Spectators
by CALABUIG MORENO, FERRAN & CRESPO HERVÁS, JOSEP & MUNDINA GÓMEZ, JAVIER
2012 Does Access to Modern Marketing Channels Improve Dairy Enterprises’ Efficiency? A Case Study of Punjab, Pakistan
by Sana Sadaf & Khalid Riaz
2012 El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank
by de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H.
2012 Determinants of Brand Equity and Its Causes & Consequences
by Khan Shahzad
2012 Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market
by NEAGOE, Cristina
2012 The Quality System €“ Major Key In The Touristic Services
by BUSUIOC, Marian Florin & BUDACIA, Andreea
2012 Relationship Marketing Communication Case Study: Communication Between Managers And Employees
by MIRONESCU, Alexandra & STEPIEN, Sebastian
2012 The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables
by BELTRAMO, Riccardo & MARGARITA, Sergio
2012 Internal Communication - A Prerequisite For Organizational Effectiveness
by DUMITRU, Nicoleta Rossela & STOICA, Ivona
2012 The Buying Behavior Of Organizations
by BARAGAN, Laura-Georgeta
2012 Multinational Companies And Sustainability Practices Beyond Headquarters €“ Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry
by CODITA, Roxana
2012 Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools
by STOICA, Ivona & DUMITRU, Nicoleta Rossela
2012 The Focus Of Companies On Clients €“ A Major Trend In The Current Business Environment
by SOCA, Diana
2012 Advertising Through Television
by BUDACIA, Andreea
2012 Higher Education Student Choice Influencing Factors
by AVRAM, Emanuela Maria
2012 Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -
by EDU, Tudor & NEGRICEA, Costel
2012 Rethinking The Prevention Innovation In The Hispanic Culture
by MOLDOVAN, Mihaela
2012 Laudatio
by ROSCA, Constantin
2012 He Scientific Content Of Management Marketing And Marketing Management
by PAPUC, Mihai & SMEDESCU, Ion
2012 Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises
by DALOTA, Marius Dan
2012 The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments
by Filippo Sgroi & Marzia Ingrassia & Riccardo Testa
2012 Analisi del comportamento del consumatore di acqua minerale in Sicilia
by Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro
2012 Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato
by Stefania Chironi & Marzia Ingrassia & Filippo Sgroi
2012 Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"
by Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga
2012 Protected indications of origin as differentiation cue of food products: the Spanish
by Juan Carlos Gázquez Abad & Francisco J. Martínez López & Vanesa Barrales Molina
2012 Brands and value delivery networks in the lamb sector of the Basque Country
by José Juan Beristain Oñederra & Lucía Mediano Serrano & Jone Mitxeo Grajirena
2012 Antecedents and consequences of price promotions effectiveness
by Isabel María Rosa Díaz & Francisco Javier Rondán Cataluña
2012 Brands and value delivery networks in the lamb sector of the Basque Country
by José Juan Beristain Oñederra & Lucía Mediano Serrano & Jone Mitxeo Grajirena & Francisco Villalba Merlo
2012 Consumer Guilt: A Model of Its Antecedents and Consequences
by Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU
2012 The Impact of Unfair Business Practices on Bank Customers: An Experimental Study
by Volkan OZBEK & Umit ALNIACIK & Fatih KOC
2012 The counterintuitive effects of thank-you gifts on charitable giving
by Newman, George E. & Jeremy Shen, Y.
2012 The influence of suggestions of reference groups in the compromise effect
by Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting
2012 Evaluation and associations: A neural-network model of advertising and consumer choice
by Bhatt, Meghana A.
2012 Sharing information
by Rockenbach, Bettina & Sadrieh, Abdolkarim
2012 Local media ownership and media quality
by Rennhoff, Adam D. & Wilbur, Kenneth C.
2012 The potential role of carbon labeling in a green economy
by Cohen, Mark A. & Vandenbergh, Michael P.
2012 Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing
by Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia
2012 Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance
by Abdul Alem Mohammed & Basri bin Rashid
2012 Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
by Chutinon Putthiwanit
2012 Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall
by Pierre Rostan & Alexandra Rostan
2012 Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab
by Raj Kumar Gautam
2012 An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
by Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi
2012 Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies
by Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh
2012 Brand Value Building in Online Social Lending Startups
by Djamchid Assadi & Arvind Ashta
2012 Picking Apples: Can Multi-Attribute Ecolabels Compete?
by Catherine A. Durham & Cathy A. Roheim & Iain Pardoe
2012 Buyer Power and Vertically Differentiated Retailers
by Christian Rojas & Nathalie Lavoie & Shinn-Shyr Wang
2012 What happens to a Radio Station’s Share and Cumulative Audience When a New Radio Station Enters the Marketplace?
by Gavin Lees & Torgier Watnee
2012 Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
by Markéta Lhotáková & Petr Král & Yana Shamina & Maria Tisovsky
2012 Connections between Customer Relationship Management and Market Orientation
by Daniela Frejková & Vladimír Chalupský
2012 Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises
by Jiří Nožička & Stanislava Grosová
2012 Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment
by DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona
2012 Critical success factors for offshoring of enterprise resource planning (ERP) implementations
by Rajneesh Chauhan & Rajeev Dwivedi & Arun Mohan Sherry
2012 Convergence analysis of household expenditures using the absolute β-convergence method
by Anto Domazet & Rusmir Sendić & Adi Alić
2012 Use of Tourism Distribution Channels and Marketing Segmentation Strategies
by Vicky Katsoni & Maria Venetsanopoulou
2012 Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania
by ALT MÓNIKA ANETTA & PÁL ZSUZSA & SEER LÁSZLÓ
2012 110 Years of Marketing
by Krum Alexandrov
2012 Factori de influenta pe piata romaneasca a bunurilor de larg consum
by Denisa Andreea Niculae
2012 Using Neuromarketing for Understanding Consumer Behavior Online
by Adina Zara
2012 Evaluarea caracteristicilor tehnice si estetice in alegerea Ultrabook-urilor
by Andra-Madalina Platon
2012 Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei
by Irina Iosub & Gheorghe Orzan
2012 Comunicarea integrata de marketing, sursa a crearii avantajului competitiv
by Adelina Eugenia Ivanov
2012 Impactul mediului online asupra programelor de prevenire a abandonului scolar: Un studiu privind problema educatiei in familiile din Romania
by Corina Serban
2012 Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei
by Mihai Orzan & Octav Ionut Macovei
2012 Utilizarea planificarii strategice orientata spre piata in vederea introducerii produselor ecologice romanesti pe piete Europene
by Mihai Ioan Rosca & Florin Tudor Ionescu
2012 Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process
by Harun Sonmez
2012 The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry
by Cevahir Uzkurt & Rukiye Sen
2012 Examining Consumers’ Evaluations Of The Brands’ Functional, Symbolic, And Experiential Benefits
by Mutlu Uygun & Eyup Akin
2012 Protection and conservation of tourism potential. Essential conditions for a sustainable and responsible development of tourism
by Nicolae Neacsu
2012 Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta
by Ana Florina Fecioru
2012 Urban cultural tourism and sustainable development
by Elena - Manuela Istoc
2012 Wildlife - watching tourism of Romania and its impact on species and habitats
by George Bouros
2012 The risk of social mirage human resources needs to support natural resource
by Ana Maria Savu
2012 Privacy Literacy: What Is And How It Can Be Measured?
by Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan
2012 The Place Of Strategic Marketing In The Preoccupations Of The Small And Medium Enterprises From Dambovita County
by Ana -Lucia Ristea & Constanta Popescu & Delia Mioara Popescu
2012 One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification
by Larisa Loredana Dragolea & Denisa Adriana Cotirlea
2012 Assessing The Quality Of Higher Education Services Using A Modified Servqual Scale
by Shpetim Cerri
2012 Relationship Marketing - Theoretical Consideration
by Iacob Catoiu & Mihai Tichindelean
2012 Customer Loyalty - Specific Features Of Retail Activity In Bucharest
by Iacob Catoiu & Daniel Adrian Gardan & Iuliana Petronela Geangu
2012 Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies
by Oana Barbulescu (Seitan) Transilvania University of Brasov & Cristina Balteanu Babes Bolyai University of Cluj - Napoca
2012 Coordinates Of Postal Services Market In Romania
by Cristinel CONSTANTIN
2012 Romanian Consumers’ Attitude Towards Tv Commercials
by Raluca BABUT COMIATI
2012 Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector
by Shpëtim ÇERRI
2012 Profile Analysis Of The Employees Of Commercial Banks In Romania
by Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU
2012 Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research
by Mohammed Belal Uddin & Bilkis Akhter
2012 The Role Of Branding In Marketing Strategy
by Roxana DUMITRIU
2012 A New Vision On Sales
by Ion Stancu & Adriana Lazarescu & Flaviu Meghisan
2012 Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets
by Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan
2012 Strategic Planning of the Eco Product Portfolio
by Florin Tudor Ionescu & Mihai Ioan Roºca
2012 The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness
by Carmen Acatrinei & Teodora Viviana Puiu
2012 Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers
by Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila
2012 The Relationship between the Quality of Life Concept and Social Marketing Development
by Mihaela Constantinescu
2012 Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development
by Alina Filip & Lelia Voinea
2012 Insights into the Development of the Market of Mobile Marketing Services in Romania
by Carmen Balan & Mirela-Patricia Zegreanu
2012 Strategic Directions for the Bucharest Strategy and City Brand
by Ana-Claudia Ţapardel & Florin-Alexandru Alexe
2012 Perception of Private and Public Medical Services In Romania
by Eva-Cristina Petrescu & Diana-Eugenia Ioncică
2012 Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment
by Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia
2012 Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises
by Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State
2012 Transports and Consumers’ Ecological Behaviour
by Maria Ioncică & Eva-Cristina Petrescu & Diana Ioncică
2012 The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation
by Umit Alniacik & Cengiz Yilmaz
2012 Drivers of Marketing Innovation in Portuguese Firms
by Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa
2012 Shopping Cost and Brand Exploration in Online Grocery
by Andrea Pozzi
2012 Do Expert Reviews Affect the Demand for Wine?
by Richard Friberg & Erik Gr�nqvist
2011 Mobil hizmet inovasyonlarının kabulü
by Serap ÇABUK & Deniz ZEREN
2011 Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi
by Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ
2011 Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services
by Öznur ÖZKAN TEKTAŞ
2011 Sanal topluluklarda marka kaçınması davranışı
by Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK
2011 The Forgotten Effects Model In A Crm Strategy
by Gil Lafuente, A.M. & Luis Bassa, C.
2011 Marketing Management and Marketing Contrilling of SMEs
by Karel Havlícek
2011 "Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?
by Domingo Calvo Dopico & Cristina Calvo Porral
2011 eGuides in kulturellen Einrichtungen: Deutschsprachige Museums-Apps
by Ahlfeldt, Andreas
2011 High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)
by Jeanjean, François
2011 Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme
by Kirsch, Alexander & Stoyke, Thorsten S.
2011 Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens
by Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger
2011 Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
by Herold, Jörg & Ahrens, Bernd
2011 Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
by Herold, Jörg & Polzin, Kerstin
2011 Revisiting the Use of Customer Information for CRM
by Reimer, Kerstin & Becker, Jan U.
2011 An international review of cultural consumption research
by Francesco Casarin & Anna Moretti
2011 Advertising exposures for a seasonal good in a segmented market
by Daniela Favaretto & Luca Grosset & Bruno Viscolani
2011 When to carry eccentric products? Optimal retail assortment under consumer returns
by Aydm Alptekinoglu & Alex Grasas León
2011 An enhanced concave program relaxation for choice network revenue management
by Joern Meissner & Arne Strauss & Kalyan Talluri
2011 La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites
by Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L.
2011 How do consumers react in front of individual and combined sustainable food labels? A UK focus group study
by Sirieix, L. & Delanchy, M. & Remaud, H. & Zepedad, L.
2011 Advance Selling in the Presence of Experienced Consumers
by Oksana Loginova & X. Hnery Wang & Chenhang Zeng
2011 Modern Approuch Regarding Online Marketing Through Facebook And Twitter
by Gheorghe MINCULETE & Maria -Ana CHISEGA-NEGRILA
2011 The Sea as a Connection between Residents and Tourists in Coastal Destinations: A Case in Algarve
by Agapito, Dora & Mendes, Julio & Valle, Patricia
2011 The world economic crisis – key moment for redefining the borders of financial communication
by Soproni, Luminita
2011 Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
by Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle
2011 Profiling student smokers:a behavioral approach
by Theofanides, Faidon & Makri, Vasiliki & Mavroeidis, Vasileios & Iliopoulos, Dimitrios
2011 Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal
by Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj
2011 Improving the quality of human resources by implementation of internal marketing
by Ioan, Done & Ivana, Domazet
2011 A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan
by Subhani, Dr. Muhammad Imtiaz & Osman, Ms. Amber
2011 Economic models of consumer protection policies
by Armstrong, Mark
2011 Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan
by Hasan, Dr. Syed Akif & Subhani, Dr. Muhammad Imtiaz
2011 Measuring Customer Delight: A Model for Banking Industry
by Hasan, Dr. Syed Akif & Subhani, Dr. Muhammad Imtiaz & Raheem, Saquib
2011 Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique
by Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew
2011 Buyer success and failure in bargaining and its consequences
by Putthiwanit, Chutinon & Ho, Shu-Hsun
2011 May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control
by Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin
2011 Simulating tourists' behaviour using multi-agent modelling
by Corniglion, Sébastien & Turnois, Nadine
2011 Customer driven marketing strategy of LIC international in Bahrain: a product specific study
by Pillai, Rajasekharan & Rao, M S & Thampy, Jaik & Peter, Jerrin
2011 The product life cycle of durable goods
by Kaldasch, Joachim
2011 Mavens and their potential role in the diffusion of marketing information
by Mailu, Stephen & Rutto, Jamin & Njuguna, Esther
2011 New product development in business to business marketing - a relational perspective
by Filip, Alina
2011 Managing international business: case of Poland (chapter 4)
by Wach, Krzysztof
2011 Knowledge marketing and development in the new knowledge-based economy
by Matei, Ani & Matei, Lucica
2011 European regulation of the market of services and national transposition
by Matei, Lucica & Matei, Ani
2011 The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)
by Donzé, Pierre-Yves
2011 Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned
by Cruceru, Gheorghe & Micuda, Dan
2011 Present challenges and future opportunities for Dacia cars on the Romanian automobile market
by Cruceru, Gheorghe & Micuda, Dan
2011 Paying for prominence
by Armstrong, Mark & Zhou, Jidong
2011 Design, effectiveness and role of visual merchandising in creating customer appeal
by Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata
2011 Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria
by Matei, Ani & Tuca, Mihaela
2011 Dairy value chain management in Bulgaria
by Bachev, Hrabrin
2011 Shrinking Goods and Sticky Prices: Theory and Evidence
by Snir, Avichai & Levy, Daniel
2011 Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție
by Bradu, Cosmina Paula
2011 Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
by Bradu, Cosmina Paula
2011 Group Norms and Consumer Behaviour
by Pillai, Rajasekharan & Rajan, Jainey S. & Variyamveettil, Sunitha & Mathew, Dhanu E. & Nath, Subodh S.
2011 Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing
by Alessandro Gandolfo & Valeria De Bonis
2011 From Controlled to Loose Co-Production: Benefits Distribution Between Firms and Consumers
by Eleonora Di Maria & Marco Paiola
2011 La venta por teléfono móvil desde el punto de vista de las empresas españolas
by Sonia San Martín Gutiérrez & Mateo Carpio Mateos
2011 Impact of online sales promotion type on internet user recall
by Salvador del Barrio García & Esmeralda Crespo Almendros
2011 Antecedentes de la lealtad a las marcas de distribuidor: diferencias entre grandes y pequeños compradores
by Mónica Gómez Suárez & Javier Oubiña Barbolla & Natalia Rubio Benito
2011 The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process
by Carmen María Sabiote Ortiz & Dolores María Frías Jamilena & J. Alberto Castañeda García
2011 Características de los folletos publicitarios como elemento de la estrategia publicitaria del minorista: aspectos que determinan la propensión del consumidor a utilizarlos
by Juan Carlos Gázquez Abad & Francisco J. Martínez López & Juan Antonio Mondéjar Jiménez
2011 How e-wom contributes to new product adoption. Testing competitive communication strategies
by María Sicilia & Manuela López
2011 Consecuencias de la colaboración entre fabricante y distribuidor: un estudio empírico en el sector de alimentación y bebidas
by Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles & Concepción Varela-Neira
2011 Inferring Evoked and Consideration Set from Scanner Data
by Wirawan Dony Dahana & Nozomi Nakajima
2011 Inferring Consideration Set from Scanner Data
by Wirawan Dony Dahana & Nozomi Nakajima
2011 Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \
by Nozomi NAKAJIMA
2011 The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)
by Pierre-Yves DONZ�
2011 Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility
by Yifan Dou & Marius Florin Niculescu & Dongjun Wu
2011 Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers
by Chédotal, Camille
2011 Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne
by Reineri-Brial, Bérangère
2011 How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication
by Larceneux, Fabrice & Benoît-Moreau, Florence & Parguel, Béatrice
2011 Le commerce électronique : évolution ou révolution
by Volle, Pierre & Oualid, Patrick & Isaac, Henri & Gratadour, Jean-Rémi & Alarcon, Pierre & Barba, Catherine
2011 Relationship Marketing: The Mediating Role of Customer Experiences
by Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle
2011 An Enhanced Concave Program Relaxation for Choice Network Revenue Management
by Joern Meissner & Arne Strauss & Kalyan Talluri
2011 Consumer Preferences for Less Packaging: A Stated Preference Study
by Keiko Yamaguchi & Kenji Takeuchi
2011 Modern Retailers in Transition Economies: The Case of Vietnam
by Masayoshi Maruyama & Le Viet Trung
2011 When being wasteful appears better than feeling wasteful
by Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy
2011 Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets
by Rosas, Juan (Francisco) & Orazem, Peter
2011 Linking corporate reputation and shareholder value using the publication of reputation rankings
by Sven Tischer & Lutz Hildebrandt
2011 On heterogeneous latent class models with applications to the analysis of rating scores
by Aurélie Bertrand & Christian M. Hafner
2011 The impact of context and promotion on consumer responses and preferences in out-of-stock situations
by Nicole Wiebach & Jana L. Diels
2011 Customer Reactions in Out-of-Stock Situations – Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?
by Jana Luisa Diels & Nicole Wiebach
2011 The context effect in the choice of earthquake insurance contracts in Japan
by SATO, Motohiro & SAITO, Makoto
2011 Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model
by Francisco Rejón-Guardia & Juán Sánchez-Fernández & Francisco Muñoz-Leiva
2011 From Goal Orientations to Employee Creativity and Performance: Evidence from Frontline Service Employees
by Filipe Coelho & Carlos Sousa
2011 Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media
by Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf
2011 Intertemporal movie distribution: Versioning when customers can buy both versions
by Calzada, Joan & Valletti, Tommaso
2011 Measurement of consumers wine related knowledge
by Georges Giraud & Cléo Tebby & Corinne Amblard
2011 Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde
by Manfred Bruhn & Matthias Mayer-Vorfelder
2011 An Enhanced Concave Program Relaxation for Choice Network Revenue Management
by Joern Meissner & Arne Strauss & Kalyan Talluri
2011 Costumer reactions to real out-of-stocks
by Helm, Roland & Hegenbart, Thomas
2011 The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
by Helm, Roland & Moeller, Michael
2011 Not all that glitters is gold - not all that foreign currency what it seems?
by Kíra Martin
2011 Not all that glitters is gold - not all that foreign currency what it seems?
by Éva Gulyás
2011 The rise of product placement in Hungary
by Árpád Papp-Váry PhD
2011 Accounting Aspects of Pricing and Transfer Pricing Decisions
by Tünde Veres
2011 Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future
by Richard Szabó
2011 Possibilities for data management and online business at Small and Midsized Businesses
by Richard Galli
2011 Password strength and memorability
by András Keszthelyi
2011 There is Life in Junk too
by Zoltán Török
2011 Renaming as a tool of city-branding
by Árpád Papp-Váry PhD
2011 Burnout of students at Óbuda University
by Kornélia Lazányi
2011 Erfolg der Handels-Betriebsformen im internationalen Vergleich - Ein kundenpräferenzbasierter Erklärungsansatz am Beispiel des Lebensmitteleinzelhandels in Deutschland und Frankreich
by Bosshammer, Hendrik
2011 Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
by Simonetta Pattuglia
2011 Characteristics Of Marketing And Investment With Special Emphasis In Tourism
by Fatos UKAJ & Fetije UKAJ
2011 Marketing Pricing Strategies Used By The Branches Of Chain Stores
by Róbert Štefko & Jaroslava Gburová & Jana Jurková
2011 Delimitations Of The Overall Performance Of The Enterprises That Are Quoted On The Capital Market
by CLAUDIA NICOLETA GUNI
2011 The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels
by TAREQ N. HASHEM
2011 Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?
