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Research classified by Journal of Economic Literature (JEL) codes


Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting
/ / M3: Marketing and Advertising
/ / / M31: Marketing
This topic is covered by the following reading lists:
  1. Online Marketing and Advertising
  2. Mondialisation

Most recent items first, undated at the end.
  • 2014 Marketing de l'immobilier
    by Larceneux, Fabrice & Parent, Hervé
  • 2014 Marketing
    by Delacroix, Eva & Debenedetti, Alain & Sabri, Ouidade
  • 2014 How second-generation consumers choose where to shop: A cross-cultural semiotic analysis
    by Silhouette-Dercourt, Virginie & De Lassus, Christel & Darpy, Denis
  • 2014 Gestion expressive des marques dans un contexte de baroquisation
    by Mazzalovo, Gérald & Darpy, Denis
  • 2014 Conclusion : tâtonnement in the manufacturing of markets
    by Brousseau, Eric & Glachant, Jean-Michel
  • 2014 How retailer money-back guarantees influence consumer preferences for retailer versus national brands
    by Desmet, Pierre
  • 2014 The manufacturing of markets: legal, political and economic dynamics
    by Brousseau, Eric & Glachant, Jean-Michel
  • 2014 Macromarketing Issues on the Sidewalk: How "Gleaners" and "Disposers" (Re)Create a Sustainable Economy
    by Guillard, Valérie & Roux, Dominique
  • 2014 E-commerce : de la stratégie à la mise en œuvre opérationnelle
    by Isaac, Henri & Volle, Pierre
  • 2014 L’état des entreprises 2014
    by Nogatchewsky, Gwenaëlle & Perret, Véronique
  • 2014 Marketing viral ou buzz marketing, même combat ? Le marketing viral dans la perspective du marketing interactif
    by Renard, Damien & Darpy, Denis
  • 2014 The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
    by Cadario, Romain
  • 2014 Reconsidérer la discrétisation des variables quantitatives : vers une nouvelle analyse de modération dans la recherche expérimentale
    by Parguel, Béatrice & Cadario, Romain
  • 2014 Are riding club members willing to pay or work for an overall quality improvement?
    by Kiefer, Stephanie
  • 2014 An experimental study of corporate social responsibility through charitable giving in Bertrand markets
    by Feicht, Robert & Grimm, Veronika & Seebauer, Michael
  • 2014 Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?
    by Strassl, Johann & Schicker, Günter
  • 2014 Factors Affecting a Brands Perception in Russia
    by Gerasimenko V. Valentina & Ochkovskaya Marina & Rybalko Maria
  • 2014 Paradoxes of sustainable food and consumer coping strategies
    by Moruzzi, R. & Sirieix, L.
  • 2014 From sustainable consumption to sustainable practices
    by Daniel, M. & Sirieix, L.
  • 2014 Learning in Advance Selling with Heterogeneous Consumers
    by Oksana Loginova & X. Hnery Wang & Chenhang Zeng
  • 2014 Sports Events As A Tool To Leverage The Tourism Destination Image
    by Pereira, Elsa & Mascarenhas, Maria Margarida & Pires, Gustavo
  • 2014 Concrete roads in Poland: The case for selling non-mainstream infrastructure technologies
    by Senderski, Marcin
  • 2014 Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe
    by Makosana, Musa
  • 2014 The Use of Guerilla Marketing In SMEs
    by Yüksekbilgili, Zeki
  • 2014 PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods
    by Egbert, Henrik & Greiff, Matthias & Xhangolli, Kreshnik
  • 2014 An analysis of brand relationship with the perceptive of customer based brand equity pyramid
    by Umesh Ramchandra Raut & Pedro Quelhas Brito
  • 2014 Canibalización del servicio: ¿influye la distribución multicanal en la prestación incorrecta del servicio?
    by Estrella Díaz Sánchez & David Martín-Consuegra Navarro & Águeda Esteban Talaya
  • 2014 La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red
    by Rebeca Cordero Gutiérrez & Libia Santos Requejo
  • 2014 Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos
    by Nieves Losada Sánchez & Elisa Alén González & Trinidad Domínguez Vila
  • 2014 Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor
    by Mª de las Mercedes Galán Ladero & Clementina Galera Casquet
  • 2014 Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications
    by Yili Hong & Pei-yu Chen & Lorin Hitt
  • 2014 Referral Incentives in Crowdfunding
    by Naroditskiy, Victor & Stein, Sebastian & Tonin, Mirco & Tran-Thanh, Long & Vlassopoulos, Michael & Jennings, Nicholas R.
  • 2014 The Model Of Contemporary Marketing Practices (Cmp) In The Russian Market: Evidence From Empirical Research
    by Vera A. Rebiazina & Olga A. Tretyak
  • 2014 From corporate market research to bank profit maximization
    by Albina N. Rasskazova
  • 2014 Inter-Firm Price Coordination in a Two-Sided Market
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars
  • 2014 The consumer-based brand equity inventory: scale construct and validation
    by Bruno Schivinski & Dariusz Dabrowski
  • 2014 Pоlitical Маrketing – Nеgativ Campaing
    by Ljubisa Stojmirović , Aleksandra Stojković , Tomislav Nikolić
  • 2014 Pour une clarification du concept d’Open Marketing : de la proposition théorique aux résultats empiriques
    by Moraux, Hélène & Volle, Pierre
  • 2014 L’interaction sociale et son impact sur la valeur perçue et l’intention de revisite du point de vente
    by Mhaya, Inès & Najjar, Hechmi & Ben Jannet, Imen
  • 2014 Le consommateur et les caisses automatiques : Pour une compréhension du processus d’adoption
    by Benoît-Moreau, Florence & Bonnemaizon, Audrey & Cadenat, Sandrine & Renaudin, Valérie
  • 2014 Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des 50-65 ans
    by Senges, Eloïse & Guiot, Denis & Malas, Ziad
  • 2014 Le trottoir comme hétérotopie : exploration d’une nouvelle utopie contemporaine dans la consommation
    by Roux, Dominique & Guillard, Valérie
  • 2014 De la pauvreté à l'excentricité : le glanage comme révélateur des marges de la consommation
    by Guillard, Valérie & Roux, Dominique
  • 2014 Spatiotemporal Search
    by Navid Mojir & Ahmed Khwaja & K. Sudhir
  • 2014 Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content
    by K. Sudhir & Subroto Roy & Mathew Cherian
  • 2014 Shop Around and You Pay More
    by Ji Yan & Kun Tian & Huw D. Dixon & Saeed Heravi & Peter Morgan
  • 2014 Un protocolo simple de determinación de mercado objetivo para emprendimientos – método PEMO
    by José P. Dapena & Ariel Scaliter
  • 2014 The Use Of Marketing Indicators To Measure And Monitor The Effects Of Implementing The Concept Of User-Driven Innovation
    by Marzena Krawczyk
  • 2014 The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia
    by Suherna & Weksi Budiaji
  • 2014 Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina
    by Selimovic, Lejla & Pestek, Almir
  • 2014 The Strategic Marketing Planning – General Framework For Customer Segmentation
    by OPRESCU, Alina Elena
  • 2014 Marketing and Brand Design of Destination Experiences: The Role of ICT
    by Agapito, Dora & Lacerda, António
  • 2014 How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?
    by Othman, Nor’Ain & Wee, Hassnah & Hassan, Razip
  • 2014 Destination Brand Personality of Portugal for the Russian-Speaking Market
    by Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio
  • 2014 Consumption Values and Destination Evaluation in Destination Decision Making
    by Denys, Vasyl & Mendes, Júlio
  • 2014 The Relationship Between Symbolic Money Meanings and Materialism
    by Doğan, Volkan & Torlak, Ömer
  • 2014 Marketing Strategies of Organic Products and a Field Research on Producers
    by Kılıç, Serkan & Duman, Orhan & Bektaş, Emir
  • 2014 Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City
    by Kazançoğlu, İpek & Dirsehan, Taşkın
  • 2014 The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region
    by Kolar, Tomaž & Zabkar, Vesna
  • 2014 The Corporate Social Responsibility- An Important Aspect For Consumers
    by Victoria-Mihaela BRÎNZEA & Olimpia OANCEA & Marinela BÃRBULESCU
  • 2014 Communicating Customer Value Based on Modern Technologies
    by Slawomir Czarniewski
  • 2014 Customer Lifetime Value as the 21st Century Marketing Strategy Approach
    by Jan Rožek & Miroslav Karlíček
  • 2014 Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population
    by Radek Tahal
  • 2014 Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany
    by Michael Bahles
  • 2014 An Analysis of the Social Media Presence of the Brands
    by OTILIA-ELENA PLATON
  • 2014 Culture and Consumer Behavior
    by Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing
  • 2014 Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches
    by Melanie Marks & Scott Wentland & Abbey O'Connor
  • 2014 The role of small business innovation models russian economic development
    by Sidorchuk, R. R.
  • 2014 Factors Influencing Selection of University by Working People in Pakistan
    by Hassan Raza & Muhammad Faheem
  • 2014 A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View
    by Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau
  • 2014 Stages in the Evolution of Marketing as a Discipline
    by Ana-Irina Nicolau & Adina Musetescu & Oana Mionel
  • 2014 Organizational Performance Improvement by Implementing the Latest CRM Solutions
    by Irina Raicu & Mirela Catalina (Vint) Turkes
  • 2014 New Promotion Price Strategies on the Banking Services Market in Romania
    by Mirela Catalina (Vint) Turkes
  • 2014 Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach
    by Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha
  • 2014 A Study on Pet Owners¡¦ Intention to Purchase Pet Insurance
    by Chiehwei Hung & Yen-Shan Chuang
  • 2014 Calidad Percibida Y Satisfacción De Los Espectadores De Fútbol / Perceived Quality And Satisfaction Of Spectators Football
    by Navarro-García, Antonio & Eugenia Reyes-García, María & Acedo-González, Francisco J.
  • 2014 Interrelaciones De Los Atributos Del Producto Y Las Preferencias Intransitivas / Relationship Between Product Attributes And Intransitive Preferences
    by Veres, Zoltán & Platz, Petra & Tarján, Tamás
  • 2014 Suspension of Managerial Decisions in Relation to the Risks in the Business
    by Brankica Todorovic
  • 2014 Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey
    by Seda Yildirim
  • 2014 Business Ethics in Financial Sector: Case of Romania
    by Monica-Violeta Achim & Sorin-Nicolae Borlea
  • 2014 CRM – the new business strategy in the digital age
    by SOCA, Diana
  • 2014 Chief Marketing Officer and the Challenge of Digital Maturity
    by PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta
  • 2014 Marketing’ S Continuous Rise And Shine
    by PURCAREA, Theodor Valentin
  • 2014 Price And Price Dispersion On The Web: Evidence From The Online Book Industry Of Taiwan
    by LIN, YU-CHEN & CHEN, CHIANG-MING
  • 2014 Cultural property rights in the eu geographical indications’ system: Cui prodest?
    by Katia Laura Sidali
  • 2014 Le preferenze dei consumatori della provincia di Trieste per l’olio extra vergine di oliva d’alta gamma
    by Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo
  • 2014 Placebo effect associated to artistic products; the case of poetry
    by Jose A. Martínez
  • 2014 Business identity, image and reputation: The integration of theoretical perspectives
    by Andrea Pérez & Ignacio Rodríguez del Bosque
  • 2014 A methodological proposal to evaluate a city image through associative maps
    by Jose A. Martínez
  • 2014 Applying netnography to the obtaining of the map of positioning for companies of food
    by José S. Clemente Ricolfe & Carmen Escribá Pérez
  • 2014 E-consumer segmentation: an applied study based in the internet use perspectives
    by Eduard Cristóbal-Fransi & Natalia Daries-Ramon & Juan Pablo Baldomar
  • 2014 Business application of viral marketing and Electronic Word-of-mouth. Firm opinions
    by Virginia Aguilar Arcos & Sonia San Martín Gutiérrez & René Payo Hernanz
  • 2014 Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices
    by Pizzi, Gabriele & Scarpi, Daniele & Marzocchi, Gian Luca
  • 2014 Importance of Creative Advertising and Marketing According to University Students’ Perspective
    by Remziye Terkan
  • 2014 Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK
    by Fred A. Yamoah & David E. Yawson
  • 2014 Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey
    by Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ
  • 2014 Shopper Marketing: A Literature Review
    by Paulo Silveira & Cristina Marreiros
  • 2014 Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito
    by Jaime Baby Moreno & Carlos Andrés Restrepo Ayala
  • 2014 El desarrollo de la marca país: base para posicionarse a través de las exportaciones no tradicionales
    by Pedro Barrientos Felipa
  • 2014 El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura
    by Sebastián Dueñas Ocampo & Jesús Perdomo Ortiz & Lida Esperanza Villa Castaño
  • 2014 Familiaridad con los destinos turísticos. Rol de la percepción de beneficios
    by Enrique Marinao Artigas & Eduardo Torres Moraga & Coro Chasco
  • 2014 Beneficios y perjuicios de la estrategia de imitación
    by Ana M. Arboleda
  • 2014 Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador
    by Jannett Ayup González & Esther Calderón Monge
  • 2014 El uso de los arquetipos en la industria de la moda en Colombia
    by Lina María Ceballos & Juliana Villegas Gómez
  • 2014 Customer segmentation model based on value generation for marketing strategies formulation
    by Álvaro Julio Cuadros & Victoria Eugenia Domínguez
  • 2014 Classical Media Relations And New Media Relations In Sport
    by Alexandru Lucian MIHAI
  • 2014 The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences
    by Amalia DUTU & Bogdan GEORGESCU & Mihaela DIACONU
  • 2014 Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication
    by Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU
  • 2014 The Importance Of The Country Brand For Tourism: Comparative Analysis Between Romania And Greece
    by Ionela-Valeria POPESCU
  • 2014 Significance Of The Liaison Between The Participants In The Customer Service Market
    by Cornelia D. IVAN (Trandafiroiu) & Camelia G. STOICA (Stanciu) & Violeta A. ANDREIANA (Mihaescu)
  • 2014 The Role Of Personal Brand In The Advocacy Activity,In Romania
    by Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU
  • 2014 Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society
    by Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU
  • 2014 The Impact Of Origin On Creating A Cult Brand: The Case Of Apple
    by Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU
  • 2014 Response Styles In Cross-Cultural Research – Evidence From Historical Regions
    by Patricea Elena BERTEA & Adriana ZAIŢ
  • 2014 Considerations on the possibility of measuring the economic and financial performance of the economic entity in accordance with corporate governance
    by PhD. Mihai C.SAVIN
  • 2014 Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei
    by Stefan MATEI
  • 2014 Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei
    by Stefan MATEI
  • 2014 Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society
    by Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU
  • 2014 An Analysis Of Factors Influencing The Development Of Modern Romanian Retail
    by Mihaela, ASANDEI & Andreea, GANGONE & Cristina, GANESCU
  • 2014 The adviser-investor relationship after the crisis
    by Vincenzo Pacelli
  • 2014 Impact of the internet on consumers
    by Mihaela BADEA & Bogdan PÎRVULESCU
  • 2014 The importance of product characteristics with the aim of improving online marketing activity
    by Monica Delia DOMNICA & Leila BARDAªUC & Ioana TÃLMÃCEAN
  • 2014 Marketing Study Regarding Internet Services Usage On Smartphones
    by Gheorghe Meghisan & Georgeta-Madalina Meghisan
  • 2014 Study On The Decision Process Of The Mobile Telecommunications Services’ Users
    by Georgeta-Madalina Meghisan & Flaviu Meghisan
  • 2014 Managing Brand Equity Risk: Adding Exogenous Risks To An Evaluation Model
    by Catalin Mihail Barbu & Sorin Tudor & Dorian Laurentiu Florea
  • 2014 Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions
    by Mihai-Florin Bacila & Marcel Ciprian Pop & Mircea Andrei Scridon & Raluca Ciornea
  • 2014 Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists
    by Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis
  • 2014 Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection
    by Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina
  • 2014 Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods
    by Carmen Balan
  • 2014 The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach
    by Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile
  • 2014 The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business
    by Claudiu-Catalin Munteanu & Dorian-Laurentiu Florea & Andreea Pagalea
  • 2014 Modelling Users` Trust in Online Social Networks
    by Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru
  • 2014 Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin
    by Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga
  • 2014 Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
    by Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga
  • 2014 The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
    by Šárka Velcovská & Tomáš Sadílek
  • 2014 Competitive Framing
    by Ran Spiegler
  • 2014 Demand Spillovers, Combative Advertising, and Celebrity Endorsements
    by Craig L. Garthwaite
  • 2014 Promotional Reviews: An Empirical Investigation of Online Review Manipulation
    by Dina Mayzlin & Yaniv Dover & Judith Chevalier
  • 2014 Growth, Adoption, and Use of Mobile E-Commerce
    by Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan
  • 2014 Trading Dollars for Dollars: The Price of Attention Online and Offline
    by Matthew Gentzkow
  • 2014-01 Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
    by Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael
  • 2013 Credenze: I Dadi Truccati Del Gioco D’Azzardo
    by D. T. Vergura
  • 2013 Recreational Gamblers’ Perspective Of Gambling: An Exploratory Study
    by D. T. Vergura
  • 2013 Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam
    by Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen
  • 2013 L'impact de l'orientation régulatrice sur les décisions marketing
    by Casenave, Eric & Darpy, Denis
  • 2013 What Makes A Hoarder Decide To Give Things Away To Charity?
    by Guillard, Valérie
  • 2013 Impact of Online Promotional Game Mechanics on Word of Mouth Behaviors
    by Darpy, Denis & Renard, Damien
  • 2013 It Sounds Good! The Impact of Packaging Sound on the Perception of Packaging Material and Product Evaluation
    by Briand-Decre, Gwenaëlle & Cloonan, Caroline & Zoghaib, Alice
  • 2013 Combining Metaphors and Gain versus Loss Framing to Enhance the Efficiency of Persuasive Communications
    by Audrezet, Alice & Ardelet-Massieu, Caroline & Caffier de Kerviler, Gwarlann
  • 2013 How Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Framework
    by Bezançon, Marjolaine & Guiot, Denis & Le Nagard, Emmanuelle
  • 2013 Regards sur la co-production du client : comment les entreprises nous font-elles participer ?
    by Cadenat, Sandrine & Bonnemaizon, Audrey & Benoît-Moreau, Florence & Renaudin, Valérie
  • 2013 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?
    by Johnson, Guillaume D. & Grier, Sonya A.
  • 2013 L’apport d’Internet aux petites entreprises (PE) touristiques dans la construction de leur positionnement stratégique : le cas des hébergeurs
    by Tran, Sébastien & Favre Bonte, Véronique
  • 2013 The benefit of social media: Bulletin board focus groups as a tool for co-creation
    by Rolland, Sylvie & Parmentier, Guy
  • 2013 Les stratégies de coping des adolescents confrontés à la critique de leurs pairs sur un choix de marque
    by Benmoyal-Bouzaglo, Sarah & Guiot, Denis
  • 2013 Exploration des effets du degré de technologie perçu du magasin sur le comportement de magasinage
    by Goudey, Alain
  • 2013 Le pack rouge est-il salé ou sucré ? Etude exploratoire de l'influence de la couleur du packaging sur les caractéristiques attendues du produit alimentaire
    by Goudey, Alain & Caporossi, Anthony
  • 2013 Simulating in-store lighting and temperature with visual aids: methodological propositions and S-O-R effects
    by Briand-Decre, Gwenaëlle & Pras, Bernard
  • 2013 Practices in the brand management system: identification and considerations for five business sectors
    by Dunes, Mathieu & Pras, Bernard
  • 2013 Impact du décideur marketing sur l'accountability financière du marketing : propositions pour améliorer la prise de décision managériale
    by Casenave, Eric
  • 2013 Éclairages sur le marketing de demain : prises de décisions, efficacité et légitimité
    by Salerno, Francis & Benavent, Christophe & Volle, Pierre & Manceau, Delphine & Trinquecoste, Jean-François & Vernette, Éric & Tissier-Desbordes, Élisabeth
  • 2013 Marketing, présent et avenir : une question de tempo et de synchronisation
    by Pras, Bernard
  • 2013 Mauboussin Japan: A French Gem in Asia
    by Delecolle, Thierry & Kamin, Ronald G. & Parguel, Béatrice & Yemen, Gerry
  • 2013 Marketing & communication des associations
    by Gallopel-Morvan, Karine & Birambeau, Pierre & Larceneux, Fabrice & Rieunier, Sophie
  • 2013 Garder à tout prix : décryptage d'une tendance très tendance
    by Guillard, Valérie
  • 2013 La participation ordinaire. Mieux comprendre le vécu du consommateur pour faciliter son adhésion
    by Cadenat, Sandrine & Bonnemaizon, Audrey & Benoît-Moreau, Florence
  • 2013 "Does race really matter ?" Consumer identity and advertising effectiveness in post-apartheid South Africa
    by Johnson, Guillaume D.
  • 2013 Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector
    by Benoît-Moreau, Florence & Parguel, Béatrice
  • 2013 Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction
    by Johnson, Guillaume D. & Grier, Sonya A.
  • 2013 Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
    by Johnson, Guillaume D. & Zúñiga, Miguel Angel & Roy, Abhijit & Pullig, Chris & Mueller, Rene Dentiste & Mandibergh, James M. & Henderson, Geraldine Rosa & Ross Adkins, Natalie & Ferguson, Nakeisha S. & Kipnis, Eva & Broderick, Amanda J. & Demangeot, Catherine
  • 2013 Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation
    by Johnson, Guillaume D. & Williams, Jerome D. & Meyers, Yuvay J.
  • 2013 Toward Intercultural Competency in Multicultural Marketplaces
    by Johnson, Guillaume D. & Zúñiga, Miguel Angel & Broderick, Amanda J. & Pullig, Chris & Kipnis, Eva & Roy, Abhijit & Mandiberg, James M. & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Mueller, Rene Dentiste & Ross Adkins, Natalie & Demangeot, Catherine
  • 2013 Comment gérer l'ambiance sonore ?
    by Goudey, Alain & Rieunier, Sophie & Gallopel-Morvan, Karine
  • 2013 Différences de comportement d’achat entre des magasins laboratoires réels et virtuels
    by Desmet, Pierre & Bordenave, Richard & Traynor, John
  • 2013 Les facettes identitaires de la consommation le cas des cosmétiques chez les deuxièmes générations d'immigration
    by De Lassus, Christel & Silhouette-Dercourt, Virginie & Darpy, Denis
  • 2013 Prévision des ventes : théorie et pratique
    by Bourbonnais, Régis & Usunier, Jean-Claude
  • 2013 Common biases and heuristics in nutritional quality judgments: a qualitative exploration
    by Gomez, Pierrick
  • 2013 La fidélité prototypique : une approche de la fidélité perçue par l'auto-catégorisation
    by De Kerviler, Gwarlann
  • 2013 How Can Farmers Get Access to Customers?
    by I. Kotliarov.
  • 2013 İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi
    by Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ
  • 2013 Critical role of relationship for unfamiliar banking products
    by Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ
  • 2013 Tüketicilerin Risk Azaltma Stratejileri
    by Berna TARI KASNAKOĞLU
  • 2013 E-commerce Adoption in Financial Services and Textile Manufacturing Sectors
    by Gülden ASUGMAN & Hayat KABASAKAL
  • 2013 Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi
    by Baler BİLGİN & Kunter GÜNAŞTI
  • 2013 Self-Serving Behavior in Price-Quality Competition
    by Marco Bertini & Daniel Halbheer & Oded Koenigsberg
  • 2013 The Role of University Scientist Mobility for Industrial Innovation
    by Ann-Kathrine Ejsing & Ulrich Kaiser & Hans Christian Kongsted & Keld Laursen
  • 2013 Self-Serving Behavior in Price-Quality Competition
    by Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded
  • 2013 Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?
    by Kiefer, Stephanie
  • 2013 The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
    by Olga Kompaniets & Daniel Rauhut
  • 2013 When Size Does Matter. Trends of SMEs Internationalization Strategies in Chinese Economy
    by Andrea Pontiggia & Tiziano Vescovi
  • 2013 Advertising in a luxury fashion magazine: a comparison between Italy and China
    by Francesca Checchinato & Cinzia Colapinto & Alice Giusto
  • 2013 Profession « caviste » : les spécificités d’un canal spécialisé et alternatif à la grande distribution
    by Rauzier, C. & Cheriet, F.
  • 2013 Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse
    by Le Borgne, G. & Sirieix, L.
  • 2013 Pricing Strategies in Advance Selling: Should a Retailer Offer Pre-order Price Guarantee?
    by Oksana Loginova
  • 2013 Explicit Evidence of an Implicit Contract
    by Andrew T. Young & Daniel Levy
  • 2013 Strategic Positioning of Goods in a Market with a Niche
    by Eleftherios Zacharias
  • 2013 Shrinking Goods
    by Daniel Levy & Avichai Snir
  • 2013 Lighthouse's Strategic Dilemmas
    by Cambell-Kim, Deborah
  • 2013 Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan
    by Cheema, Khaliq Ur Rehman & Imtiaz, Nasir & Shafiq, Yasir
  • 2013 Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan
    by Shafiq, Yasir & Shafique, Imran & Din, Muhammad Saadat & Cheema, Khaliq Ur Rehman
  • 2013 Impediments Of Green Marketing In Pakistan
    by Siddique, Muhammad & Hayat, Khizer & Akbar, Irfan & Cheema, Khaliq Ur Rehman
  • 2013 Бизнес Моделиране В Електронната Търговия
    by Bonev, Pavlin
  • 2013 Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management
    by Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol
  • 2013 The digital complexity in destination branding: the case of Portugal as tourism destination
    by Oliveira, Eduardo
  • 2013 Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn
    by Levy, Daniel
  • 2013 Explicit Evidence of an Implicit Contract
    by Young, Andrew & Levy, Daniel
  • 2013 Feed and Fodder Value Chains in Bihar: Some Empirical Evidences
    by Singh, K.M. & Singh, R.K.P. & Jha, A.K. & Kumar, Abhay & Kumar, Anjani & Meena, M.S.
  • 2013 Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up
    by Cai, Jing & Song, Changcheng
  • 2013 Aspects and Importance of Digital Media in Pakistan
    by Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair
  • 2013 Exit and voice: a game-theoretic analysis of customer complaint management
    by Liang, Pinghan
  • 2013 Quantitative versus qualitative in neuromarketing research
    by Bercea, Monica Diana
  • 2013 Marketing Research: The Role Of Sentiment Analysis
    by Meena Rambocas & João Gama
  • 2013 The Italian model of gambling taxation: fiscal policy guidelines for the "sustainable development" of an important and controversial market
    by Alessandro Gandolfo & Valeria De Bonis
  • 2013 La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica
    by D. T. Vergura & S. Latusi
  • 2013 Compra de marcas de distribuidor y estilos de vida: una segmentación latente de los consumidores
    by María del Carmen Alarcón del Amo & Andrés Cúneo Zúñiga & Pilar López Belbeze
  • 2013 Construcción y validación inicial de una escala para medir la personalidad de los establecimientos comerciales
    by Gemma García Ferrer & Carmen García García
  • 2013 ¿Cómo afectan las prescripciones de terceras partes a las evaluaciones del consumidor y a la prima de precio del producto?
    by Santiago González Hernando & Víctor Iglesias Argüelles & Celina González Mieres
  • 2013 Regulación de horarios comerciales, aumento de grandes formatos de distribución e implicaciones económicas: evidencias en el sector de la Distribución Comercial española
    by F. Javier de la Ballina Ballina & Rodolfo Vázquez Casielles
  • 2013 Todos los compradores Online de billetes de transporte no son iguales
    by Jana Prodanova & Sonia San Martín Gutiérrez
  • 2013 Un modelo de geomarketing para la localización de supermercados: diseño y aplicación práctica
    by Amparo Baviera-Puig & Juan Buitrago-Vera & José Enrique Rodríguez-Barrio
  • 2013 The Structure of Consumer Taste Heterogeneity in Revealed vs. Stated Preference Data
    by Michael P. Keane & Nada Wasi
  • 2013 Competing for Influencers in a Social Network
    by Zsolt Katona
  • 2013 Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases
    by Yi Qian & Hui Xie
  • 2013 Piracy and Copyright Enforcement Mechanisms
    by Brett Danaher & Michael D. Smith & Rahul Telang
  • 2013 Competition for Attention
    by Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer
  • 2013 Optimal Sales Schemes for Network Goods
    by Alexei Parakhonyak & Nick Vikander
  • 2013 A data mining approach for bank telemarketing using the rminer package and r tool
    by Sérgio Moro & Paulo Cortez & Raul M. S. Laureano
  • 2013 User innovation - empirical evidence from Russia
    by Anna Zaytseva & Olga Shuvalova & Dirk Meissner
  • 2013 Optimal sales schemes for network goods
    by Alexei Parakhonyak & Nick Vikander
  • 2013 Development of navigation services and Devices – evidence from a case study in Russia
    by Mikhail Bokov & Anastasia Edelkina & Marina Klubova & Thomas Thurner & Natalia Velikanova & Konstantin Vishnevskiy
  • 2013 Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing
    by Kirill Rozhkov
  • 2013 Importance-performance analysis for internet stores: a system based on publicly available panel data
    by Elena Pokryshevskaya & Evgeny Antipov
  • 2013 Residential satisfaction in place market segments
    by Kirill Rozhkov
  • 2013 Using CLV concept for marketing budgets allocation
    by Elena Panteleeva & Olga Oyner
  • 2013 Corporate brand values perception gap analysis as an internal marketing management systemAssessment tool
    by Elena Panteleeva & Olga Oyner
  • 2013 Demand effects of consumers’ stated and revealed preferences
    by Engström, Per & Forsell, Eskil
  • 2013 The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook
    by Bruno Schivinski & Dariusz Dabrowski
  • 2013 The Effect Of Social-Media Communication On Consumer Perceptions Of Brands
    by Bruno Schivinski & Dariusz Dabrowski
  • 2013 Marketing restructuring as a radical method for recovery from a crisis
    by Dubrovski, Drago
  • 2013 Modern Methods And Profitable To Promote Banking Products And Services
    by Valeria Arina Balaceanu
  • 2013 Stay Ahead of Competition
    by Fok, D.
  • 2013 Low-fat, light, and reduced in calories
    by Versluis, I. & Franses, Ph.H.B.F.
  • 2013 The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions
    by Lenoir, A-S.I. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J.
  • 2013 Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk
    by Donkers, B. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G.
  • 2013 Advertising-induced Embarrassment
    by Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I.
  • 2013 Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam
    by Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen
  • 2013 Don’t Call Me “Brand Loyal”: The Role of Market Metacognition on Market-Related Labeling Effectiveness
    by Bourjot-Deparis, Julien & Caffier de Kerviler, Gwarlann & Cadario, Romain
  • 2013 Création de trafic sur les sites web marchands : enjeux et arbitrages entre visibilité et réputation
    by Volle, Pierre & Isaac, Henri & Charfi, Ahmed Anis
  • 2013 In search of consensus: The role of accounting in the definition and reproduction of dominant interests
    by Farjaudon, Anne-Laure & Morales, Jérémy
  • 2013 Corporate Reputation and Social Media: A Game Theory Approach
    by Thierry Warin & Nathalie de Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza
  • 2013 Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal
    by Rui Fragoso
  • 2013 Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs
    by L. Lambertini
  • 2013 Explicit Evidence of an Implicit Contract
    by Andrew T. Young & Daniel Levy
  • 2013 Optimal Strategy Of Multi-Product Retailers With Relative Thinking And Reference Prices
    by Ofer H. Azar
  • 2013 Word-of-Mouth in Movies with Platform Release: Theory and Evidence
    by Yijuan Chen & Xiaojing Ma & Qiang Pan
  • 2013 Current Shifts in Corporate Learning Meet'Enabler Competencies'
    by Viktória Szoboszlai
  • 2013 New Ways for Companies to Develop Effective Lobbying Strategies in the European Parliament A case study in the field of the Common Agricultural Policy
    by Attila Kovács
  • 2013 Innovation Goals and Practices among Hungarian Small and Medium Enterprises
    by Ildikó Marosi
  • 2013 COBIT 5 and the Process Capability Model. Improvements Provided for IT Governance Process
    by Alex Pasquini & Emidio Galie
  • 2013 Is the Concept of Sustainable Development a Contemporary Ideology?
    by Yulia Platonova
  • 2013 Gender Attitudes about Traditional and Renewable Energy Resources
    by Péter Németh & Eszter Jakopánecz & Mária Törõcsik
  • 2013 Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats
    by Katalin Kovács
  • 2013 The Relationship between the Maritime Transport and the Chinese FDI
    by Gábor Fazekas
  • 2013 Information Security Management for SMEs:Implementating and Operating a Business Continuity Management System (BCMS) Using PDCA Cycle
    by Gergely Krisztián Horváth
  • 2013 Externalities in Connection with a Community Garden
    by Gabriella Lovász
  • 2013 Entre prévention et promotion : l’impact de la saillance de mortalité sur le cadrage situationnel en consommation et sur les préférences produits
    by Partouche-Sebban, Judith
  • 2013 Déterminant du comportement de recommandation d'un site web
    by Vo, Quang Tri
  • 2013 La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs
    by Passos, Gisèle
  • 2013 Scale and Scope of Cooperation Between Food Retailers and their Economic Condition
    by Piotr Cyrek
  • 2013 Scale and Scope of Cooperation Between Food Retailers and their Economic Condition
    by Piotr Cyrek
  • 2013 Health Systems and Their Importance in the Europe 2020 Strategy
    by DOGAN Mihaela Simona & BUZILA Nicoleta & GORDEAN Raoul
  • 2013 The Long Tail Principle in Online Marketing
    by CIUREL Daniel-Liviu
  • 2013 Private Brand Consumer Behavior in Romania
    by BUZILÄ‚ Nicoleta & DRAGOTÄ‚ Violeta Gianina & GORDEAN Raoul Sabin
  • 2013 Green Trends in the Hotel Industry - Status and Opportunities of SERBIA
    by Bela Muhi & Jasmina Stankovic & Dusan Jovanovic & Rade B. Bozovic
  • 2013 SME Branding
    by Constantin CODERIE & Dan NASTASE
  • 2013 Brand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity -
    by Andrei BUIGA & Raluca DRAGOESCU & Zoica NICOLA
  • 2013 Analytical Methods for the Analysis of Managerial Risk in the Marketing
    by Svetlana BRADUTAN
  • 2013 Sales Force Motivation and Compensation
    by Anca-Mihaela TEAU
  • 2013 Marketingul in jurnalismul sportiv actual
    by Cristian GHENA
  • 2013 Brand value co-creation factors: stakeholder approach
    by Migle Eleonora Cernikovaite
  • 2013 Evaluation of performance and efficiency of the CRM
    by Renata Miklencicova & Bronislava Capkovicova
  • 2013 Quality in schools
    by Daniela Kollarova & Magdalena Ungerova
  • 2013 Affiliate marketing in the context of online marketing
    by Vladimira Jurisova
  • 2013 Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages
    by Olga Rauhut Kompaniets & Daniel Rauhut
  • 2013 Cluster Analysis of Market Potential in Emerging Markets: A Dynamic Research based on Markov Chain
    by Da Huo
  • 2013 Peculiarities Of Marketing Communications In Cultural Marketing
    by GARDAN, Daniel & GEANGU, Iuliana Petronela
  • 2013 Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns
    by Onaran, Berrin & Uyar, Ahmet & Avan, Ali
  • 2013 Evaluation of Business Administration Students’ Religiosity Levels and Ethical Intentions in the Context of Marketing Ethics
    by Ozbek, Volkan & Ozer, Gokhan & Aydin, Kenan
  • 2013 Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research
    by Kangal, Ayça
  • 2013 A Study to Investigate the Effect of Customer Value on Customer Satisfaction, Brand Loyalty and Customer Relationship Management Performance
    by Onaran, Berrin & Bulut, Zeki Atil & Ozmen, Alparslan
  • 2013 A Study on the Factors Affecting Student’s Satisfaction in E-learning: A Model Proposition
    by Kantoglu , Baris & Torkul, Orhan & Altunisik, Remzi
  • 2013 The Customer Interaction Process: Managing Customer, the Service Encounter and Service Recovery
    by TANASE, George Cosmin
  • 2013 The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014
    by PURCAREA, Irina
  • 2013 A Key Message about the Richness of Our Country Brand: The Fantastic in the Works of Our Great Romanian Classics
    by ALBU, Tudorita
  • 2013 It happens in Romania too
    by MIHAIESCU, Nicolaie
  • 2013 Global Product Policy Decisions: Developing New Products For Global Markets
    by TANASE, George Cosmin
  • 2013 Implementing and Adapting Services Marketing to the Companys Structure, Systems and Culture
    by TANASE, George Cosmin
  • 2013 Omni-Channel Retailing
    by GREU, Victor
  • 2013 Omni-Channel Retailing
    by ROWELL, James
  • 2013 Organization And Planning Of Global Marketing Operations
    by TANASE, George Cosmin
  • 2013 Brand Architecture as the Key Element of the Strategic Brand Management
    by Martin Machek
  • 2013 The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
    by Martin Konečný & Daniela Kolouchová
  • 2013 Food Marketing to Children - Introduction to Ethical Issues
    by Květa Olšanová
  • 2013 Significance and Differences of Marketing and Sales Controlling
    by Karel Havlicek & Pavla Breckova
  • 2013 Could there be a luxury brand originating from the Czech Republic? The case of the Czech watchmaker Prim
    by Petr Král
  • 2013 Analysis of the Retail Trade and Automotive Industry in the Russian Federation
    by Ilya Bolotov
  • 2013 Segmentation of Czech Consumers Based on the Attitudes Towards Money
    by Ivan Tomek & Václav Stříteský & Radek Tahal
  • 2013 Price Dispersion on the Internet: Empirical Comparison of Several Commodities from the Czech Republic
    by Jiří Sedláček
  • 2013 Souvenirs - Factor Influencing the Tourism Activity. Case Study: Opinions of Young People on Souvenirs
    by Andreea Botoș & Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stăncioiu & Anamaria-Cătălina Radu
  • 2013 Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples
    by Paula Bajdor
  • 2013 Integrating Internal Branding in Marketing Strategy
    by Slavova Milanka
  • 2013 Marketing Policies, Promotion and Communication on Pharmaceutical Market in Romania and European Union
    by Sãlãgean Liana – Ramona
  • 2013 An Empirical Study of Consumer Behavior in the Cuban Mobile Phone Market
    by Oncioiu Ionica
  • 2013 Consumer Preferences for Products and Tourism Services in Romania Between 2008-2011
    by Olteanu Laura
  • 2013 Dynamics of Tourist Accommodation Possibilities in Romania Under the Impact of Economic Crisis
    by Olteanu Laura
  • 2013 Image and Identity in the Academic Field
    by Muhcina Silvia & Moraru Andreea – Daniela & Fronea Ciprian Mihail
  • 2013 Online Performance Through the Affiliate Marketing
    by Morozan Cristian & Enache Elena
  • 2013 Brand Communication For Youth
    by Morozan Cristian & Enache Elena
  • 2013 Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context
    by Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin
  • 2013 The Importance of Marketing Activities during the Economic Crisis
    by Isachi Silvia Elena & Chi?iga Georgiana
  • 2013 Particularities of the Marketing Communication Strategy through Social Media
    by Ionescu Andreea & Ciceo Andreea Teodora
  • 2013 Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment
    by Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin
  • 2013 Models of Voter Behavior
    by Dinu Gabriel
  • 2013 Online Marketing for Small Strategic Thinking Farmers in Organic Farming
    by Ciorasteanu Gianina & Mihailescu Mariana
  • 2013 A Critical Review of Service Quality
    by Ciceo Andreea & Ionescu Andreea
  • 2013 Improvement of the Marketing Interaction based on Information Technologies
    by Balabanits Anzhelika & Minakova Iryna
  • 2013 The Hypermarket – A Solution to Develop the Romanian Retail
    by Asandei Mihaela & Gangone Andreea-Daniela
  • 2013 The CRM a Solution for the Banks Management
    by Dinculescu Elena – Silvia & Antonescu Mirela Eugeni
  • 2013 Issues of Marketing Strategies in the Banking Industry
    by Sudacevschi Mihaela
  • 2013 The Importance of Commercial Services in the Trade Activity
    by Stanciu Anca Cristina & Constandache Mihaela & Racoceanu Cristina
  • 2013 The Role of Social Media Marketing in Strengthening the Brand ImageAbstract:The presence of companies on Social Media has become a widespread phenomenon, both globally and also in our country. By using these new marketing communication tools, companies have the opportunity to establish and maintain contact with a large number of consumers, and listen to their opinions. Also, Social Media offers various possibilities to connect brands to consumers. But beyond the simple popularization of the brand among a large audience, the marketing actions should serve to consolidating the brand equity. Building a successful brand is a goal pursued by any company, but it requires constant attention to every interaction and experience with the consumers. The marketing communication strategy on Social Media must take into account the general impression and the impact it generates on the brand image
    by Platon Otilia-Elena
  • 2013 Directions and Ways of Improving the Quality Assurance System Banking in RomaniaAbstract:Increasing the competitiveness of organizations by promoting quality, is a specific and constant concern of the European Union, thus creating, legislative and institutional framework for achieving this goal. This concern is focused on promoting an ambitious policy on qualitythat facilitates increased competitiveness of EU Member States. National model of quality that exists in Romania is based on the philosophy of continuous improvement related to clear values. The last decade and a half has been for the banking system for a period of radical change, which aimed not only upgrading, creating appropriate legal and institutional framework and a diversified banking products and services, and the assimilation of the acquis communautaire and alignment policies, strategies and practices of the European Union. In the present study identified ways and means to improve the quality assurance system of banking services in Romania
    by Balaceanu Valeria Arina & Sisea Dana - Gabriela
  • 2013 Advertising Within The Branding Process Of The Croatian Wood Industry
    by Martina Bris Alic & Alen Alic & Josip Zuparic
  • 2013 The Role Of Marketing In The Evolution Of The Music Industry
    by Miroslav Skoro
  • 2013 Brand Experience – How It Relates To Brand Personality, Consumer Satisfaction And Consumer Loyalty. An Empirical Analysis Of The Adidas Brand
    by Thomas Cleff & Silvia Dörr & Andrew Vicknair & Nadine Walter
  • 2013 Internal Marketing Philosophy: The Case Of The Croatian Banks
    by Erik Ruzic & Sanja Dolenec
  • 2013 Quality Management In The Function Of Public Transport
    by Mane Medic & Mladen Pancic & Sasa Ilic
  • 2013 Crm As A Key To Business Success Of E-Commerce
    by Branimir Dukic & Jelena Stanisic & Nenad Stanisic
  • 2013 The Impact Of Globalization In The Industry Of Cosmetics
    by OANA MARIA SECARA & DINU VLAD SASU
  • 2013 Marketing Performance In Romanian Small And Medium-Sized Enterprises - A Qualitative Study
    by Mone Sorina-Diana & Pop Marius-Dorel & Racolta-Paina Nicoleta-Dorina
  • 2013 Marketing Requirements For Develop A Brand In Automotive Industry
    by Liliana Adela Zima
  • 2013 Mission Statements In Higher Education: Context Analysis And Research Agenda
    by Gordan Camelia & Pop Marius Dorel
  • 2013 Stakeholders, The Determinant Factors In Development And Operationalization Of E-Governance In Romania
    by NEAMTU FLORENTINA
  • 2013 The Need Of Rethinking The Public Administration System In The Context Of The Growing Power Of The Civil Society
    by NEAMTU FLORENTINA
  • 2013 The Quality Of Banking Services - A Basic Premise Of A Bank Sustainability
    by BENTE CORNELIU
  • 2013 Service Quality: A Case Study Of Banca Romaneasca
    by BENTE CORNELIU
  • 2013 What Motivates Cultural Tourists? An Analysis Of Bucharest Inhabitants’ Motivation To Visit The Centre Region
    by Ravar Anamaria Sidonia & Mahika Cristina & &
  • 2013 Approaches To Analyze The Quality Of Romanian Tourism Web Sites
    by Lacurezeanu Ramona & Stanca Liana & Chis Alexandru &
  • 2013 Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramure⪔
    by Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta &
  • 2013 How Much Can We Trust Public Opinion Polls?
    by Vierasu Timotei & & &
  • 2013 Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment
    by VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana
  • 2013 Innovation, Customer Attachment Source In Retail Services Empirical Research In Diy Retail
    by Săniuţă Adina & Roman Mihaela & Petrişoaia Carmen & Pop Nicolae Al.
  • 2013 Global Competition And Romania'S National Competitive Advantage
    by Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad &
  • 2013 The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature
    by OLAHUT Meda Roxana & PLAIAS Ioan & &
  • 2013 Segmentation Of Sme Portfolio In Banking System
    by Namolosu Simona Mihaela & & &
  • 2013 Methodological Considerations Regarding The Segmentation Of Household Energy Consumers
    by Maxim Alexandru & & &
  • 2013 Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness
    by Jurca Maria Alina & Plăiaș Ioan & &
  • 2013 Factors Influencing Customers' Behaviour Towards Trusted Service Providers: An Investigation Of Four Service Settings
    by Gurau Calin & & &
  • 2013 Incorporating Market Orientation In Higher Education Institutions
    by Gordan Camelia & Pop Marius Dorel & &
  • 2013 The Impact Of Marketing Experiments On The Relationship Between Software Producers And Their Retailers
    by HERȚANU ANDREEA & AXENIA BIANCA BOITOR & &
  • 2013 The Public Servants Perceptions Regarding Communication Within Local Public Administration
    by BENTE FLORINA & & &
  • 2013 Factors And Reasons That Can Make Users To Increase The Usage Of Smartphone Services
    by Roman Cristina Teodora & Vasilache Silviu & &
  • 2013 Characteristics Of The Consumer Preferences Research Process
    by Mirela-Cristina Voicu
  • 2013 Research of preferences of consumers of household filters for water purification by the fokus-grupp method
    by Medvedeva, E. & Blyumina, A. & Piskunov, V.
  • 2013 Experimental verification of the control mechanism of marketing activities of small consulting organization
    by Kirushkin, A. A.
  • 2013 Defining the range of rates to control the size of revenues
    by Efimova, D.