by Marko Sarstedt & Jan-Michael Becker & Christian M. Ringle & Manfred Schwaiger
2011 Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training
by Hristina Mihaleva
2011 Marketing Decision Support Systems and the New Economic Challenges
by Rocsana Bucea-Manea-Tonis & Radu Bucea-Manea-Tonis
2011 Human Resources Professional Development within the Knowledge-Based Economy Organizations
by Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN
2011 The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing
by Anne AIDLA & Maaja VADI
2011 Successful Strategic Practices in Building Malaysia’s Country Brand
by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
2011 Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities
by Corina SERBAN
2011 Marketing Strategic Planning – A Modern Approach Within Public Institutions’ Management
by ANDREEA MIHAELA BARBU
2011 Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process
by FLORIN TUDOR IONESCU
2011 Discriminant Analysis of the Abilities of Public Marketing Specialists
by Grigorescu, Adriana & Bob, Constantin
2011 New Perspectives In Relationship Marketing Conceptualization
by GÂRDAN, Daniel Adrian
2011 Particularities Of Dental Medical Services And Consumers In The Context Of Globalization
by GEANGU, Petronela Iuliana & CREłOIU, Raluca & GÂRDAN, Daniel Adrian
2011 Csr – A Marketing Tool?
by MIHALACHE, Silvia-Ştefania
2011 The Power Of The Message – The Key To Success In Social Marketing Campaign An Analysis Of Social Marketing In Romania
by EPURE, Manuela & DINU, Cristina
2011 Evaluation of Salesperson Candidate’s with Fuzzy TOPSIS
by Baskaya, Zehra & Ozturk, Burcu
2011 Young Consumers’ Perspectives of Website Visualization: A Gender Perspective
by Ozdemir, Erkan & Kilic, Serkan
2011 Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice
by Dedeoglu, Ayla Ozhan & Ustundagli, Elif
2011 Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products
by Kilic, Serkan
2011 Marketing Approach in the Management of Higher Education Institutions
by Mihaela DIACONU & Amalia PANDELICÃ
2011 Improvement Axons for Ardas Cultural Festival in Evros, Greece, based on attendees perceptions
by Irene Kamenidou & Spyridon Mamalis & George Kokkinis & Christina Intze
2011 The Management of Innovation Process from Market Orientation Perspective in Automotive Industry
by Amalia PANDELICÃ & Mihaela DIACONU
2011 Sport Facilities in the Czech Republic and Promotion at the Facebook
by Jindřich Beneš & Jiří Kotáb
2011 Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
by Miroslav Karlíček & Zuzana Chytková & Milan Postler
2011 An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing
by Emmanuel Selase Asamoah & Miloslava Chovancová
2011 Quality Management System in the Tourist Information Centre Sector
by Monika Palatková
2011 Consumer Behavior in Spa Tourism in the Czech Republic
by Lena Mlejnková
2011 Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company
by Alexandra Palade
2011 Marketing Management as a Key Element for Implementing Change within Organizations
by Liana Marcu & Alina-Teodora Ciuhureanu & Nicolae BalteÈ™
2011 Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania
by Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu
2011 Qualitative Marketing Research Regarding the Multichannel Distribution
by Cătălin Nicolae Bulgărea
2011 The Evolution and the Future Role of the Branch in Distribution of the Banking Products and Services
by Cătălin Nicolae Bulgărea
2011 The Use of Ranking Sampling Method within Marketing Research
by Codruța Dura & Imola Drigă
2011 The Evolution of Marketing Methods in a Tourism Association from Romania
by Maria Stoian
2011 Service Quality In Online Marketing: Customers Centric Analysis
by P. DURKASREE & M. RAMESH
2011 Customer Oriented Organisations
by Pau Adriana
2011 The Effect of the Economic Crisis on the Value of Global Brands
by Munteanu Claudiu-Cãtãlin
2011 From Viral Marketing to Social CRM
by Berþa Dora-Anca
2011 Tendencies Shaping Consumer Behaviour in the Present Context
by Moraru Andreea Daniela
2011 Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour
by Moraru Andreea Daniela
2011 Bukovina - A Romanian Brand Taking Shape
by Micu Adrian & Susanu Irina & Cristache Nicoleta
2011 Community Trade Mark – Strategic Marketing Instrument
by Juganaru Mariana & Juganaru Ion Danut
2011 Business Strategy in Banking Economy, in References with Marketing
by Ionescu Gr. Ion
2011 Business Portfolio Strategic Planning Process – A Pertinent Marketing Solution for the Worldwide Companies Facing the Global Economic Crisis
by Ionescu Florin Tudor
2011 Keep It Formative, Stupid! Brand-Related Model
by Ichim Cosmin & Dumea Andrei-Cosmin
2011 Romanian Consumers Habits regarding Dental Hygiene
by Cetinã Iuliana & Gârdan Daniel Adrian & Geangu Iuliana Petronela
2011 The Quantitative-Qualitative Controversy in Marketing Research
by Brunello Adrian & Petruºcã Claudia-Ioana
2011 The Development of a Multi-Item Scale to Measure Brand Equity
by Brunello Adrian
2011 Influence Factors on the Value of Reliability Estimators in Marketing Research
by Ursachi George Marian
2011 The Impact of Digital Economy for a Sustainable Rural Environment
by ªerbu Rãzvan
2011 The Commercial Influence of Quality
by Stanciu Anca & Constandache Mihaela
2011 The Insurance Market and the Crisis
by Petrescu Eva-Cristina & Ioncicã Diana & Bicãjanu Vasile
2011 Methods of Forecasting the Market Evolution Case Study on the Romanian Insurance Market
by Ioncica Maria & Petrescu Eva-Cristina & Petrescu Marian
2011 Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development
by Grec Aurica & Rosu Alexandra
2011 Goods Distribution and Logistics in the Current Economic and Financial Crisis
by Dan Gheorghe
2011 Marketing Strategies in Tourism
by Cristea Doina
2011 The Marketing vs. R&D Dilemma in the Romanian Soft Drinks Industry and Implications on Consumer Health
by Chiru Codrin
2011 Brands and Brand Equity
by Brunello Adrian
2011 Influence Factors on the Value of Reliability Estimators in Marketing Research
by Ursachi George Marian & Ursachi (Horodnic) Ioana Alexandra
2011 Tax Compliance Behaviour
by ªtefura Gabriela
2011 Morale and Ethics in Taxpayer Behaviour
by ªtefura Gabriela
2011 Consumer Behavior Determined by Social Classes
by ªerban Comãnescu Adrian & Muhcinã Silvia
2011 Communication Potential of Fidelity Cards
by Stoica Ana-Maria
2011 Considerations about Retailing Trends
by Stanciu Anca & Condrea Elena
2011 Customers’ Perceptions Regarding Channel Innovation in the Retail Banking Sector: a study on Internet Banking in Romania
by Roºu Anca Maria
2011 The Persuasive Communication in Marketing Strategies
by Purice Suzana & ªerban Monica
2011 Brand Loyalty- a Valuable Asset
by Petruºcã Claudia-Ioana & Brunello Adrian
2011 Insurance as a Social Protection Instrument – Direct Research on the Romanian Market
by Petrescu Marian & Ioncicã Diana & Petrescu Eva-Cristina
2011 From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing
by Neagu Olimpia
2011 Eco-tourism on the Black Sea Coast
by Muhcinã Silvia & ªerban Comãnescu Adrian & Gruescu Ramona
2011 Principles and Evolutions of the Internet Marketing
by Morozan Cristian & Enache Elena & Ciorãºteanu Gianina
2011 Attracting Customer Banking and Quality Assurance Services and Banking Products
by Balaceanu Valeria Arina
2011 Sales Management in Small Business
by Moraru Camelia & Popovici Norina & Strambeanu George
2011 Innovation Typologies in the Financial Services Sector: Limits and Implications
by Micuda Dan & Asandei Mihaela
2011 The Importance of the Service Delivery Process in Achieving High Customer Satisfaction in Banking Services Industry
by Asandei Mihaela & Micuda Dan
2011 The Brand Equity Of Touristic Destinations - The Meaning Of The Value
by Ban Olimpia & Popa Luminita & Silaghi Simona
2011 A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment
by POP Nicolae Al. & ACATRINEI Carmen
2011 Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services
by Velicu Bogdan Calin
2011 A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space
by Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius
2011 The Saving And Investing Consumer Behavior Analyses On The Romanian Financial Market
by Tanase (Rosca) Laura Daniela
2011 The Fortified Churches From Transylvania - How Well Are They Known By The Romanian Citizens?
by Serb Silvana Valentina
2011 Adoption Of E-Banking In Romania: An Exploratory Study
by Rosu Anca Maria
2011 The Importance Of Environmental Protection In Csr Policy
by Rosca Mihai Ioan
2011 European Policies For The Stimulation Of The Development Of Small And Middle Size Entreprises
by Pop (Bandi) Ramona
2011 The Competitive Positionig Of The Sme'S On The Market
by Pop (Bandi) Ramona
2011 Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective
by Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca
2011 Portfolio Analysis - A Basic Instrument In Strategic Planning. Case Study On The Romanian Insurance Market
by Petrescu Marian & Petrescu Eva Cristina & Ioncica Diana & Bicajanu Vasile
2011 Consumer Behavior On The Fruits And Vegetables Market
by Istudor Nicolae & Pelau Corina
2011 Study On Retail Brand Awareness In Retail
by Dabija Dan Cristian & Abrudan Ioana Nicoleta
2011 Internal Environment Analysis Techniques
by Caescu Stefan Claudiu & Popescu Andrei & Ploesteanu Mara Gabriela
2011 Human Resources Motivation - A Challenge For Smes Economic Performances
by POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana
2011 The Adoption/Adaptation Of The "Supply Chain" Concept In Romanian
by Butilca Delia - Alexandra & Crisan Emil Lucian & Salanta Irina - Iulia & Ilies Liviu
2011 The Impact Of The 21st Century Food Marketing On Children'S Behaviour
by Tarcza Teodora Mihaela & Olar Ana - Elena
2011 Investigating The Patient Satisfaction Within Romanian Public And Private Hospitals
by Popa Adela Laura & Rosca Remus Dorel & Mihoc Florin
2011 Development Of The E-Government Market In The European Union: An Analysis Of The Supply Versus Demand Sides
by Palade Marius & Veghes Calin
2011 Product Portfolio Analysis - Arthur D. Little Matrix
by Ionescu Florin Tudor & Curmei Catalin Valeriu
2011 Educational Inovation And Consumer Behaviour. A Study Of Students' Perceptions On The Use Of E-Learning In Class
by Eftimie Raluca Cristina & Avram Emanuela & Tufan Adriana
2011 The Premises Of Strategic Marketing Planning Implementation Within Small And Medium Sized Enterprises
by Curmei Catalin Valeriu & Ionescu Florin Tudor & Popescu Andrei
2011 The Evaluation Of Educational Services Quality By The Students Of The Faculty Of Economical Sciences "Dimitrie Cantemir" Cluj-Napoca
by Rusu Corina & Vlad Miranda-Petronella
2011 Areas of social and economic policy in the food of the region (on materials of the Perm region)
by Radosteva, Elvira
2011 Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO
by Kerzina, Eugenia & Yasureva, Ekaterina
2011 Features pricing in the marketing of educational services
by Zotov, Viktor
2011 Problems of marketing in small innovative enterprises
by Sidorchuk, Roman
2011 Relationship marketing and life-cycle of small enterprise (SME)
by Sidorchuk, Roman
2011 The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis
by James E. Haefner & Zsuzsa Deli-Gray & Al Rosenbloom
2011 The Impact of Crisis Sales Promotions on Branded and Unbranded Toys
by Danijel Bratina
2011 Post-Crisis Sports Marketing Business Model Shifts
by Michael M. Goldman
2011 Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld
by David Starr-Glass
2011 Market Orientation and Degree of Novelty
by Mateja Bodlaj
2011 Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia
by Dejan Dordevic & Dragan Cockalo & Zvonko Sajfert & Milan Nikolic
2011 Business Startups: Cultural-Economic Controversy
by Nejat Erk & Sinan Fikret Erk
2011 Los precios de referencia en la evaluación online del servicio hotelero/Reference Prices in Online Assessment of Hotel Services
by CAMPO MARTÍNEZ, SARA & YAGÜE GUILLÉN, MARÍA JESÚS
2011 The Impact of Bank Governance on Bank Performance in Pakistan
by Abid A. Burki & Shabbir Ahmad
2011 Prospects for Cooperative Marketing among Surgical Instrument Producers in Pakistan
by Theresa Thompson Chaudhry
2011 INFLUENCIA DE LOS COMPORTAMIENTOS RELACIONALES DEL VENDEDOR INDIVIDUAL SOBRE LA SATISFACCIÓN, CONFIANZA Y LEALTAD DEL COMPRADOR EN UN CONTEXTO DE PYMES INDUSTRIALES / INFLUENCE OF INDIVIDUAL BEHAVIOR ON SELLER'S RELATIONAL SATISFACTION, TRUST AND LOYALTY OF THE BUYER IN THE CONTEXT OF INDUSTRIAL SMEs
by Martín Castejón, Pedro Juan & Román Nicolás, Sergio & Fernández-Sabiote, Estela
2011 Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach
by Šeric, Maja & Gil Saura, Irene
2011 La Innovación Centrada En El Cliente Utilizando El Modelo De Inferencias En Una Estrategia Crm / Customer Centered Strategic Innovation Using The Inference Model In A Crm Strategy
by Gil-Lafuente, Anna Mª & Luis-Bassa, Carolina
2011 La Gestión Del Supermercado Virtual: Tipificación Del Comportamiento Del Cliente Online / Virtual Supermarket'S Management: Analysis Of The Online Customer Behaviour
by Cristóbal Fransi, Eduard & Marimon Viadiu, Frederic
2011 El Papel Moderador De La Cultura En La Generacion De Satisfacción Y Lealtad / The Moderating Role Of Culture In Generating Satisfaction And Loyalty
by Medina Molina, Cayetano & Rufín Moreno, Ramón & Rey Moreno, Manuel
2011 General Characteristics, Role and Importance of International Marketing Information System
by Vedran Stanetic
2011 Foreign Trade In The Context Of Globalization
by STIOCA, Ivona & DUMITRU, Nicoleta Rossela
2011 Brand Building €“ An Essential Marketing Action
by SOCA, Diana
2011 Coordinates Of Banking Services Quality Management
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela
2011 Effective Marketing Policy Guidelines For Romanian Internet Service Providers
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela
2011 Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field
by BUDACIA, Andreea
2011 Holistic Marketing Management And Social Media
by PERTTULA, William
2011 Corporate Social Initiatives, Another Face For Companies
by VALCEANU, Gabriela
2011 Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication
by NEAGOE, Cristina
2011 Customer Relationship Management - A Major Element Of The Company’S Business Strategy
by DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel
2011 Online Instruments In Quantitative Marketing Research
by STOICA, Ivona
2011 The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platform’S Users
by EFTIMIE, Raluca Cristina
2011 Advertising To The Older Consumer Becomes More Important
by Stanton, John L.
2011 The Importance Of Brand Equity In The Era Of Plurivalent Relations
by NEAGOE, Cristina
2011 Quality Management In Higher Education Institutions
by AVRAM, Emanuela Maria & AVRAM, Remus Marian
2011 He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)
by NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor
2011 Mutations In The Preferences Of Romanian Population For Foreign Brand Products
by PAPUC, Mihai
2011 Motivation And Performance At S.C. Tasmania – Optimal Performance
by Marian POPESCU* & Emilia POPESCU
2011 Politiche di valorizzazione nella filiera vitivinicola
by Vasco Boatto & Luigi Galletto & Luca Rossetto
2011 La mappa di percezione del pesce azzurro. Un’analisi esplorativa degli attributi di prodotto
by Anna Gaviglio & Alberto Pirani & Pedol Martina Licitra & Eugenio Demartini
2011 Service Dominant Logic in the tourism sector: internal marketing as an antecedent of
by Nuria García Rodríguez & Begoña Álvarez Álvarez & M.ª Leticia Santos Vijande
2011 Determinants of consumer intention to go to a tourist destination
by Sonia San Martín Gutiérrez & Rafael Fabricio Matos Cámara
2011 Onem-Performans Analizi: Destinasyon Yonetimine Dair Bir Ornek
by Tahir ALBAYRAK & Meltem CABER
2011 Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi
by Eda Atilgan INAN & Serkan AKINCI & Aslihan KIYMALIOGLU & M. Savas AKYUREK
2011 Marka Kisiligi Algisi ile Etnosentrik Egilimler Arasindaki Iliski: LEVIS ve MAVI JEANS Uzerine Bir Uygulama
by Duygu Gungor OZCELIK & Omer TORLAK
2011 Tuketicilerin Seyahat Acentalarina Iliskin Etik Algilari ve Niyetlerini Belirlemeye Yonelik Bir Arastirma
by Volkan OZBEK & Mehmet Emin AKKILIC & Mehmet Oguzhan ILBAN
2011 Risk Algisinin Marka Sadakatine Etkisi: Cep Telefonlari Kategorisinde Bir Uygulama
by Mehmet Ozer DEMIR
2011 Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi
by Engin Ozgul
2011 Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi
by Ilke Kardes
2011 Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir
by Ayla Ozhan Dedeoglu & Elif Ustundagli
2011 “Lucky” numbers, unlucky consumers
by Yang, Zili
2011 Regret, disappointment and the endowment effect
by Martinez, Luis F. & Zeelenberg, Marcel & Rijsman, John B.