  • 2013 New marketing techniques: creative advertising
    by Chesnokova, M.
  • 2013 Marketing of high school: challenges and evaluation of problems
    by Bonchukova, D. & Starobinskaya, N.
  • 2013 Marketing research of the competitive strategies of the main product retail networks of Perm
    by Kel'bakh, E. & Kocharyan, A.
  • 2013 The GEMBA-management role in bank culture
    by Novikova, K. & Kerzina, E. & Nekrasova, D.
  • 2013 Product Promotion Improvement
    by Diakonidze, M. & Pyankov, V.
  • 2013 Innovative client-oriented technology of «Savings bank of Russia»
    by Goldyrev, E. & Kuznetcova, E.
  • 2013 Information asymmetry on markets of cultural goods
    by Bulina, A.
  • 2013 Strategic marketing and competitiveness of high school
    by Bonchukova, D. & Starobinskaya, N.
  • 2013 An Enterprise Competitive Strategy Definition On The Example Ofjsc “Confectory Enterprise “Permskaya
    by Chesnokova, M.
  • 2013 Food market modern tendencies
    by Prokopiev, I. & Yasireva, E.
  • 2013 Russian agro industrial enterprises competitiveness in the modern economy
    by Prokopiev, I. & Timofeeva, O.
  • 2013 JSC “ALFA-BANK” marketing policy. problems and perspectives
    by Kirillov, A. & Kuznetcova, E. & Martirosian, M.
  • 2013 Business environment and Russian Small Business
    by Kerzina, E. & Farahutdinova, L.
  • 2013 Crm-Conseption As The Basis For A Bank’S Customer-Oriented Strategy
    by Novikova, K. & Nekrasova, E.
  • 2013 Product Promotion Improvement
    by Myrzina, M. & Melekhina, A.
  • 2013 Modern Tendences In The Methods Of Marketing Research Application
    by Mokhnatkina, V. & Starikova, E.
  • 2013 Mechanism Of Marketing Activity Low Consulting Organization
    by Kiryushkin, A.
  • 2013 Effects Of Adverse Selection On The Market Of Cultural Valuables
    by Bulina, A.
  • 2013 Modern Marketing Tools In The New Economy: Experiential Marketing
    by Chesnokova, M. & Kirillovskaya A.
  • 2013 Optimization By Reducing Its Assortment Categories
    by Khatskelevich, A. & Tyakina, L.
  • 2013 Guerrilla Marketing As The Basis Of The Modern Advertising Compaign
    by Fedorovih P.
  • 2013 Brand Of Educational Institution As A Factor Of Competitiveness
    by Serkova, E.
  • 2013 Strategic and Operative Marketing Controlling
    by Noémi Hajdú
  • 2013 The Effectiveness of Dual Branding in the Agricultural Sector
    by Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys
  • 2013 Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View
    by Nusa Petek & Maja Konecnik Ruzzier
  • 2013 Identifying the Impact of Individual Differences on the Basis of Affect Intensity Measure on Consumers Response to Advertising Appeals
    by Santosh Kumar
  • 2013 Customer Loyalty and RetentionNew Trend on the Traditional/Virtual Market
    by Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes
  • 2013 Current Characteristics of the Romanian Banking Market
    by Mirela Catalina (Vint) Turkes
  • 2013 The English Noun - Loans Gender Adjustment to the Romanian Morphological System
    by Cristina Athu & Alexandra Moraru
  • 2013 The Evolution of the Marketing Concept
    by Irina Nicolau
  • 2013 The Effect of .99 Price Endings on Consumer Demand: An Example of Confounding Factors Surviving in Field Experiments
    by Antonio Filippin
  • 2013 Making Sense of Complex Marketing Decision Systems: Decision System Analysis
    by Roger Marshall & David Bibby & Na WoonBong
  • 2013 The Attractiveness of Different Online Formats: Motives and Frequencies of Use
    by Jelena FILIPOVIC
  • 2013 What Matters To Store Brand Equity? An Approach To Spanish Large Retailing In A Downturn Context / ¿Qué Es Importante En El Valor De Las Marcas Del Distribuidor? Una Aproximación A La Gran Distribución Espa˜Nola En Un Contexto De Crisis
    by Calvo-Porral, Cristina & Martinez-Fernández,Valentín-Alejandro & Juanatey-Boga, Oscar & Lévy-Mangín, Jean-Pierre
  • 2013 Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain
    by Araújo Vila, Noelia & Fráiz Brea, José Antonio
  • 2013 La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments
    by Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel
  • 2013 Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corporative Websites: An Approach From A Relationship Marketing Perspective
    by Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel
  • 2013 Market Budgeting Approaches and Their Impact on Marketing Cost Efficiency Evaluation
    by Yaroslava Bakharyeva
  • 2013 Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
    by Suraj Kushe Shekhar & Mehaboob P K
  • 2013 Internet advertising current situation and long-term perspective
    by BUDACIA, Elisabeta Andreea
  • 2013 How internet marketing has changed over the years and what the future will bring
    by PERTTULA, William
  • 2013 Representations about the European Union in Spanish, Polish and Romanian TV news
    by Natalia MILEWSKI & Damian GUZEK
  • 2013 Romanian youth’s online behavior and preferences
    by Vera ULARU
  • 2013 Negotiating The Offer Of Services
    by Nicoleta GRIDEANU & Ana MUNTEANU
  • 2013 Come percepiamo i display incompleti nei punti vendita?
    by Daniele Porcheddu
  • 2013 The Impact of Customer Perceptions and Satisfaction on E-Loyalty
    by Simona VINEREAN
  • 2013 Models Used for Measuring Customer Engagement
    by Mihai TICHINDELEAN
  • 2013 The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
    by Alexandra VINEREAN
  • 2013 Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing
    by Alin OPREANA
  • 2013 Leaders Management and Personnel Controlling in SMEs
    by Pavla Břečková & Karel Havlíček
  • 2013 Sales Management and Sales Communication of SMEs
    by Karel Havlíček & Ondřej Roubal
  • 2013 Quality Management as a Part of CRM
    by Karel Havlíček & Pavla Břečková & Vicky Zampeta
  • 2013 Marketing and Marketing Communication in SMEs
    by Dušan Pavlů
  • 2013 Business application of viral marketing and Electronic Word-of-mouth. Firm opinions
    by Virginia Aguilar Arcos & Sonia San Martín Gutiérrez & René Payo Hernanz
  • 2013 Applying netnography to the obtaining of the map of positioning for companies of food
    by José S. Clemente Ricolfe & Carmen Escribá Pérez
  • 2013 Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma
    by Sukran KARACA
  • 2013 Satis gelistirme, tuketici tercihleri, turizm, Istanbul
    by Yasin OZASLAN & Ramazan Pars SAHBAZ
  • 2013 Sosyal Pazarlama Kampanyalarina Yonelik Tutumun Musteri Memnuniyeti ve Bagliligina Etkisi
    by Nihan OZGUVEN
  • 2013 Wal-Mart and the geography of grocery retailing
    by Ellickson, Paul B. & Grieco, Paul L.E.
  • 2013 Product option framing under the influence of a promotion versus prevention focus
    by Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung
  • 2013 Competitive strategy when consumers are affected by reference prices
    by Azar, Ofer H.
  • 2013 How promotional frames affect upgrade intentions
    by Liu, Hsin-Hsien
  • 2013 Preference reversal for copycat brands: Uncertainty makes imitation feel good
    by Van Horen, Femke & Pieters, Rik
  • 2013 Brand perception, cash flow stability, and financial policy
    by Larkin, Yelena
  • 2013 Price promotions in emerging markets
    by Mathur, Sameer & Sinitsyn, Maxim
  • 2013 Can information costs affect consumer choice? Nutritional labels in a supermarket experiment
    by Kiesel, Kristin & Villas-Boas, Sofia B.
  • 2013 Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency
    by Volkan Dogan & Behçet Yalýn Özkar
  • 2013 Effective Marketing At Education: Importance of Communication Materials
    by Remziye Terkan
  • 2013 Analytic Hierarchy Process: An Application in Green Building Market Research
    by Sharmin Attaran & Bilge Gokhan Celik
  • 2013 The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model
    by Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor
  • 2013 Dimensions Affecting the Purchasing Behavior of Nepalese Women
    by Karan Singh Thagunna & Garima Khanal
  • 2013 Subprime Crisis and Financial Contagion: Evidence from Tunisia
    by Mongi Gharsellaoui
  • 2013 Strategies Adopted by Romanian Banks to Reduce the Payment Incidents
    by Oana BĂRBULESCU SEITAN & Cristina BALTEANU
  • 2013 Internacionalización e Internet: Nueva mirada al Marketing Internacional
    by Verónica Henao Posada
  • 2013 Relación entre valor de marca y las ventas. Un estudio aplicado en compañías agroquímicas. Correlación entre valor de marca y valor de ventas
    by Leonardo Ortegón Cortázar
  • 2013 Comunicaciones de mercadeo en relaciones industriales
    by JOSÉ MANUEL VILLAMARÍN GARCÍA & JULIÁN RAMÍREZ ANGULO
  • 2013 Marcas del distribuidor: evolución y caracterización del concepto
    by JAQUELINE MEDINA VALENCIA & EDISONN JAIR DUQUE OLIVA
  • 2013 Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros
    by Jaime Waldo Carvajal Pedraza & Edgar Enrique Zapata Guerrero
  • 2013 Evaluación del concepto de valor para el consumidor en el marketing y el diseño. Una revisión conceptual
    by Claudia Marcela Correa Malagón & Edison Jair Duque Oliva
  • 2013 Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C
    by Pedro Julián Ramírez Angulo & Edison Jair Duque Oliva
  • 2013 Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional
    by Mónica Rengifo Mera & Luciana Manfredi
  • 2013 Estrategias de lealtad de clientes en la banca universal
    by María de Fátima León & María Virginia Baptista
  • 2013 Caracterización del comprador sogamoseño en súper e hipermercados
    by Edgar Sanabria Torres & Carlos Orlando Parra Penagos
  • 2013 Poor and distressed, but happy: situational and cultural moderators of the relationship between wealth and happiness
    by Silvio Borrero & Ana Bolena Escobar & Aura María Cortés & Luis Carlos Maya
  • 2013 Conceptual clarification of planning and strategic thinking in human resource management
    by Matei ȘTEFAN
  • 2013 Sport Promotion Strategies
    by Alexandru Lucian MIHAI
  • 2013 Hypermarket's adapting at the financial crisis conditions
    by Ion Gr. IONESCU
  • 2013 Brand Management At General Motor’S Europe
    by Liliana Adela ZIMA
  • 2013 Sport Marketing Mix Strategies
    by Alexandru Lucian MIHAI
  • 2013 Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods
    by Stefan MATEI
  • 2013 Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented
    by Ștefan MATEI
  • 2013 Evaluating Skills And Challenges As Antecedents Of Compelling Online Information-Seeking Experiences
    by Alina LAZOC & Dina Maria LUȚ
  • 2013 Advertising and Wine Language: Considerations on New Consumption Patterns
    by Silvia-Mihaela PAVEL
  • 2013 A Comparative Study Of Demand For Local And Foreign Wines In Bulgaria
    by Petyo BOSHNAKOV & Georgi MARINOV
  • 2013 Hypermarket's adapting at the financial crisis conditions
    by Ion Gr. IONESCU
  • 2013 The Specificity Of Personal Brand. Literature Review
    by Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU
  • 2013 Personal Brand – From Theory To Practice In Contemporary Society. Literature Review
    by Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU
  • 2013 Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii
    by Ștefan MATEI
  • 2013 Vybrané Právne Aspekty Franchisingu V Obchodných Vzťahoch
    by Jana Majerová
  • 2013 Nové Trendy Na Vybraných Asijských Trzích
    by Miroslava Zamykalová & Soňa Gullová
  • 2013 Strategies Of Brand Creation Through Communication. Romanian Brands
    by Carmen-Gabriela, SECARA
  • 2013 The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders
    by Adina, MOISE-TITEI & Daniel, MOISE
  • 2013 The Map Of Sustainable European Retail
    by Andreea-Daniela, GANGONE & Mihaela, ASANDEI
  • 2013 Considerations About Dental Tourism Development And Its Specific Marketing In Romania
    by Elena, ENACHE & ; Manuela-Rozalia, GABOR & Cristian, MOROZAN
  • 2013 The Marketing Of Cooperative Societies
    by Razvan-Nicolae, DECUSEARA & Sorin-Daniel, MANOLE
  • 2013 The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti
    by Mihaela, ASANDEI & ; Andreea-Daniela, GANGONE
  • 2013 Customer Loyalty - The Guaranteed Success Of An Organization On The Market
    by Carmen-Maria, IORDACHE & Alexandrina, SÎRBU
  • 2013 Communication Through Websites Achieved By The City Halls Of Pitesti, Braila And Râmnicu-Vâlcea
    by Elena, ENACHE & Cristian, MOROZAN
  • 2013 Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets
    by Nicolae Razvan DECUSEARA
  • 2013 New Tools for Effective Marketing Communications
    by František Milichovský
  • 2013 Premises Of Gastronomic Tourism
    by VINEREAN Alexandra
  • 2013 Correlation Analysis For Tourism Hedonic And Utilitarian Motivators In The Decision Making Processâ
    by VINEREAN Alexandra
  • 2013 Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process
    by VINEREAN Alexandra
  • 2013 Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction
    by VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai
  • 2013 The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies
    by OVIDIU I. MOISESCU & OANA A. GICA
  • 2013 Measuring Romanian Large FMCG Retail Chains Efficiency During the Period Economic Crisis Between 2006-2011
    by ALT MÓNIKA ANETTA
  • 2013 Brand management – catalyst in current business
    by Nadejda Dimova
  • 2013 Consumer Orientation as a Factor for Satisfying the Clients
    by Evgeni Stanimirov & Vladimir Jechev
  • 2013 Using Predictive Modeling to Improve Direct Marketing Performance
    by Todor Krastevich
  • 2013 Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website
    by Hsiu-Li Liao & Su-Houn Liu & Chi-Wen Lin
  • 2013 Influences Of The Purchasing Power Change On The Evolution Of The Agroalimetary Markets On European Union Level
    by Laura Catalina Timiras
  • 2013 “First Home” – A Banking Product Or A Social Product?
    by Diana Magdalena Prihoanca
  • 2013 A Framing Of Future European Parliament Elections 2014 In A Social Media Context
    by Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran
  • 2013 Selling, Delivery And Trade Marketing – An Operational Trident Of The Distribution System
    by Ioana Olariu
  • 2013 Conceptual Issues Regarding Reverse Logistics
    by Ioana Olariu
  • 2013 Information Campaigns – Means Of Communication With Customers
    by Claudia-Nicoleta Dobrescu & Mirela Costencu
  • 2013 The Political Actor’S Brand In The 2012 Bacau Electoral Campaign
    by Cristina Cîrtita-Buzoianu
  • 2013 Relationship Marketing In The Innovation Processes
    by Rodica Boier
  • 2013 An Exploratory Research On Relationships With Stakeholders In Innovation
    by Rodica Boier
  • 2013 Substantiating The Development Strategies For Tourism In Protected Areas
    by Mirela Costencu & Claudia–Nicoleta Dobrescu
  • 2013 Evaluating The Factors Affecting The Internet Banking Adoption Of Consumers Using Structural Equation Model
    by Hasan Huseyin Ceylan & Erhan Genc & Isil Erem
  • 2013 Evaluating The Factors Affecting The Internet Banking Adoption Of Consumers Using Structural Equation Model
    by Hasan Huseyin Ceylan & Erhan Genc & Isil Erem
  • 2013 Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management
    by Erdal Arli
  • 2013 The Effect of Marketing Expenses on Stock Returns: The Case of ISE Food Industry
    by Yusuf Volkan Topuz & Nazlı Aksit
  • 2013 Tourism, expression of freedom in the global era
    by Silviu Negut & Marius Cristian Neacsu
  • 2013 Trouble in paradise - is gaming the way forward?
    by Cordell W. Riley
  • 2013 On the pilgrimage pattern related to Dumitru Staniloae and Arsenie Boca. Prislop Monastery (e-)site. Does science - religion- phylosophy - art - management relation matter?
    by Nicolae Bulz
  • 2013 Education, training or information?
    by Alexandra Crina Chiriac
  • 2013 Considerations regarding the approach of responsible tourism communication from the perspective in the context of globalization
    by Manoela Popescu & Luminita Cecilia Crenicean
  • 2013 Roi - Kaen - San - Sin destination branding. The challenge of responsible tourism in Thailand for AEC
    by Donruetai Kovathanakul
  • 2013 Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania
    by Ph.D. Dragos Dinca & Ph.D. Catalin Dumitrica
  • 2013 Investigating Human Reaction To The Requirements Of Knowledge Based Economy. A Study Regarding The Individual Behavior To Continuous Education
    by Haram Taksun & Edith Perez & Raluca Eftimie
  • 2013 Human Capital: The Determining Factor Of Contemporary Society’S Dynamism
    by Ana Maria Savu
  • 2013 Is It Important To Have Well Trained Employees? A Study On Managers’ Behavior Regarding The Importance Of Continuing Education Among Organizational Human Resources
    by Raluca Eftimie
  • 2013 Exploring Privacy-Related Aspects Of The Consumers' Direct Approach
    by Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan
  • 2013 Tourist Services Consumer Satisfaction (Cruises)
    by Janetta Sirbu
  • 2013 Green Purchase Intentions Of Romanian Consumers
    by Carmen Adina Pastiu
  • 2013 Cultural Marketing Implications On Alba County Development
    by Andreea Muntean & Carmen Pastiu & Silvia Maican
  • 2013 The Opinion Of Public Authorities Regarding Toursim Development In Alba County
    by Claudia Moisa & Andreea Muntean
  • 2013 Using Discriminant Analysis In Relationship Marketing
    by Iacob Catoiu & Mihai Èšichindelean & Simona Vinerean
  • 2013 The influence of value on loyalty in the supermarket industry
    by Nic S. Terblanche
  • 2013 Study Concerning Customers’ Loyalty In The Auto Market
    by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana Ioana DUMITRIU
  • 2013 The Perception Of Young Romanians On Experiential Marketing
    by Corina Paula TARTA
  • 2013 Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc
    by Timothy J. CRADER & Stephen M. BROWN
  • 2013 An Empirical Investigation Of The Relationship Between Demographics And The Usage And Perceived Credibility Of Sources Of Information On Accommodation Providers
    by Ovidiu I. MOISESCU
  • 2013 I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers
    by Christel de LASSUS & Maria MERCANTI-GUERIN
  • 2013 Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store
    by Shahriar AZIZI & Shahram Jamali KAPAK
  • 2013 Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store
    by Shahriar AZIZI & Shahram Jamali KAPAK
  • 2013 The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations
    by Adina Constantinescu & Tudor NISTORESCU
  • 2013 The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations
    by Adina Constantinescu & Tudor NISTORESCU
  • 2013 Scale Validity In Exploratory Stages Of Research
    by Elena BERTEA & Adriana ZAIT
  • 2013 Scale Validity In Exploratory Stages Of Research
    by Elena BERTEA & Adriana ZAIT
  • 2013 Trademark Vs Brand: A Conceptual Approach
    by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU
  • 2013 Trademark Vs Brand: A Conceptual Approach
    by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU
  • 2013 Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry
    by Lavinia DOVLEAC & Marius BALASESCU
  • 2013 Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry
    by Lavinia DOVLEAC & Marius BALASESCU
  • 2013 Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model
    by Alina MOROSANU
  • 2013 Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model
    by Alina MOROSANU
  • 2013 Shapes And Tourism Development Strategies Of Urban Area
    by Carmen IORDACHE
  • 2013 Shapes And Tourism Development Strategies Of Urban Area
    by Carmen IORDACHE
  • 2013 Study Of Customers’ Loyalty: Dimensions And Facets
    by Claudia BOBALCA
  • 2013 Study Of Customers’ Loyalty: Dimensions And Facets
    by Claudia BOBALCA
  • 2013 Brand Policy Instruments:Contributions To Brandequity
    by Roxana Dumitriu
  • 2013 The Impact Of The Changes In The Romanian Electricity Markets On The Household Consumer
    by Alexandru Maxim
  • 2013 Marketing communication as a vector of the Romanian small businesses sustainable development
    by Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani
  • 2013 Social media in the development of sustainable business
    by Cristian Bogdan Onete & Razvan Dina & Denisa Elena Vlad
  • 2013 An approach to sustainable development from tourists` perspective. Empirical evidence in Romania
    by Dan-Cristian Dabija & Raluca Babut
  • 2013 Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments
    by Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan
  • 2013 Consumer boycotts of foreign products: a metric model
    by Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic
  • 2013 Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
    by Nicu Marcu & Georgeta-Mădălina Meghişan
  • 2013 Social Media and Supply Chain
    by Sonja Markova & Tatjana Petkovska-Mirčevska
  • 2013 Relationship Marketing - Best Practice in the Banking Sector
    by Cătălina Chirica
  • 2013 Advantages and Limitations of the Front-of-Package (FOP) Labeling Systems in Guiding the Consumers’ Healthy Food Choice
    by Angela Tarabella & Lelia Voinea
  • 2013 The Supply Chain, a Strategic Marketing Approach
    by Ionel Dumitru & Ştefan Claudiu Căescu
  • 2013 Response of Economic Variables in ASEAN-5 to U.S. Economic Growth
    by Channarong Chaiphat
  • 2013 Product Return Behavior of Modern Retail Consumers
    by Woradee Jongadsayakul
  • 2013 Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence
    by Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek
  • 2012 Où placer l’étiquette de marque du film ? Une nouvelle approche à travers le réalisateur
    by Pluntz, Camille
  • 2012 Pourquoi les consommateurs n’achètent-ils pas d’occasion ? Une analyse exploratoire
    by Bezançon, Marjolaine
  • 2012 Refund depth effects on the impact of price-beating guarantees
    by Esposito Vinzi, Vincenzo & Le Nagard, Emmanuelle & Desmet, Pierre
  • 2012 Se construire entre deux mondes : ethnicité dynamique et consommation des " deuxièmes générations " - l'exemple des cosmétiques
    by De Lassus, Christel & Silhouette-Dercourt, Virginie & Darpy, Denis
  • 2012 Comportements du consommateur
    by Darpy, Denis
  • 2012 Effects of Anti-Tobacco Brands Ad Parodies on Cigarette Brands Attitude
    by Chebat, Jean-Charles & Lunardo, Renaud & Parguel, Béatrice
  • 2012 Giving voice to customers : the impact of behavioral commitment
    by Caffier de Kerviler, Gwarlann & Bourjot-Deparis, Julien & Cloonan, Caroline
  • 2012 Warning Young Adults Against Tobacco Consumption Through Ad Parodies : its Effects on Cigarette Brands Attitude
    by Lunardo, Renaud & Parguel, Béatrice & Chebat, Jean-Charles
  • 2012 Comparing Shopping Behavior In Real Lab Stores And Virtual Lab Store
    by Traynor, John & Bordenave, Richard & Desmet, Pierre
  • 2012 Do Network Externalities Really Matter In Consumer Behavior ? Experimental Framework For Measuring Willingness To Pay For Network Size
    by Cadario, Romain & Le Nagard, Emmanuelle & Desmet, Pierre
  • 2012 'I hope this seller won't talk to me!' Social anxiety and the influence of verbal intimacy on the intention to return to a store
    by Guillard, Valérie & Delacroix, Eva
  • 2012 Client " exécutant ", " assistant marketing opérationnel", " relais " ou " apporteur de solutions " : Dis moi ce que tu fais, je te dirai qui tu es !
    by Benoît-Moreau, Florence & Renaudin, Valérie & Cadenat, Sandrine & Bonnemaizon, Audrey
  • 2012 When contemporary art invites itself in a classical art museum: The case of the Louvre
    by Caro, Florence & Krebs, Anne & Larceneux, Fabrice
  • 2012 Is customer satisfaction a relevant metric for financial analysts?
    by Ramond, Olivier & Casta, Jean-François & Ngobo, Paul-Valentin
  • 2012 Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
    by Larceneux, Fabrice & Benoît-Moreau, Florence & Renaudin, Valérie
  • 2012 CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œuvre et performance organisationnelle
    by Meyer-Waarden, Lars & Volle, Pierre
  • 2012 Faut-il inquiéter pour convaincre ? Deux études exploratoires sur l’effet de la valeur d’imagerie des messages
    by Ardelet, Caroline & Audrezet, Alice & Caffier de Kerviler, Gwarlann
  • 2012 "J'espère que ce commerçant ne me parlera pas !" : l'effet de l'anxiété sociale et du degré d'intimité de la conversation sur l'intention de revenir dans le point de vente
    by Delacroix, Eva & Guillard, Valérie
  • 2012 La résilience du marketing
    by Pras, Bernard
  • 2012 Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing
    by Parguel, Béatrice & Bonnemaizon, Audrey & Monnot, Elisa & Larceneux, Fabrice & Reniou, Fanny & Benoît-Moreau, Florence
  • 2012 Comprendre le consommateur âgé‎. Nouveaux enjeux et perspectives
    by Guiot, Denis & Urien, Bertrand
  • 2012 Segmenter le marché des 50-65 ans par la richesse économique
    by Malas, Ziad & Guiot, Denis
  • 2012 Merchandising : du category management au e-merchandising
    by Renaudin, Valérie & Vyt, Dany & Fady, André
  • 2012 Développer l'intelligence client
    by Gauzente, Claire & Volle, Pierre
  • 2012 Elaborer une stratégie client
    by Delécolle, Thierry & Volle, Pierre
  • 2012 Stratégie clients : points de vue d'experts sur le management de la relation client
    by Volle, Pierre
  • 2012 L'émergence de nouvelles entreprises pour gérer les objets d'occasion : quels enjeux ?
    by Guillard, Valérie
  • 2012 La superstition : définition et mesure
    by Delacroix, Eva & Guillard, Valérie
  • 2012 Comprendre et identifier les consommateurs qui ont tendance à "tout" garder
    by Guillard, Valérie & Pinson, Christian
  • 2012 On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise
    by Ardelet-Massieu, Caroline & Brial, Bérangère
  • 2012 The kinetic quality of store design: An Exploration of its influence on shopping experience
    by Bonnin, Gaël & Goudey, Alain
  • 2012 L'ergonomie, une composante marginalisée du design d'espace de vente ?
    by Bonnin, Gaël & Goudey, Alain
  • 2012 Semiotics and Cross-Cultural Ethnographic Consumption Studies
    by Silhouette-Dercourt, Virginie & De Lassus, Christel & Darpy, Denis
  • 2012 La cyber-résistance du consommateur : quels enjeux pour les entreprises ?
    by Chouk, Inès & Chalamon, Isabelle & Guiot, Denis
  • 2012 Les enjeux de la labellisation : du contexte au label autoproduit
    by Larceneux, Fabrice
  • 2012 Technology and Market Structure in the Defender Model
    by Simon Wey & Christian Jaag & Helmut Dietl & Urs Trinkner
  • 2012 Culture Transformation and Changing Consumption Patterns
    by I. Lipsits.
  • 2012 Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“
    by Sven Christian Berger & Bernd Skiera
  • 2012 Analysis of consumer responses to health threat of genetically modified foods: A pilot study
    by Ayla ÖZHAN DEDEOĞLU & Keti VENTURA
  • 2012 Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland
    by Kiefer, Stephanie
  • 2012 Einsatz von eGuides auf der Marienburg in Malbork (Polen): Erhebung und Analyse einer Best Practice
    by Sulk, Ingolf & Klotz, Michael
  • 2012 Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern
    by Schmidt, Romy
  • 2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können
    by Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc
  • 2012 A two-stage model for diffusion of innovations
    by Cinzia Colapinto & Elena Sartori & Marco Tolotti
  • 2012 UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life
    by Claudio Giachetti & Gianluca Marchi & Riccardo Corradini
  • 2012 Optimal Advance Selling Strategy under Price Commitment
    by Chenhang Zeng
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    by Mihaela DIACONU & Florentina DINESCU
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    by Violeta Rădulescu & Anca Francisca Cruceru
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    by Cristina Bălteanu & Oana Bărbulescu (Şeitan)
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    by Pagalea Andreea & Munteanu Catalin
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    by Cãruntu Andreea Laura & Caruntu Constantin
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    by Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe
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    by Petriºoaia Carmen & Pop Nicolae Al.
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    by Pavel Camelia
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    by Nenciu Daniela Simona
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    by Morozan Cristian & Enache Elena
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    by Dumitriu Roxana Ioana
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    by Cruceru Anca Francisca & Radulescu Violeta
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    by Cotîrlea Denisa Adriana
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    by Brandabur Raluca Ecaterina & Aldea Roxana - Elena
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    by Ghencea Daniel-Petru & Asandei Mihaela & Micuda Ion-Dan
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    by Elena Enache & Gianina Ciorãºteanu & Cristian Morozan
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    by Nicolae Damu & Adrian Ionescu & Mihai Niculae Sabin
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    by Anamaria Baranov & Mihaela Funaru
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    by Ni?u Valentin Ionu?
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    by Pariza - Manea Natalia
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    by Silvia Muhcina & Brailoiu Liviu
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    by Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca
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    by Bente Corneliu
  • 2012 Concepts Of Service Quality Measurement In Banks
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    by Savescu Roxana Florenta
  • 2012 Marketing Activity In Romanian Microcredit Organizations
    by Savescu Roxana Florenta
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    by Pop Ciprian-Marcel & Dabija Dan-Cristian
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    by Meleanca Raluca-Cristina
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    by Enache Elena & Morozan Cristian & Purice Suzana
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    by Dabija Dan-Cristian & Babut Raluca
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    by Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela
  • 2012 Strategic Marketing And Quality Of Life
    by Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela
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    by Barbu Andreea Mihaela & Ionescu Florin Tudor
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    by Vlad Miranda Petronella & Corina Rusu
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    by Ban Olimpia
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    by Prada Sorin & Goje Gheorghe
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    by Stofor Ovidiu-Ilie
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    by Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana
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    by Tarcza Teodora
  • 2012 The Perception On Ecological Products - A Research On The Urban Consumer
    by Tanase Laura Daniela & Rosca Mihai Ioan & JURCOANE ALEXANDRA
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    by Rosca Mihai Ioan & Tanase Laura Daniela & Morar Mihai Gelu
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    by Nicolae Al. Pop & Saniuta Adina & Roman Mihaela
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    by Petrisoaia Carmen & Nicolae Al. Pop
  • 2012 The Interdependecy Of Ecological And Health Issues In The Choice Of Organic Foods
    by Pal Zsuzsa
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    by Onisor Lucian-Florin
  • 2012 ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS
    by Marcu Nicu & Meghisan Georgeta-Madalina
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    by Lancranjan Andrei
  • 2012 Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search
    by Lazoc Alina
  • 2012 An Exploratory Research Over The Chinese Products On The Romanian Market
    by Ioanas Elisabeta & Aldea Roxana
  • 2012 An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries
    by Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin
  • 2012 Is The Website Marketing Strategy Correlated With The Companies Outcomes? Evidence From Romanian It Industry
    by Constantinescu-Dobra Anca
  • 2012 How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury
    by CIORNEA RALUCA & POP MARIUS DOREL & BACILA MIHAI FLORIN & DRULE ALEXANDRA MARIA
  • 2012 Attending Live Performing Arts Experiences. Why And How Is The Decision Taken?
    by Ciceo Andreea
  • 2012 Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm
    by Bacila Mihai-Florin & Radulescu Adrian & Marar Liviu Ioan
  • 2012 Analysis Of Marketing Tools And Activities Within Educational Services Organizations, In Order To Increase Their Efficiency
    by Barbu Andreea Mihaela
  • 2012 Considerations Regarding The Use Of Modern Management Methods In Planning The Marketing Activity Within The Small And Medium-Sized Enterprises
    by Olteanu Valerica & Curmei Catalin Valeriu
  • 2012 Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance
    by Krug, Kersti & Weinberg, Charles B.
  • 2012 The role of the education system in the business. Review Kaufman Josh "The Personal MBA"
    by Sidorchuk, Roman
  • 2012 Impact of marketing on the lifecycle of small businesses in Russia
    by Sidorchuk, Roman
  • 2012 Due to extreme personal significance of the choice of educational path, personal contacts in the communications regarding the educational services have a very big importance. The fact that the level and quality of education can be a long time to determine the identity card of a particular social group significantly raises the importance of methods of "public relations". However, in the field of education the state is to perform very specific functions that are essentially unattainable by other entities in need of a scale. It is the creation, maintenance and strengthening of decent public opinion ("public relations"), a positive image of social institutions of education, including both the public and employers in the community
    by Zotov, Viktor
  • 2012 The state and public support for small enterprise (SME) in Russia
    by Sidorchuk, Roman
  • 2012 Modern advertising of educational services in the education system
    by Zotov, Viktor
  • 2012 Exploring Consumer Reactions to the Recession in Slovenia and Bosnia and Herzegovina
    by Tomaž Kolar & Vesna Zabkar & Nenad Brkic & Ismir Omeragic
  • 2012 Consumer attitudes to organic foods. A Spanish case study/Actitud del consumidor hacia los alimentos orgánicos. Estudio del caso español
    by DÍAZ DONATE, MÓNICA & BERNABÉU CAÑETE, RODOLFO
  • 2012 El impacto del Campeonato del Mundo de Patinaje de Velocidad en Gijón/Measuring the Impact of the World Speed Skating Championship in Gijon
    by BAÑOS, JOSÉ & PUJOL, FRANCESC & RODRÍGUEZ, PLÁCIDO
  • 2012 Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador/Effect of Perceived Cost, Service Quality and Satisfaction on Future Intentions of Spectators
    by CALABUIG MORENO, FERRAN & CRESPO HERVÁS, JOSEP & MUNDINA GÓMEZ, JAVIER
  • 2012 Does Access to Modern Marketing Channels Improve Dairy Enterprises’ Efficiency? A Case Study of Punjab, Pakistan
    by Sana Sadaf & Khalid Riaz
  • 2012 A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry
    by Muhammad Zubair & Kazi Kabeer & Emadul Karim & Mohammad Qutubuddin Siddiqui
  • 2012 Management Career in Education
    by Zaharia Valentina & Dogaru Mirela & Dogaru Mirela
  • 2012 Supply Chain Network Design Problem for a New Market Opportunity in an Agile Manufacturing System
    by Reza Babazdeh & Jafar Razmi & Reza Ghodsi
  • 2012 Differences of “Traditional Marketing” in Opposition to “Electronic Marketing”
    by Mehrdad Salehi
  • 2012 The Imperatives Of Quality Services In Condition Of European Integration
    by Natalia Remesovski
  • 2012 The Value of Personal Information: Evidence from Empirical Economic studies
    by Moritz GODEL & Annabel LITCHFIELD & Iris MANTOVANI
  • 2012 El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank
    by de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H.
  • 2012 Determinants of Brand Equity and Its Causes & Consequences
    by Khan Shahzad
  • 2012 The Value Added of Public Private Partnership. General Overview
    by Hussien Ahmad Al-Tarawneh
  • 2012 Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market
    by NEAGOE, Cristina
  • 2012 The Quality System Major Key In The Touristic Services
    by BUSUIOC, Marian Florin & BUDACIA, Andreea
  • 2012 Relationship Marketing Communication Case Study: Communication Between Managers And Employees
    by MIRONESCU, Alexandra & STEPIEN, Sebastian
  • 2012 The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables
    by BELTRAMO, Riccardo & MARGARITA, Sergio
  • 2012 Internal Communication - A Prerequisite For Organizational Effectiveness
    by DUMITRU, Nicoleta Rossela & STOICA, Ivona
  • 2012 The Buying Behavior Of Organizations
    by BARAGAN, Laura-Georgeta
  • 2012 Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry
    by CODITA, Roxana
  • 2012 Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools
    by STOICA, Ivona & DUMITRU, Nicoleta Rossela
  • 2012 The Focus Of Companies On Clients A Major Trend In The Current Business Environment
    by SOCA, Diana
  • 2012 Advertising Through Television
    by BUDACIA, Andreea
  • 2012 Higher Education Student Choice Influencing Factors
    by AVRAM, Emanuela Maria
  • 2012 Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -
    by EDU, Tudor & NEGRICEA, Costel
  • 2012 Rethinking The Prevention Innovation In The Hispanic Culture
    by MOLDOVAN, Mihaela
  • 2012 Laudatio
    by ROSCA, Constantin
  • 2012 He Scientific Content Of Management Marketing And Marketing Management
    by PAPUC, Mihai & SMEDESCU, Ion
  • 2012 Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises
    by DALOTA, Marius Dan
  • 2012 Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-Autism controversy
    by Judith MCINTOSH WHITE
  • 2012 The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments
    by Filippo Sgroi & Marzia Ingrassia & Riccardo Testa
  • 2012 Analisi del comportamento del consumatore di acqua minerale in Sicilia
    by Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro
  • 2012 Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato
    by Stefania Chironi & Marzia Ingrassia & Filippo Sgroi
  • 2012 Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"
    by Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga
  • 2012 Marketing Strategies for the Primary Sector: An Empirical Study
    by L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison
  • 2012 Protected indications of origin as differentiation cue of food products: the Spanish
    by Juan Carlos Gázquez Abad & Francisco J. Martínez López & Vanesa Barrales Molina
  • 2012 Brands and value delivery networks in the lamb sector of the Basque Country
    by José Juan Beristain Oñederra & Lucía Mediano Serrano & Jone Mitxeo Grajirena
  • 2012 Antecedents and consequences of price promotions effectiveness
    by Isabel María Rosa Díaz & Francisco Javier Rondán Cataluña
  • 2012 Brands and value delivery networks in the lamb sector of the Basque Country
    by José Juan Beristain Oñederra & Lucía Mediano Serrano & Jone Mitxeo Grajirena & Francisco Villalba Merlo
  • 2012 Consumer Guilt: A Model of Its Antecedents and Consequences
    by Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU
  • 2012 The Impact of Unfair Business Practices on Bank Customers: An Experimental Study
    by Volkan OZBEK & Umit ALNIACIK & Fatih KOC
  • 2012 The counterintuitive effects of thank-you gifts on charitable giving
    by Newman, George E. & Jeremy Shen, Y.
  • 2012 The influence of suggestions of reference groups in the compromise effect
    by Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting
  • 2012 Evaluation and associations: A neural-network model of advertising and consumer choice
    by Bhatt, Meghana A.
  • 2012 Sharing information
    by Rockenbach, Bettina & Sadrieh, Abdolkarim
  • 2012 Local media ownership and media quality
    by Rennhoff, Adam D. & Wilbur, Kenneth C.
  • 2012 The potential role of carbon labeling in a green economy
    by Cohen, Mark A. & Vandenbergh, Michael P.
  • 2012 Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing
    by Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia
  • 2012 Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance
    by Abdul Alem Mohammed & Basri bin Rashid
  • 2012 Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
    by Chutinon Putthiwanit
  • 2012 Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall
    by Pierre Rostan & Alexandra Rostan
  • 2012 Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab
    by Raj Kumar Gautam
  • 2012 An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
    by Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi
  • 2012 Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies
    by Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh
  • 2012 La moda y el comportamiento adolescente urbano en centros comerciales de Medellín
    by Verónica Piedrahíta & Lina María Ceballos Ochoa & Mauricio Bejarano
  • 2012 Enfoque de opciones reales para la valoración financiera de marcas
    by Yessica González Londoño & Mauricio Zuluaga Carmona & Cecilia Maya Ochoa
  • 2012 Efecto de la carretera Interoceánica en el comercio internacional de Perú y Brasil
    by Pedro Barrientos Felipa
  • 2012 Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental
    by Nelcy Rocío Escobar Moreno
  • 2012 Cultura organizacional: aproximación sectorial en Bogotá
    by Ignacio Gómez Roldán & Rafael Guillermo Ricardo Bray
  • 2012 Service quality perceptions in higher education institutions: the case of a colombian university
    by Madeline Melchor Cardona & Juan José Bravo
  • 2012 Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional
    by Marta Frasquet Deltoro & Alejandro Mollá Descals & María Eugenia Ruiz Molina
  • 2012 Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia
    by Andrés Machado Quevedo & Alejandro Pérez Londoño & Andrés Ramírez Hassan
  • 2012 Comparison of sales forecasting models for an innovative agro-industrial product: Bass model versus logistic function
    by Orakanya Kanjanatarakul & Komsan Suriya
  • 2012 Brand Value Building in Online Social Lending Startups
    by Djamchid Assadi & Arvind Ashta
  • 2012 Coordinates Of The Development Of Tourism In Urban Area
    by Carmen-Maria IORDACHE
  • 2012 Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy
    by Maurizio LANFRANCHI & Carlo GIANETTO & Ionela-Carmen PIRNEA
  • 2012 Touristic Village In Valcea - Promoter Of Etnofolklore Tourism In Romania
    by Maria-Roxana DOROBANTU
  • 2012 Survey On The Consumption Of Wine In Sicily
    by Maurizio LANFRANCHI & Carlo GIANETTO
  • 2012 Digital Marketing Influence On The Formation Of Brand Communities
    by Cristian MOROZAN
  • 2012 What happens to a Radio Station’s Share and Cumulative Audience When a New Radio Station Enters the Marketplace?
    by Gavin Lees & Torgier Watnee
  • 2012 Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
    by Markéta Lhotáková & Petr Král & Yana Shamina & Maria Tisovsky
  • 2012 Connections between Customer Relationship Management and Market Orientation
    by Daniela Frejková & Vladimír Chalupský
  • 2012 Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises
    by Jiří Nožička & Stanislava Grosová
  • 2012 Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment
    by DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona
  • 2012 Critical success factors for offshoring of enterprise resource planning (ERP) implementations
    by Rajneesh Chauhan & Rajeev Dwivedi & Arun Mohan Sherry
  • 2012 Convergence analysis of household expenditures using the absolute β-convergence method
    by Anto Domazet & Rusmir Sendić & Adi Alić
  • 2012 Use of Tourism Distribution Channels and Marketing Segmentation Strategies
    by Vicky Katsoni & Maria Venetsanopoulou
  • 2012 Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania
    by ALT MÓNIKA ANETTA & PÁL ZSUZSA & SEER LÁSZLÓ
  • 2012 110 Years of Marketing
    by Krum Alexandrov
  • 2012 Factori de influenta pe piata romaneasca a bunurilor de larg consum
    by Denisa Andreea Niculae
  • 2012 Using Neuromarketing for Understanding Consumer Behavior Online
    by Adina Zara
  • 2012 Evaluarea caracteristicilor tehnice si estetice in alegerea Ultrabook-urilor
    by Andra-Madalina Platon
  • 2012 Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei
    by Irina Iosub & Gheorghe Orzan
  • 2012 Comunicarea integrata de marketing, sursa a crearii avantajului competitiv
    by Adelina Eugenia Ivanov
  • 2012 Impactul mediului online asupra programelor de prevenire a abandonului scolar: Un studiu privind problema educatiei in familiile din Romania
    by Corina Serban
  • 2012 Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei
    by Mihai Orzan & Octav Ionut Macovei
  • 2012 Utilizarea planificarii strategice orientata spre piata in vederea introducerii produselor ecologice romanesti pe piete Europene
    by Mihai Ioan Rosca & Florin Tudor Ionescu
  • 2012 Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process
    by Harun Sonmez
  • 2012 The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry
    by Cevahir Uzkurt & Rukiye Sen
  • 2012 Examining Consumers’ Evaluations Of The Brands’ Functional, Symbolic, And Experiential Benefits
    by Mutlu Uygun & Eyup Akin
  • 2012 Protection and conservation of tourism potential. Essential conditions for a sustainable and responsible development of tourism
    by Nicolae Neacsu
  • 2012 Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta
    by Ana Florina Fecioru
  • 2012 Urban cultural tourism and sustainable development
    by Elena - Manuela Istoc
  • 2012 Wildlife - watching tourism of Romania and its impact on species and habitats
    by George Bouros
  • 2012 The risk of social mirage human resources needs to support natural resource
    by Ana Maria Savu
  • 2012 Privacy Literacy: What Is And How It Can Be Measured?