2011 The abstractness of luxury
by Hansen, Jochim & Wänke, Michaela
2011 Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet
by Hung-Ming Lin
2011 Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry
by Vikas Gautam
2011 An Empirical Investigation into the Construct of Higher Education Service Quality
by Jaroslav Dado & Janka Taborecka Petrovicova & Dejan Riznic & Tamara Rajic
2011 Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product
by Goknil N. Kocak & N. Serdar Sever
2011 Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing
by Volker Halsch
2011 Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
by Alexandru CAPATINA & Mourad TOUZANI
2011 The Comparative Analysis Regarding The Services Offered By The International Hotel Chains From Romania
by CRISTINA FLESERIU
2011 Strategic Marketing Management: Status and Development of the Contemporary Bulgarian Companies
by Radka Ileva
2011 Caracteristicile responsabilitatii sociale corporative: De la etica si transparenta la performanta
by Ionela Adelina Barbu & Gabriela Chirea & Loredana Constantinescu
2011 Perceptia consumatorilor asupra publicitatii online
by Daniela Olaru
2011 Dezvoltarea coeficientilor importantei dimensiunilor reputatiei corporative pentru piata jocurilor de noroc din Romania
by Alina Popa
2011 Cercetarea motivelor de cumparare a telefoanelor mobile marca Apple in Romania
by Valentina Daniela Constantin
2011 Lansarea pe piata a noilor produse: Influenta marcii asupra deciziei de cumparare
by Anca Adochitei & Laura Caruntu & Elena Milici
2011 Castigarea unui avantaj competitiv prin pozitionarea in motoarele de cautare: O analiza a tehnicilor de optimizare in motoarele de cautare utilizate de comerciantii online
by Claudia Iconaru & Octav Ionut Macovei & Ivona Stoica
2011 Specificul mesajelor comunicationale transmise de catre companiile internationale prin intermediul blogosferei
by Gheorghe Orzan & Irina Iosub
2011 Mixului de marketing in sectorul bancar
by Iuliana Cetina
2011 Paradoxul alimentatiei fast – food: libertate si imperialism cultural
by Lelia Voinea
2011 Influenta pretului asupra preferintelor consumatorilor pe piata detergentilor din Romania
by Alina Florentina Stan
2011 Influenta retelei sociale Facebook asupra notorietatii marcilor in mediul online
by Danut Ciocarlan & Rafaela Moroe & Anisia Dragomir
2011 Online Social Networks and the Consumer Brain
by Adina Zara
2011 Internetul, suport al comunicarii integrate de marketing
by Adelina Eugenia Ivanov
2011 Principalii vectori ai adoptiei comertului electronic pentru minimizarea efectului crizei europene: O analiza a politicilor nationale
by Claudia Iconaru & Octav Ionut Macovei
2011 Planificarea activitatilor de marketing in cadrul organizatiilor nonprofit: Proiectarea unui program de marketing social in mediul online
by Corina Serban
2011 Scenariile multiple – Instrument de analiza si planificare strategica a portofoliului de produse
by Florin Tudor Ionescu
2011 Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing
by Gheorghe Orzan & Calin Veghes & Mihai Orzan
2011 Dimensiunile planificarii in cazul unei intreprinderi
by Florin Tudor Ionescu
2011 Cuvinte cheie in promovarea vanzarilor: Economisiti, Gratis, Castigati, Dati
by Gyorgy Izolda
2011 Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei
by Mihaela Constantinescu
2011 Strategii pentru cresterea calitatii serviciilor de transport aerian in contextul crizei globale
by Bogdan Georgescu & Mihai Orzan & Daniel Moise
2011 Analiza factorilor de influenta a activitatii organizatiilor prestatoare de servicii publice, din perspectiva cresterii competitivitatii
by Andreea Mihaela Barbu
2011 Comportamentul de cumparare organizational
by Stefan Claudiu Caescu
2011 Implementarea tehnicilor de promovare a vanzarilor – orientare strategic competitiva a intreprinderilor bucurestene
by Anca Francisca Cruceru
2011 Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii
by Alina Filip
2011 Orientarea catre client a institutiilor administratiei publice: o evaluare in cazul Ministerului Administratiei si Internelor
by Marius Palade
2011 Efectul placebo al marcilor
by Olivia Rusu
2011 Finantarea intreprinderilor mici si mijlocii din Romania - obiective si implicatii asupra procesului decizional in management-marketing
by Cristian Filip
2011 Dilemele Internet Banking: Studiu asupra non-utilizatorilor absoluti si relativi
by Madalina Fuica
2011 Etica in publicitate: o cercetare asupra perceptiei consumatorilor
by Diana Tuica
2011 Planificarea si nivelurile ierarhice de adoptare a deciziilor strategice in cadrul unei intreprinderi
by Florin Tudor Ionescu
2011 Caracteristicile pietei serviciilor publice si influenta acestora asupra eficientei sectorului public
by Andreea Mihaela Barbu
2011 Tehnici de analiza a mediului concurential
by Stefan Caescu
2011 Perceptia studentilor despre calitatea serviciilor de invatamant superior
by Alina Olteanu
2011 Principii si scoli de gandire in marketingul relational
by Alina Filip
2011 Evolutia conceptului de calitate a vietii si implicatiile acesteia asupra strategiei de marketing a companiilor
by Mihaela Constantinescu
2011 Strategic Orientations Enriching The Effect Of Market Orientation On Company Performance: Literature-Based Holistic Model Proposal
by Resul Usta
2011 2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective
by Erkan Ozdemir & Serkan Kilic
2011 Conference Preference Criteria Of Faculty Members
by Nazmi Kozak & Deniz Karagoz Yuncu
2011 The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development
by Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu
2011 Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies
by Carmen Adina Pastiu
2011 Research Regarding The Satisfaction Of Bank Services Consumers At Cec Bank S.A
by Andreea Muntean & Filimon Stremtan
2011 A P.E.S.T. Analyse Of The Marketing Environment Of The Romanian Sme Sector During The Last Financial Crisis Years
by Mariana Lucretia Constantinescu & Andreea Cojoaca (Panagoret)
2011 Development And Diversification Of Services - An Approach At Tourism Services Level In Romania
by Andreea Daniela Moraru
2011 Murfatlar Brand Personality
by Alex Gavrilescu
2011 Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities
by N.Udaya Bhaskar & B.Raja Shekhar
2011 Aspects Regarding The Marketing Environment Of Retailers
by Dan Cristian Dabija
2011 Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan
by Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN
2011 Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan
by Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN
2011 Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas
by Erika KULCSÁR & Szende BARTIS
2011 Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas
by Erika KULCSÁR & Szende BARTIS
2011 Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums
by Razvan-Andrei CORBOS & Ruxandra Irina POPESCU
2011 Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums
by Razvan-Andrei CORBOS & Ruxandra Irina POPESCU
2011 Study Of Wines Positioning On The Romanian Market
by Alex GAVRILESCU
2011 Study Of Wines Positioning On The Romanian Market
by Alex GAVRILESCU
2011 Using Branding To Attract, Recruit, And Retain Talented Staff
by Nicoleta Valentina FLOREA
2011 Using Branding To Attract, Recruit, And Retain Talented Staff
by Nicoleta Valentina FLOREA
2011 Non-Functional Shopping Motives Among Iranian Consumers
by Shahriar AZIZI & Amir SHARIFFAR
2011 Non-Functional Shopping Motives Among Iranian Consumers
by Shahriar AZIZI & Amir SHARIFFAR
2011 Determining Consumers’ Propensity To Buy Romanian Products
by Liviu CRACIUN & Catalin Mihail BARBU
2011 Determining Consumers’ Propensity To Buy Romanian Products
by Liviu CRACIUN & Catalin Mihail BARBU
2011 E-Banking: A Case Study Of Askari Commercial Bank Pakistan
by Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB
2011 E-Banking: A Case Study Of Askari Commercial Bank Pakistan
by Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB
2011 Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors
by Adebisi SUNDAY & Babatunde BAYODE
2011 Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors
by Adebisi SUNDAY & Babatunde BAYODE
2011 Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk
by Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT
2011 Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk
by Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT
2011 Consumer Panacea Over Internet Usage In Pakistan
by Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH
2011 Consumer Panacea Over Internet Usage In Pakistan
by Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH
2011 Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?
by Patricea Elena BERTEA & Ovidiu I. MOISESCU
2011 Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?
by Patricea Elena BERTEA & Ovidiu I. MOISESCU
2011 Cultural Adaptation Of Products
by Catalin Mihail BARBU
2011 Cultural Adaptation Of Products
by Catalin Mihail BARBU
2011 Purchasing Decision On Crisis Conditions
by Ion Stancu Ph. D
2011 The Role Of The Orientation Towards Innovation Within Organisation
by Adriana Pau Ph. D Student
2011 The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees
by Prof. Gheorghe Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D
2011 Confusing Borders Between Marketing And Reality
by Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D
2011 A Managerial Perspective On International Marketing Research
by Constantin Sasu
2011 The Importance Of Negotiation And Sales Techniques On Insurance Market
by Nicoleta Dospinescu
2011 Contact – The Client - Organization Synapsis
by Adriana Manolică & Teodora Cristina Roman & Ioana Grasu
2011 The Impact Of Recession On Social Marketing Activities : An Analysis Of Non-Profit Organizations Performance In The Context Of A Fluctuating European Economy
by Corina SERBAN
2011 The Degree Of Financial Education At The Romanian People
by Laura Daniela TANASE (ROSCA)
2011 Loyalty Programs. Role, Structure and Potential Benefits
by Alina Filip
2011 The Specifics of the Sport Product and Their Implications within the Marketing Activity
by Mihaela Constantinescu
2011 Boston Consulting Group II – A Business Portfolio Analysis Matrix
by Florin Tudor Ionescu
2011 Public Sector Marketing: Importance and Characteristics
by Andreea Barbu
2011 Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis
by Lelia Voinea & Alina Filip
2011 Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques
by Cristian Bogdan Onete & Razvan Dina & Remus Negoi
2011 The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain
by Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu
2011 Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education
by Carmen Bălan & Daniela Ioniţă
2011 Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy
by Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija
2011 Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy
by Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie
2011 Professor C. Florescu – Founder of the Marketing School from Bucharest
by Nicolae Al. Pop
2011 Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania
by Rodica Milena Zaharia & Dainora Grundey
2011 Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems
by Corina Şerban
2011 Can Warranties Substitute for Reputations?
by James W. Roberts
2011-2012 Specific elements of communication on agri-food products resulting from EU legislation
by Laura Timiras
2011-2012 Implications of the main mathematical methods on marketing decision making process
by Ioana Olariu
2011-2012 Integration of mathematical models in marketing theory and practice
by Ioana Olariu
2011-2012 Preliminary aspects of a qualitative research projection
by Simona Haidau
2010 Producteurs, négociants, cavistes et grandes chaînes. Quelles stratégies prix pour répondre à la crise?
by Joëlle Brouard
2010 The Definition of a Price
by Damien Wilson & Anthony Spawton
2010 Brand elevation in supply chains
by Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU
2010 Targeted advertising in magazine markets
by Chandra, Ambarish & Kaiser, Ulrich
2010 Merger profitability in industries with brand portfolios and loyal customers
by Konrad, Kai A.
2010 Der Einfluss der Wirtschaftskrise auf das Kaufverhalten - eine empirische Analyse im B2C-Bereich
by Roos, Melanie & Gassert, Anna
2010 Cloud Computing: New Business Opportunities for Telecommunications Companies?
by Koehler, Philip & Kraemer, Jan & Anandasivam, Arun
2010 Risikomanagement unter Marketinggesichtspunkten
by Bielefeldt, Jonas
2010 Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus
by Herold, Jörg & Völker, Lutz
2010 Marketinška dimenzija društveno odgovornog poslovanja
by Dragana-Meggy Hubak
2010 Istraživanje o konzumaciji meda za potrebe prodaje u pčelarstvu
by Josipa Špoljarić
2010 Application of epsilon method to modeling expectations in construction
by Natalia Nehrebecka & Sylwia Grudkowska
2010 Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers
by Daniela Favaretto & Paola Pellegrini
2010 Network revenue management with product-specific no-shows
by Sumit Kunnumkal & Kalyan Talluri & Huseyin Topaloglu
2010 A randomized concave programming method for choice network revenue management
by Kalyan Talluri
2010 Implementing TURF analysis through binary linear programming
by Daniel Serra
2010 Apports de la méthode "Best Worst" à l'analyse interculturelle des critères de choix des consommateurs : cas de l'huile d'olive
by Dekhili, S. & Cohen, E. & Sirieix, L.
2010 Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law
by Rosario Laratta & Chris Mason
2010 Communication Network Formation with Link Specificity and Value Transferability
by Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C.
2010 The Structure of Online Consumer Communication Networks
by Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C.
2010 Determinant factors in reputation of wines:analysis of wine production in Central Italy
by Bailet, Isabelle & Diotallevi, Francesco & Marchini, Andrea
2010 What Drives the Choice of Third Party Logistics Provider?
by Anderson, Edward & Coltman, Tim & Devinney, Timothy M. & Keating, Byron W.
2010 Business relationships in China: Lessons about deep trust
by Kriz, Anton & Keating, Byron W.
2010 The marketing spirit from the perspective of moral values
by Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin
2010 Marketing 2.0: A new marketing strategy
by Consoli, Domenico & Musso, Fabio
2010 Correlating car sales and credit availability on the Romanian market
by Cruceru, Gheorghe & Micuda, Dan
2010 Accounting for latent classes in movie box office modeling
by Antipov, Evgeny & Pokryshevskaya, Elena
2010 Coyuntura económica y variación en la valoración financiera de una marca
by Pérez Mantecón, María & Barajas, Angel
2010 'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts
by Mailu, S.K
2010 Mediating effects of broadband consumers’ behavior in India
by G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj
2010 Bundling revisited: substitute products and inter-firm discounts
by Armstrong, Mark
2010 Tools to keep brands on the market
by Doval, E & Doval, O
2010 Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya
by Rahardja, Christina & Anandya, Dudi
2010 Romanian public marketing in terms of necessity, collaboration and mix
by Grigorescu, Adriana
2010 Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”
by Matei, Lucica & Dinu, Teodora
2010 Study on Agrarian Contracts in Bulgaria
by Bachev, Hrabrin
2010 Integrated Approach of the Citizen’s Role in Relation to the Public Services
by Matei, Lucica & Matei, Ani
2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
by Ukaj, Fatos
2010 The Role of Search Engine Optimization in Search Rankings
by Berman, Ron & Katona, Zsolt
2010 Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
by Scott K. Shriver
2010 Is Oprah Contagious? Identifying Demand Spillovers in Product Networks
by Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan
2010 Estimating Network Effects in a Dynamic Environment
by Gautam Gowrisankaran & Minsoo Park & Marc Rysman
2010 Analyse des réseaux sociaux et communautés en ligne : quelles applications en marketing ?
by Mercanti-Guérin, Maria
2010 Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior
by Gomez, Pierrick & Debenedetti, Alain
2010 Effets de la participation de l’entreprise dans les activités de sa communauté virtuelle de support sur sa relation avec les membres
by Guiot, Denis & Ben Yahia, Imène
2010 Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?
by Pras, Bernard & Briand-Decre, Gwenaëlle
2010 L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
by Mérigot, Philippe
2010 Timing d’entrée, incertitude et agglomération temporelle : le cas de l’industrie cinématographique hollywoodienne
by Cartier, Manuel & Liarte, Sébastien
2010 Persuasion and empathy in salesperson-customer interactions
by Julio J. Rotemberg
2010 Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price
by Tanel Mehine
2010 99 cent: Price Points in E-Commerce
by Franz Hackl & Michael E. Kummer & Rudolf Winter-Ebmer
2010 Contribution of individual to collective brands
by Francisco Mas Ruiz & Juan Luis Nicolau Gonzálbez
2010 The Impact of Corporate Rebranding on the Firm's Market Value
by Maria Rosa Borges & Ana Sofia Branca
2010 Context Effects as Customer Reaction on Delisting of Brands
by Nicole Wiebach & Lutz Hildebrandt
2010 地震保険加入行動におけるコンテクスト効果について
by 佐藤, 主光 & 齊藤, 誠
2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
by Daunfeldt, Sven-Olov & Rudholm, Niklas
2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
by Daunfeldt, Sven-Olov & Rudholm, Niklas
2010 Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior
by Rajagopal
2010 Orchestration of the Marketing Strategy under Competitive Dynamics
by Rajagopal
2010 Consumer Culture and Purchase Intentions towards Fashion Apparel
by Rajagopal
2010 Does marketing and sales integration always pay off? evidence from a social capital perspective
by Rouziès, Dominique & Hulland, John & Barclay, Donald W
2010 Buyer Market Power and Vertically Differentiated Retailers
by Shinn-Shyr Wang & Christian Rojas & Nathalie Lavoie
2010 Modeling Within- and Across-Customer Association in Lifetime Value with Copulas
by Glady, N. & Lemmens, A. & Croux, C.
2010 Development Uncorked: Reputation Acquisition in the New Market for Chilean Wines in the UK
by Macchiavello, Rocco
2010 A New Model for Designing a Product Line Using TURF Analysis
by Daniel Serra
2010 Variable Selection for Market Basket Analysis
by Dippold, Katrin & Hruschka, Harald
2010 GAINING MOMENTUM:Managing the Diffusion of Innovations
by
2010 THE NATIONAL BASKETBALL ASSOCIATION:Business, Organization and Strategy
by Frank P Jozsa
2010 Design Challenges for Innovation Management on Agro-Food Sector
by Gianita BLEOJU
2010 Internationalization of Large Retailers and Cross-Cultural Determinants – The Singular Trajectory of Carrefour in Romania
by Francois CASSIERE & Gilles PACHE
2010 Cross-Functional Processes in Customer Relationship Management
by Cristian DUTU
2010 Thoughts on the Chameleon Consumer and the Chaotic Marketing
by Costinel DOBRE
2010 Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal
by Francois FULCONIS & Jean-Laurent VIVIANI
2010 The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!
by Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger
2010 Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination
by Theodore METAXAS
2010 International Tourism Market Segmentation Based on Consumer Behavior
by Luigi DUMITRESCU & Simona VINEREAN
2010 Conceptions on Services within Traditional Society and Knowledge-Based Society
by Andreea ZAMFIR & Ion PLUMB
2010 Brand Management Nowadays
by Silvia Delia OLARU & Elena GURGU
2010 Sales Organization And Functionality In Companies On The Industrial Market In Bosnia And Herzegovina
by Kenan SPAHO
2010 Rural buyers' perception about mosquito repellants
by D. MEHTA & Anand GARG & Naveen K. MEHTA
2010 Framing Influence on Fairness Perceptions of Differential Prices
by Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian
2010 Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism
by Dzidrov, Misko
2010 Marketing And Management Implementation On Megatrends In Modern Tourism
by Bakic, Ognjen & Hrabrovski-Tomic, Eva & Muhi, Bela & Kovacevic, Jelena
2010 Research On Behaviors Of Government'S Tourism Marketing
by Quian, Shan
2010 Relationship Marketing In The Tourist Services Sector
by Cosic, Maja & Djuric, Milenko D.
2010 Improving The Distribution Of Bulgarian Seaside Holiday Hotels
by Marinov, Stoyan & Kazandzhieva, Velina
2010 The Role Of Strategic Planning In Relationship Marketing
by BONDREA , Aurelian A. & GÂRDAN , Daniel Adrian & GEANGU , Iuliana Petronela
2010 Metaphorical Conceptualizations Of Marketing
by BURCEA, Raluca Gabriela
2010 How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation
by GEANGU, Petronela Iuliana & GÂRDAN, Daniel Adrian & CETINĂ, Iuliana & GURGU, Elena
2010 Specifics Of The Marketing Audit In The Financial-Banking Sector
by CECCO , Corrado De & CETINĂ, Iuliana & RĂDULESCU, Violeta & DRĂGHICI, Mircea
2010 Brand Management In Media Crisis
by IONESCU, Adrian
2010 Dancing With The Pharmaceutical Industry – Medical Practice Between Ethics And Business
by CRĂCIUNAŞ, Sorin & CRĂCIUNAŞ, Diana
2010 Mobile Marketing Future Trends
by CĂTOIU, Iacob & GÂRDAN, Daniel Adrian & GÂRDAN, Doru Lucian
2010 Development of Food Retailing and Factors Affecting the Competition in Food Retailing
by Kilic, Serkan & Senol, Gokhan
2010 Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector
by Taskin, Cagatan & Akat, Omer
2010 A Content Analysis of Factors Affecting New Product Development Process
by Atılgan-İnan, Eda & Büyükküpçü, Aslıhan & Akıncı, Serkan
2010 Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink
by Hafeez, Shakir & Hasnu, SAF
2010 Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers
by Haque , Ahasanul & Rahman, Sabbir & Rahman , Mahbubur
2010 Discourses of Motherhood and Consumption Practices of Turkish Mothers
by Özhan Dedeoğlu, Ayla
2010 The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists
by Sen Demir, Sirvan
2010 The Brand Identity: A Strategic Shift for Success
by Victor Danciu
2010 The Marketing Philosophy and Challenges for the New Millennium
by Dainora GRUNDEY
2010 Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results
by Dagmar Skokanová
2010 Word-of-Mouth Marketing: An Integrated Model
by Miroslav Karlíček & Ivan Tomek & Miroslav Křížek
2010 Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
by Libuše Laschoberová
2010 The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov
by Cristina Gherman & Mihaela Marcu
2010 E-Commerce With Online Payment Through Bank Card
by Oana Şeitan & Cristina Gherman & Cătălin Nicolae Bulgărea
2010 Study On Organic Food Products In Romania
by Cecilia Irina Răbonţu & Amalia Venera Todoruţ
2010 Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market
by Codruţa-Adina Băltescu
2010 Statistical Landmarks And Practical Issues Regarding The Use Of Simple Random Sampling In Market Researches
by Codruţa Dura & Imola Drigă & Dorina Niţă
2010 The Globalization Of The Banking And Financial Crisis On International Level
by Mirela Catalina Turkes (Vint)
2010 Strategies Of Value Proposition On The Internet
by TYMOTEUSZ DOLIGALSKI
2010 Problems encountered by tourists
by Madhavi Chockalingam & A. Auroubindo Ganesh
2010 Private label development in the Republic of Serbia
by Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai
2010 Interconnected firms’ relationships as a source of a competitive advantage
by Iga Rudawska
2010 Marketing in the Economic Crisis
by Brunello Adrian & Petrusca Claudia-Ioana
2010 Corporate Social Responsibility Concept in Marketing Activity of a Large Company
by Wereda Wioletta
2010 Role of Loyalty Management in a Polish Company
by Wereda Wioletta
2010 The Marketing Environment in Tourism
by Muhcina Silvia
2010 The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises
by Moraru Andreea
2010 The Influences of Ethics and Responsibility in Marketing on the Lifestyle
by Micu Adrian & Cristache Nicoleta & Susanu Irinia
2010 Planning Marketing Activity during Periods of Crisis
by Iordache Maria Carmen & Ciochina Iuliana
2010 Marketing Strategy - The Axiology of the Strategy Valorification of Marketing
by Ionescu Gr. Ion
2010 “4P” Versus “STAP”Adapting Modalities in the Medical System
by Dumitru Graziella Corina & Bâtca Viorel & Irimescu Alina Mihaela
2010 C-Marketing through IT&C
by Caraivan Mitrut Corneliu & Mares Valerica & Mares Marius Daniel
2010 The Trademark and Its Dismemberments
by Constantin Anechitoae & Cornel Grigorut
2010 Analysis of the Segmentation Strategy – the Case of Elpreco Company
by Meghisan Gheorghe & Meghisan Georgeta-Madalina & Dan Caprioara
2010 Gaining Customers` Trust In Online Stores
by Anamaria Severin-Humelnicu
2010 Data Equivalence in International Marketing Research
by Rusu Sabina Mihaela
2010 The Role of Change in Higher Education an Empirical Research
by Popescu Maria-Lavinia
2010 Purchasing Decision Process in the Context of the Economic Crisis in Romania
by Magdalena Platis
2010 Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market
by Pîndiche Elena & IonitaRoxana
2010 Conflicts in the Distribution Circuits
by Silvia MUHCINA & Adrian SERBAN COMANESCU
2010 Is the Behaviour of Tourism Services Consumers Different According to Gender? Quantitative Research in the Centre Development Region
by Erika KULCSÁR
2010 Marketing Research – Tool within the Leonardo da Vinci Program
by Mariana Juganaru & Andreea Moraru
2010 Trademark vs. Brand, emblem or logo
by Cornel Grigorut & Constantin Anechitoae
2010 Romanian Public Marketing in Terms of Necessity,Collaboration and Mix
by Adriana Grigorescu, & Alina Elena Blalia,
2010 Customer Relationship Management
by Conf. univ. dr. Enache Elena & Asist. univ. drd. Marin Carmen & Conf. univ. dr. Vechiu Camelia
2010 MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING
by Duro Horvat & Natasa Trojak
2010 Relationship Between Environmental Concern And Green Purchasing Behavior
by Kasim Tatic & Merima Cinjarevic
2010 The Provincialism Of Global Brands An Empirical Analysis Of Brand Equity Differences In Mexico And Germany
by Thomas Cleff & Lena Fischer & Nadine Walter
2010 Brandsphere: Expected Value Vs Cognition Value
by Dinko Jukic & Bozica Dunkovic
2010 Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes
by Nikola Rovis
2010 Google Tools Implementation Into The Promotion Of Web Solutions
by Milan Puvaca & Dinko Roso
2010 Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok
by Mane Medic & Mario Banozic & Mladen Pancic
2010 How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations
by POPESCU DAN & CHIVU IULIA & CIOCÂRLAN-CHITUCEA ALINA & POPESCU DANIELA OANA
2010 Guest Services Quality Assesment In Tourism, Using An Attributes Scale
by BAN OLIMPIA & POPA LUMINITA
2010 Concept And Evolution Of Bank Marketing
by Turkes (Vînt) Mirela Catalina
2010 Some Aspects Of The Role Of Visual Identity In The Successful Implementation Of The Promotional Strategy
by Tarcza Teodora Mihaela
2010 Accessible Tourism – The Ignored Opportunity
by Souca Maria Luiza
2010 Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse
by Serban Corina
2010 Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand
by Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea
2010 Improving Communication Between Doctors And Patients
by Radoviciu Ruxandra & Stremtan Filimon
2010 The Role Of Marketing In The Education'S Process
by Platis Magdalena & Baban Eleonora Gabriela
2010 Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector
by Paul Marinescu & Niculae Sabin Mihai & Toma Sorin
2010 The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour
by Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin
2010 Direct Sales In The Context Of Romania'S Ue Integration
by Gherman Cristina
2010 Focus-Group And Its Impact In The Questionnaire Of Marketing Research On The Romanian Car Market
by CRUCERU Gheorghe & SAVOIU Gheorghe & MANEA Constantin
2010 Les Valeurs De Marché Des Managers Roumains
by Constantinescu-Dobra Anca
2010 Distribution Of Banking Products And Services
by BULGAREA CATALIN NICOLAE
2010 The Management Of The Optimal Conditions Of Storage - Transport - Trading Of The Food Products
by Sperdea Natalita Maria & Mazilu Mirela Elena & Marinescu Roxana
2010 Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data
by Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius
2010 The Factors That Influence The Romanian Banking Market During Post-Accession Period
by Turkes (Vînt) Mirela Catalina
2010 Marketing Communication In Online Social Programs: Ohanian Model Of Source Credibility
by Serban Corina
2010 Customer Satisfaction Regarding Bank’S Distribution Channels – The Atm Network
by Scridon Mircea Andrei & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria
2010 Building Patient Loyalty Using Online Tools
by Popa Adela Laura & Vladoi Anca Daniela
2010 Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania
by Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan
2010 Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances
by PETRESCU MARIAN & IONCICA MARIA & PETRESCU EVA-CRISTINA & IONCICA DIANA
2010 Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment
by Pantea Carmen & Pop Nicolae Al.