    by Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan
  • 2012 The Place Of Strategic Marketing In The Preoccupations Of The Small And Medium Enterprises From Dambovita County
    by Ana -Lucia Ristea & Constanta Popescu & Delia Mioara Popescu
  • 2012 One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification
    by Larisa Loredana Dragolea & Denisa Adriana Cotirlea
  • 2012 Assessing The Quality Of Higher Education Services Using A Modified Servqual Scale
    by Shpetim Cerri
  • 2012 Relationship Marketing - Theoretical Consideration
    by Iacob Catoiu & Mihai Tichindelean
  • 2012 Customer Loyalty - Specific Features Of Retail Activity In Bucharest
    by Iacob Catoiu & Daniel Adrian Gardan & Iuliana Petronela Geangu
  • 2012 Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies
    by Oana Barbulescu (Seitan) Transilvania University of Brasov & Cristina Balteanu Babes Bolyai University of Cluj - Napoca
  • 2012 Coordinates Of Postal Services Market In Romania
    by Cristinel CONSTANTIN
  • 2012 Coordinates Of Postal Services Market In Romania
    by Cristinel CONSTANTIN
  • 2012 Coordinates Of Postal Services Market In Romania
    by Cristinel CONSTANTIN
  • 2012 Romanian Consumers’ Attitude Towards Tv Commercials
    by Raluca BABUT COMIATI
  • 2012 Romanian Consumers’ Attitude Towards Tv Commercials
    by Raluca BABUT COMIATI
  • 2012 Romanian Consumers’ Attitude Towards Tv Commercials
    by Raluca BABUT COMIATI
  • 2012 Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector
    by Shpëtim ÇERRI
  • 2012 Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector
    by Shpëtim ÇERRI
  • 2012 Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector
    by Shpëtim ÇERRI
  • 2012 Profile Analysis Of The Employees Of Commercial Banks In Romania
    by Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU
  • 2012 Profile Analysis Of The Employees Of Commercial Banks In Romania
    by Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU
  • 2012 Profile Analysis Of The Employees Of Commercial Banks In Romania
    by Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU
  • 2012 Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research
    by Mohammed Belal Uddin & Bilkis Akhter
  • 2012 Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research
    by Mohammed Belal Uddin & Bilkis Akhter
  • 2012 Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research
    by Mohammed Belal Uddin & Bilkis Akhter
  • 2012 The Role Of Branding In Marketing Strategy
    by Roxana DUMITRIU
  • 2012 The Role Of Branding In Marketing Strategy
    by Roxana DUMITRIU
  • 2012 The Role Of Branding In Marketing Strategy
    by Roxana DUMITRIU
  • 2012 A New Vision On Sales
    by Ion Stancu & Adriana Lazarescu & Flaviu Meghisan
  • 2012 Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets
    by Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan
  • 2012 Modeling The Key Role Of Overall Satisfaction With The Online Buying Process In Determinig Behavioral Loyalty Intentions
    by Claudia ICONARU
  • 2012 Strategic Planning of the Eco Product Portfolio
    by Florin Tudor Ionescu & Mihai Ioan Roºca
  • 2012 The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness
    by Carmen Acatrinei & Teodora Viviana Puiu
  • 2012 Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers
    by Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila
  • 2012 The Relationship between the Quality of Life Concept and Social Marketing Development
    by Mihaela Constantinescu
  • 2012 Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development
    by Alina Filip & Lelia Voinea
  • 2012 Insights into the Development of the Market of Mobile Marketing Services in Romania
    by Carmen Balan & Mirela-Patricia Zegreanu
  • 2012 Strategic Directions for the Bucharest Strategy and City Brand
    by Ana-Claudia Ţapardel & Florin-Alexandru Alexe
  • 2012 Perception of Private and Public Medical Services In Romania
    by Eva-Cristina Petrescu & Diana-Eugenia Ioncică
  • 2012 Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment
    by Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia
  • 2012 Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises
    by Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State
  • 2012 Transports and Consumers’ Ecological Behaviour
    by Maria Ioncică & Eva-Cristina Petrescu & Diana Ioncică
  • 2012 The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation
    by Umit Alniacik & Cengiz Yilmaz
  • 2012 Drivers of Marketing Innovation in Portuguese Firms
    by Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa
  • 2012 Shopping Cost and Brand Exploration in Online Grocery
    by Andrea Pozzi
  • 2012 Do Expert Reviews Affect the Demand for Wine?
    by Richard Friberg & Erik Gr�nqvist
  • 2011 When Possessions become Impure: Tabouization of Untidiness
    by Sabri, Ouidade & Dion, Delphine & Guillard, Valérie
  • 2011 Etude exploratoire de la communication numérique sur le lieu de vente : effets du degré de technologie perçu du magasin
    by Goudey, Alain
  • 2011 Le radin : économe, avare ou malin ?
    by Darpy, Denis & Guillard, Valérie & Delacroix, Eva
  • 2011 Etude des différences individuelles dans l'usage des stratégies de coping des adolescents consommateurs : le cas de la critique des pairs sur un choix de marque
    by Benmoyal-Bouzaglo, Sarah & Guiot, Denis
  • 2011 How To Reduce Perceived Distance To A Humanitarian Cause ? Influence Of Abstraction And Valence Of A Message
    by Audrezet, Alice & Caffier de Kerviler, Gwarlann
  • 2011 Comment réduire la distance perçue vis-à-vis d’une cause humanitaire ? L’influence de l’abstraction linguistique et de la valence d'un message
    by Audrezet, Alice & Caffier de Kerviler, Gwarlann
  • 2011 Les représentations du marketer créatif
    by Casenave, Eric
  • 2011 Compréhension des stratégies de résolution de problèmes employées lors de l’apprentissage de l’utilisation d’un produit-service
    by Monnot, Elisa
  • 2011 Le développement d’une mesure situationnelle des stratégies de coping des adolescents confrontés à la critique de leurs pairs sur un choix de marque
    by Benmoyal-Bouzaglo, Sarah & Guiot, Denis
  • 2011 « Au boulot, cher client ! » Une approche interprétative de la participation ordinaire du consommateur
    by Benoît-Moreau, Florence & Bonnemaizon, Audrey & Cadenat, Sandrine & Renaudin, Valérie
  • 2011 La valeur percue de l’expérience d’immersion dans les environnements virtuels marchands sur internet
    by Charfi, Ahmed Anis
  • 2011 Expertise, immersion et valeur perçue : des variables stratégiques pour les sites web commerciaux
    by Charfi, Ahmed Anis
  • 2011 Marketing viral et réseaux sociaux : étude des chemins de diffusion
    by Guérin, Anne & Renard, Damien & Munier, Thibaut & Richard, Emile
  • 2011 Communication marketing
    by Benoît-Moreau, Florence & Delacroix, Eva & De Lassus, Christel
  • 2011 « Décris-moi tes rencontres avec les marques et je te dirai qui tu es… ». Une approche interprétative des premières rencontres marque-consommateur
    by Benoît-Moreau, Florence
  • 2011 Une analyse de contenu sectorielle des pratiques d’évaluation de la performance marque dans le système de management de marque des entreprises
    by Dunes, Mathieu
  • 2011 En quoi l'utilisateur chinois est-il différent de l'utilisateur européen ? Une étude comparative exploratoire dans le secteur du luxe
    by Munier, Thibaut & Guérin, Anne & Renard, Damien
  • 2011 A matter of taste: convergence or divergence between "specialists" and "novice" in films evaluation ?
    by Debenedetti, Stéphane & Larceneux, Fabrice
  • 2011 L’engagement des distributeurs dans le processus de développement d’une compétence marketing : le cas français entre 1990 et 2010
    by Volle, Pierre & Moati, Philippe
  • 2011 Influence des recommandations d'internautes : le rôle de la présence sociale et de l'expertise
    by Brial, Bérangère & Ardelet-Massieu, Caroline
  • 2011 J’habite donc je suis
    by Larceneux, Fabrice
  • 2011 An empirical assessment of cross-cultural age self-construal measurement: Evidence from three countries
    by Lee, Keun & Zhang, Yong & Mathur, Anil & Barak, Benny & Guiot, Denis
  • 2011 Professional experts and ordinary consumers' judgments of motion pictures: convergence or divergence?
    by Larceneux, Fabrice & Debenedetti, Stéphane
  • 2011 Une approche CCT de l'expérience muséale chez les jeunes adultes: le modèle de Falk
    by Debenedetti, Stéphane & Debenedetti, Alain & Mencarelli, Rémi
  • 2011 E-commerce : de la stratégie à la mise en oeuvre opérationnelle
    by Volle, Pierre & Isaac, Henri
  • 2011 Etude de marché : Comment la réussir pour construire son business model
    by Léger-Jarniou, Catherine
  • 2011 Les consommateurs qui gardent des objets alors qu’ils n’en ont plus l’utilité
    by Guillard, Valérie
  • 2011 Authenticité en ligne, expérience émotionnelle et intentions de visite
    by Elie-dit-Cosaque, Christophe & Pallud, Jessie
  • 2011 L’expérience d’immersion en ligne : un nouvel outil pour les sites marchands
    by Volle, Pierre & Charfi, Ahmed Anis
  • 2011 Profiling mass affluent luxury goods consumers in China: A psychographic approach
    by Xiao Lu, Pierre & Pras, Bernard
  • 2011 Targeting without Alienating: Multicultural Advertising and the Subtleties of Targeted Advertising more
    by Grier, Sonya A. & Johnson, Guillaume D.
  • 2011 No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda
    by Johnson, Guillaume D. & Ross Adkins, Natalie & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Mueller, Rene Dentiste & Mandiberg, James M. & Pullig, Chris & Roy, Abhijit & Zuñiga, Miguel & Kipnis, Eva & Demangeot, Catherine & Broderick, Amanda J.
  • 2011 Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability
    by Johnson, Guillaume D. & Broderick, Amanda J. & Demangeot, Catherine & Ross Adkins, Natalie & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Kipnis, Eva & Mandiberg, James M. & Mueller, Rene Dentiste & Pullig, Chris & Roy, Abhijit & Zúñiga, Miguel Angel
  • 2011 “Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?
    by Johnson, Guillaume D. & Grier, Sonya A.
  • 2011 La montée en compétence marketing des distributeurs : modalités, défis et enjeux de management
    by Moati, Philippe & Volle, Pierre
  • 2011 Mieux comprendre la valeur phénoménologique du multicanal bancaire : le segment grand public
    by Goudey, Alain & Julien, Anne
  • 2011 Identité et expériences de consommation : la construction de l’identité dans les mondes virtuels
    by Parmentier, Guy & Rolland, Sylvie
  • 2011 Frequently Asked Questions (FAQ) on Valuation of Business Intangible Assets
    by Sorin V. STAN
  • 2011 Ein Ansatz zur Bestimmung kundenindividueller Finanzierungslösungen am Beispiel gekoppelter Absatz- und Finanzierungsgeschäfte
    by Julia Wiesent
  • 2011 Mobil hizmet inovasyonlarının kabulü
    by Serap ÇABUK & Deniz ZEREN
  • 2011 Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi
    by Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ
  • 2011 Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services
    by Öznur ÖZKAN TEKTAŞ
  • 2011 Sanal topluluklarda marka kaçınması davranışı
    by Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK
  • 2011 The Forgotten Effects Model In A Crm Strategy
    by Gil Lafuente, A.M. & Luis Bassa, C.
  • 2011 eGuides in kulturellen Einrichtungen: Deutschsprachige Museums-Apps
    by Ahlfeldt, Andreas
  • 2011 High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)
    by Jeanjean, François
  • 2011 Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme
    by Kirsch, Alexander & Stoyke, Thorsten S.
  • 2011 Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens
    by Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger
  • 2011 Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
    by Herold, Jörg & Ahrens, Bernd
  • 2011 Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
    by Herold, Jörg & Polzin, Kerstin
  • 2011 Revisiting the Use of Customer Information for CRM
    by Reimer, Kerstin & Becker, Jan U.
  • 2011 An international review of cultural consumption research
    by Francesco Casarin & Anna Moretti
  • 2011 Advertising exposures for a seasonal good in a segmented market
    by Daniela Favaretto & Luca Grosset & Bruno Viscolani
  • 2011 When to carry eccentric products? Optimal retail assortment under consumer returns
    by Aydm Alptekinoglu & Alex Grasas León
  • 2011 An enhanced concave program relaxation for choice network revenue management
    by Joern Meissner & Arne Strauss & Kalyan Talluri
  • 2011 La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites
    by Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L.
  • 2011 How do consumers react in front of individual and combined sustainable food labels? A UK focus group study
    by Sirieix, L. & Delanchy, M. & Remaud, H. & Zepedad, L.
  • 2011 Advance Selling in the Presence of Experienced Consumers
    by Oksana Loginova & X. Hnery Wang & Chenhang Zeng
  • 2011 Modern Approuch Regarding Online Marketing Through Facebook And Twitter
    by Gheorghe MINCULETE & Maria -Ana CHISEGA-NEGRILA
  • 2011 The Sea as a Connection between Residents and Tourists in Coastal Destinations: A Case in Algarve
    by Agapito, Dora & Mendes, Julio & Valle, Patricia
  • 2011 Функционализация Анализа Рынка В Маркетинге
    by Kaluzhsky, Mikhail
  • 2011 Дропшиппинг – Революционная Форма Продвижения Товара В Условиях Мирового Экономического Кризиса
    by Kaluzhsky, Mikhail
  • 2011 The potato value chain in Bihar: An assessment and policy implications
    by Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib
  • 2011 Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2011 The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2011 Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2011 Využitie informačných technológií pri strategickom rozhodovaní
    by Zagorsek, Branislav
  • 2011 Green marketing is a sustainable marketing system in the twenty first century
    by Mohajan, Haradhan
  • 2011 Aspects of green marketing: a prospect for Bangladesh
    by Mohajan, Haradhan
  • 2011 The world economic crisis – key moment for redefining the borders of financial communication
    by Soproni, Luminita
  • 2011 Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
    by Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle
  • 2011 Profiling student smokers:a behavioral approach
    by Theofanides, Faidon & Makri, Vasiliki & Mavroeidis, Vasileios & Iliopoulos, Dimitrios
  • 2011 Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal
    by Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj
  • 2011 Improving the quality of human resources by implementation of internal marketing
    by Ioan, Done & Ivana, Domazet
  • 2011 A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan
    by Subhani, Muhammad Imtiaz & Osman, Ms. Amber
  • 2011 Economic models of consumer protection policies
    by Armstrong, Mark
  • 2011 Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz
  • 2011 Measuring Customer Delight: A Model for Banking Industry
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib
  • 2011 Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique
    by Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew
  • 2011 Buyer success and failure in bargaining and its consequences
    by Putthiwanit, Chutinon & Ho, Shu-Hsun
  • 2011 May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control
    by Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin
  • 2011 Simulating tourists' behaviour using multi-agent modelling
    by Corniglion, Sébastien & Turnois, Nadine
  • 2011 Customer driven marketing strategy of LIC international in Bahrain: a product specific study
    by Pillai, Rajasekharan & Rao, M S & Thampy, Jaik & Peter, Jerrin
  • 2011 The product life cycle of durable goods
    by Kaldasch, Joachim
  • 2011 Mavens and their potential role in the diffusion of marketing information
    by Mailu, Stephen & Rutto, Jamin & Njuguna, Esther
  • 2011 New product development in business to business marketing - a relational perspective
    by Filip, Alina
  • 2011 Managing international business: case of Poland (chapter 4)
    by Wach, Krzysztof
  • 2011 Knowledge marketing and development in the new knowledge-based economy
    by Matei, Ani & Matei, Lucica
  • 2011 European regulation of the market of services and national transposition
    by Matei, Lucica & Matei, Ani
  • 2011 The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)
    by Donzé, Pierre-Yves
  • 2011 Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned
    by Cruceru, Gheorghe & Micuda, Dan
  • 2011 Present challenges and future opportunities for Dacia cars on the Romanian automobile market
    by Cruceru, Gheorghe & Micuda, Dan
  • 2011 Paying for prominence
    by Armstrong, Mark & Zhou, Jidong
  • 2011 Design, effectiveness and role of visual merchandising in creating customer appeal
    by Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata
  • 2011 Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria
    by Matei, Ani & Tuca, Mihaela
  • 2011 Dairy value chain management in Bulgaria
    by Bachev, Hrabrin
  • 2011 Shrinking Goods and Sticky Prices: Theory and Evidence
    by Snir, Avichai & Levy, Daniel
  • 2011 Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție
    by Bradu, Cosmina Paula
  • 2011 Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
    by Bradu, Cosmina Paula
  • 2011 Group Norms and Consumer Behaviour
    by Pillai, Rajasekharan & Rajan, Jainey S. & Variyamveettil, Sunitha & Mathew, Dhanu E. & Nath, Subodh S.
  • 2011 Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing
    by Alessandro Gandolfo & Valeria De Bonis
  • 2011 From Controlled to Loose Co-Production: Benefits Distribution Between Firms and Consumers
    by Eleonora Di Maria & Marco Paiola
  • 2011 La venta por teléfono móvil desde el punto de vista de las empresas españolas
    by Sonia San Martín Gutiérrez & Mateo Carpio Mateos
  • 2011 Impact of online sales promotion type on internet user recall
    by Salvador del Barrio García & Esmeralda Crespo Almendros
  • 2011 Antecedentes de la lealtad a las marcas de distribuidor: diferencias entre grandes y pequeños compradores
    by Mónica Gómez Suárez & Javier Oubiña Barbolla & Natalia Rubio Benito
  • 2011 The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process
    by Carmen María Sabiote Ortiz & Dolores María Frías Jamilena & J. Alberto Castañeda García
  • 2011 Características de los folletos publicitarios como elemento de la estrategia publicitaria del minorista: aspectos que determinan la propensión del consumidor a utilizarlos
    by Juan Carlos Gázquez Abad & Francisco J. Martínez López & Juan Antonio Mondéjar Jiménez
  • 2011 How e-wom contributes to new product adoption. Testing competitive communication strategies
    by María Sicilia & Manuela López
  • 2011 Consecuencias de la colaboración entre fabricante y distribuidor: un estudio empírico en el sector de alimentación y bebidas
    by Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles & Concepción Varela-Neira
  • 2011 Inferring Evoked and Consideration Set from Scanner Data
    by Wirawan Dony Dahana & Nozomi Nakajima
  • 2011 Inferring Consideration Set from Scanner Data
    by Wirawan Dony Dahana & Nozomi Nakajima
  • 2011 Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \
    by Nozomi NAKAJIMA
  • 2011 The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)
    by Pierre-Yves DONZ�
  • 2011 Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility
    by Yifan Dou & Marius Florin Niculescu & Dongjun Wu
  • 2011 Relationship Marketing: The Mediating Role of Customer Experiences
    by Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle
  • 2011 An Enhanced Concave Program Relaxation for Choice Network Revenue Management
    by Joern Meissner & Arne Strauss & Kalyan Talluri
  • 2011 Consumer Preferences for Less Packaging: A Stated Preference Study
    by Keiko Yamaguchi & Kenji Takeuchi
  • 2011 Modern Retailers in Transition Economies: The Case of Vietnam
    by Masayoshi Maruyama & Le Viet Trung
  • 2011 When being wasteful appears better than feeling wasteful
    by Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy
  • 2011 Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets
    by Rosas, Juan (Francisco) & Orazem, Peter
  • 2011 Linking corporate reputation and shareholder value using the publication of reputation rankings
    by Sven Tischer & Lutz Hildebrandt
  • 2011 On heterogeneous latent class models with applications to the analysis of rating scores
    by Aurélie Bertrand & Christian M. Hafner
  • 2011 The impact of context and promotion on consumer responses and preferences in out-of-stock situations
    by Nicole Wiebach & Jana L. Diels
  • 2011 Customer Reactions in Out-of-Stock Situations – Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?
    by Jana Luisa Diels & Nicole Wiebach
  • 2011 The context effect in the choice of earthquake insurance contracts in Japan
    by SATO, Motohiro & SAITO, Makoto
  • 2011 Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model
    by Francisco Rejón-Guardia & Juán Sánchez-Fernández & Francisco Muñoz-Leiva
  • 2011 From Goal Orientations to Employee Creativity and Performance: Evidence from Frontline Service Employees
    by Filipe Coelho & Carlos Sousa
  • 2011 Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?
    by van der Capellen, J. & Koppius, O.R. & Dittrich, K.
  • 2011 The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price
    by Verniers, I.W.J. & Stremersch, S. & Croux, C.
  • 2011 The Bright Side and Dark Side of Embedded Ties In Business-to-Business Innovation
    by Noordhoff, C.S. & Kyriakopoulos, K. & Moorman, C. & Pauwels, P. & Dellaert, B.G.C.
  • 2011 Nonmetric Unfolding of Marketing Data: Degeneracy and Stability
    by van de Velden, M. & De Beuckelaer, A. & Groenen, P.J.F. & Busing, F.M.T.A.
  • 2011 Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media
    by Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf
  • 2011 Le "goût des autres" : de la divergence des goûts entre spécialistes et consommateurs ordinaires de films en France
    by Debenedetti, Stéphane & Larceneux, Fabrice
  • 2011 Les enjeux de management associés par la montée en compétence marketing des distributeurs
    by Moati, Philippe & Volle, Pierre
  • 2011 Much to tell to consumers about CSR, but who should talk or not talk about it?
    by Benoît-Moreau, Florence & Parguel, Béatrice
  • 2011 Building brand equity with environmental communication: an empirical investigation in France
    by Parguel, Béatrice & Benoît-Moreau, Florence
  • 2011 Valeur perçue et comportements en ligne en état d'immersion: le rôle modérateur de l'implication et de l'expertise
    by Volle, Pierre & Charfi, Ahmed Anis
  • 2011 Les stratégies de coping des consommateurs seniors : Cadre théorique et analyse critique des outils de mesure existants
    by Partouche-Sebban, Judith & Benmoyal-Bouzaglo, Sarah & Guiot, Denis
  • 2011 How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication
    by Larceneux, Fabrice & Benoît-Moreau, Florence & Parguel, Béatrice
  • 2011 Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms
    by Graf, Raoul & Roberts, Deborah & Guiot, Denis
  • 2011 “The taste of others” : divergences in tastes between professional experts and ordinary consumers of movies in France
    by Debenedetti, Stéphane & Larceneux, Fabrice
  • 2011 Le commerce électronique : évolution ou révolution
    by Volle, Pierre & Oualid, Patrick & Isaac, Henri & Gratadour, Jean-Rémi & Alarcon, Pierre & Barba, Catherine
  • 2011 Intertemporal movie distribution: Versioning when customers can buy both versions
    by Calzada, Joan & Valletti, Tommaso
  • 2011 Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia
    by Andrés Machado Quevedo & Andrés Ramírez Hassan
  • 2011 Measurement of consumers wine related knowledge
    by Georges Giraud & Cléo Tebby & Corinne Amblard
  • 2011 Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde
    by Manfred Bruhn & Matthias Mayer-Vorfelder
  • 2011 An Enhanced Concave Program Relaxation for Choice Network Revenue Management
    by Joern Meissner & Arne Strauss & Kalyan Talluri
  • 2011 Costumer reactions to real out-of-stocks
    by Helm, Roland & Hegenbart, Thomas
  • 2011 The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
    by Helm, Roland & Moeller, Michael
  • 2011 Not all that glitters is gold - not all that foreign currency what it seems?
    by Kíra Martin
  • 2011 Not all that glitters is gold - not all that foreign currency what it seems?
    by Éva Gulyás
  • 2011 The rise of product placement in Hungary
    by Árpád Papp-Váry PhD
  • 2011 Accounting Aspects of Pricing and Transfer Pricing Decisions
    by Tünde Veres
  • 2011 Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future
    by Richard Szabó
  • 2011 Possibilities for data management and online business at Small and Midsized Businesses
    by Richard Galli
  • 2011 Password strength and memorability
    by András Keszthelyi
  • 2011 There is Life in Junk too
    by Zoltán Török
  • 2011 Renaming as a tool of city-branding
    by Árpád Papp-Váry PhD
  • 2011 Burnout of students at Óbuda University
    by Kornélia Lazányi
  • 2011 Erfolg der Handels-Betriebsformen im internationalen Vergleich - Ein kundenpräferenzbasierter Erklärungsansatz am Beispiel des Lebensmitteleinzelhandels in Deutschland und Frankreich
    by Bosshammer, Hendrik
  • 2011 Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers
    by Chédotal, Camille
  • 2011 Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne
    by Reineri-Brial, Bérangère
  • 2011 New Challenges In Marketing Of Consulting Business
    by Cristina DACU & Diana UDROIU & Florentina VARBAN
  • 2011 Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
    by Simonetta Pattuglia
  • 2011 Characteristics Of Marketing And Investment With Special Emphasis In Tourism
    by Fatos UKAJ & Fetije UKAJ
  • 2011 Marketing Pricing Strategies Used By The Branches Of Chain Stores
    by Róbert Štefko & Jaroslava Gburová & Jana Jurková
  • 2011 Delimitations Of The Overall Performance Of The Enterprises That Are Quoted On The Capital Market
    by CLAUDIA NICOLETA GUNI
  • 2011 The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels
    by TAREQ N. HASHEM
  • 2011 Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?
    by Marko Sarstedt & Jan-Michael Becker & Christian M. Ringle & Manfred Schwaiger
  • 2011 Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training
    by Hristina Mihaleva
  • 2011 Marketing Decision Support Systems and the New Economic Challenges
    by Rocsana Bucea-Manea-Tonis & Radu Bucea-Manea-Tonis
  • 2011 Human Resources Professional Development within the Knowledge-Based Economy Organizations
    by Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN
  • 2011 The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing
    by Anne AIDLA & Maaja VADI
  • 2011 Successful Strategic Practices in Building Malaysia’s Country Brand
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2011 Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities
    by Corina SERBAN
  • 2011 Marketing Strategic Planning – A Modern Approach Within Public Institutions’ Management
    by ANDREEA MIHAELA BARBU
  • 2011 Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process
    by FLORIN TUDOR IONESCU
  • 2011 Discriminant Analysis of the Abilities of Public Marketing Specialists
    by Grigorescu, Adriana & Bob, Constantin
  • 2011 New Perspectives In Relationship Marketing Conceptualization
    by GÂRDAN, Daniel Adrian
  • 2011 Particularities Of Dental Medical Services And Consumers In The Context Of Globalization
    by GEANGU, Petronela Iuliana & CREłOIU, Raluca & GÂRDAN, Daniel Adrian
  • 2011 Csr – A Marketing Tool?
    by MIHALACHE, Silvia-Ştefania
  • 2011 The Power Of The Message – The Key To Success In Social Marketing Campaign An Analysis Of Social Marketing In Romania
    by EPURE, Manuela & DINU, Cristina
  • 2011 Evaluation of Salesperson Candidate’s with Fuzzy TOPSIS
    by Baskaya, Zehra & Ozturk, Burcu
  • 2011 Young Consumers’ Perspectives of Website Visualization: A Gender Perspective
    by Ozdemir, Erkan & Kilic, Serkan
  • 2011 Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice
    by Dedeoglu, Ayla Ozhan & Ustundagli, Elif
  • 2011 Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products
    by Kilic, Serkan
  • 2011 Dynamics of market orientation in Croatian economy
    by Bruno Grbac & Ivana First
  • 2011 Penalties National Championships
    by MIHAIESCU, Nicolaie
  • 2011 The Paradigm of Customer Relationship Management in the Fast Moving Consumer Goods (FMCG) Retail Industry
    by TANASE, George Cosmin
  • 2011 The Retailers' Merchandise Mix Planning and the Process of Category Management
    by TANASE, George Cosmin
  • 2011 Marketing Contra to the Trend: Back to basic
    by STANTON, John L. & WILEY, James B. & WIRTH, Ferdiand
  • 2011 Marketing Approach in the Management of Higher Education Institutions
    by Mihaela DIACONU & Amalia PANDELICÃ
  • 2011 Improvement Axons for Ardas Cultural Festival in Evros, Greece, based on attendees perceptions
    by Irene Kamenidou & Spyridon Mamalis & George Kokkinis & Christina Intze
  • 2011 The Management of Innovation Process from Market Orientation Perspective in Automotive Industry
    by Amalia PANDELICÃ & Mihaela DIACONU
  • 2011 Sport Facilities in the Czech Republic and Promotion at the Facebook
    by Jindřich Beneš & Jiří Kotáb
  • 2011 Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
    by Miroslav Karlíček & Zuzana Chytková & Milan Postler
  • 2011 An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing
    by Emmanuel Selase Asamoah & Miloslava Chovancová
  • 2011 Quality Management System in the Tourist Information Centre Sector
    by Monika Palatková
  • 2011 Consumer Behavior in Spa Tourism in the Czech Republic
    by Lena Mlejnková
  • 2011 Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company
    by Alexandra Palade
  • 2011 Marketing Management as a Key Element for Implementing Change within Organizations
    by Liana Marcu & Alina-Teodora Ciuhureanu & Nicolae Balteș
  • 2011 Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania
    by Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu
  • 2011 Qualitative Marketing Research Regarding the Multichannel Distribution
    by Cătălin Nicolae Bulgărea
  • 2011 The Evolution and the Future Role of the Branch in Distribution of the Banking Products and Services
    by Cătălin Nicolae Bulgărea
  • 2011 The Use of Ranking Sampling Method within Marketing Research
    by Codruța Dura & Imola Drigă
  • 2011 The Evolution of Marketing Methods in a Tourism Association from Romania
    by Maria Stoian
  • 2011 Service Quality In Online Marketing: Customers Centric Analysis
    by P. DURKASREE & M. RAMESH
  • 2011 Customer Oriented Organisations
    by Pau Adriana
  • 2011 The Effect of the Economic Crisis on the Value of Global Brands
    by Munteanu Claudiu-Cãtãlin
  • 2011 From Viral Marketing to Social CRM
    by Berþa Dora-Anca
  • 2011 Tendencies Shaping Consumer Behaviour in the Present Context
    by Moraru Andreea Daniela
  • 2011 Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour
    by Moraru Andreea Daniela
  • 2011 Bukovina - A Romanian Brand Taking Shape
    by Micu Adrian & Susanu Irina & Cristache Nicoleta
  • 2011 Community Trade Mark – Strategic Marketing Instrument
    by Juganaru Mariana & Juganaru Ion Danut
  • 2011 Business Strategy in Banking Economy, in References with Marketing
    by Ionescu Gr. Ion
  • 2011 Business Portfolio Strategic Planning Process – A Pertinent Marketing Solution for the Worldwide Companies Facing the Global Economic Crisis
    by Ionescu Florin Tudor
  • 2011 Keep It Formative, Stupid! Brand-Related Model
    by Ichim Cosmin & Dumea Andrei-Cosmin
  • 2011 Romanian Consumers Habits regarding Dental Hygiene
    by Cetinã Iuliana & Gârdan Daniel Adrian & Geangu Iuliana Petronela
  • 2011 The Quantitative-Qualitative Controversy in Marketing Research
    by Brunello Adrian & Petruºcã Claudia-Ioana
  • 2011 The Development of a Multi-Item Scale to Measure Brand Equity
    by Brunello Adrian
  • 2011 Influence Factors on the Value of Reliability Estimators in Marketing Research
    by Ursachi George Marian
  • 2011 The Impact of Digital Economy for a Sustainable Rural Environment
    by ªerbu Rãzvan
  • 2011 The Commercial Influence of Quality
    by Stanciu Anca & Constandache Mihaela
  • 2011 The Insurance Market and the Crisis
    by Petrescu Eva-Cristina & Ioncicã Diana & Bicãjanu Vasile
  • 2011 Methods of Forecasting the Market Evolution Case Study on the Romanian Insurance Market
    by Ioncica Maria & Petrescu Eva-Cristina & Petrescu Marian
  • 2011 Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development
    by Grec Aurica & Rosu Alexandra
  • 2011 Goods Distribution and Logistics in the Current Economic and Financial Crisis
    by Dan Gheorghe
  • 2011 Marketing Strategies in Tourism
    by Cristea Doina
  • 2011 The Marketing vs. R&D Dilemma in the Romanian Soft Drinks Industry and Implications on Consumer Health
    by Chiru Codrin
  • 2011 Brands and Brand Equity
    by Brunello Adrian
  • 2011 Influence Factors on the Value of Reliability Estimators in Marketing Research
    by Ursachi George Marian & Ursachi (Horodnic) Ioana Alexandra
  • 2011 Tax Compliance Behaviour
    by ªtefura Gabriela
  • 2011 Morale and Ethics in Taxpayer Behaviour
    by ªtefura Gabriela
  • 2011 Consumer Behavior Determined by Social Classes
    by ªerban Comãnescu Adrian & Muhcinã Silvia
  • 2011 Communication Potential of Fidelity Cards
    by Stoica Ana-Maria
  • 2011 Considerations about Retailing Trends
    by Stanciu Anca & Condrea Elena
  • 2011 Customers’ Perceptions Regarding Channel Innovation in the Retail Banking Sector: a study on Internet Banking in Romania
    by Roºu Anca Maria
  • 2011 The Persuasive Communication in Marketing Strategies
    by Purice Suzana & ªerban Monica
  • 2011 Brand Loyalty- a Valuable Asset
    by Petruºcã Claudia-Ioana & Brunello Adrian
  • 2011 Insurance as a Social Protection Instrument – Direct Research on the Romanian Market
    by Petrescu Marian & Ioncicã Diana & Petrescu Eva-Cristina
  • 2011 From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing
    by Neagu Olimpia
  • 2011 Eco-tourism on the Black Sea Coast
    by Muhcinã Silvia & ªerban Comãnescu Adrian & Gruescu Ramona
  • 2011 Principles and Evolutions of the Internet Marketing
    by Morozan Cristian & Enache Elena & Ciorãºteanu Gianina
  • 2011 Attracting Customer Banking and Quality Assurance Services and Banking Products
    by Balaceanu Valeria Arina
  • 2011 Sales Management in Small Business
    by Moraru Camelia & Popovici Norina & Strambeanu George
  • 2011 Innovation Typologies in the Financial Services Sector: Limits and Implications
    by Micuda Dan & Asandei Mihaela
  • 2011 The Importance of the Service Delivery Process in Achieving High Customer Satisfaction in Banking Services Industry
    by Asandei Mihaela & Micuda Dan
  • 2011 The Brand Equity Of Touristic Destinations - The Meaning Of The Value
    by Ban Olimpia & Popa Luminita & Silaghi Simona
  • 2011 A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment
    by POP Nicolae Al. & ACATRINEI Carmen
  • 2011 Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services
    by Velicu Bogdan Calin
  • 2011 A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space
    by Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius
  • 2011 The Saving And Investing Consumer Behavior Analyses On The Romanian Financial Market
    by Tanase (Rosca) Laura Daniela
  • 2011 The Fortified Churches From Transylvania - How Well Are They Known By The Romanian Citizens?
    by Serb Silvana Valentina
  • 2011 Adoption Of E-Banking In Romania: An Exploratory Study
    by Rosu Anca Maria
  • 2011 The Importance Of Environmental Protection In Csr Policy
    by Rosca Mihai Ioan
  • 2011 European Policies For The Stimulation Of The Development Of Small And Middle Size Entreprises
    by Pop (Bandi) Ramona
  • 2011 The Competitive Positionig Of The Sme'S On The Market
    by Pop (Bandi) Ramona
  • 2011 Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective
    by Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca
  • 2011 Portfolio Analysis - A Basic Instrument In Strategic Planning. Case Study On The Romanian Insurance Market
    by Petrescu Marian & Petrescu Eva Cristina & Ioncica Diana & Bicajanu Vasile
  • 2011 Consumer Behavior On The Fruits And Vegetables Market
    by Istudor Nicolae & Pelau Corina
  • 2011 Study On Retail Brand Awareness In Retail
    by Dabija Dan Cristian & Abrudan Ioana Nicoleta
  • 2011 Internal Environment Analysis Techniques
    by Caescu Stefan Claudiu & Popescu Andrei & Ploesteanu Mara Gabriela
  • 2011 Human Resources Motivation - A Challenge For Smes Economic Performances
    by POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana
  • 2011 The Adoption/Adaptation Of The "Supply Chain" Concept In Romanian
    by Butilca Delia - Alexandra & Crisan Emil Lucian & Salanta Irina - Iulia & Ilies Liviu
  • 2011 The Impact Of The 21st Century Food Marketing On Children'S Behaviour
    by Tarcza Teodora Mihaela & Olar Ana - Elena
  • 2011 Investigating The Patient Satisfaction Within Romanian Public And Private Hospitals
    by Popa Adela Laura & Rosca Remus Dorel & Mihoc Florin
  • 2011 Development Of The E-Government Market In The European Union: An Analysis Of The Supply Versus Demand Sides
    by Palade Marius & Veghes Calin
  • 2011 Product Portfolio Analysis - Arthur D. Little Matrix
    by Ionescu Florin Tudor & Curmei Catalin Valeriu
  • 2011 Educational Inovation And Consumer Behaviour. A Study Of Students' Perceptions On The Use Of E-Learning In Class
    by Eftimie Raluca Cristina & Avram Emanuela & Tufan Adriana
  • 2011 The Premises Of Strategic Marketing Planning Implementation Within Small And Medium Sized Enterprises
    by Curmei Catalin Valeriu & Ionescu Florin Tudor & Popescu Andrei
  • 2011 The Evaluation Of Educational Services Quality By The Students Of The Faculty Of Economical Sciences "Dimitrie Cantemir" Cluj-Napoca
    by Rusu Corina & Vlad Miranda-Petronella
  • 2011 Areas of social and economic policy in the food of the region (on materials of the Perm region)
    by Radosteva, Elvira
  • 2011 Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO
    by Kerzina, Eugenia & Yasureva, Ekaterina
  • 2011 Features pricing in the marketing of educational services
    by Zotov, Viktor
  • 2011 Problems of marketing in small innovative enterprises
    by Sidorchuk, Roman
  • 2011 Relationship marketing and life-cycle of small enterprise (SME)
    by Sidorchuk, Roman
  • 2011 The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis
    by James E. Haefner & Zsuzsa Deli-Gray & Al Rosenbloom
  • 2011 The Impact of Crisis Sales Promotions on Branded and Unbranded Toys
    by Danijel Bratina
  • 2011 Post-Crisis Sports Marketing Business Model Shifts
    by Michael M. Goldman
  • 2011 Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld
    by David Starr-Glass
  • 2011 Market Orientation and Degree of Novelty
    by Mateja Bodlaj
  • 2011 Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia
    by Dejan Dordevic & Dragan Cockalo & Zvonko Sajfert & Milan Nikolic
  • 2011 Business Startups: Cultural-Economic Controversy
    by Nejat Erk & Sinan Fikret Erk
  • 2011 Los precios de referencia en la evaluación online del servicio hotelero/Reference Prices in Online Assessment of Hotel Services
    by CAMPO MARTÍNEZ, SARA & YAGÜE GUILLÉN, MARÍA JESÚS
  • 2011 The Impact of Bank Governance on Bank Performance in Pakistan
    by Abid A. Burki & Shabbir Ahmad
  • 2011 Prospects for Cooperative Marketing among Surgical Instrument Producers in Pakistan
    by Theresa Thompson Chaudhry
  • 2011 Mixing Social Into Social Media: On-Line Networking Is Transforming The Way Of Business All Over The Globe
    by Adriana Manolica
  • 2011 INFLUENCIA DE LOS COMPORTAMIENTOS RELACIONALES DEL VENDEDOR INDIVIDUAL SOBRE LA SATISFACCIÓN, CONFIANZA Y LEALTAD DEL COMPRADOR EN UN CONTEXTO DE PYMES INDUSTRIALES / INFLUENCE OF INDIVIDUAL BEHAVIOR ON SELLER'S RELATIONAL SATISFACTION, TRUST AND LOYALTY OF THE BUYER IN THE CONTEXT OF INDUSTRIAL SMEs
    by Martín Castejón, Pedro Juan & Román Nicolás, Sergio & Fernández-Sabiote, Estela
  • 2011 Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach
    by Šeric, Maja & Gil Saura, Irene
  • 2011 La Innovación Centrada En El Cliente Utilizando El Modelo De Inferencias En Una Estrategia Crm / Customer Centered Strategic Innovation Using The Inference Model In A Crm Strategy
    by Gil-Lafuente, Anna Mª & Luis-Bassa, Carolina
  • 2011 La Gestión Del Supermercado Virtual: Tipificación Del Comportamiento Del Cliente Online / Virtual Supermarket'S Management: Analysis Of The Online Customer Behaviour
    by Cristóbal Fransi, Eduard & Marimon Viadiu, Frederic
  • 2011 El Papel Moderador De La Cultura En La Generacion De Satisfacción Y Lealtad / The Moderating Role Of Culture In Generating Satisfaction And Loyalty
    by Medina Molina, Cayetano & Rufín Moreno, Ramón & Rey Moreno, Manuel
  • 2011 General Characteristics, Role and Importance of International Marketing Information System
    by Vedran Stanetic
  • 2011 Foreign Trade In The Context Of Globalization
    by STIOCA, Ivona & DUMITRU, Nicoleta Rossela
  • 2011 Brand Building An Essential Marketing Action
    by SOCA, Diana
  • 2011 Coordinates Of Banking Services Quality Management
    by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela
  • 2011 Effective Marketing Policy Guidelines For Romanian Internet Service Providers
    by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela
  • 2011 Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field
    by BUDACIA, Andreea
  • 2011 Holistic Marketing Management And Social Media
    by PERTTULA, William
  • 2011 Corporate Social Initiatives, Another Face For Companies
    by VALCEANU, Gabriela
  • 2011 Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication
    by NEAGOE, Cristina
  • 2011 Customer Relationship Management - A Major Element Of The Companys Business Strategy
    by DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel
  • 2011 Online Instruments In Quantitative Marketing Research
    by STOICA, Ivona
  • 2011 The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platforms Users
    by EFTIMIE, Raluca Cristina
  • 2011 Advertising To The Older Consumer Becomes More Important
    by Stanton, John L.
  • 2011 The Importance Of Brand Equity In The Era Of Plurivalent Relations
    by NEAGOE, Cristina
  • 2011 Quality Management In Higher Education Institutions
    by AVRAM, Emanuela Maria & AVRAM, Remus Marian
  • 2011 He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)
    by NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor
  • 2011 Mutations In The Preferences Of Romanian Population For Foreign Brand Products
    by PAPUC, Mihai
  • 2011 Motivation And Performance At S.C. Tasmania – Optimal Performance
    by Marian POPESCU* & Emilia POPESCU
  • 2011 Politiche di valorizzazione nella filiera vitivinicola
    by Vasco Boatto & Luigi Galletto & Luca Rossetto
  • 2011 La mappa di percezione del pesce azzurro. Un’analisi esplorativa degli attributi di prodotto
    by Anna Gaviglio & Alberto Pirani & Pedol Martina Licitra & Eugenio Demartini
  • 2011 Marketing Management and Marketing Contrilling of SMEs
    by Karel Havlícek
  • 2011 "Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?
    by Domingo Calvo Dopico & Cristina Calvo Porral
  • 2011 Service Dominant Logic in the tourism sector: internal marketing as an antecedent of
    by Nuria García Rodríguez & Begoña Álvarez Álvarez & M.ª Leticia Santos Vijande
  • 2011 Determinants of consumer intention to go to a tourist destination
    by Sonia San Martín Gutiérrez & Rafael Fabricio Matos Cámara
  • 2011 Onem-Performans Analizi: Destinasyon Yonetimine Dair Bir Ornek
    by Tahir ALBAYRAK & Meltem CABER
  • 2011 Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi
    by Eda Atilgan INAN & Serkan AKINCI & Aslihan KIYMALIOGLU & M. Savas AKYUREK
  • 2011 Marka Kisiligi Algisi ile Etnosentrik Egilimler Arasindaki Iliski: LEVIS ve MAVI JEANS Uzerine Bir Uygulama
    by Duygu Gungor OZCELIK & Omer TORLAK
  • 2011 Tuketicilerin Seyahat Acentalarina Iliskin Etik Algilari ve Niyetlerini Belirlemeye Yonelik Bir Arastirma
    by Volkan OZBEK & Mehmet Emin AKKILIC & Mehmet Oguzhan ILBAN
  • 2011 Risk Algisinin Marka Sadakatine Etkisi: Cep Telefonlari Kategorisinde Bir Uygulama
    by Mehmet Ozer DEMIR
  • 2011 Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi
    by Engin Ozgul
  • 2011 Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi
    by Ilke Kardes
  • 2011 Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir
    by Ayla Ozhan Dedeoglu & Elif Ustundagli
  • 2011 “Lucky” numbers, unlucky consumers
    by Yang, Zili
  • 2011 Regret, disappointment and the endowment effect
    by Martinez, Luis F. & Zeelenberg, Marcel & Rijsman, John B.