2010 Market Orientation: A Holistic Approch Of The Implementation Process
by Pandelica Amalia & Pandelica Ionut & Jianu Eugenia
2010 Insurance Consultants Attitude Towards Relationship Marketing Elements
by Grigoras Elena & Stofor Ovidiu
2010 Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products
by Chupryakova, Alena & Pototskaya, Anna
2010 Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain)
by Kosarinskaya, Irina
2010 Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain)
by Golubnik, Andrew
2010 Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain)
by Suleymanova, Elena
2010 Marketing channels and control the distribution of products in the meat industry
by Sidorchuk, Roman
2010 Virtual market meat
by Sidorchuk, Roman
2010 Corporate WEB-site, as a strategy of the company on the Internet
by Sidorchuk, Roman
2010 Features and market prospects for meat market
by Sidorchuk, Roman & Dmitry Frolov
2010 At the Moscow market of frozen vegetables and fruits need new strategies
by Sidorchuk, Roman
2010 Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000
by Sidorchuk, Roman
2010 Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction
by Aleksandra Pisnik Korda & Boris Snoj
2010 Particularities Of Life Insurance Purchasing Process
by Nicoleta GRIDEANU & Ilie-Mircea BARBU
2010 Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta
by Anna Gaviglio & Alberto Pirani
2010 La comunicazione: un valido strumento per la competitività delle aziende vinicole
by Stefania Chironi & Marzia Ingrassia
2010 The Relative Effectiveness of Celebrity Endorsement for Print Advertisement
by Irene Roozen & Christel Claeys
2010 Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
by Haase, Fee-Alexandra
2010 Loyalty programmes as a direct sales platform
by José Manuel Ponzoa Casado & Pedro Reinares Lara
2010 Analysing the maximum level of customer satisfaction in grocery stores
by Maria Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco & Alicia Izquierdo Yusta
2010 Determinants of online buyer trust. A comparison with the auction system
by Sonia San Martín Gutiérrez & Carmen Camarero Izquierdo
2010 Analysis of key factors influencing SMS usage to participate in television programmes
by Carla Ruiz Mafé & Silvia Sanz Blas & Juan Fernando Tavera
2010 Brand umbrella and made in the international competitiveness of granite
by Mª José García Rodríguez & José Santiago Gómez Fraiz & Ana Isabel Martínez Senra
2010 Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme
by Oktay EMIR
2010 Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?
by Murat AKYILDIZ
2010 Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari
by Kenan GÜLLÜ & Mustafa KACUR
2010 Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma
by Mehmet Aksarayli & Isil Ozgen
2010 The Role of Interpretation and Recontextualization in the Adoption of Marketing Management Concepts: The Cases of Market Orientation and CRM
by Ayla Ozhan Dedeoglu
2010 The Impact of Ethical Perceptions of Small and Medium Sized Enterprises (SMEs) on Their Bank Satisfaction and Subsequent Word of Mouth: Case of Northern Cyprus
by Okan Veli SAFAKLI
2010 Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi
by Ahmet SEKERKAYA & Nihan CIRAK
2010 E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers
by Suleyman Barutcu
2010 Microlending: Is There Demand for Such Loans in Germany?
by Alexander S. Kritikos & Christoph Kneiding
2010 The Relation between the Consumer’s Knowledge and the Browsing Behavior
by Rym BOUZAABIA & Imene SALEM
2010 Integration Perspectives of the Communication Management within Organizations’ Policy
by Nicoleta Cristache & Irina Susanu & Adrian Micu & Angela Eliza Micu
2010 Relevant Results of Fish Consumer Benefits and Food Safety
by Gianita BLEOJU & Aida VASILE
2010 The Role of Television in Household Debt: Evidence from the 1950's
by Matthew J. Baker & Lisa M. George
2010 Benchmarking Elements For Cluj-Napoca Hotel Industry
by ALEXANDRA URCAN & SMARANDA ADINA COSMA
2010 An Empirical Investigation Of Romania'S Country Brand As Tourism Destination
by OVIDIU IOAN MOISESCU
2010 Investigating The Perceived Service Quality In Croatian Restaurant Industry Using Dineserv Model
by SUZANA MARKOVIC & SANJA RASPOR
2010 Effective Management of Medical Centers
by Alexander Valkov
2010 Customer loyalty and retail banks, backing on demand trends
by Anna Omarini
2010 Multi-dimensional Understanding of the “Product” in the Marketing Decision Process
by Rodica Boier
2010 Market orientation – a pertinent solution in reevaluating traditional marketing
by Luminita Zait, Laura Timiras, Bogdan Nichifor
2010 The Great Depression and the current crisis: brand-related attitudes
by Cosmin Ichim
2010 Brand Leadership in the contemporary economy
by Andreia-Gabriela Andrei, Monica Elena Talaba
2010 Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach
by Elena Lidia Alexa
2010 Investitiile in infrastructura: O perspectiva logistica
by Anca Monica Puia
2010 Planificarea strategica in marketing management. Nivelurile planificarii strategice
by Stefan Caescu
2010 Magazinul online: Strategii si tehnici de marketing in perioada de criza economica
by Alexandru Dan Gheorghe & Alin Raul Gogescu & Ion Duminica
2010 Segmentarea pietei – activitate definitorie a marketingului relational. Studiu de caz: sectorul bancar de retail
by Alina Filip
2010 Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor
by Ana Roxana Matei
2010 Continutul si importanta serviciilor publice in contextul socio-economic
by Andreea Mihaela Barbu
2010 Continutul si rolul planificarii in stiinta marketingului
by Florin Tudor Ionescu
2010 Studiul factorilor ce determina adoptia unor retele sociale online de catre utilizatorii romani
by Mihai Orzan
2010 Caracteristici demografice ale blogosferei din Romania
by Gheorghe Orzan & Florin Tudor Ionescu & Alin Angheluta
2010 Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii
by Bogdan Nistoreanu & Cristian Filip & Bogdan Georgescu
2010 Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii
by Mihaela Grigorica & Isa Elis & Andreea Ionescu
2010 Posibile modele pentru responsabilizarea sociala a companiilor in Romania: Intreprinderile comunitare
by Alexandru Vladimir Bujan
2010 Un altfel de consumator: Studiu asupra obiceiurilor asociate produselor ecologice
by Raluca Ecaterina Brandabur & Laura Daniela Tanase
2010 Dileme etice in marketingul modern
by Nicolae Constantin Nitulescu
2010 Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania
by Iacob Catoiu & Olimpia Oancea & Amalia Pandelica
2010 Strategii de incorporare a targurilor si expozitiilor virtuale in politicile de marketing organizationale
by Elena Stoica & Valeriu Rosu
2010 Orientarea catre piata a institutiilor administratiei publice: o evaluare in cazul ministerului administratiei si internelor
by Marius Palade
2010 Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa
by Cagatan Taskin & Omer Akat & Zuheyla Erol
2010 A Study On The Food Retailers’ Environmental Sensitivity
by Serap Cabuk & Hilal Inan & Hatice Dogan Sudas
2010 Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements
by Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık
2010 Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application
by Kerim Banar & Vedat Ekergil
2010 Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel
by Erkan Akar
2010 Aspects Of The Youth Travel Demand
by Claudia Olimpia Moisa
2010 Blog Marketing €“ A Relevent Instrument Of The Marketing Policy
by Stremtan Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra
2010 STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA
by Iulia Iuga & Ruxandra Radoviciu
2010 Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries
by Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Calin Veghes
2010 Romanian Consumer Perception Towards Mobile Marketing Campaigns
by Iacob Catoiu & Daniel Adrian Gardan
2010 The Distinctiveness Of The Youth Travel Product
by Claudia Olimpia Moisa
2010 Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)
by Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor
2010 Overview On Using Advanced Management Methods
by Assoc. Prof. Ph.D Edelhauser Eduard & Lect. Ph.D Dobre-Baron Oana
2010 Perceived Risk And Consumer Protection Strategies
by Ph.D Student Patricea Elena Bertea
2010 The Bivariate Analysis Between The Variables That Define The Investigated Tourist Population In The Center Development Region And The Other Important Tourist Variables
by Assist. Ph.D Kulcsár Erika
2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
by Erika KULCSÁR
2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
by Erika KULCSÁR
2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
by Ashish GUPTA
2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
by Ashish GUPTA
2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
by Cristina LEOVARIDIS
2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
by Cristina LEOVARIDIS
2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
by Anubhav Anand MISHRA
2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
by Anubhav Anand MISHRA
2010 Determinants Of Consumer Preferences In Addis Ababa Restaurants
by Dejene Mamo BEKANA
2010 Determinants Of Consumer Preferences In Addis Ababa Restaurants
by Dejene Mamo BEKANA
2010 Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan
by Afsar BILAL
2010 Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan
by Afsar BILAL
2010 The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur
by Eugen BURDUS & Cristina ALPOPI
2010 The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur
by Eugen BURDUS & Cristina ALPOPI
2010 A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products
by Ovidiu I. MOISESCU & Andrej BERTONCELJ
2010 A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products
by Ovidiu I. MOISESCU & Andrej BERTONCELJ
2010 Tendencies Regarding The Demand For Retailers’ Products And Services
by Assist. Silvia Puiu Ph. D Student
2010 Customer Loyalty - The Major Goal Of Customer Relationship Management
by Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D.
2010 Marketing Communications As A Strategic Function Of Marketing
by Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student
2010 Quality And Performance In Academic Education From The Perspective Of Strategic Marketing
by Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics
2010 The Role Of Culture In U.S. Regarding Consumer Behavior
by Daniela Adriana Bălan, Ph. D & Lect. Loredana Popescu, Ph. D Student
2010 How To Manage A Public Relations Crisis
by Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student
2010 Advertising Communication During Crisis
by Silvia-Mihaela Pavel Ph. D Student
2010 Promoting Private Equity Funds
by Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru
2010 Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies
by Lect. Laura Dindire Ph. D & Lect. Cristina Gănescu Ph. D
2010 Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing
by Emanuela Maria Avram & Iulia Furdui & Ioana Preda
2010 Considerations On Social Marketing In Romania
by Prof. Filimon Stremţan Ph.D & Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania
2010 Rfid And Information Systems In Commerce
by Prof. Valentin Litoiu Ph. D & Student Vlad Litoiu & Student Mircea Litoiu
2010 Techniques Used In Search Engine Marketing
by Assoc. Prof. Liviu Ion Ciora Ph. D & Lect. Ion Buligiu Ph. D
2010 The End-Customer’S Perception About The Electronic Product Code (Epc) At A Retailer
by Consuelo García de la Torre
2010 Empirical Study On Influence Of Extraversion On Consumer Passion And Brand Evangelism With Word-Of-Mouth Communication
by Pradeep KAUTISH
2010 Agenda For Marketing Excellence In The Deregulated Petroleum Down-Stream Sector
by Oluseye Olaleke Ogunnaike & Rowland E.K Worlu
2010 Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
by Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija
2010 Alternative Dispute Resolution through Mediation in Romanian Retail Banking
by Carmen Bălan
2010 Research on Consumers’ Self-Protection through a Healthy Diet
by Nicolae Istudor & Raluca Andreea Ion & Irina Elena Petrescu
2010 An Ontological-based Model for Competences in Sustainable Development Projects: a Case Study for Project’s Commercial Activities
by Constanţa-Nicoleta Bodea & Cetin Elmas & Ana Tănăsescu & Maria Dascălu
2010 Setting Fair Prices – Fundamental Principle Of Sustainable Marketing
by Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip
2010 Quality Disclosure and Certification: Theory and Practice
by David Dranove & Ginger Zhe Jin
2010 The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
by Guy David & Sara Markowitz & Seth Richards-Shubik
2010 A Greater Price for a Greater Good? Evidence That Consumers Pay More for Charity-Linked Products
by Daniel W. Elfenbein & Brian McManus
2009 The Ethical Dimension of the Romanian Scientific Research for Sustainable Development
by Mihai Covaci, Aurel Ardelean, Aurel Pisoschi, Alexandru T. Bogdan, Valentin Pau & Covaci, Brindusa
2009 Assisting Finance Decision Through Leasing
by Covaci, Brindusa
2009 Internet-Banking in Global Rural Area and Agribusiness Based on Bioeconomy for Sustainable Development of Agrifood Green Power in Forecasting the Periods 2020-2050-2100
by Covaci, Brindusa & Amalia-Geanina Strateanu, Brindusa Covaci, Alexandru T. Bogdan, Denis L. Diaconescu, Violeta Simion, Dan Tepus, Sorin Chelmu, Doru Gabor
2009 Power asymmetries in the wine chain - Implications for the management of the chain
by Jon Hanf & Erik Schweickert & Vera Belaya
2009 Slotting Allowances and Manufacturers’ Retail Sales Effort
by Øystein Foros & Hans Jarle Kind & Jan Yngve Sand
2009 In the wake of the financial crisis: rebuilding the image of the finance industry through trust
by James, Erika Hayes
2009 Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması
by Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT
2009 Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler
by Süleyman DÜNDAR & Durmuş YÖRÜK
2009 Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi
by Necdet BİLGİN & Ramazan KAYNAK
2009 Non-Price Determinants of Automotive Demand: Restyling Matters Most
by Oleg Korenok & George E. Hoffer & Edward L. Millner
2009 The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA
by Marco Cioppi & Andrea Buratti
2009 Proving the performance of a new revenue management system
by Kalyan Talluri & Fernando Castejon & Begoña Codina & Juan Magaz
2009 Costly search and design
by Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat
2009 Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)
by Sáiz, Patricio & Fernández, Paloma
2009 An agent-based model of product competition: network structure and coexistence under different information regimes
by Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti
2009 Determinants Of Demand For Different Types Of Investment Goods
by John J. Heim
2009 Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?
by Carvalho, Cláudia & Brito, Carlos
2009 New Forms of Public Service Delivery – are they really valuable?
by Carvalho, Cláudia & Brito, Carlos
2009 Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
by Soproni, Luminita & Stoica, Alina & Drinda, Roxana
2009 Patterns of social influence in social networking sites – a design perspective
by Iosub, Daniela & Andrei, Andreia Gabriela & Iacob, Amalasunta
2009 Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts
by Musso, Fabio & Francioni, Barbara
2009 Old and new approaches to marketing. The quest of their epistemological roots
by Volpato, Giuseppe & Stocchetti, Andrea
2009 Drivers of consumer behaviour-the economic crisis in our every day's life
by Epure, Manuela & Vasilescu, Ruxandra Eleonora
2009 استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
by Amroush, Fadi
2009 Role of placement in determination of service quality measurement of higher education in India
by Nakkeeran, Senthil kumar & Arockiasamy, Arulraj
2009 بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة Cbr
by Amroush, Fadi & Alkhoder, A.Baderddeen
2009 Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice
by Grigorescu, Adriana
2009 Renewal marketing management in public and business organizations
by Grigorescu, Adriana
2009 Public marketing in supporting the tourist destinations
by Grigorescu, Adriana & Balalia, Alina Elena
2009 Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan
by Afzal, Sarwat
2009 Effects of television advertising on children: with special reference to pakistani urban children
by Abideen, Zain Ul & Salaria, Rashid M.
2009 Applying CHAID for logistic regression diagnostics and classification accuracy improvement
by Antipov, Evgeny & Pokryshevskaya, Elena
2009 A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan
by Subhani, Dr.Muhammad Imtiaz & Osman, Ms.Amber
2009 How Fragrant are perfumes? A Micro Perspective from Middle East
by Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji
2009 Предпринимательство И Маркетинг
by Sidorchuk, Roman
2009 Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989
by Starzyczná, Halina
2009 Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale
by Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen
2009 Marketing strategies used in crisis - study case
by Nistorescu, Tudor & Puiu, Silvia
2009 Branding Ghana
by Ofori, Eunice
2009 Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding
by Rodrigues, Flávio & Souza, Victória & Leitão, João
2009 Tourism Marketing: A Service Marketing perspective
by Kannan, Srinivasan
2009 Applied arts and design in museums: USA and Milan experience
by Besana, Angela
2009 Social Ties and User Generated Content: Evidence from an Online Social Network
by Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller
2009 Les consommateurs des mondes virtuels : Construction identitaire et expérience de consommation dans Second Life
by Parmentier, Guy & Rolland, Sylvie
2009 L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation
by Parguel, Béatrice
2009 Opérations participatives des marques : pourquoi et comment faire participer les consommateurs ? De la compréhension des opérations participatives et des motivations des consommateurs à s’y engager à l’analyse de leurs effets sur la marque
by Reniou, Fanny
2009 Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé
by Coulibaly, Mantiaba
2009 Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace
by Daniel Elfenbein & Raymond Fisman & Brian McManus
2009 State Dependence and Alternative Explanations for Consumer Inertia
by Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi
2009 Sharing Information
by Bettina Rockenbach & Abdolkarim Sadrieh
2009 Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality
by Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer
2009 Demand Side Analysis of Microlending Markets in Germany
by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian
2009 Demand Side Analysis of Microlending Markets in Germany
by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian
2009 Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação
by Sandra Pereira
2009 Is cross-category brand loyalty determined by risk aversion?
by Nadja Silberhorn & Lutz Hildebrandt
2009 When Does the Price Affect the Taste? Results from a Wine Experiment
by Almenberg, Johan & Dreber, Anna
2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman
2009 Street Markets Influencing Consumer Behavior in Urban Habitat
by Rajagopal
2009 Conational Drivers Influencing Brand Preference among Consumers
by Rajagopal
2009 Determinants of Shopping Behavior of Urban Consumers
by Rajagopal
2009 Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
by Rajagopal
2009 Growing Shopping Malls and Behavior of Urban Shoppers
by Rajagopal
2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
by Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan
2009 Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing
by Dalsace, Frédéric & Markovitch, Dmitri
2009 Demand Side Analysis of Microlending Markets in Germany
by Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann
2009 L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie
by Gérard Charreaux
2009 Product Pricing when Demand Follows a Rule of Thumb
by Christina Matzke & Benedikt Wirth
2009 Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese
by Ofer Azar
2009 Interrelation between advertising efficiency and corporate sales
by Ferenc KATONA
2009 Mobile phone usage and device selection of university students
by Attila Endre SIMAY
2009 La experiencia de hacer la cocina
by Marcombes, G. & Sirieix, L. & Contreras, J.
2009 Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide
by Dobran, Ruxandra Diana
2009 Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies
by Katja Gelbrich
2009 Urban aesthetics: emergence and development
by Liviu Bogdan Vlad
2009 New Era, New Criteria for City Imaging
by Kaveh FATTAHI & Hidetsugu KOBAYASHI
2009 The Role of Internet in Marketing Strategies
by Ramin Bashir KHODAPARASTI
2009 Marketing environment of public service organizations
by ALEXANDRU Gheorghe
2009 The importance planning of public relations in tourist organizations’ communication
by IORDACHE Maria Carmen
2009 Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company
by URSACESCU Minodora
2009 Successful brands or key to any company's success
by POPESCU Ruxandra Irina
2009 Using marketing in Romanian libraries Study case: The Romanian National Library
by Ruxandra Irina POPESCU,
2009 The Importance Of Finance And Banking Marketing In The Present Conditions
by Pistol, Gheroghe
2009 Role Of Marketing In Improving Didactic Activity Quality In Higher Education
by Gardan, Adrian Daniel & Geangu, Iuliana Petronela & Andriesei, Ioana & Gica, Ecaterina
2009 Relationship marketing – o solutie pentru sistemul bancar românesc?
by Catalina Rusu
2009 The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market
by Gheorghe Savoiu & Gheorghe Cruceru & Constantin Manea
2009 The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different
by Victor Danciu
2009 Efecte ale crizei financiare mondiale în sectorul logistic si auto
by Mihaela Belu & Ramona Tartavulea
2009 Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia
by Wen-Shinn Low & Soo-May Cheng
2009 Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods
by Monika Oleksiak
2009 Value Creation in E-business
by Pavla Maříková
2009 Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects
by Markéta Lhotáková & Anna Klosová
2009 Ethnic marketing possibilities and its ethics issues
by ANNAMARIA SAS, & AGOTA KOZMA
2009 Model of Vertical Marketing System in Retail Distribution
by Dario Dunkovic
2009 New Approaches to the Modern Retail Management
by Zdenko Segetlija
2009 Mark vs. Brand - Term and Controversies
by Mane Medic & Igor Medic & Mladen Pancic
2009 It Solutions For The Management Of Geo-Business
by MARES Marius Daniel & MARES Valerica & ILINCUTA Lucian - Dorel
2009 Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment
by Veghes Calin & Pantea Carmen
2009 A Holistic Approach Of Relationship Marketing In Launching Luxury New Products
by Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N.
2009 Neuromarketing – Getting Inside The Customer’S Mind
by Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria
2009 Particularities Of The Marketing Activity In The Insurance Industry
by Petrescu Eva-Cristina & Pop Nicolae Al.
2009 Consumers’ Reaction And Organizational Response In Crisis Context
by Pandelica Amalia & Pandelica Ionut
2009 The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers
by Moisescu Ovidiu Ioan
2009 The Main Characteristics Of Supply And Demand On The Romanian Insurance Market
by Ioncica Maria & Petrescu Eva Cristina & Ioncica Diana & Petrescu Marian
2009 Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic
by Gurau Calin
2009 Communication Et Relations Publiques Dans L’Union Européenne
by Amalancei Brindusa-Mariana & Manole Victor & Epuran Gheorghe
2009 The Life Cycle Of Shopping Centers And Possible Revitalization Strategies
by Abrudan Ioana N. & Dabija Dan Cristian
2009 Performance Particularities Within The National Public Television Services
by Budacia Elisabeta Andreea & Avram Emanuela Maria & Perju Alexandra
2009 A Strategic Household Purchase: Consumer House Buying Behavior
by Mateja Kos Koklic & Irena Vida
2009 Demand Side Analysis of Microlending Markets in Germany
by Alexander Kritikos & Christoph Kneiding & Claas Christian Germelmann
2009 Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research
by Hasan Hanic & Beriz Civic
2009 Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali
by Gianluigi Guido & Piermario Tedeschi & M. Irene Prete & Laura Franceschini & Carolina Buffa
2009 Marketing for Pro-Poor Development: Deriving Opportunities for Development from the Marketing Literature
by Paul T.M. Ingenbleek & Aad van Tilburg
2009 Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico
by Fernández Alles, María Teresa
2009 Evolution and trends of private labels in food markets: the Spanish situation
by María Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco
2009 Practical case: The strategic planning of the museum guggenheim bilbao from a perspective of Marketing
by Iñaki Periáñez Cañadillas & Miguel Ángel Quintana Daza
2009 Store brands: shelf space in different categories and retail chains
by Mónica Gómez Suárez & Mercedes Rozano Suplet
2009 Perceived quality in urgent transport sector
by Jose Antonio Martínez García & Laura Martínez Caro
2009 Konaklama Isletmelerinde Dis Kaynak Kullanimi (Outsourcing) Uygulamalari Üzerine Bir Degerlendirme
by Aydin CEVIRGEN
2009 Türk Özel Ilgi Gezginleri Sansasyon Arama Özelligi Sergilemekte Midir?
by Abdullah TANRISEVDI
2009 Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi
by Nuray Selma ÖZDIPCINER
2009 Termal Turizmin Gelismesini Etkileyen Sorunlari Belirlemeye Yönelik Gönen’de Bir Arastirma
by Mehmet Oguzhan ILBAN & Mehmet KASLI
2009 Fonksiyonel Gida Ürünlerine Yönelik Tüketici Tutumlarini Belirleme Üzerine Bir Arastirma
by Pinar ÖZKAN ÖZDEMIR & Secil FETTAHLIOGLU & Mert TOPOYAN
2009 Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi
by Bilge Akyol
2009 Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri
by Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan
2009 Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi
by Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal
2009 Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama
by Ipek Altinbasak & Eyup Sinan Karaca
2009 Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri
by Burcu Aracioglu & Rezan Tatlidil
2009 Mikrokredite: Bedarf auch in Deutschland
by Alexander S. Kritikos & Christoph Kneiding
2009 L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition
by Zouhair Djerbi
2009 L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie
by Gérard Charreaux
2009 Brand Loyalty- Impact of Cognitive and Affective Variables
by Mourad TOUZANI & Azza TEMESSEK
2009 Cost Quality Management
by Vitanova Gordana & Tatjana Spaseska
2009 Quality, Sunk Costs and Competition
by John M. Crespi & Stephan Marette
2009 Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights
by Antonis A. Michis
2009 THE CHALLENGES OF SMEs IN MODERN MARKETING
by OANA PREDA & IULIA FURDUI
2009 Romanian Tourist Brand
by SMARANDA ADINA COSMA
2009 Internet Users - Statistical Picture, Comparisons And Trends
by MIHAELA TUTUNEA
2009 Agricultural Direct Marketing And Rural Development
by RADULY ISTVAN & PARTENIE DUMBRAVA
2009 Marketing Strategies Of Private Label Products And A Field Research On Retail Food Enterprises In Bursa
by Serkan Kılıc
2009 A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin
by AyÅŸe Sahin & Ozlem Kor
2009 Investigating The Effects Of Environmental Sensitivity And Environmental Behavior On Ecological Product Buying Behavior Through Structural Equation Modeling
by Veysel Yilmaz & H. Eray Celik & Ceren Yagizer
2009 Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries
by Mehpare Togay Argan
2009 Companies With Market Positioning Brands
by Ruxandra Radoviciu & Filimon Stremtan
2009 The Brand: One Of The University’S Most Valuable Asset
by Andreea Muntean & Lucia Cabulea & Dan Danuletiu
2009 Marketing On The Construction Market In A Economic Crisis
by Cristina Dinu
2009 Viral Marketing In The Internet. Characteristics Of An Effective Virus
by Joanna A. Kwiatkowska
2009 Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments
by Lucian Marina & Andreea Muntean & Claudiu Stefani
2009 Study Concerning The Honey Qualities In Transylvania Region
by Maria Popa & Mihaela Vica & Roxana Axinte & Mirel Glevitzky & Simona Varvara
2009 Culture - Major Determinant Of The European Consumer Behavior
by Lucretia Mariana Constantinescu & Ioana Raluca Goldbach & Gratiela Gavrila
2009 Fundamental Aspects Regarding Youth And Their Decision To Practice Tourism
by Rodica Minciu & Claudia Olimpia Moisa
2009 Emotions That Influence Purchase Decisions And Their Electronic Processing
by Domenico Consoli
2009 European Union Consumers’ Views On The Protection Of Their Personal Data: An Exploratory Assessment
by Calin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu
2009 Travel And Tourism Competitiveness Of The World’S Top Tourism Destinations: An Exploratory Assessment
by Diana Balan & Virgil Balaure & Calin Veghes
2009 The Identification Of The Romanian Companies’ Marketing Needs And Means Of Communication - A Marketing Research -
by Iacob Catoiu & Tudor Edu
2009 Retail Marketing Instruments – An Analytic Approach
by Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta
2009 Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques
by Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion
2009 Unemployment Issues In Baraolt Region
by Assist. Ph.D Kulcsár Erika & Economist Süto Gábor
2009 The Beer Brands On The Macedonian Market: How Are They Perceived?
by Assist. Prof. Ph.D Anita Ciunova-Suleska
2009 Human resources management in advertising agency
by Cristina Leovaridis
2009 Human resources management in advertising agency
by Cristina Leovaridis
2009 The brand – an increasing factor of a tourist destination’s competitiveness
by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
2009 The brand – an increasing factor of a tourist destination’s competitiveness
by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
2009 The banking marketing in sustainability conditions
by Jenica POPESCU & Dorina POANTA
2009 Guidelines Of Tourism Growth In Urban Areas
by Associate Professor Ph.D. Carmen Iordache
2009 Strategic Orientations In Retail Industry During Economic Crises
by Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu
2009 Opinions On Some Specific Aspects Of The Price Strategy In Services
by Carmen PUIU, Marieta & STANCIU, Mdlina MANGRA
2009 Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory
by Catalina BUTNARU
2009 Some Aspects of the Economic Crisis
by Horst Todt
2009 Customer Contribution to improving Service Quality in the Hospitality Industry
by Dragos Constantin Vasile
2009 Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products
by Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu
2009 Major Change in the Quality Management of the Qualitative Market Research
by Carmen Balan
2009 Study regarding Customer Perception of Healthcare Service Quality in Romanian Clinics, Based on their Profile
by Cornelia Prejmerean & Simona Vasilache
2009 Customer Loyalty and its Determinants in a Banking Services Environment
by Alina Filip & Laurentiu-Dan Anghel
2009 The marketer-a complex specialist, a man of concept, decision and action
by Nicolae Al. Pop & Anca-Daniela Vl?doi
2009 Marketing competencies of trade personnel
by Iacob C?toiu & C?lin Veghe?
2009 Moral Hazard and Customer Loyalty Programs
by Leonardo J. Basso & Matthew T. Clements & Thomas W. Ross
2009 How Large Are Non-Budget-Constraint Effects of Prices on Demand?
by Ori Heffetz & Moses Shayo
2009 The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com
by Igal Hendel & Aviv Nevo & François Ortalo-Magné
2009 Misselling through Agents
by Roman Inderst & Marco Ottaviani
2008 Zopa.com — innovation in the u.K. financial services industry
by Anderson, Jamie & Kupp, Martin
2008 Ortak pazarlama stratejisi ile yeni ürün geliştirme: Ceyhan yöresel turizm destinasyonları örneği
by Mehmet Cihan YAVUZ
2008 Tedarik zinciri ağ tasarımı ve bir uygulama
by Ahmet Serhat ULUDAĞ & İsmail EROL
2008 15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama
by Burcu İLTER & Özge ÖZGEN & Bilge AYKOL
2008 Tarımsal kooperatiflerin rekabet stratejileri üzerinde girişimci firma kültürü ve pazar odaklılık değişkenlerinin etkisi
by Ramazan KAYNAK & Necdet BİLGİN
2008 Qualitätsmanagement: Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?
by Wrede, Florian
2008 Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market
by Annamaria Sorato & Bruno Viscolani
2008 Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?
by Jan van der Borg
2008 Hybrid consumption paths in the attribute space: A model and application with scanner data
by Sergi Jiménez-Martín & Antonio Ladrón de Guevara
2008 Consumer Perception of Vegetables Resulting From Conventional Field or Greenhouse Agricultural Methods
by Sirieix, L. & Salançon, A. & Rodriguez, C.
2008 The Changing Impact of Product Design for a Company
by Tuomo Kässi
2008 Market Segmentation: The Role of Opaque Travel Agencies
by Dmitry Shapiro & Xianwen Shi
2008 Consumers and their transformation tales
by Pilar Gaviria Rojas
2008 Payment Card Rewards Programs and Consumer Payment Choice
by Ching, Andrew & Hayashi, Fumiko
2008 Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry
by Khim Yong, Goh & Kai-Lung, Hui & I.P.L., Png
2008 Perceived corporate credibility as the emergent property of corporate reputation’s transmission process
by Balboni, Bernardo
2008 The notion of “SERVICES” in modern economy
by Ciochina, Iuliana & Iordache, Carmen & Panoiu, Laura & Decuseara, Razvan
2008 Marketing and the law: defending single color trademarks
by Keating, Byron W. & Coltman, Tim
2008 Managing product life-cycle in the auto industry: evaluating carmakers effectiveness
by Volpato, Giuseppe & Stocchetti, Andrea
2008 استخدام الجولات الافتراضية في التعريف عن الآثار
by Amroush, Fadi
2008 Virtual marketing in virtual enterprises
by Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash
2008 The brand equity: evidence on marketing investment
by Davcik, Nebojsa
2008 Using Artificial intelligence to select the optimal E-CRM Based business needs
by Amroush, Fadi & Baderddeen, Alkhoder & Yusef, Talal
2008 Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM
by Amroush, Fadi & Alkhoder, A.Baderddeen & Yusef, Talal
2008 National policies and public marketing for cultural tourism destination
by Grigorescu, Adriana
2008 Boosting Total Relationship Marketing
by Aykut, Arslan
2008 How Fragrant are perfumes? A Micro Perspective from Middle East
by Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina
2008 Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
by Sidorchuk, Roman
2008 Некоторые Проблемы Малого Бизнеса
by Sidorchuk, Roman
2008 Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
by Sidorchuk, Roman
2008 Fishy Gifts: Bribing with Shame and Guilt
by Ong, David
2008 Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica
by Gómez Conde, Jacobo & Barajas, Angel
2008 Territorial marketing in the Czech Republic: a trial – and – error process
by Sucháček, Jan
2008 Factors Influencing Students' Learning at KASB Institute of Technology
by Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M.
2008 Advertising Styles’ Impact on Attention in Pakistan
by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M.
2008 Message on a Bottle: Colours and Shapes in Wine Labels
by de Mello, Luiz & Pires Gonçalves, Ricardo
2008 Holiday Price Rigidity and Cost of Price Adjustment
by Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu
2008 Political Marketing: A Conceptual framework
by Menon, Sudha Venu
2008 An analysis of the role of liking on the memorial response to advertising
by Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari
2008 A systematic analysis of the preference change in co-branding
by Lee, Chia-Lin & Decker, Reinhold
2008 Keeping Luxury Inaccessible
by Ward, David & Chiari, Claudia
2008 Consumer Behavior: Product Characteristics and Quality Perception
by Pires Gonçalves, Ricardo
2008 E-business Development Key Areas
by Suchánek, Petr
2008 Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding
by Miklos-Thal, Jeanine
2008 A new theorem for optimizing the advertising budget
by Wright, Malcolm
2008 A Relationship Approach to Brand Equity
by Carlos Brito
2008 How is the relationship significance brought about? A critical realist approach
by Filipe J. Sousa & Luís M. de Castro
2008 Relationship Marketing: From Its Origins to the Current Streams of Research
by Carlos Brito
2008 Determining the Number of Market Segments Using an Experimental Design
by Ana Oliveira-Brochado & Francisco Vitorino Martins
2008 A Dynamic Model of Sponsored Search Advertising
by Song Yao & Carl F. Mela
2008 Introduction of Software Products and Services Through "Public" Beta Launches
by Amit Mehra & Gireesh Shrimali
2008 Examining Trust in Information Technology Artifacts : The Effects of System Quality and Culture
by Vance, Anthony & Elie-dit-Cosaque, Christophe & Straub, Detmar W.
2008 La première rencontre mémorable entre un consommateur et une marque
by Benoît-Moreau, Florence
2008 Programmes de fidélité et réactance psychologique du consommateur : Une étude qualitative exploratoire
by Pez, Virginie
2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology
by Luciano PILOTTI
2008 Methodological overview of Rasch model and application in customer satisfaction survey data
by Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI
2008 The negative effects of failed service recoveries
by Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz
2008 Un análisis bayesiano de la variación temporal del escenario de compra de los hogares
by Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero
2008 Search Costs and Medicare Plan Choice
by Ian McCarthy & Rusty Tchernis
2008 A Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model
by Till Dannewald & Lutz Hildebrandt
2008 Measuring changes in preferences and perception due to the entry of a new brand with choice data
by Lutz Hildebrandt & Lea Kalweit
2008 Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
by Dirk Temme & Lutz Hildebrandt
2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”
by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan
2008 The Importance of Character Education for Tweens as Consumers
by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish
2008 Legacy Effects in Radical Innovation: A Study of European Internet Banking
by Erik H. Schlie & Jaideep C. Prabhu & Rajesh K. Chandy
2008 Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
by Rajagopal
2008 Point of Sales Promotions and Buying Stimulation in Retail Stores
by Rajagopal
2008 Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
by Rajagopal
2008 Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
by Rajagopal
2008 Sport et éthique: enjeux et outils pour le marketing sportif - Sport and ethics: stakes and tools for marketing of sport
by Emmanuel Bayle & Samuel Mercier
2008 Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector
by Athreye, Suma & Kale, Dinar & Ramani, Shyama V.