  • 2011 The abstractness of luxury
    by Hansen, Jochim & Wänke, Michaela
  • 2011 Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet
    by Hung-Ming Lin
  • 2011 Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry
    by Vikas Gautam
  • 2011 An Empirical Investigation into the Construct of Higher Education Service Quality
    by Jaroslav Dado & Janka Taborecka Petrovicova & Dejan Riznic & Tamara Rajic
  • 2011 Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product
    by Goknil N. Kocak & N. Serdar Sever
  • 2011 Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing
    by Volker Halsch
  • 2011 Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
    by Alexandru CAPATINA & Mourad TOUZANI
  • 2011 Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos
    by Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano
  • 2011 Evaluación de impacto aplicada a un proyecto de mercadeo social
    by Luisa J. Garcia
  • 2011 Revisión conceptual de la lealtad en servicios hoteleros
    by Martha Aurora Escamilla Santamaría & Edison Jair Duque Oliva
  • 2011 Conceptos estratégicos para agencias de relaciones públicas en Colombia
    by Claudia Gómez Ramírez
  • 2011 Intercambio y mercado en el pensamiento de max weber
    by John Trujillo Trujillo & Nelson Álvarez Marín
  • 2011 Marcas de experiencia: Marcando la diferencia
    by Estela Fernández Sabiote & María Elena Delgado Ballester
  • 2011 Propuesta metodológica para medir la calidad del servicio de consulta externa en medicina general
    by Mauricio Losada Otálora & Augusto Rodríguez Orejuela & Miguel Hernández Espallardo
  • 2011 Perspectivas Teóricas Usadas Para El Estudio De La Responsabilidad Social Empresarial: Una Clasificación En Base A Su Racionalidad
    by ALEJANDRO ALVARADO HERRERA & ENRIQUE BIGNÉ ALCAÑIZ & RAFAEL CURRÁS PÉREZ
  • 2011 The Comparative Analysis Regarding The Services Offered By The International Hotel Chains From Romania
    by CRISTINA FLESERIU
  • 2011 Strategic Marketing Management: Status and Development of the Contemporary Bulgarian Companies
    by Radka Ileva
  • 2011 Caracteristicile responsabilitatii sociale corporative: De la etica si transparenta la performanta
    by Ionela Adelina Barbu & Gabriela Chirea & Loredana Constantinescu
  • 2011 Perceptia consumatorilor asupra publicitatii online
    by Daniela Olaru
  • 2011 Dezvoltarea coeficientilor importantei dimensiunilor reputatiei corporative pentru piata jocurilor de noroc din Romania
    by Alina Popa
  • 2011 Cercetarea motivelor de cumparare a telefoanelor mobile marca Apple in Romania
    by Valentina Daniela Constantin
  • 2011 Lansarea pe piata a noilor produse: Influenta marcii asupra deciziei de cumparare
    by Anca Adochitei & Laura Caruntu & Elena Milici
  • 2011 Castigarea unui avantaj competitiv prin pozitionarea in motoarele de cautare: O analiza a tehnicilor de optimizare in motoarele de cautare utilizate de comerciantii online
    by Claudia Iconaru & Octav Ionut Macovei & Ivona Stoica
  • 2011 Specificul mesajelor comunicationale transmise de catre companiile internationale prin intermediul blogosferei
    by Gheorghe Orzan & Irina Iosub
  • 2011 Mixului de marketing in sectorul bancar
    by Iuliana Cetina
  • 2011 Paradoxul alimentatiei fast – food: libertate si imperialism cultural
    by Lelia Voinea
  • 2011 Influenta pretului asupra preferintelor consumatorilor pe piata detergentilor din Romania
    by Alina Florentina Stan
  • 2011 Influenta retelei sociale Facebook asupra notorietatii marcilor in mediul online
    by Danut Ciocarlan & Rafaela Moroe & Anisia Dragomir
  • 2011 Online Social Networks and the Consumer Brain
    by Adina Zara
  • 2011 Internetul, suport al comunicarii integrate de marketing
    by Adelina Eugenia Ivanov
  • 2011 Principalii vectori ai adoptiei comertului electronic pentru minimizarea efectului crizei europene: O analiza a politicilor nationale
    by Claudia Iconaru & Octav Ionut Macovei
  • 2011 Planificarea activitatilor de marketing in cadrul organizatiilor nonprofit: Proiectarea unui program de marketing social in mediul online
    by Corina Serban
  • 2011 Scenariile multiple – Instrument de analiza si planificare strategica a portofoliului de produse
    by Florin Tudor Ionescu
  • 2011 Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing
    by Gheorghe Orzan & Calin Veghes & Mihai Orzan
  • 2011 Dimensiunile planificarii in cazul unei intreprinderi
    by Florin Tudor Ionescu
  • 2011 Cuvinte cheie in promovarea vanzarilor: Economisiti, Gratis, Castigati, Dati
    by Gyorgy Izolda
  • 2011 Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei
    by Mihaela Constantinescu
  • 2011 Strategii pentru cresterea calitatii serviciilor de transport aerian in contextul crizei globale
    by Bogdan Georgescu & Mihai Orzan & Daniel Moise
  • 2011 Analiza factorilor de influenta a activitatii organizatiilor prestatoare de servicii publice, din perspectiva cresterii competitivitatii
    by Andreea Mihaela Barbu
  • 2011 Comportamentul de cumparare organizational
    by Stefan Claudiu Caescu
  • 2011 Implementarea tehnicilor de promovare a vanzarilor – orientare strategic competitiva a intreprinderilor bucurestene
    by Anca Francisca Cruceru
  • 2011 Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii
    by Alina Filip
  • 2011 Orientarea catre client a institutiilor administratiei publice: o evaluare in cazul Ministerului Administratiei si Internelor
    by Marius Palade
  • 2011 Efectul placebo al marcilor
    by Olivia Rusu
  • 2011 Finantarea intreprinderilor mici si mijlocii din Romania - obiective si implicatii asupra procesului decizional in management-marketing
    by Cristian Filip
  • 2011 Dilemele Internet Banking: Studiu asupra non-utilizatorilor absoluti si relativi
    by Madalina Fuica
  • 2011 Etica in publicitate: o cercetare asupra perceptiei consumatorilor
    by Diana Tuica
  • 2011 Planificarea si nivelurile ierarhice de adoptare a deciziilor strategice in cadrul unei intreprinderi
    by Florin Tudor Ionescu
  • 2011 Caracteristicile pietei serviciilor publice si influenta acestora asupra eficientei sectorului public
    by Andreea Mihaela Barbu
  • 2011 Tehnici de analiza a mediului concurential
    by Stefan Caescu
  • 2011 Perceptia studentilor despre calitatea serviciilor de invatamant superior
    by Alina Olteanu
  • 2011 Principii si scoli de gandire in marketingul relational
    by Alina Filip
  • 2011 Evolutia conceptului de calitate a vietii si implicatiile acesteia asupra strategiei de marketing a companiilor
    by Mihaela Constantinescu
  • 2011 Strategic Orientations Enriching The Effect Of Market Orientation On Company Performance: Literature-Based Holistic Model Proposal
    by Resul Usta
  • 2011 2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective
    by Erkan Ozdemir & Serkan Kilic
  • 2011 Conference Preference Criteria Of Faculty Members
    by Nazmi Kozak & Deniz Karagoz Yuncu
  • 2011 The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development
    by Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu
  • 2011 Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies
    by Carmen Adina Pastiu
  • 2011 Research Regarding The Satisfaction Of Bank Services Consumers At Cec Bank S.A
    by Andreea Muntean & Filimon Stremtan
  • 2011 A P.E.S.T. Analyse Of The Marketing Environment Of The Romanian Sme Sector During The Last Financial Crisis Years
    by Mariana Lucretia Constantinescu & Andreea Cojoaca (Panagoret)
  • 2011 Development And Diversification Of Services - An Approach At Tourism Services Level In Romania
    by Andreea Daniela Moraru
  • 2011 Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness
    by Zsuzsanna Marjainé Szerényi & Zsóka Ágnes & Széchy Anna
  • 2011 Bank selection factors in the banking industry: An empirical investigation from potential customers in Northern Cyprus
    by S. T. Katircioglu & S. Fethi & D. Unlucan & I. Dalci
  • 2011 Murfatlar Brand Personality
    by Alex Gavrilescu
  • 2011 Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities
    by N.Udaya Bhaskar & B.Raja Shekhar
  • 2011 Aspects Regarding The Marketing Environment Of Retailers
    by Dan Cristian Dabija
  • 2011 Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan
    by Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN
  • 2011 Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan
    by Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN
  • 2011 Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan
    by Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN
  • 2011 Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan
    by Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN
  • 2011 Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas
    by Erika KULCSÁR & Szende BARTIS
  • 2011 Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas
    by Erika KULCSÁR & Szende BARTIS
  • 2011 Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas
    by Erika KULCSÁR & Szende BARTIS
  • 2011 Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas
    by Erika KULCSÁR & Szende BARTIS
  • 2011 Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums
    by Razvan-Andrei CORBOS & Ruxandra Irina POPESCU
  • 2011 Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums
    by Razvan-Andrei CORBOS & Ruxandra Irina POPESCU
  • 2011 Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums
    by Razvan-Andrei CORBOS & Ruxandra Irina POPESCU
  • 2011 Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums
    by Razvan-Andrei CORBOS & Ruxandra Irina POPESCU
  • 2011 Study Of Wines Positioning On The Romanian Market
    by Alex GAVRILESCU
  • 2011 Study Of Wines Positioning On The Romanian Market
    by Alex GAVRILESCU
  • 2011 Study Of Wines Positioning On The Romanian Market
    by Alex GAVRILESCU
  • 2011 Study Of Wines Positioning On The Romanian Market
    by Alex GAVRILESCU
  • 2011 Using Branding To Attract, Recruit, And Retain Talented Staff
    by Nicoleta Valentina FLOREA
  • 2011 Using Branding To Attract, Recruit, And Retain Talented Staff
    by Nicoleta Valentina FLOREA
  • 2011 Using Branding To Attract, Recruit, And Retain Talented Staff
    by Nicoleta Valentina FLOREA
  • 2011 Using Branding To Attract, Recruit, And Retain Talented Staff
    by Nicoleta Valentina FLOREA
  • 2011 Non-Functional Shopping Motives Among Iranian Consumers
    by Shahriar AZIZI & Amir SHARIFFAR
  • 2011 Non-Functional Shopping Motives Among Iranian Consumers
    by Shahriar AZIZI & Amir SHARIFFAR
  • 2011 Non-Functional Shopping Motives Among Iranian Consumers
    by Shahriar AZIZI & Amir SHARIFFAR
  • 2011 Non-Functional Shopping Motives Among Iranian Consumers
    by Shahriar AZIZI & Amir SHARIFFAR
  • 2011 Determining Consumers’ Propensity To Buy Romanian Products
    by Liviu CRACIUN & Catalin Mihail BARBU
  • 2011 Determining Consumers’ Propensity To Buy Romanian Products
    by Liviu CRACIUN & Catalin Mihail BARBU
  • 2011 Determining Consumers’ Propensity To Buy Romanian Products
    by Liviu CRACIUN & Catalin Mihail BARBU
  • 2011 Determining Consumers’ Propensity To Buy Romanian Products
    by Liviu CRACIUN & Catalin Mihail BARBU
  • 2011 E-Banking: A Case Study Of Askari Commercial Bank Pakistan
    by Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB
  • 2011 E-Banking: A Case Study Of Askari Commercial Bank Pakistan
    by Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB
  • 2011 E-Banking: A Case Study Of Askari Commercial Bank Pakistan
    by Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB
  • 2011 E-Banking: A Case Study Of Askari Commercial Bank Pakistan
    by Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB
  • 2011 Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors
    by Adebisi SUNDAY & Babatunde BAYODE
  • 2011 Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors
    by Adebisi SUNDAY & Babatunde BAYODE
  • 2011 Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors
    by Adebisi SUNDAY & Babatunde BAYODE
  • 2011 Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors
    by Adebisi SUNDAY & Babatunde BAYODE
  • 2011 Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk
    by Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT
  • 2011 Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk
    by Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT
  • 2011 Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk
    by Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT
  • 2011 Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk
    by Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT
  • 2011 Consumer Panacea Over Internet Usage In Pakistan
    by Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH
  • 2011 Consumer Panacea Over Internet Usage In Pakistan
    by Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH
  • 2011 Consumer Panacea Over Internet Usage In Pakistan
    by Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH
  • 2011 Consumer Panacea Over Internet Usage In Pakistan
    by Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH
  • 2011 Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?
    by Patricea Elena BERTEA & Ovidiu I. MOISESCU
  • 2011 Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?
    by Patricea Elena BERTEA & Ovidiu I. MOISESCU
  • 2011 Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?
    by Patricea Elena BERTEA & Ovidiu I. MOISESCU
  • 2011 Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?
    by Patricea Elena BERTEA & Ovidiu I. MOISESCU
  • 2011 Cultural Adaptation Of Products
    by Catalin Mihail BARBU
  • 2011 Cultural Adaptation Of Products
    by Catalin Mihail BARBU
  • 2011 Cultural Adaptation Of Products
    by Catalin Mihail BARBU
  • 2011 Cultural Adaptation Of Products
    by Catalin Mihail BARBU
  • 2011 Purchasing Decision On Crisis Conditions
    by Ion Stancu Ph. D
  • 2011 The Role Of The Orientation Towards Innovation Within Organisation
    by Adriana Pau Ph. D Student
  • 2011 The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees
    by Prof. Gheorghe Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D
  • 2011 Confusing Borders Between Marketing And Reality
    by Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D
  • 2011 A Managerial Perspective On International Marketing Research
    by Constantin Sasu
  • 2011 The Importance Of Negotiation And Sales Techniques On Insurance Market
    by Nicoleta Dospinescu
  • 2011 Contact – The Client - Organization Synapsis
    by Adriana Manolică & Teodora Cristina Roman & Ioana Grasu
  • 2011 The Impact Of Recession On Social Marketing Activities : An Analysis Of Non-Profit Organizations Performance In The Context Of A Fluctuating European Economy
    by Corina SERBAN
  • 2011 The Degree Of Financial Education At The Romanian People
    by Laura Daniela TANASE (ROSCA)
  • 2011 Loyalty Programs. Role, Structure and Potential Benefits
    by Alina Filip
  • 2011 The Specifics of the Sport Product and Their Implications within the Marketing Activity
    by Mihaela Constantinescu
  • 2011 Boston Consulting Group II – A Business Portfolio Analysis Matrix
    by Florin Tudor Ionescu
  • 2011 Public Sector Marketing: Importance and Characteristics
    by Andreea Barbu
  • 2011 Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis
    by Lelia Voinea & Alina Filip
  • 2011 Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques
    by Cristian Bogdan Onete & Razvan Dina & Remus Negoi
  • 2011 The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain
    by Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu
  • 2011 Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education
    by Carmen Bălan & Daniela Ioniţă
  • 2011 Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy
    by Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija
  • 2011 Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy
    by Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie
  • 2011 Professor C. Florescu – Founder of the Marketing School from Bucharest
    by Nicolae Al. Pop
  • 2011 Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania
    by Rodica Milena Zaharia & Dainora Grundey
  • 2011 Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems
    by Corina Şerban
  • 2011 Can Warranties Substitute for Reputations?
    by James W. Roberts
  • 2011-2012 Specific elements of communication on agri-food products resulting from EU legislation
    by Laura Timiras
  • 2011-2012 Implications of the main mathematical methods on marketing decision making process
    by Ioana Olariu
  • 2011-2012 Integration of mathematical models in marketing theory and practice
    by Ioana Olariu
  • 2011-2012 Preliminary aspects of a qualitative research projection
    by Simona Haidau
  • 2010 Producteurs, négociants, cavistes et grandes chaînes. Quelles stratégies prix pour répondre à la crise?
    by Joëlle Brouard
  • 2010 The Definition of a Price
    by Damien Wilson & Anthony Spawton
  • 2010 L’image du marketing auprès du grand public
    by Rolland, Sylvie
  • 2010 Personnalisation symbolique et reconnaissance
    by Pez, Virginie & Volle, Pierre
  • 2010 Quand les programmes de fidélité génèrent de l’insatisfaction client : identification des générateurs par la Méthode des Incidents Critiques dans un contexte français
    by Pez, Virginie
  • 2010 Participative Marketing: How Should Brands Thank Consumers For Their Contribution?
    by Monnot, Elisa & Reniou, Fanny
  • 2010 Auction sales for racehorses: market, community and practices
    by Botton, Carole
  • 2010 Over-Packaging From Need To Wastage
    by Reniou, Fanny
  • 2010 Consumers' Tendency To Keep Objects: Definition And Measure
    by Guillard, Valérie
  • 2010 Effets de la communication des prix complexes sur l'équité perçue du prix : cas de la séquentialité de la communication du prix
    by Ben Amor, Imen
  • 2010 Effects of Complex Price Communication on its Perceived Fairness: Case of a Sequential Communication of the Total Price
    by Ben Amor, Imen
  • 2010 Reclaiming Cultural Heritage through the Commercial World
    by Dercourt, Virginie
  • 2010 Analyse des pratiques promotionnelles entre industriels et distributeurs : 2009, année charnière ?
    by Henriquez, Tatiana & Goudey, Alain
  • 2010 Le tabou, un concept peu exploré en marketing
    by Sabri, Ouidade & Manceau, Delphine & Pras, Bernard
  • 2010 Are emotions consequences of affective expectations? A commentary essay
    by Desmet, Pierre
  • 2010 Les produits à destination des adolescents : consommation symbolique des marques ou consommation symbolique des produits ?
    by Benmoyal-Bouzaglo, Sarah & Guiot, Denis
  • 2010 Marketing pour ingénieurs
    by Goudey, Alain & Bonnin, Gaël
  • 2010 A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers
    by Roux, Dominique & Guiot, Denis
  • 2010 L'oiseau rend-il la marque plus écolo ? Une analyse des éléments d'exécution substantifs et associatifs en cas de greenwashing publicitaire
    by Benoît-Moreau, Florence & Larceneux, Fabrice & Parguel, Béatrice
  • 2010 Les biais de réponse - Impact du mode de collecte des données et de l'attractivité de l'enquêteur
    by Butori, Raphaëlle & Parguel, Béatrice
  • 2010 When students give biased responses to researchers: An exploration of traditional paper vs. computerized self-administration
    by Parguel, Béatrice & Butori, Raphaëlle
  • 2010 Mieux vaut bien faire et le faire dire : Le rôle des notations environnementales dans la régulation du greenwashing
    by Benoît-Moreau, Florence & Larceneux, Fabrice & Parguel, Béatrice
  • 2010 L'expérience sociale du musée, entre visite anonyme et visite collaborative
    by Debenedetti, Stéphane
  • 2010 Mesure de la crédibilité d’un signe de qualité
    by Larceneux, Fabrice
  • 2010 L'orientation régulatrice : un concept prometteur en marketing
    by Boesen-Mariani, Sabine & Gomez, Pierrick & Gavard-Perret, Marie-Laure
  • 2010 Marketing de l'immobilier
    by Larceneux, Fabrice & Parent, Hervé
  • 2010 La fidélité en marketing
    by Rolland, Sylvie
  • 2010 Stratégies de signalisation de la qualité : l'impact des labels sur le processus de décision des consommateurs
    by Larceneux, Fabrice
  • 2010 L’alliance de marque sur le marché du commerce équitable : une stratégie créatrice de valeur ?
    by Coulibaly, Mantiaba
  • 2010 Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé
    by Coulibaly, Mantiaba
  • 2010 Continuité du discours de la marque et efficacité de la communication
    by Darpy, Denis
  • 2010 The cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experience
    by Darpy, Denis & Silhouette-Dercourt, Virginie
  • 2010 Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology
    by Azar, Salim & Darpy, Denis
  • 2010 De la comptabilisation au pilotage : le cas des marques
    by Farjaudon, Anne-Laure
  • 2010 A new measure of e-service quality in France
    by Rolland, Sylvie & Freeman, Ina
  • 2010 Value creation in brand alliances: a dynamic conceptualization
    by Coulibaly, Mantiaba & Sauvée, Loïc
  • 2010 Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies
    by Volle, Pierre & Mimouni, Aîda
  • 2010 Le produit-partage
    by Parguel, Béatrice
  • 2010 Le marketing direct
    by Parguel, Béatrice
  • 2010 Communication sociétale et communication responsable
    by Parguel, Béatrice
  • 2010 L’adoption d’un marketing de masse dans le secteur du luxe : Quand Mauboussin affiche ses prix en 4 par 3 dans le métro
    by Delécolle, Thierry & Parguel, Béatrice
  • 2010 Conceptualizing Multicultural Advertising Effects in the "New" South Africa
    by Elliott, Roger M. & Grier, Sonya A. & Johnson, Guillaume D.
  • 2010 La montée de la compétence marketing dans la distribution
    by Moati, Philippe & Volle, Pierre
  • 2010 Methoden der Karteninhaber-Echtheitserkennung bei Finanztransaktionen
    by Ewald Judt & Monika Koller
  • 2010 Eine integrative Analyse der Treiber der Kundenbindung bei Banken – Systematisierung und empirische Befunde
    by Manfred Bruhn & Dominik Georgi
  • 2010 Kommunikationsqualität in Kundeninteraktionen – Bestandsaufnahme, Operationalisierung und empirische Befunde im Private Banking
    by Manfred Bruhn & Karsten Hadwich & Astrid Frommeyer
  • 2010 Brand elevation in supply chains
    by Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU
  • 2010 Targeted advertising in magazine markets
    by Chandra, Ambarish & Kaiser, Ulrich
  • 2010 Merger profitability in industries with brand portfolios and loyal customers
    by Konrad, Kai A.
  • 2010 Der Einfluss der Wirtschaftskrise auf das Kaufverhalten - eine empirische Analyse im B2C-Bereich
    by Roos, Melanie & Gassert, Anna
  • 2010 How global are global brands? An empirical brand equity analysis
    by Cleff, Thomas & Fischer, Lena & Sepúlveda, César & Walter, Nadine
  • 2010 Cloud Computing: New Business Opportunities for Telecommunications Companies?
    by Koehler, Philip & Kraemer, Jan & Anandasivam, Arun
  • 2010 Risikomanagement unter Marketinggesichtspunkten
    by Bielefeldt, Jonas
  • 2010 Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus
    by Herold, Jörg & Völker, Lutz
  • 2010 Marketinška dimenzija društveno odgovornog poslovanja
    by Dragana-Meggy Hubak
  • 2010 Istraživanje o konzumaciji meda za potrebe prodaje u pčelarstvu
    by Josipa Špoljarić
  • 2010 Application of epsilon method to modeling expectations in construction
    by Natalia Nehrebecka & Sylwia Grudkowska
  • 2010 Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers
    by Daniela Favaretto & Paola Pellegrini
  • 2010 Network revenue management with product-specific no-shows
    by Sumit Kunnumkal & Kalyan Talluri & Huseyin Topaloglu
  • 2010 A randomized concave programming method for choice network revenue management
    by Kalyan Talluri
  • 2010 Implementing TURF analysis through binary linear programming
    by Daniel Serra
  • 2010 Apports de la méthode "Best Worst" à l'analyse interculturelle des critères de choix des consommateurs : cas de l'huile d'olive
    by Dekhili, S. & Cohen, E. & Sirieix, L.
  • 2010 Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law
    by Rosario Laratta & Chris Mason
  • 2010 Communication Network Formation with Link Specificity and Value Transferability
    by Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C.
  • 2010 The Structure of Online Consumer Communication Networks
    by Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C.
  • 2010 The benefit of cold storages: Evidence from Bihar
    by Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib
  • 2010 The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2010 Marketing impact of halal labeling toward Indonesian muslim consumer’s behavioral intention
    by Salehudin, Imam & Luthfi, Bagus Adi
  • 2010 The structuring of components of the net domestic product according to the innovation criterion
    by Kozmenko, Serhiy & Vasil’yeva, Tetyana & Leonov, Serhiy
  • 2010 Determinant factors in reputation of wines:analysis of wine production in Central Italy
    by Bailet, Isabelle & Diotallevi, Francesco & Marchini, Andrea
  • 2010 What Drives the Choice of Third Party Logistics Provider?
    by Anderson, Edward & Coltman, Tim & Devinney, Timothy M. & Keating, Byron W.
  • 2010 Business relationships in China: Lessons about deep trust
    by Kriz, Anton & Keating, Byron W.
  • 2010 The marketing spirit from the perspective of moral values
    by Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin
  • 2010 Marketing 2.0: A new marketing strategy
    by Consoli, Domenico & Musso, Fabio
  • 2010 Correlating car sales and credit availability on the Romanian market
    by Cruceru, Gheorghe & Micuda, Dan
  • 2010 Accounting for latent classes in movie box office modeling
    by Antipov, Evgeny & Pokryshevskaya, Elena
  • 2010 Coyuntura económica y variación en la valoración financiera de una marca
    by Pérez Mantecón, María & Barajas, Angel
  • 2010 'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts
    by Mailu, S.K
  • 2010 Mediating effects of broadband consumers’ behavior in India
    by G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj
  • 2010 Bundling revisited: substitute products and inter-firm discounts
    by Armstrong, Mark
  • 2010 Tools to keep brands on the market
    by Doval, E & Doval, O
  • 2010 Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya
    by Rahardja, Christina & Anandya, Dudi
  • 2010 Romanian public marketing in terms of necessity, collaboration and mix
    by Grigorescu, Adriana
  • 2010 Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”
    by Matei, Lucica & Dinu, Teodora
  • 2010 Study on Agrarian Contracts in Bulgaria
    by Bachev, Hrabrin
  • 2010 Integrated Approach of the Citizen’s Role in Relation to the Public Services
    by Matei, Lucica & Matei, Ani
  • 2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
    by Ukaj, Fatos
  • 2010 The Role of Search Engine Optimization in Search Rankings
    by Berman, Ron & Katona, Zsolt
  • 2010 Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
    by Scott K. Shriver
  • 2010 Is Oprah Contagious? Identifying Demand Spillovers in Product Networks
    by Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan
  • 2010 Estimating Network Effects in a Dynamic Environment
    by Gautam Gowrisankaran & Minsoo Park & Marc Rysman
  • 2010 Persuasion and empathy in salesperson-customer interactions
    by Julio J. Rotemberg
  • 2010 Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price
    by Tanel Mehine
  • 2010 99 cent: Price Points in E-Commerce
    by Franz Hackl & Michael E. Kummer & Rudolf Winter-Ebmer
  • 2010 Contribution of individual to collective brands
    by Francisco Mas Ruiz & Juan Luis Nicolau Gonzálbez
  • 2010 The Impact of Corporate Rebranding on the Firm's Market Value
    by Maria Rosa Borges & Ana Sofia Branca
  • 2010 Context Effects as Customer Reaction on Delisting of Brands
    by Nicole Wiebach & Lutz Hildebrandt
  • 2010 地震保険加入行動におけるコンテクスト効果について
    by 佐藤, 主光 & 齊藤, 誠
  • 2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
    by Daunfeldt, Sven-Olov & Rudholm, Niklas
  • 2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
    by Daunfeldt, Sven-Olov & Rudholm, Niklas
  • 2010 To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?
    by Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F.