2008 Corporate Brand Building at Shell-Mex Ltd in the Interwar Period
by Michael Heller
2008 Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
by Stefan Schwarzkopf
2008 Quality, Safety And Consumer Behaviour Towards Organic Food In Germany And Portugal
by Maria Raquel Ventura Lucas & Kerstin Röhrich & Cristina Marreiros & Rui Fragoso & Robert Kabbert & Ana Maria Clara & Ines Martins & Sascha Böhm
2008 Solution-Focused Selling
by Dominic Hofstetter
2008 Change Management – Wandlungsprozesse erfolgreich planen und umsetzen
by Claus Steinle & Bernd Eggers & Friedel Ahlers
2008 Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc
by Dobran, Ruxandra Diana
2008 Relationship selling-application in household appliances retail stores in Santa Fe, Argentina
by Walter Miguel Costa & Inés Küster
2008 Modeling Joint Purchases with a Multivariate MNL Approach
by Yasemin Boztuğ & Lutz Hildebrandt
2008 Co-branding: The Stae of the Art
by Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang
2008 Modeling Competitive Reaction Effects
by Peter S. H. Leeflang
2008 The Way to Victory-Using Military Strategies in Business Situations
by Bogdan Cernat-Gruici
2008 Logistica - factor de competitivitate
by Mihaela Gabriela Belu
2008 New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders
by Mihai Calciu & Dan Somnea
2008 Reddito e capitale nelle società di calcio: la massima serie italiana 1998-2007
by Mario Nicoliello
2008 Il marketing nella gestione di uno stadio moderno
by Stefano Giudice
2008 Impact of private label development across retail formats: Evidences from the Italian dairy market
by Paolo Sckokai & Claudio Soregaroli
2008 Between Intelligence and Espionage in the Contemporary Business Environment
by Oana - Antonia Colibasanu
2008 Marketing and RFID
by Bohumír Štědroň & Václav Malý
2008 Le Marche Mondial Du Vin Et Les Nouvelles Orientations Du Marketing
by Epuran Gheorghe
2008 A Marketing Strategy On Photovoltaic Market
by Coita Dorin Cristian
2008 Marketing Databases - The Shortest Way To Client'S Heart
by Popa Adela Laura & Sasu Dinu Vlad
2008 Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview
by Zaharia Rodica Milena & Grundey Dainora & Stancu Alin
2008 Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions
by Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu
2008 Corporate Social Responsibility In Romania
by Serbanica Daniel & Militaru Gheorghe & Georgescu Bogdan
2008 The Romanian Consumer And Online Marketing – An Exploratory Research Approach
by Pantea Carmen & Veghes Calin
2008 Qualitative Marketing Research Through Usability Testing
by Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria
2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads
by Domen Bajde & Irena Vida
2008 Advertising Styles’ Impact on Attention in Pakistan
by Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani
2008 Relationships of Atmosphere and Perceived Service to Patronage Intention
by Jer-Yan Lin
2008 Store Choice in the Emerging Indian Apparel Retail Market: an Empirical Analysis
by Amit Mittal & Ruchi Mittal
2008 Psychological Pricing. Private vs. Professional Vendors
by T. Van Caneghem
2008 New product development in the «Grupo Alimentario IAN»
by Luis Arturo Rábade Herrero & José Antonio Alfaro Tanco
2008 Sporda Sponsorlugun Tuketicilerin Satinalma Niyetine Yansimasi
by Murat Akyildiz & Mehmet Marangoz
2008 Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets
by Suleyman Barutcu
2008 Competition for exclusive customers: comparing equilibrium and welfare under one-part and two-part pricing
by James D. Reitzes & Glenn A. Woroch
2008 The Neo-Schumpeterian Model of Economic Development in the Basque Country: The role of Social Economy
by Baleren Bakaikoa Azurmendi & Amaia Agirre Aramburu & Anjel Errasti Amozarrain
2008 Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland
by Sabine Engelmann & Michaela Fuchs
2008 Private Labeling and Competition between Retailers
by Giuseppe Colangelo
2008 Consumers Products And Services Value Perception
by Nichifor Bogdan & Barin Ioana
2008 Marketing Communication In The Internet
by Duhalm Simona
2008 Acost-Benefit Approach In Developmentofservice Loyalty- An Application In The Banking Sector
by Fikret Cankaya & Zuhal Cilingir
2008 The Attitudes Towards Creditcard Usage: The Case Ofeskisehir Osmangazi Universityeconomic And Administrative Sciences Facultystudents
by Nuray Girginer & Arzum E.Celik & Nurullah Uckun
2008 Movie Tourism: The Role Ofmovies In Destination Marketing
by Hakan Yilmaz & Medet Yolal
2008 Planning A Strategy For Keeping The Customers
by Ruxandra Radoviciu
2008 From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization
by Adriana Ionescu
2008 Solutions For Test Of Suprem Penetration Ability Of Competitors On International Markets
by Iuliana Cenar
2008 Keeping And Encouraging New Business
by Ruxandra Radoviciu & Iulia Iuga
2008 Changes And Entails On Romanian Retail Market
by Sorin Prada
2008 New Methodologies And Tendencies In Qualitative Marketing Research
by Arcadie Hinescu & Ionela Gavrila-Paven
2008 Measuring Quality Of The Services Provided By The Commercial Web Sites
by Filimon Stremtan & Andreea Muntean
2008 Nation Brands And Tourist Destinations €“ An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets
by Virgil Balaure & Calin Veghes
2008 Consumer Identity And Implications For The Brand
by Raluca Mihalcea & Iacob Catoiu
2008 The Image Of Company, Essential Factor In Developing The Market Strategies
by Florin Radu Pintea & Janetta Sirbu & Boris Samochis
2008 Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain
by Elisabeta Andreea BUDACIA
2008 Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL
by Daniel GHERASIM & Adrian GHERASIM
2008 Direct Marketing Product-Market Strategies
by Sorina-Raula GIRBOVEANU
2008 The Politics and Remunerations’ Mix
by Mihai VARZARU
2008 The romanian tourism industry in the enlarged community
by Ramona GRUESCU & Roxana NANU & Danut Tiberius EPURE
2008 Aspects concerning the elaboration of the questionnaires used in the marketing research
by Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU
2008 The effects of the lack of coordination within the supply chain
by Carmen Balan
2008 A LSCM approach to the Romanian pharmaceuticals market
by Mihaela Cornelia Prejmerean & Simona Vasilache
2008 Actualities in logistics and transport
by Simona Dordea & Liliana Nicodim
2008 Distribution- the synergetic process in establishing the value
by Monica Aureliana Petcu & Iulia David Sobolevschi
2008 Logistics and Supply Chain Management in Tourism
by Silvia Muhcina & Veronica Popovici
2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities
by Ileana Raducanu
2008 Ethical Responsibility Of Firm’S Marketing Activity
by Alexandru Nedelea
2008 Contextual Inference in Markets: On the Informational Content of Product Lines
by Emir Kamenica
2008(XVIII) Consequences Of A Shift In The Power Balance For The Market Of Services
by Frits van den BERG
2007 The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration
by Marco S. Giarratana & Anna Torres
2007 Strategic Advertisement with Externalities: A New Dynamic Approach
by Reinoud Joosten
2007 Cybermarketing
by Gheorghe Orzan
2007 En uygun fiyatlandırma stratejisinin grup karar vermeli analitik hiyerarşi süreci ile değerlendirilmesi: Türkiye Otomotiv Sektörü için bir uygulama
by Nuray GİRGİNER & Zeynep ÇAVDAR
2007 Perakendeci markaların önlenemez yükselişi ve tekstil sektörü için alternatif çıkış önerileri
by Ahmet BARDAKÇI & Hakan SARITAŞ & Hakan AYGÖREN
2007 Self servis uygulamalarda teknolojinin algılanan özelliklerinin müşteri memnuniyeti üzerine etkisi
by Gülnil AYDIN
2007 Factors Affecting the Innovation Process in the Cypriot Food and Beverage Industry
by Efstathiades A. & Boustras G. & Bratskas R. & Michaelides A.
2007 Why does context matter? Attraction effects and binary comparisons
by Wolfgang R. Köhler
2007 Vom klassischen Produktgeschäft zum Lösungsgeschäft: Implikationen für eine Neugestaltung des Vergütungssystems im Vertrieb
by Nippa, Michael & Wienhold, Doreen & Piezonka, Sascha
2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
by Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter
2007 Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra
by Carmen Berné Manero & Noemí Martínez Caraballo
2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media
by Daniela Favaretto & Bruno Viscolani
2007 A leverage theory of reputation building with co-branding: Complementarity in reputation building
by Jay Pil Choi & Doh-Shin Jeon
2007 Ownership structure, customer satisfaction and brand equity
by Anna Torres & Josep A. Tribó
2007 Le design est-il comestible ?
by Gallen, C. & Sirieix, L.
2007 Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France
by Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R.
2007 Consumers and Food Miles
by Sirieix, L. & Grolleau, G. & Schaer, B.
2007 Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats
by Tagbata, D. & Sirieix, L.
2007 De l’attitude vis-a-vis de la communication à la marque consommée : la marque Dove (the attitude towards communication on brand consumption: the Dove’s brand case)
by Pierre Ghewy
2007 The real thing: a profile of the coca cola company
by Hartogh, Matthew
2007 A model of university choice: an exploratory approach
by Raposo, Mário & Alves, Helena
2007 The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
by Ching, Andrew & Ishihara, Masakazu
2007 The Price Consideration Model of Brand Choice
by Ching, Andrew & Erdem, Tulin & Keane, Michael
2007 The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs
by Azar, Ofer H.
2007 The Taylor Effect on the Performances of the Red Devils’ Football Brand
by Leitão, João
2007 Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A
by Levy, Daniel
2007 Coordonatele auditului in marketingul financiar-bancar - situatia din Romania
by Dura, Codruta & Driga, Imola
2007 A conceptual analysis of brand evaluation
by Moisescu, Ovidiu Ioan
2007 Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych
by Wach, Krzysztof
2007 Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007)
by Levy, Daniel
2007 CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?
by Leitão, João & Silva, Maria José
2007 The marketing importance of European funded project
by Grigorescu, Adriana
2007 Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries
by Canback, Staffan & D'Agnese, Frank
2007 Word of Mouth and Taste Matching: A Theory of the Long Tail
by Andres Hervas-Drane
2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
by Anja Lambrecht & Katja Seim & Catherine Tucker
2007 The Impact of Online Information on the Purchase of Certified Used Cars
by Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain
2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews
by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis
2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
by Anindya Ghose & Sha Yang
2007 Customer Infomation Sharing: Strategic Incentives and New Implications
by Byung-Cheol Kim & Jay Pil Choi
2007 Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
by Daniel Fleder & Kartik Hosanagar
2007 Big brother is watching you : le rôle des technologies de l'information dans la stratégie de contrôle des réseaux de points de vente franchisés
by Kalika, Michel & Boulay, Jacques
2007 Une approche non verbale de l’identité musicale de la marque : influence du « timbre » et du « tempo » sur l’image de marque évoquée
by Goudey, Alain
2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
by Matteo FINI & Patrizio GREGORI
2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity
by Matteo FINI & Patrizio GREGORI
2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio
by Matteo FINI & Patrizio GREGORI
2007 Modellselektion in Finite Mixture PLS-Modellen
by Sarstedt, Marko & Salcher, André
2007 Asymmetric Price Adjustment in the Small
by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen
2007 Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor?
by Ishida, Masami
2007 An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy
by Sonja Radas & Mario Teisl
2007 Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice
by Dirk Temme & Marcel Paulssen & Till Dannewald
2007 Long-Term Orientation In Family And Non-Family Firms: A Bayesian Analysis
by Jörn Hendrich Block & Andreas Thams
2007 Estimation with the Nested Logit Model: Specifications and Software Particularities
by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt
2007 Perfect and Dynamic Segmentation via the Internet
by Matthias Huehn
2007 Ambiguity Aversion And The Power Of Established Brands
by A. V. Muthukrishnan & Luc Wathieu
2007 Outsourcing Salespeople in Building Arousal towards Retail Buying
by Rajagopal
2007 Arousal and Merriment as Decision Drivers among Young Consumers
by Rajagopal
2007 Emerging Perspectives on Self Service Technologies in Retail Banking
by Rajagopal & Ananya Rajagopal
2007 Optimizing Franchisee Sales and Business Performance in Retail Food Sector
by Rajagopal
2007 Administration of Sales Force Tasks under Field Conditions
by Rajagopal
2007 Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
by Rajagopal
2007 Brand Metrics: A Tool to Measure Performance
by Rajagopal & Rajagopal, Amritanshu
2007 New Product Introduction and Seasonality Effect in Food Products Retailing
by Rajagopal
2007 Decision making and brand choice by older consumers
by Laurent, Gilles
2007 The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective
by Czellar, Sandor & Luna, David
2007 To be or not to be consistent in brand logo changes?
by Czellar, Sandor & Kocher, Bruno
2007 The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey
by Irfan Amir & Farrah Arif
2007 How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology
by Babutsidze, Zakaria
2007 Economics for marketing revisited
by Ana Isabel Costa & Cesaltina Pires
2007 Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers
by Andrew Pressey & John K. Ashton
2007 The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005
by John K. Ashton & Andrew Pressey
2007 Doing Well by Doing Good: An Industrial Organization Perspective of Corporate Philanthropy
by Leonid Polishchuk & Evgeny Firsov
2007 Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913)
by Marc Prat Sabartes
2007 The Process of Marketing Segmentation Strategy Selection
by Ionel Dumitru
2007 Pozitioning Strategies Used in Strategic Marketing
by Ionel Dumitru
2007 Nonlinear Effects in Brand Choice Models: Comparing Heterogeneous Latent Class To Homogeneous Nonlinear Models
by Marion Schindler & Bernhard Baumgartner & Harald Hruschka
2007 Characteristics and Behaviors Types of Bank’s Clients and the Negotiation Tactics Adjusting (part II)
by Carmen-Loredana TOPALA
2007 Share of wallet in Australian retail banking an empirical study with implications for practice and research
by Baumann, Chris & Elliott, Gregory & Burton, Suzan
2007 How to design customer-centric processes in the banking industry
by Heckl, Diana & Moormann, Jürgen
2007 Applied Financial Marketing - Myth Versus Reality
by Shojai, Shahin & Badcock, Julian & De Fursac Gash , Alex
2007 Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals
by Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M.
2007 Regulating Damage Clauses in (Labor) Contracts
by Gerd Muehlheusser
2007 Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets
by Barbara Cater
2007 Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels
by Erdogan Haktan Ekiz & Huseyin Arasli
2007 Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union
by Irena Vida
2007 The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies
by Franka Piskar
2007 Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus
by Okan Veli Safakli
2007 Theoretical review of the brand loyalty: approaches and valuations
by Oscar A. Colmenares & José L. Saavedra
2007 Quality management in services: an overview from the management field
by Ana M.ª Serrano Bedia & Concepción López Fernández & Gema García Piqueres
2007 The relationship between the barriers to cross-functional integration and new product performance in Spanish innovative firms
by José Antonio Varela González & Belén Bande Vilela & M. Luisa Del Río Araújo & Pilar Fernández Ferrín
2007 Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu
by Fusun Gokalp
2007 Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi
by Ali Gulcubuk
2007 Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri
by Engin Deniz Eris
2007 Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma
by Basak Karakas & Bulent Bircan & Osman Gok
2007 Sosyal Pazarlama: Engeller ve Oneriler
by Gul Bayraktaroglu & Burcu Ilter
2007 Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción
by Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga
2007 La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas
by José Mª Herranz de la Casa
2007 Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación
by Narciso Arcas Lario & Miguel Hernández Espallardo
2007 La importancia de Innovar
by Eduardo Ruiz Tellez
2007 Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español
by Patricia B, Márquez Rodríguez
2007 Strategic framework for CRM implementation
by Elena Georgieva & Maria Kehayova
2007 The Chinese Approach to the Relationship Marketing (GUANXI)
by Dancho Danchev
2007 Strategic Solutions for Combining of Marketing Mix Elements
by Petar Bantchev
2007 Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
by Gheorghe Orzan & Traian Surcel
2007 Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
by Alin Stancu & Mihai Orzan
2007 Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar
by Alina Filip
2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
by Ioana Popescu
2007 Strategia de marketing in spatiul virtual
by Gheorghe Orzan
2007 Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing
by Mihaela Constantinescu
2007 Continutul si caracteristicile produselor si serviciilor finaciar-bancare
by Alina Filip
2007 The Effect Of Personal Values On Consumers’ Inclination To Adoptinnovations
by Cevahir Uzkurt
2007 Brand Commitmentas Acomponentofbrand Equity- Aresearch Concerning Coke
by Ridvan Karalar & Hakan Kiraci
2007 AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer
by F.Bahar Ozdogan
2007 Development of a Scale forMeasuring Consumer Behaviorin Store Choice
by Veysel Yilmaz & Cengiz Aktas & H.Eray Celik
2007 A Comparative Analysis Regarding Brand Name Strategies
by Moisescu Ovidiu Ioan & Gica Oana Adriana
2007 An Analysis Of The Brand Loyalty Based Consumer Typology
by Moisescu Ovidiu Ioan & Gica Oana Adriana
2007 Clients’ Attitude In Relation With The Bank - Behavioral Studies
by Cristea Mirela & Tufan Ekrem
2007 Some Aspects About Direct Marketing In Insurance
by Mitu Narcis Eduard
2007 How Retailing Has Changed? What Marketing Did For This Change?
by Rodica Erdei
2007 How Retailing Has Changed? What Marketing Did For This Change?
by Rodica Erdei
2007 Is the price right? Pricing for long term profitability
by Andrea Erika NyArAdi
2007 Is the price right? Pricing for long term profitability
by Andrea Erika NyArAdi
2007 Strategic university management and marketing)
by Constantin Bratianu & Nicolae Al. Pop
2007 The analysis of the need for SQAM services in Romania
by Dinu Vasile & Laurentiu Tachiciu
2007 Multi Level Marketing Integration Process Management
by Nicola Yankov
2007 Development And Problems Of The Tourism In Bulgaria
by Vania Kuzdova Banabakova
2007 The Impact Of E-Commerce On The Supply Chain B2b In Ireland
by George Onofrei & Alexandru Nedelea
2007 The Role Of Marketing In Sme’S Development In Republic Macedonia
by Tatiana Mirchevska & Vladimir Mirchevski
2007 Techniques of comparative analysis regarding commercial websites
by Angela Eliza Micu & Adrian Micu
2007 The impact of information technology on the Romanian markets and e-commerce
by Claudia-Elena Tuclea
2007 New style in comunication: consumer-generated media
by Mihai Teodor Negrea
2006 Marketing Information Systems
by Gheorghe Orzan
2006 Dış kaynaklardan yararlanma’nın bir modeli olarak bayilik sisteminde sözleşme ve kontrol değişkenlerinin güven ve bağlılığa olan etkileri ve bayilerin işbirliğini artırma arzusu
by Mehmet BEYTUR & Serkan AYDIN
2006 Pazarlama ve ürün tasarımı performansının finansal performans üzerindeki etkileri: İmalat sektöründe bir uygulama
by Ayşe Tansel ÇETİN & Gökhan ÖZER & Mevlüt KARAKAYA
2006 Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg
by Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe & Laske, Michael & Kipura, Janine & Brüning, Andreas
2006 Is there a Market for Microlending in Industrialized Countries?
by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian
2006 Segmentation model with respect to the difference in means
by Marcin Owczarczuk
2006 Are Americans' musical preferences more omnivores today?
by Jordi López-Sintas & Anna Torres & Konstantina Zerva
2006 Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables
by Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó
2006 Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive
by Dekhili, S. & D'Hauteville, F.
2006 Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)
by Valerius M. Ciuca
2006 La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury »
by Eric Vernier & Pierre Ghewy
2006 Econymic Information Design
by Nedobity, Wolfgang
2006 Advertising in Duopoly Market
by Situngkir, Hokky
2006 A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
by Moisescu, Ovidiu I.
2006 Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region
by Soproni, Luminita
2006 Strategii de diferentiere pentru produsele de presa generaliste
by Radu, Raluca Nicoleta
2006 Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors
by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip
2006 Aspects regarding rebranding strategies - A conceptual and practical approach
by Moisescu, Ovidiu Ioan
2006 Product-line variety and innovation along product life-cycle in car market: are carmakers’ policies really effective?
by Volpato, Giuseppe & Stocchetti, Andrea
2006 Process of the European integration effects on the marketing activity
by Grigorescu, Adriana
2006 Marketing mix and TQM - compelmetary philosophies of companies sustainable development
by Grigorescu, Adriana & Bob, Constantin
2006 Public and private affairs marketing in rural tourism development
by Grigorescu, Adriana
2006 Asymmetric Price Adjustment in the Small
by Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark
2006 Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach
by Ringle, Christian M.
2006 Of the significance of business relationships
by Filipe J. Sousa & Luís M. de Castro
2006 Examining the segment retention problem for the “Group Satellite” case
by Ana Oliveira-Brochado & F. Vitorino Martins
2006 Valeur et sincérité perçues d'une promotion multi-mécanismes
by Desmet, Pierre & Mimouni, Aîda & Parguel, Béatrice & De Pechpeyrou, Pauline
2006 La confiance a-t-elle toujours un sens dans les relations interorganisationnelles basées sur les enchères électroniques inversées ?
by Josserand, Emmanuel & Charki, Mohamed Hédi
2006 Coarse Thinking and Persuasion
by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer
2006 Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment
by Dean Karlan & John A. List
2006 Alliances between competitors and consumer information
by Paolo Giorgio GARELLA & Martin PEITZ
2006 Sample- and segment-size specific Model Selection in Mixture Regression Analysis
by Sarstedt, Marko
2006 Exploring the Nature of Loss Aversion
by Johnson, Eric J. & Gächter, Simon & Herrmann, Andreas
2006 Exploring the Nature of Loss Aversion
by Eric J. Johnson & Simon Gächter & Andreas Herrmann
2006 Explaining Satisfaction In Double Deviation Scenarios: The Effects Of Anger And Distributive Justice
by Ana B. Casado & Francisco J. Mas & Hans Kasper
2006 PLS Path Modeling – A Software Review
by Dirk Temme & Henning Kreis & Lutz Hildebrandt
2006 Formative Measurement Models in Covariance Structure Analysis: Specification and Identification
by Dirk Temme & Lutz Hildebrandt
2006 Probleme der Validierung mit Strukturgleichungsmodellen
by Lutz Hildebrandt & Dirk Temme
2006 Estimation with the Nested Logit Model: Specifications and Software Particularities
by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt
2006 A Combined Approach for Segment-Specific Analysis of Market Basket Data
by Yasemin Boztug & Thomas Reutterer
2006 Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment
by Dean Karlan & John A. List
2006 Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case
by Nora Lado & Anna Torres & Oscar Licandro
2006 Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
by Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos
2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises
by Rajagopal
2006 Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
by Rajagopal
2006 Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
by Rajagopal
2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
by Rajagopal
2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach
by Lambert, Brice
2006 Supermarket Pricing Strategies
by Ellickson, Paul & Misra, Sanjog
2006 Perceived risk and trust associated with purchasing at Electronic Marketplaces
by Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua
2006 A New Multivariate Product Growth Model
by H.P. Boswijk & D. Fok & P.-H. Franses
2006 Holiday Non-Price Rigidity and Cost of Adjustment
by Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy
2006 The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment
by Mark J. Zbaracki & Mark Bergen & Daniel Levy
2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest
by Carmen Balan
2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
by Carmen Balan
2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
by Carmen Balan
2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
by Carmen Balan
2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market
by Carmen Balan
2006 Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon
by
2006 The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations
by Andreas Strebinger & Horst Treiblmaier
2006 Are the Vickrey Auction and the BDM Mechanism Really Incentive Compatible? - Empirical Results and Optimal Bidding Strategies in Cases of Uncertain Willingness-to-pay
by Klaus Peter Kaas & Heidrun Ruprecht
2006 Competitiveness of Slovenia as a Tourist Destination
by Doris Gomezelj Omerzel
2006 The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination
by Maja Konecnik & Mitja Ruzzier
2006 Internal Marketing and Schools: The Slovenian Case Study
by Vinko Logaj & Anita Trnavcevic
2006 Utilización del Análisis Conjunto para el estudio de las preferencias de los franquiciadores sobre el perfil de franquiciado/Using Conjoint Analysis to research franchisors’ preferences on franchisee profile
by RAMÍREZ HURTADO, J.M. & GUERRERO CASAS, F.M. & RONDÁN CATALUÑA, F.J.
2006 Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey
by Ali Rıza Apil
2006 High School Girls’ Shopping Mall Experiences, Perceptions and Expectations: A Qualitative Study
by Burcu Ilter TABAK & Ozge OZGEN & Bilge AYKOL
2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre
by Eduardo Ruíz Tellez & Carmen Alarcon Romano
2006 Tourist Destination Cluj-Napoca, Romania
by SMARANDA ADINA COSMA
2006 Specifics of the Communication Policy of the Banks in Bulgaria
by Boyana Boyanova
2006 Marketing Approach in the Activity of Pension Insurance Companies
by Silvia Panteleeva-Iordanova
2006 An Application Of ConsumerPreferences Via Conjoint Analysis: How To Choose AHome PC
by Harun Sonmez
2006 Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa
by Omer Akat & Cagatan Task›n & Aysun Ozdemir
2006 Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince
by Bedriye Tuncsiper & Mehmet Oguzhan ‹lban
2006 Suveranitatea Consumatorului – Criteriu Al Bunastarii In Reformularea Misesiana A Teoriei Monopolului Si Limitele Acestuia
by Costea Elena-Diana
2006 Marca – Definitie Si Semnificatii
by Moisescu Ovidiu Ioan
2006 What We, Belgian’S, Consider To Be Marketing
by Pieter Billiau & Pieter Vandenberghe
2006 Aesthetics Confers Value To The Firm
by Gheorghe Meghisan & Flaviu Meghisan
2006 Aesthetics Confers Value To The Firm
by Gheorghe Meghisan & Flaviu Meghisan
2006 Defining Aspects Of Setting The Price According To The Customer And The Competition
by Adrian MICU
2006 Defining Aspects Of Setting The Price According To The Customer And The Competition
by Adrian MICU
2006 Distribution, Market Stage And Stage Of Connection With The Customer
by Cristinel – Sandu POPESCU
2006 Distribution, Market Stage And Stage Of Connection With The Customer
by Cristinel – Sandu POPESCU
2006 The Strategic Importance Of After-Sales Services For The Insurance Of Growth In Customer-Value-Oriented Management: An Observation Of Small- And Medium-Sized Industrial Goods Manufacturers
by Tim Bendig & Tobias Irion & Nora Oettgen
2006 The Role Of Information For Global Marketing - Educational And Practical Aspects
by Tatjana Petkovska Mirchevska
2006 Management Of Tourist Companies On The Modern Tourist Market
by Slobodan Cerovic
2006 Some Basic Skills For Successful Personal Sales
by Vanya Kuzdova Banabakova
2005 Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms
by Mark Israel
2005 Kundenintegration bei Finanzdienstleistungen
by Enke, Margit & Poznanski, Steffi
2005 Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
by Enke, Margit & Greschuchna, Larissa
2005 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
by Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki
2005 Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
by Rajagopal
2005 The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains
by Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable
2005 Asymmetric Wholesale Pricing: Theory and Evidence
by Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy
2005 Private Label Price Rigidity during Holiday Periods
by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy
2005 Price Adjustment at Multiproduct Retailers
by Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable
2005 Marketing as an entrance barrier into the fashion market
by Pedro Cosme Costa Vieira
2005 Marketing Higher Education: Students’ Service Expectations
by Mario Raposo & Helena Alves
2005 La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior
by Helena Alves & Mário Raposo
2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal
by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte
2005 Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model
by Ananth Rao
2005 Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market
by Rajagopal
2005 Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage
by Rajagopal
2005 Satisfaction in choice as a function of the number of alternatives: When "goods satiate" but "bads escalate"
by Elena Reutskaja & Robin Hogarth
2005 Some aspects regarding brand extension
by Moisescu, Ovidiu Ioan
2005 The concept of brand equity - A comparative approach
by Moisescu, Ovidiu Ioan
2005 Relationship significance: is it sufficiently explained?
by Filipe J. Sousa & Luís M. de Castro
2005 Social networks and choice of mobile phone operator
by Daniel Birke & G. M. Peter Swann
2005 La confiance du consommateur vis-à-vis d’un marchand Internet : proposition d’une échelle de mesure
by Chouk, Inès
2005 L’efficacité d’un email à vocation commerciale : étude de l’influence des caractéristiques socio-démographiques des internautes sur le processus de réponse
by Gauthier, Stéphanie & Munier, Thibaut & Costes, Yseulys & Lancelot-Miltgen, Caroline
2005 How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data
by Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso
2005 Demand Forecasting: Evidence-based Methods
by J. Scott Armstrong & Kesten C. Green
2005 Competitor-oriented Objectives: The Myth of Market Share
by Kesten C. Green & J. Scott Armstrong
2005 La Market Basket Analysis nell'e-commerce
by Marilena TUCCI
2005 Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati
by Cinzia COLAPINTO
2005 Promotions And Attendance in Minor League Baseball
by Lorna Gifis & Paul Sommers
2005 Local Competition and Impact of Entry by a Dominant Retailer
by Ting Zhu & Vishal Singh & Anthony J. Dukes
2005 An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity
by Yasemin Boztug & Lutz Hildebrandt
2005 A Market Basket Analysis Conducted with a Multivariate Logit Model
by Yasemin Boztug & Lutz Hildebrandt
2005 A two state model for noise-induced resonance in bistable systems with delay
by Markus Fischer & Peter Imkeller
2005 The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity
by Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera
2005 The importance of website content in online purchasing across different types of products
by Verhagen, Tibert & Boter, Jaap
2005 Beyond Promotion-Based Store Switching: Antecedents and Consequences of Systematic Multiple-Store Shopping
by Gijsbrechts, E. & Campo, K. & Nisol, P.
2005 Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse
by Corio Gian Franco
2005 Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”
by Marenna Maria
2005 Asymmetric Wholesale Pricing: Theory and Evidence
by Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy
2005 Private Label Price Rigidity during Holiday Periods
by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy
2005 International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis
by Torsten J. Gerpott & Nejc M. Jakopin
2005 Actual trends in International marketing (selected problems)
by Hana Machková
2005 Estimating Function Approach to a Time-Dependent Recovery Model for Survival Rates in a Business District
by Yunn-Kuang Chu & Jeryan Lin
2005 The Product Life Cycle and the Real Option of Waiting
by Oscar Gutiérrez
2005 Türkiye’de Hazir Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararasi Pazarlara Giris Stratejileri:Sorunlar ve Cözüm Yollari
by Nazan GUNAY
2005 Tüketim Kültüründe Beden Güzelligi ve Yemek Yeme Arzulari: Kadinlarin Tüketim Pratiklerine Yansimasi
by Ayla Özhan DEDEOGLU & Ipek SAVASCI
2005 Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés
by Abdelmajid Amine & Faouzi Bensebaa
2005 Promotion Strategies And Their Efficiency In The Case Of Branding Transylvania As A Tourist Destination
by SMARANDA COSMA & MONICA MARIA COROS
2005 Market Strategy and Competitiveness of Bulgarian Companies
by Radka Ileva
2005 Sales Forecasting Using Artificial Neural Networks
by Marusia Ivanova
2005 Market Strategy and Competitiveness of Bulgarian Companies
by Radka Ileva
2005 Organizational Service Orientation (OSO) Level Of The Firms Worked In The Service SectorAnd Sectoral Comparision
by Husniye Ors
2005 Effects of ConsumerSatisfaction and Needs on Brand Loyalty- Aplication on the Cigarette Brand
by Veysel Yilmaz
2005 The Interface Ofthe Marketing And Financialproblems Of Smalland Medium S‹zed Businesses In Eskisehir
by Omer Torlak & Nurullah Uckun
2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii
by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN
2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii
by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN
2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
by Gheorghe MEGHISAN
2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
by Gheorghe MEGHISAN
2005 Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities
by Gabriela Cecilia Stanciulescu
2005 Mutations in the Distribution Structure at the International Level
by Ana-Lucia Ristea & Valeriu Ioan-Franc
2004 Who owns the customer? Who owns the data?
by MacDonald, Keith & Mark Dynes, Mark Dynes
2004 Fuzzy Association Rules For Estimating Consumer Behaviour Models And Their Its Application To Explaining Trust In Internet Shopping
by Casillas, J. & Martínez-López, F. J. & Martínez, F. J.
2004 Personalistische Aktiengesellschaft
by Otte, Jana
2004 Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
by Wilhelm, Anette
2004 Umfrage zur Analyse der Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH
by Gutteck, Thomas
2004 A Super Efficiency Model for Product Evaluation
by Matthias Staat & Maik Hammerschmidt
2004 Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention
by Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen
2004 Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data
by Daniel Levy & Shantanu Dutta & Mark Bergen
2004 Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets
by Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen
2004 Holiday Price Rigidity and Cost of Price Adjustment
by Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen
2004 Price Flexibility in Channels of Distribution: Evidence from Scanner Data
by Shantanu Dutta & Mark Bergen & Daniel Levy
2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
by Daniel Levy & Andrew Young
2004 The joint effects of customer profitability reports and sales support diversity in effective customer pricing
by Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck
2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention
by Daniel Levy & Haipeng (Allen) Chang & Sourav Ray & Mark Bergen
2004 Product Configuration Systems: State of the Art, Conceptualization and Extensions
by Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard
2004 Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004)
by Levy, Daniel
2004 The Neuroscience of Consumer Decision-Making
by Pirouz, Dante
2004 The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959
by Levy, Daniel & Young, Andrew
2004 The strategic relevance of business relationships: a preliminary assessment
by Filipe J. Sousa & Luis M. de Castro
2004 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers
by Volker Nocke & Martin Peitz
2004 On the Simple Economics of Advertising, Marketing, and Product Design
by David P. Myatt & Justin P. Johnson
2004 Effet signal d'une réduction promotionnelle du prix : concept et expérimentation
by Desmet, Pierre
2004 L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales
by Thomas Papon
2004 The effect of precommitment and past-experience on insurance choices : an experimental study
by Thomas Papon
2004 A Comparative Empirical Study on Common Methods for Measuring Preferences
by Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey
2004 How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?
by Nora LADO & Omar LICANDRO & Francisco PÉREZ
2004 Adaptive Learning Models of Consumer Behaviour
by Ed Hopkins
2004 Dynamic modeling of web purchase behavior and e-mailing impact by Petri net
by BALAGUE, Christine & LEE, Janghyuk
2004 How Internal Transaction costs drive compensation schemes
by ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T.
2004 Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers
by LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla
2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
by Daniel Levy & Andrew T. Young
2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention
by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen
2004 Delivering Services via Internet: New Distribution Channel for Traditional Services
by Durdana Ozretic Dosen & Vatroslav Skare
2004 Drivers Of Team Performance: What Do We Know And What Have We Still To Learn?
by Ruth Stock
2004 Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination
by Reinhard Grohs & Udo Wagner & Sabine Vsetecka
2004 Components And Parameters Of Corporate Reputation – An Empirical Study
by Manfred Schwaiger
2004 SMEs' Choice of Foreign Market Entry Mode: A Normative Approach
by Reinhold Decker & Xuemin Zhao
2004 An experimental study of the effect of green positioning on brand attitude
by Patrik Hartmann & F. Javier Forcada Saiz & Vanessa Apaolaza Ibáñez
2004 Pazarlamada Elektronik Posta Kullanimi
by Mert Uydaci
2004 New Product Introductions and Price Markups
by Kostas Axarloglou & Demetrios Tsapralis
2004 Sales Budgets Elaboration in Bulgarian Industrial Enterprises
by Milena Angelova
2004 Evaluation of the Railway Passangers’Satisfaction and an Application
by Kemal Poyraz & Ercan Taskin & Hakan Kara
2004 ConsumersãAttitudes Toward Sales Promotions Andperceived Benefits
by Mine Oyman
2004 Relatia Formare-Competente-Performante In Management
by Teodora ROMAN
2004 Relatia Formare-Competente-Performante In Management
by Teodora ROMAN
2004 Comunicare Verbala Si Nonverbala
by Sorina GIRBOVEANU
2004 Comunicare Verbala Si Nonverbala
by Sorina GIRBOVEANU
2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
by Gabriel BRATUCU & Tiberiu FORIS
2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
by Gabriel BRATUCU & Tiberiu FORIS
2003 Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis
by DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin
2003 Custumer Loyalty In Services: An Approximation By Means Of Fuzzy Logic
by Setó, Dolors & Barberà, M.Glòria
2003 ‘The influence of the Brand name to Brand’s success’
by Dr. Vassilis Angelis & Dr. Irini Rigopoulou
2003 Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
by Enke, Margit & Reimann, Martin
2003 Das Marketingniveau in der Kunststoffbranche Westmecklenburgs
by Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe
2003 The Effect of Word of Mouth on Sales: Online Book Reviews
by Dina Mayzlin & Judith A. Chevalier
2003 Value Based Benchmarking and Market Partitioning
by H. H. Bauer & M. Staat & M. Hammerschmidt
2003 Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises
by Ivan Martchevski & Veneta Bojinova & Dragomir Iliev
2003 The Value of Online Information Privacy: An Empirical Investigation
by Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png
2003 The persistence of abnormal returns at industry and firm levels
by Juan Carlos Bou & Albert Satorra
2003 Generalized canonical correlation analysis of matrices with different row and column orders
by Michel Van de Velden & Tammo Bijmolt
2003 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers
by Volker Nocke & Martin Peitz
2003 Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration
by Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr.
2003 Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
by Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR
2003 Functional online store attributes: towards a classification of CDSS content
by Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel
2003 Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
by Rutger van Oest & Philip Hans Franses
2003 Country and Consumer Segmentation: Multi-Level Latent Class Analysis of Financial Product Ownership
by Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K.
2003 Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3
by Heerde, H.J. van & Gupta, S. & Wittink, D.R.
2003 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
by Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki
2003 The Impact of EU Legislation on the Marketing of Goods and Services in the European Union
by Simon A. Mercado
2003 Measuring Changes In Brand Choice Behavior
by Bernhard Baumgartner
2003 Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance
by Trina Larsen Andras & Srini S. Srinivasan
2003 Delimiting of the Marketing with Reason or Social Corporate Marketing by means of the analysis of companies that realize actions of social responsibility
by Joao Augusto Ramos e Silva & Iñaki Periáñez Cañadillas
2003 Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma
by Turan Atilgan
2003 Pazarlama Arastirmalari Kapsaminda Yasanan Teknoloji-Tabanli Degisim
by Keti Ventura
2003 Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas
by Kaan Yaralioglu & Haluk Koksal
2003 Stratégies compétitives, contrôle des vendeurs et performance de la force de vente
by Pierre-Antoine Sprimont
2003 Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché
by Salim Chahine & Jean-Pierre Mathieu
2003 Marketing Strategies and Tools on the Market of Balkan Countries
by Tsvetanka Indzhova
2003 On marketing paradigms and marketing space in the changing firms
by Julia Uzunova
2003 Free Standing Insertas An Effective Mediain Sales Promoti- On And Astudyon The Hyper/Supermarketcustomers
by Mehmet T›gl› & Serdar Pirtini
2002 Using Online Conversations to Study Word of Mouth Communication
by Dina Mayzlin & David Godes
2002 How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
by Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink
2002 Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing
by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao
2002 Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand
by Kai-Lung HUI
2002 Tendances de consommation et stratégies de différenciation des distributeurs
by Volle, Pierre & Rieunier, Sophie
2002 Cycle of a single company's involvement in an export consortium, The
by Renart, Lluis G.
2002 A Joint Framework for Category Purchase and Consumption Behavior
by Rutger van Oest & Richard Paap & Philip Hans Franses
2002 Adaptive Multidimensional Scaling: The Spatial Representation of Brand Consideration and Dissimilarity Judgments
by Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S.
2002 Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects
by Leenheer, J. & Bijmolt, T.H.A. & Heerde, H.J. van & Smidts, A.
2002 The Role of Embeddedness in Marketing Channel Relationships
by Enrique Bigne & Andreu Blesa & Maria Ripolles
2002 Is There Relationship between Firm Size and Profitability?
by Darko Tipuric
2002 Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships
by Heribert Gierl & Silke Bambauer
2002 Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach
by Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber
2002 How Promotions Work: Scan Pro-Based Evolutionary Model Building
by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink
2002 The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case
by Patrick Hartmann & Vanessa Apaolaza Ibáñez & Fco. Javier Forcada Sainz
2002 Quality Management and internal marketing as competitive factors for services enterprises: The cases of service basque enterprises with avant-garde management
by M.ª Soledad Aguirre García & M.ª Gloria Aparicio de Castro
2002 The promotion of sales on the consumer markets: Offer of a new approach of promotional management
by Francisco Javier Villaba Merlo & Iñaki Periáñez Cañadillas
2002 Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý
by Ece Nuket ONDOGAN
2002 Dondurulmus Hazir Yemek Satin Alan Tuketicilerin Ozelliklerini Belirlemeye Yonelik Arastirma
by Cenk Arsun YUKSEL
2002 The Conception "Euro-Marketing" and Recommendations to the Bulgarian Exporters
by Antoaneta Vassileva
2001 L'orientation vers le marche dans le secteur du Private Banking
by Denis, J.M. & Graber, S.
2001 Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive
by Czellar, S. & Denis, J.E.
2001 Orientation vers le marche, performance et activites de recherche marketing
by Denis, J.-E. & Czellar, S. & Graber, S.
2001 Coping with cultural differences in international market research
by Ramrattan, Lall & Zimmerman, Alan & Szenberg, Michael
2001 Investigating New Product Diffusion across Products and Countries
by K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar
2001 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao
2001 Competitive Pricing Behavior in the US Auto Market: A Structural Analysis
by K. Sudhir
2001 Dynamic Analysis of a Competitive Marketing System
by Dick Wittink & Csilla Horvath & Peter S.H. Leeflang
2001 The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions
by Dick Wittink & Sachin Gupta & Harald J. van Heerde
2001 Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data
by Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde
2001 Electronic commerce, consumer search and reailing cost reduction
by Cristina Mazón & Pedro Pereira
2001 Webscape: A Theoretical Framework of Web Site Design Impact on Consumers' Responses
by Gonzalez, Christine & Galan, Jean-Philippe
2001 Buying behavior study with basket analysis : pre-clustering with a Kohonen map
by Desmet, Pierre
2001 L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier
by Mercier, Samuel
2001 The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables
by Volle, Pierre
2001 Market prospects of meat and meat products in Russia
by Sidorchuk, Roman
2001 Customer Oriented Product Development? An exploratory study of four Swedish SME’s
by Ekström, Karin M. & Karlsson, MariAnne
2001 On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices
by Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T.
2001 Measuring and assessing online store image: a study of two online bookshops in the Benelux
by Heijden, Hans van der & Verhagen, Tibert
2001 Complexity and Accuracy in Consumer Choice: The Double Benefits of Being the Consistently Better Brand
by Conlon, B.J. & Dellaert, B.G.C. & Soest, A.H.O. van
2001 Optimal Effort in Consumer Choice: Theory and Experimental Evidence for Binary Choice
by Conlon, B.J. & Dellaert, B.G.C. & Soest, A.H.O. van
2001 Anchor Stores
by Hideo Konishi & Michael Sandfort
2001 Brand Valuation And Control: An Empirical Study
by Thomas Günther & Catharina Kriegbaum-Kling
2001 Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions
by Ulf G. Marks & Sönke Albers
2001 An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments
by Harald Hruschka
2001 Valoracion De Atributos De Profesionales Universitarios
by JESSICA CORIA & PABLO MARSHALL
2001 Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility
by SANDRA J. MILBERG
2001 Brand equity: perspectives of analysis and estimation criteria
by Ana Belén del Río Lanza & Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles
2001 A specific case in tourism marketing: Rural tourism in the Basque Country
by Lucía Mediano Serrano
2001 The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country
by Iñaki Periáñez Cañadillas & Julián Pando García
2001 Wo steht der elektronische Handel in Deutschland?
by Hans Schedl
2001 Der elektronische Handel - Potentiale für Unternehmen
by Arnold Picot & Dominik K. Heger & Rahild Neuburger
2001 Internet. Marché électronique ou réseaux commerciaux ?
by Michel Gensollen
2001 Marketing Evaluations for Serving the Buyers on the Consumer Market
by Petar Banchev
2001 Political Marketing: Nature and Characteristics
by Georgi Manolov
2000 Caracteristiques et performance des hotels et des hotels-motels
by Levesque, G. & Little, D.
2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
by Svensson, R.
2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement
by Nanopoulos, P. & Walliser, B.
2000 L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires)
by Olivaud, M. & Wachowiak, A.
2000 The quasi-judicial role of large retailers: An efficiency hypothesis of their relation with suppliers
by Benito Arruñada
2000 Market Analysis and Competitiveness in Project Appraisal
by Savvides, Savvakis C.
2000 Du marketing des points de vente à celui des sites marchands : spécificités, opportunités et questions de recherche
by Volle, Pierre
2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
by Svensson, Roger
2000 Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study
by Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus
2000 Customer Familiarity and its Effects on Satisfaction and Dissatisfaction
by Söderlund, Magnus & Gunnarsson, Jonas
2000 A benefit congruency framework of sales promotion effectiveness
by LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian
2000 The influence of business strategy on new product activity : the mediating role of market orientation
by Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M.
2000 Does size matter? : disentangling consumers' bundling preferences
by Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan
2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
by Heijden, Hans van der
2000 Assortment Variety: Attribute versus Product-Based
by Herpen, H.W.I. van & Pieters, R.
2000 The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas
by Baumgartner, H. & Pieters, R.
2000 Difusion De Internet En Chile
by PABLO MARSHALL
2000 La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio
by Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán
1999 Peut-on parler de marketing dans la tres petite entreprise?
by Pacitto, J.C. & Tordjman, F.
1999 Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking
by Denis, J.-E.
1999 The Optimal Face Value of a Discount Coupon
by Ben-Zion, U. & Hibshoosh, A. & Spiegel, U.
1999 Advertising Rates, Audience Composition, and Competition in the Network Television Industry
by Goettler, R.
1999 Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market
by Fent, Thomas
1999 Adaptive agents in the House of Quality
by Fent, Thomas
1999 «Friendly» complaining behaviors: toward a relational approach
by Prim-Allaz, Isabelle & Pras, Bernard
1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många
by Hjalmarson, Hanna & Wahlund, Richard
1999 The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition
by Liljenberg, Anders
1999 Intermodal freight terminals : marketing channels and transport networks
by Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno
1999 Marketing of Professional and Financial Services in Croatia
by Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic
1999 What's in a Name? Reputation as a Tradeable Asset
by Steven Tadelis
1998 Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?
by Evans, J.
1998 Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais
by Sigue, S.P. & Duhaime, C.P.
1998 Les pratiques de recherche marketing des entreprises europeennes?
by Denis, J.-E. & Czellar, S.
1998 La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires
by Denis, J.-E. & Zwick, J.-C. & Czellar, S.
1998 La recherche marketing dans les entreprises suisses
by Denis, J.-E. & Zwick, J.-C. & Czellar, S.
1998 Le commerce electronique, une voie de developpement pour les activites de service
by Monnoyer-Longe, M.-C.
1998 Lyfe-cycle effects on household expenditures: A latent-variable approach
by Eva Ventura & Albert Satorra
1998 Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing
by Pieters, R. & Baumgartner, H. & Vermunt, J. & Bijmolt, T.H.A.
1998 The influence of business strategy on market orientation and new product activity
by Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M.
1998 Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation
by Pieters, R. & Warlop, L.
1998 How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting
by Dellaert, B.G.C. & Kahn, B.
1998 Consumer Choice of Modularized Products: A Conjoint Choice Experiment Approach
by Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J. & Timmermans, H.J.P.
1998 Variations in consumer choice consistency: The case of attribute-level driven shifts in consistency
by Dellaert, B.G.C. & Brazell, J.D. & Louviere, J.J.
1998 Mixed Tree and Spatial Representation of Dissimilarity Judgments
by Wedel, M. & Bijmolt, T.H.A.
1998 Do Croatian Banks Implement Marketing Concept?
by Marija Tomasevic Lisanin
1998 Understanding evolutionary processes in non-manufacturing industries: Empirical insights from the shakeout in pharmaceutical wholesaling
by Adam J. Fein
1997 Food Marketing Reconsidered. An Assessment of the Liberalization of Food Marketing in Sub-Saharan Africa
by Seppala, P
1997 Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services
by Bellemare, G
1997 Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services
by Bowman, D. & Farley, J.U. & Schmittlein, D.C.
1997 Israel: Secteur de l'equipement medical
by Theriault, V.
1997 Israel: Secteur de l'environnement
by Theriault, V.
1997 Tunisie: Secteur de la geomatique
by Laredo, J.
1997 Malaisie: Secteur de l'environnement
by Laredo, J. & Pearson, R.
1997 Maroc: Secteur de l'environnement
by Laredo, J. & Pearson, R.
1997 Maroc: Secteur de la geomatique
by Laredo, J.
1997 Bresil:Secteur des logiciels
by Laredo, J.
1997 Chili: Secteur des logiciels
by Rodriguez, E.
1997 Chili: Secteur de materiaux de construction
by Rodriguez, E.
1997 Argentine: Secteur de l'equipement pour fermes laitieres
by Rodriguez, E.
1997 Argentine: Secteur des vetements pour dames
by Gagne, C.
1997 Belgique: Secteur de vetements de sport
by Gagne, C.
1997 Australie: Secteur de vetements de sport
by Gagne, C.
1997 Texas: Secteur des vetements
by Gagne, C.
1997 Chili:Secteur de l'equipement medical
by Froissart, S.
1997 Belgique: Secteur de l'equipement medical haute technologie
by Froissart, S.
1997 Thailande: Secteur de l'equipement medical
by Froissart, S.
1997 Advertising in China: Trends, Constraints, and Implications for Foreign Firms
by Chillier, C. & Denis, J.E.
1997 Capital de marque: concepts, construits et mesures
by Czellar, S.
1997 Réussir en Asie du Sud-Est en maîtrisant la compensation
by Cresson, Jacques & Darpy, Denis
1996 A Logit Model of Laudry Detergent Brand Choice in Melbourne
by Fry, T.R.L. & Longmire, R.
1996 Les nouvelles critiques du marketing
by Denis, J-E
1996 Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994
by Denis, J-E & Czellar, S
1996 Modelisation du controle des relations publiques en marketing international
by Denis, J-E
1996 Fitting Public Relations into the International Communication Mix
by Denis, J-E
1996 Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions
by Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V.
1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure
by Francisco F. R. Ramos
1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System
by Francisco F. R. Ramos
1996 Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance
by Francisco F. R. Ramos
1996 The Social Value of Marketing: Bridging Practice and Theory by Integrating the Disciplines
by Richard Varey
1996 Focusing The Baltic Agricultural Sector Towards The New Consumer: Estonia'S Case
by van der Hoek, M. Peter & Chong, Yen Yee
1996 $9.99: Can "Just-Below" Pricing Be Reconciled with Rationality?
by John Huston & Nipoli Kamdar
1995 Advertising as a Signal of Product Quality: Compact Disc Players
by Horstman, I.J. & MacDonald, G.
1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
by Moorthy, S. & Desiraju, R.
1995 Advertising and Quality: An Empirical Analysis
by Moorthy, S. & Zhao, H.
1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
by Jain, S.P. & Buchanan, B. & Maheswaran, D.
1995 Le concept de risque perçu en psychologie du consommateur : antécédents et statut théorique
by Volle, Pierre
1993 Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland
by Krickhahn, Thomas
1993 Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland
by Thomas Krickhahn
1992 Causality and Efficiency in the Coffee Futures Market
by Kebede, Yohannes
1990 The market: Its modern concept and its teaching-learning process
by Luis E. Rivero M.
1982 Agency Delayed Compensation, and the Structure of Executive Remuneration
by Jonathan Eaton & Harvey Rosen
Threat Perception in Older Customers
by David Silvera & Tracy Meyer & Daniel Laufer
Does Precipitation Affect Consumers’ Smoking Tendency?
by Yinlong Zhang
The Case for a Complexity Continuum
by Tina M. Lowrey
Price Promotion (In)consistency and Consumers’ Brand Evaluations: The Role of Reference Prices
by TINA M. Ashok K. Lalwani & David H. Silvera & Kent B. Monroe
Phonetic Similarity in Brand Name Innovation
by TINA M. LOWREY & ANN KRONROD
Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different consumer responses and these responses are moderated by cultural orientations. For people from individualistic cultures, inducing feelings of being ignored produced a greater preference for conspicuous consumption than did being rejected, whereas being rejected produced a greater preference for helping behavior than did being ignored. However, these findings were reversed when it comes to people from collectivistic cultures. For them, feelings of being ignored produced a greater preference for helping behavior than did being rejected, whereas feelings of being rejected produced a greater preference for conspicuous consumption than did being ignored
by L. J. SHRUM & JAEHOON LEE
The Influence of Self-Construal on Impulsive Consumption
by Yinlong Zhang & L.J. Shrum
Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach
by Thomas Fent
In search of consensus : The role of accounting in the definition and reproduction of dominant interests
by Morales, Jérémy & Farjaudon, Anne-Laure
Users’ groups Interpreted Through the Lens of the Users’ Needs and Motivation
by Gettler-Summa, Mireille & Walsh, Isabelle
Image-prix et analyse des pratiques promotionnelles entre industriels et distributeurs
by Goudey, Alain & Henriquez, Tatiana
Les enjeux de management associés par la montée en compétence marketing des distributeurs
by Moati, Philippe & Volle, Pierre
Les antécédents de l’attitude envers le prospectus
by Mimouni, Aîda & Parguel, Béatrice
L'influence relative des caractéristiques perçues du prospectus sur son efficacité pour le distributeur
by Parguel, Béatrice & Sabri, Ouidade & Mimouni, Aîda
Valeur perçue et comportements en ligne en état d'immersion: le rôle modérateur de l'implication et de l'expertise
by Volle, Pierre & Charfi, Ahmed Anis
Personnalisation du merchandising en ligne : identification des réactions des internautes
by DE PECHPEYROU, Pauline
Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel
by Darpy, Denis & Prim-Allaz, Isabelle
Les stratégies de coping des consommateurs seniors : Cadre théorique et analyse critique des outils de mesure existants
by Partouche-Sebban, Judith & Benmoyal-Bouzaglo, Sarah & Guiot, Denis
Valeur marketing et valeur financière de la marque : Vers un modèle intégrateur
by Farjaudon, Anne-Laure & Jaoued-Abassi, Leyla
Premiers enseignements de la crise : les gagnants et les perdants dans le commerce de détail
by Benoun, Marc & Eveno, Régine
Télévision interactive : analyse exploratoire de l’attitude des consommateurs envers cette nouvelle forme de média
by Bensadoun-Medioni, Sandrine
Etude de l'effet de signal de la promotion sur l'acceptation d'achat d'un produit de grande consommation
by Desmet, Pierre
L’impact des externalités de réseau sur le processus de décision du consommateur
by Sadou, Karim
Peu de consommateurs fidèles habitent au paradis
by Bozzo, Cécile & Merunka, Dwight & Moulins, Jean-Louis
Effets de l’annonce d’un prix multidimensionnel sur la confiance dans la marque
by Bréchet, Alice & Desmet, Pierre & de Pechpeyrou, Pauline
Confiance et commerce électronique : un premier bilan
by Chouk, Inès
Les déterminants de la confiance en marketing : Panorama, questions en suspens et pistes de recherche
by Chouk, Inès & Perrien, Jean
Category management, mythes et réalités
by Benoun, Marc & Héliès-Hassid, Marie-Louise
La présence humaine sur les sites marchands : une recherche exploratoire pour l’élaboration d’une typologie de consommateurs
by Brial, Bérangère
Besoin d'être stimulé ? Le rôle de l'association symbolique dans l'évaluation de l'environnement
by Ardelet-Massieu, Caroline & Briand-Decre, Gwenaëlle & Zoghaib, Alice
L’immersion dans les environnements expérientiels en ligne : Rôle des dispositifs de la réalité virtuelle
by Charfi, Ahmed Anis & Volle, Pierre
Une variable médiatrice du report d’achat : la procrastination
by Darpy, Denis
Store-Patronage and Light-Trip Behavior: A Replication and Extension
by Volle, Pierre
Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM.
by Darpy, Denis & Gomy, Pierre
Conception de sites Web : impact du degré d'abstraction des labels sur la satisfaction du consommateur
by Gonzalez, Christine & Bensadoun-Medioni, Sandrine
Importance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesure
by Darpy, Denis
Consumer Procrastination and Purchase Delay
by Darpy, Denis
Brand detachment: Conceptualization, antecedents and proposition of a measurement scale
by Perrin-Martinenq, Delphine
Comment faire face à la maturité du marché de la collecte de fonds pour une association de solidarité ?
by Rieunier, Sophie & Chédotal, Camille & Boulbry, Gaëlle
Vers une meilleure compréhension des mécanismes et des effets des programmes relationnels : une étude qualitative exploratoire
by Mimouni, Aîda
L’impact des différentes stratégies de changements de noms de marque sur la représentation de la marque et l’attitude des consommateurs
by Garnier Aimé, Isabelle
The effect of animated images on persuasion: The mediator role of hedonic responses and the moderator role of product category
by Hussant-Zebian, Rola
Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues ». Une étude exploratoire menée dans deux contextes culturels : marocain et français
by Sabri, Ouidade
Vie privée et partage de données personnelles en ligne : une approche typologique
by Lancelot-Miltgen, Caroline & Gauzente, Claire
La première rencontre mémorable entre marque et consommateur et son influence sur la relation : exploration par une approche qualitative phénoménologique
by Benoît-Moreau, Florence
The many paths of value creation in brand alliances : Resource combining and governance mechanisms
by Coulibaly, Mantiaba & Sauvée, Loïc
Les produits à destination des adolescents : consommation symbolique des marques ou consommation symbolique des produits?
by Benmoyal-Bouzaglo, Sarah & Guiot, Denis
Effet du parrainage sur l'image de marque : le rôle de la congruence
by Fleck-Dousteyssier, Nathalie
Le traitement de faveur comme outil de recrutement de clientèle : le problème de la résistance du consommateur
by Pez, Virginie & Butori, Raphaëlle
« Et si je les donnais via Internet ? » Étude des motivations des consommateurs à utiliser Internet pour donner des objets encore utilisables mais dont ils n’ont plus l’utilité
by Guillard, Valérie
L’étude du rapport à l’avenir en marketing chez les plus de 50 ans : Différences conceptuelles et mesures alternatives
by Guiot, Denis & Malas, Ziad
Le rejet de la musique de marque: et si les agences de communication avaient tort? / Sonic branding rejection: whether communication agencies were wrong?
by Zoghaib, Alice & Goudey, Alain
Les apports de la théorie du contrat social à l'explication des ruptures de relations de long terme entre organisations : une application aux relations banques/PME
by Perrien, Jean & Prim-Allaz, Isabelle & Pras, Bernard
Proposition d'un modèle théorique d'analyse de l'impact des signaux de qualité sur l'évaluation des attributs du produit par le consommateur : le M.A.S.I.A.
by Larceneux, Fabrice
Impacts des stratégies de labellisation sur le processus de décision des consommateurs : le cas du label biologique
by Larceneux, Fabrice
Efficacité des avertissements sanitaires dans la lutte contre le tabagisme : synthèse théorique et résultats d'une étude qualitative
by Debenedetti, Stéphane & Gallopel, Karine & Rieunier, Sophie & Dion, Delphine & Le Gall-Ely, Marine
Une synthèse sur l’attachement au lieu : conceptualisation, exploration et mesure dans le contexte de la consommation / A synthesis on place attachment: conceptualization, exploration, and measure in the context of consumption
by Debenedetti, Alain
Le rôle de variables psychologiques individuelles dans un cadre relationnel
by Prim-Allaz, Isabelle & Darpy, Denis
Grandeurs et limites de la communication électronique : analyse d'un cas de projet de recherche marketing
by Gauzente, Claire & Guilloux, Véronique & Kalika, Michel
Satisfaction du franchisé : l'impact de la relation entre le franchisé et son franchiseur
by Dubost, Nathalie & Gauzente, Claire & Guilloux, Véronique & Kalika, Michel
La proximité géographique comme stratégie concurrentielle face au leader : le cas des chaînes de restauration rapide à Paris entre 1984 et 2002
by Liarte, Sébastien
Champions pour le meilleur et pour le pire : propositions de résolution du paradoxe entre les littératures sur le champion et sur l’escalade de l’engagement
by Briand-Decre, Gwenaëlle & Royer, Isabelle
Potential effects of psychological reactance and relationship proneness on relationships marketing programmes
by Darpy, Denis & Prim-Allaz, Isabelle
The Interorganizational Dynamics of Brand Alliances
by Sauvée, Loïc & Coulibaly, Mantiaba
Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution
by Benoît-Moreau, Florence & Parguel, Béatrice
Rethinking brand feminine dimension: brand femininity or brand femininities?
by Darpy, Denis & Azar, Salim
Une étude exploratoire de l'effet de préférence pour les lettres du nom : SEBastien préfère-t-il SEB ?
by Mérigot, Philippe & Delacroix, Eva
L'introduction des enchères électroniques inversées dans les relations interorganisationnelles et la reconsidération des business model des fournisseurs
by Ammar, Oussama & Charki, Mohamed Hédi
L’interférence concurrentielle dans la communication par prospectus : une étude exploratoire
by Sabri, Ouidade & Mimouni, Aîda & Parguel, Béatrice
New distribution channels in service firms: marketing and organizational consequences
by Plé, Loïc & Lefebvre, Isabelle
La justice perçue comme condition d’efficacité des programmes de fidélité : une double étude qualitative et quantitative
by Pez, Virginie
Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation
by Parguel, Béatrice & Benoît-Moreau, Florence
Une extension des effets des programmes de fidélité par les effets négatifs : application au secteur français de la téléphonie mobile
by Pez, Virginie & Lunardo, Renaud
Valeur et sincérité perçues d'une promotion multi-mécanismes
by De Pechpeyrou, Pauline & Parguel, Béatrice & Mimouni, Aîda & Desmet, Pierre
Communication sociétale et capital-marque
by Parguel, Béatrice & Benoît-Moreau, Florence
Echec commercial et apprentissage : vers une articulation du temps discret et du temps continu
by Cusin, Julien
Perceptions et évaluations du lot virtuel par le consommateur
by Desmet, Pierre & Sabri, Ouidade & Parguel, Béatrice & de Pechpeyrou, Pauline
Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct
by de Pechpeyrou, Pauline & Desmet, Pierre & Goudey, Alain
Brand gender and cross-gender extensions
by Nyeck, Simon & Veg, Nathalie
Negative effects of loyalty programs : An empirical investigation on the French Mobile Phone sector
by Pez, Virginie
Le ressenti des acteurs face à une situation d'échec commercial
by Cusin, Julien
Quelles stratégies d’implantation vis-à-vis de la concurrence pour les entreprises multi-unités multi-marchés? Simulation par automate cellulaire
by Liarte, Sébastien
Comment localiser les unités de son réseau de distribution : entre évitement de la concurrence et recherche de proximité
by Liarte, Sébastien
L'élasticité des ventes à l'espace des rayons : définition, déterminants et potentialités pour l'allocation d'espace en magasin
by Renaudin, Valérie
Influence de la critique et du marketing sur la performance commerciale du film en salle et rôle modérateur de l’identité artistique. Le cas du film français en France
by Debenedetti, Stéphane & Laurichesse, Hélène
Mesurer la relation entre espace alloué et ventes pour les rayons d'une enseigne
by Renaudin, Valérie
Customer-Company Identification : a Study of Relational Consequences in the Non-Profit Sector
by Volle, Pierre & Reniou, Fanny & Monnot, Elisa
Le relationnel bancaire : Diagnostic et évaluation des stratégies mises en place
by Kalika, Michel & Ben Letaifa, Soumaya & Perrien, Jean
Big brother is watching you : l'apport des technologies et systèmes d'information au contrôle des réseaux de points de vente
by Kalika, Michel
Consumer's perceptions and evaluations of virtual bundling
by Parguel, Béatrice & De Pechpeyrou, Pauline & Desmet, Pierre & Sabri, Ouidade
Control Practices and Information technology: the case of Collaborative Databases in Product Development Activities
by Ciampi, Claire
Perceived value and trustworthiness of a multi-mechanism promotion
by Parguel, Béatrice & De Pechpeyrou, Pauline & Desmet, Pierre & Mimouni, Aîda
The Internet and Services Marketing - Danish Bankers' perception and expectations
by Niels Peter Mols
Barriers to Customer-oriented Control in Financial Services
by Jørn Flohr Nilsen & Per Nikolaj D. Bukh & Niels Peter Mols
A comparative study of sourcing strategies
by Niels Peter Mols & Poul H. Andersen & David Birks & Per Nikolaj D. Bukh