  • 2010 Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications
    by Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C.
  • 2010 Travel Choice Inertia: The Joint Role of Risk Aversion and Learning
    by Chorus, C.G. & Dellaert, B.G.C.
  • 2010 Drivers of Sales Performance: A Contemporary Meta-Analysis
    by Verbeke, W.J.M.I. & Dietz, H.M.S. & Verwaal, E.
  • 2010 Modeling Seasonality in New Product Diffusion
    by Peers, Y. & Fok, D. & Franses, Ph.H.B.F.
  • 2010 Finding the Influentials that Drive the Diffusion of New Technologies
    by Hernández-Mireles, C.
  • 2010 The Launch Timing of New and Dominant Multigeneration Technologies
    by Hernández-Mireles, C. & Franses, Ph.H.B.F.
  • 2010 Random Coefficient Logit Model for Large Datasets
    by Hernández-Mireles, C. & Fok, D.
  • 2010 Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment
    by Donkers, B. & van Diepen, M. & Franses, Ph.H.B.F.
  • 2010 Perceptual maps: the good, the bad and the ugly
    by Gower, J.C. & Groenen, P.J.F. & van de Velden, M. & Vines, K.
  • 2010 Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing
    by Sood, A. & Stremersch, S.
  • 2010 Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior
    by Rajagopal
  • 2010 Orchestration of the Marketing Strategy under Competitive Dynamics
    by Rajagopal
  • 2010 Consumer Culture and Purchase Intentions towards Fashion Apparel
    by Rajagopal
  • 2010 Does marketing and sales integration always pay off? evidence from a social capital perspective
    by Rouziès, Dominique & Hulland, John & Barclay, Donald W
  • 2010 Buyer Market Power and Vertically Differentiated Retailers
    by Shinn-Shyr Wang & Christian Rojas & Nathalie Lavoie
  • 2010 Modeling Within- and Across-Customer Association in Lifetime Value with Copulas
    by Glady, N. & Lemmens, A. & Croux, C.
  • 2010 Users’ groups Interpreted Through the Lens of the Users’ Needs and Motivation
    by Gettler-Summa, Mireille & Walsh, Isabelle
  • 2010 Image-prix et analyse des pratiques promotionnelles entre industriels et distributeurs
    by Goudey, Alain & Henriquez, Tatiana
  • 2010 Analyse des réseaux sociaux et communautés en ligne : quelles applications en marketing ?
    by Mercanti-Guérin, Maria
  • 2010 Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior
    by Gomez, Pierrick & Debenedetti, Alain
  • 2010 Effets de la participation de l’entreprise dans les activités de sa communauté virtuelle de support sur sa relation avec les membres
    by Guiot, Denis & Ben Yahia, Imène
  • 2010 Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?
    by Pras, Bernard & Briand-Decre, Gwenaëlle
  • 2010 Systematic Differences in Test Results across Real vs. Virtual Shopper Laboratory Stores
    by Desmet, Pierre & Traynor, John
  • 2010 Une analyse de l’efficacité des stratégies de labellisation pour les marques des enseignes
    by Larceneux, Fabrice & Renaudin, Valérie
  • 2010 De l’art contemporain dans les musées d’art classique ? Une analyse de la perception des visiteurs
    by Larceneux, Fabrice & Krebs, Anne & Caro, Florence
  • 2010 Valeur marketing et valeur financière de la marque : Vers un modèle intégrateur
    by Farjaudon, Anne-Laure & Jaoued-Abassi, Leyla
  • 2010 Premiers enseignements de la crise : les gagnants et les perdants dans le commerce de détail
    by Benoun, Marc & Eveno, Régine
  • 2010 Timing d’entrée, incertitude et agglomération temporelle : le cas de l’industrie cinématographique hollywoodienne
    by Cartier, Manuel & Liarte, Sébastien
  • 2010 La présence humaine sur les sites marchands : une recherche exploratoire pour l’élaboration d’une typologie de consommateurs
    by Brial, Bérangère
  • 2010 Besoin d'être stimulé ? Le rôle de l'association symbolique dans l'évaluation de l'environnement
    by Ardelet-Massieu, Caroline & Briand-Decre, Gwenaëlle & Zoghaib, Alice
  • 2010 L’immersion dans les environnements expérientiels en ligne : Rôle des dispositifs de la réalité virtuelle
    by Charfi, Ahmed Anis & Volle, Pierre
  • 2010 Le modèle des usages et gratifications appliqué à Internet et la télévision interactive
    by Bensadoun-Medioni, Sandrine
  • 2010 Development Uncorked: Reputation Acquisition in the New Market for Chilean Wines in the UK
    by Macchiavello, Rocco
  • 2010 El fútbol como mercancía simbólica
    by Augusto Velásquez Forero
  • 2010 La orientación al mercado y el enfoque relacional: efectos en la innovación y el éxito del textil español
    by Inés Küster & Natalia Vila
  • 2010 A New Model for Designing a Product Line Using TURF Analysis
    by Daniel Serra
  • 2010 Variable Selection for Market Basket Analysis
    by Dippold, Katrin & Hruschka, Harald
  • 2010 GAINING MOMENTUM:Managing the Diffusion of Innovations
    by
  • 2010 THE NATIONAL BASKETBALL ASSOCIATION:Business, Organization and Strategy
    by Frank P Jozsa
  • 2010 L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
    by Mérigot, Philippe
  • 2010 Design Challenges for Innovation Management on Agro-Food Sector
    by Gianita BLEOJU
  • 2010 Internationalization of Large Retailers and Cross-Cultural Determinants – The Singular Trajectory of Carrefour in Romania
    by Francois CASSIERE & Gilles PACHE
  • 2010 Cross-Functional Processes in Customer Relationship Management
    by Cristian DUTU
  • 2010 Thoughts on the Chameleon Consumer and the Chaotic Marketing
    by Costinel DOBRE
  • 2010 Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal
    by Francois FULCONIS & Jean-Laurent VIVIANI
  • 2010 The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!
    by Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger
  • 2010 Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination
    by Theodore METAXAS
  • 2010 International Tourism Market Segmentation Based on Consumer Behavior
    by Luigi DUMITRESCU & Simona VINEREAN
  • 2010 Conceptions on Services within Traditional Society and Knowledge-Based Society
    by Andreea ZAMFIR & Ion PLUMB
  • 2010 Brand Management Nowadays
    by Silvia Delia OLARU & Elena GURGU
  • 2010 Sales Organization And Functionality In Companies On The Industrial Market In Bosnia And Herzegovina
    by Kenan SPAHO
  • 2010 Rural buyers' perception about mosquito repellants
    by D. MEHTA & Anand GARG & Naveen K. MEHTA
  • 2010 Framing Influence on Fairness Perceptions of Differential Prices
    by Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian
  • 2010 Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism
    by Dzidrov, Misko
  • 2010 Marketing And Management Implementation On Megatrends In Modern Tourism
    by Bakic, Ognjen & Hrabrovski-Tomic, Eva & Muhi, Bela & Kovacevic, Jelena
  • 2010 Research On Behaviors Of Government'S Tourism Marketing
    by Quian, Shan
  • 2010 Relationship Marketing In The Tourist Services Sector
    by Cosic, Maja & Djuric, Milenko D.
  • 2010 Improving The Distribution Of Bulgarian Seaside Holiday Hotels
    by Marinov, Stoyan & Kazandzhieva, Velina
  • 2010 The Role Of Strategic Planning In Relationship Marketing
    by BONDREA , Aurelian A. & GÂRDAN , Daniel Adrian & GEANGU , Iuliana Petronela
  • 2010 Metaphorical Conceptualizations Of Marketing
    by BURCEA, Raluca Gabriela
  • 2010 How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation
    by GEANGU, Petronela Iuliana & GÂRDAN, Daniel Adrian & CETINĂ, Iuliana & GURGU, Elena
  • 2010 Specifics Of The Marketing Audit In The Financial-Banking Sector
    by CECCO , Corrado De & CETINĂ, Iuliana & RĂDULESCU, Violeta & DRĂGHICI, Mircea
  • 2010 Brand Management In Media Crisis
    by IONESCU, Adrian
  • 2010 Dancing With The Pharmaceutical Industry – Medical Practice Between Ethics And Business
    by CRĂCIUNAŞ, Sorin & CRĂCIUNAŞ, Diana
  • 2010 Mobile Marketing Future Trends
    by CĂTOIU, Iacob & GÂRDAN, Daniel Adrian & GÂRDAN, Doru Lucian
  • 2010 Development of Food Retailing and Factors Affecting the Competition in Food Retailing
    by Kilic, Serkan & Senol, Gokhan
  • 2010 Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector
    by Taskin, Cagatan & Akat, Omer
  • 2010 A Content Analysis of Factors Affecting New Product Development Process
    by Atılgan-İnan, Eda & Büyükküpçü, Aslıhan & Akıncı, Serkan
  • 2010 Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink
    by Hafeez, Shakir & Hasnu, SAF
  • 2010 Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers
    by Haque , Ahasanul & Rahman, Sabbir & Rahman , Mahbubur
  • 2010 Discourses of Motherhood and Consumption Practices of Turkish Mothers
    by Özhan Dedeoğlu, Ayla
  • 2010 The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists
    by Sen Demir, Sirvan
  • 2010 The Brand Identity: A Strategic Shift for Success
    by Victor Danciu
  • 2010 The Marketing Philosophy and Challenges for the New Millennium
    by Dainora GRUNDEY
  • 2010 Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results
    by Dagmar Skokanová
  • 2010 Word-of-Mouth Marketing: An Integrated Model
    by Miroslav Karlíček & Ivan Tomek & Miroslav Křížek
  • 2010 Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
    by Libuše Laschoberová
  • 2010 The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov
    by Cristina Gherman & Mihaela Marcu
  • 2010 E-Commerce With Online Payment Through Bank Card
    by Oana Şeitan & Cristina Gherman & Cătălin Nicolae Bulgărea
  • 2010 Study On Organic Food Products In Romania
    by Cecilia Irina Răbonţu & Amalia Venera Todoruţ
  • 2010 Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market
    by Codruţa-Adina Băltescu
  • 2010 Statistical Landmarks And Practical Issues Regarding The Use Of Simple Random Sampling In Market Researches
    by Codruţa Dura & Imola Drigă & Dorina Niţă
  • 2010 The Globalization Of The Banking And Financial Crisis On International Level
    by Mirela Catalina Turkes (Vint)
  • 2010 Strategies Of Value Proposition On The Internet
    by TYMOTEUSZ DOLIGALSKI
  • 2010 Problems encountered by tourists
    by Madhavi Chockalingam & A. Auroubindo Ganesh
  • 2010 Private label development in the Republic of Serbia
    by Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai
  • 2010 Interconnected firms’ relationships as a source of a competitive advantage
    by Iga Rudawska
  • 2010 Marketing in the Economic Crisis
    by Brunello Adrian & Petrusca Claudia-Ioana
  • 2010 Corporate Social Responsibility Concept in Marketing Activity of a Large Company
    by Wereda Wioletta
  • 2010 Role of Loyalty Management in a Polish Company
    by Wereda Wioletta
  • 2010 The Marketing Environment in Tourism
    by Muhcina Silvia
  • 2010 The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises
    by Moraru Andreea
  • 2010 The Influences of Ethics and Responsibility in Marketing on the Lifestyle
    by Micu Adrian & Cristache Nicoleta & Susanu Irinia
  • 2010 Planning Marketing Activity during Periods of Crisis
    by Iordache Maria Carmen & Ciochina Iuliana
  • 2010 Marketing Strategy - The Axiology of the Strategy Valorification of Marketing
    by Ionescu Gr. Ion
  • 2010 “4P” Versus “STAP”Adapting Modalities in the Medical System
    by Dumitru Graziella Corina & Bâtca Viorel & Irimescu Alina Mihaela
  • 2010 C-Marketing through IT&C
    by Caraivan Mitrut Corneliu & Mares Valerica & Mares Marius Daniel
  • 2010 The Trademark and Its Dismemberments
    by Constantin Anechitoae & Cornel Grigorut
  • 2010 Analysis of the Segmentation Strategy – the Case of Elpreco Company
    by Meghisan Gheorghe & Meghisan Georgeta-Madalina & Dan Caprioara
  • 2010 Gaining Customers` Trust In Online Stores
    by Anamaria Severin-Humelnicu
  • 2010 Data Equivalence in International Marketing Research
    by Rusu Sabina Mihaela
  • 2010 The Role of Change in Higher Education an Empirical Research
    by Popescu Maria-Lavinia
  • 2010 Purchasing Decision Process in the Context of the Economic Crisis in Romania
    by Magdalena Platis
  • 2010 Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market
    by Pîndiche Elena & IonitaRoxana
  • 2010 Conflicts in the Distribution Circuits
    by Silvia MUHCINA & Adrian SERBAN COMANESCU
  • 2010 Is the Behaviour of Tourism Services Consumers Different According to Gender? Quantitative Research in the Centre Development Region
    by Erika KULCSÁR
  • 2010 Marketing Research – Tool within the Leonardo da Vinci Program
    by Mariana Juganaru & Andreea Moraru
  • 2010 Trademark vs. Brand, emblem or logo
    by Cornel Grigorut & Constantin Anechitoae
  • 2010 Romanian Public Marketing in Terms of Necessity,Collaboration and Mix
    by Adriana Grigorescu, & Alina Elena Blalia,
  • 2010 Customer Relationship Management
    by Conf. univ. dr. Enache Elena & Asist. univ. drd. Marin Carmen & Conf. univ. dr. Vechiu Camelia
  • 2010 MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING
    by Duro Horvat & Natasa Trojak
  • 2010 Relationship Between Environmental Concern And Green Purchasing Behavior
    by Kasim Tatic & Merima Cinjarevic
  • 2010 The Provincialism Of Global Brands An Empirical Analysis Of Brand Equity Differences In Mexico And Germany
    by Thomas Cleff & Lena Fischer & Nadine Walter
  • 2010 Brandsphere: Expected Value Vs Cognition Value
    by Dinko Jukic & Bozica Dunkovic
  • 2010 Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes
    by Nikola Rovis
  • 2010 Google Tools Implementation Into The Promotion Of Web Solutions
    by Milan Puvaca & Dinko Roso
  • 2010 Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok
    by Mane Medic & Mario Banozic & Mladen Pancic
  • 2010 How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations
    by POPESCU DAN & CHIVU IULIA & CIOCÂRLAN-CHITUCEA ALINA & POPESCU DANIELA OANA
  • 2010 Guest Services Quality Assesment In Tourism, Using An Attributes Scale
    by BAN OLIMPIA & POPA LUMINITA
  • 2010 Concept And Evolution Of Bank Marketing
    by Turkes (Vînt) Mirela Catalina
  • 2010 Some Aspects Of The Role Of Visual Identity In The Successful Implementation Of The Promotional Strategy
    by Tarcza Teodora Mihaela
  • 2010 Accessible Tourism – The Ignored Opportunity
    by Souca Maria Luiza
  • 2010 Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse
    by Serban Corina
  • 2010 Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand
    by Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea
  • 2010 Improving Communication Between Doctors And Patients
    by Radoviciu Ruxandra & Stremtan Filimon
  • 2010 The Role Of Marketing In The Education'S Process
    by Platis Magdalena & Baban Eleonora Gabriela
  • 2010 Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector
    by Paul Marinescu & Niculae Sabin Mihai & Toma Sorin
  • 2010 The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour
    by Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin
  • 2010 Direct Sales In The Context Of Romania'S Ue Integration
    by Gherman Cristina
  • 2010 Focus-Group And Its Impact In The Questionnaire Of Marketing Research On The Romanian Car Market
    by CRUCERU Gheorghe & SAVOIU Gheorghe & MANEA Constantin
  • 2010 Les Valeurs De Marché Des Managers Roumains
    by Constantinescu-Dobra Anca
  • 2010 Distribution Of Banking Products And Services
    by BULGAREA CATALIN NICOLAE
  • 2010 The Management Of The Optimal Conditions Of Storage - Transport - Trading Of The Food Products
    by Sperdea Natalita Maria & Mazilu Mirela Elena & Marinescu Roxana
  • 2010 Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data
    by Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius
  • 2010 The Factors That Influence The Romanian Banking Market During Post-Accession Period
    by Turkes (Vînt) Mirela Catalina
  • 2010 Marketing Communication In Online Social Programs: Ohanian Model Of Source Credibility
    by Serban Corina
  • 2010 Customer Satisfaction Regarding Bank’S Distribution Channels – The Atm Network
    by Scridon Mircea Andrei & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria
  • 2010 Building Patient Loyalty Using Online Tools
    by Popa Adela Laura & Vladoi Anca Daniela
  • 2010 Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania
    by Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan
  • 2010 Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances
    by PETRESCU MARIAN & IONCICA MARIA & PETRESCU EVA-CRISTINA & IONCICA DIANA
  • 2010 Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment
    by Pantea Carmen & Pop Nicolae Al.
  • 2010 Market Orientation: A Holistic Approch Of The Implementation Process
    by Pandelica Amalia & Pandelica Ionut & Jianu Eugenia
  • 2010 Insurance Consultants Attitude Towards Relationship Marketing Elements
    by Grigoras Elena & Stofor Ovidiu
  • 2010 Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products
    by Chupryakova, Alena & Pototskaya, Anna
  • 2010 Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain)
    by Kosarinskaya, Irina
  • 2010 Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain)
    by Golubnik, Andrew
  • 2010 Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain)
    by Suleymanova, Elena
  • 2010 Marketing channels and control the distribution of products in the meat industry
    by Sidorchuk, Roman
  • 2010 Review of the Moscow market of salted salmon
    by Sidorchuk, Roman
  • 2010 Sprats in the Moscow market of canned fish
    by Sidorchuk, Roman
  • 2010 Sprats in the Moscow market of canned fish
    by Sidorchuk, Roman
  • 2010 Virtual market meat
    by Sidorchuk, Roman
  • 2010 Corporate WEB-site, as the strategy of the company on the Internet
    by Sidorchuk, Roman
  • 2010 Review of Moscow wholesale market of delicious sausages imported in 2002
    by Sidorchuk, Roman
  • 2010 Review of the Moscow wholesale market for imported meat products for the second half of 2001
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000
    by Sidorchuk, Roman
  • 2010 Marketing and key success factors in wholesale trade
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market portioned cuts meat delicacies
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market meat delicacies (the market of portioned cuts)
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market meat delicacies and sausages
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market of imported smoked sausages
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market meat delicacies in 2003
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market meat delicacies imported
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market meat delicacies
    by Sidorchuk, Roman
  • 2010 Review the Moscow market of raw sausages produced in Russia
    by Sidorchuk, Roman
  • 2010 Review of Moscow wholesale market for imported meat products in 2002
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market fish sticks with simulation of different flavors
    by Sidorchuk, Roman
  • 2010 Virtual market meat
    by Sidorchuk, Roman
  • 2010 Corporate WEB-site, as a strategy of the company on the Internet
    by Sidorchuk, Roman
  • 2010 Features and market prospects for meat market
    by Sidorchuk, Roman & Dmitry Frolov
  • 2010 At the Moscow market of frozen vegetables and fruits need new strategies
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000
    by Sidorchuk, Roman
  • 2010 Pharmaceutical Market(ing): Theory and Reality
    by Stevan Vasiljev & Darko Pantelic
  • 2010 Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction
    by Aleksandra Pisnik Korda & Boris Snoj
  • 2010 Product or Brand? How Interrelationship between Customer Satisfaction and Customer Loyalty Work
    by MARTISIUTE Sandra & VILUTYTE Gabriele & GRUNDEY Dainora
  • 2010 Les dérives du siècle et les raisons d’espérer
    by Loïc HERVOUET
  • 2010 Une figure de « l’individu-créateur » comme accompagnement des mutations du marché promotionnel cinématographique : le cas du « club 300 » d’Allociné
    by Manuel DUPUY-SALLE
  • 2010 Particularities Of Life Insurance Purchasing Process
    by Nicoleta GRIDEANU & Ilie-Mircea BARBU
  • 2010 Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta
    by Anna Gaviglio & Alberto Pirani
  • 2010 La comunicazione: un valido strumento per la competitività delle aziende vinicole
    by Stefania Chironi & Marzia Ingrassia
  • 2010 The Relative Effectiveness of Celebrity Endorsement for Print Advertisement
    by Irene Roozen & Christel Claeys
  • 2010 Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
    by Haase, Fee-Alexandra
  • 2010 Loyalty programmes as a direct sales platform
    by José Manuel Ponzoa Casado & Pedro Reinares Lara
  • 2010 Analysing the maximum level of customer satisfaction in grocery stores
    by Maria Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco & Alicia Izquierdo Yusta
  • 2010 Determinants of online buyer trust. A comparison with the auction system
    by Sonia San Martín Gutiérrez & Carmen Camarero Izquierdo
  • 2010 Analysis of key factors influencing SMS usage to participate in television programmes
    by Carla Ruiz Mafé & Silvia Sanz Blas & Juan Fernando Tavera
  • 2010 Brand umbrella and made in the international competitiveness of granite
    by Mª José García Rodríguez & José Santiago Gómez Fraiz & Ana Isabel Martínez Senra
  • 2010 Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme
    by Oktay EMIR
  • 2010 Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?
    by Murat AKYILDIZ
  • 2010 Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari
    by Kenan GÜLLÜ & Mustafa KACUR
  • 2010 Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma
    by Mehmet Aksarayli & Isil Ozgen
  • 2010 The Role of Interpretation and Recontextualization in the Adoption of Marketing Management Concepts: The Cases of Market Orientation and CRM
    by Ayla Ozhan Dedeoglu
  • 2010 The Impact of Ethical Perceptions of Small and Medium Sized Enterprises (SMEs) on Their Bank Satisfaction and Subsequent Word of Mouth: Case of Northern Cyprus
    by Okan Veli SAFAKLI
  • 2010 Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi
    by Ahmet SEKERKAYA & Nihan CIRAK
  • 2010 E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers
    by Suleyman Barutcu
  • 2010 Microlending: Is There Demand for Such Loans in Germany?
    by Alexander S. Kritikos & Christoph Kneiding
  • 2010 The Relation between the Consumer’s Knowledge and the Browsing Behavior
    by Rym BOUZAABIA & Imene SALEM
  • 2010 Integration Perspectives of the Communication Management within Organizations’ Policy
    by Nicoleta Cristache & Irina Susanu & Adrian Micu & Angela Eliza Micu
  • 2010 Relevant Results of Fish Consumer Benefits and Food Safety
    by Gianita BLEOJU & Aida VASILE
  • 2010 Global Value Chains and Local Cluster Development: A Perspective on Domestic Small Enterprises in the 3D-Animation Industry in Colombia
    by Sascha Fuerst
  • 2010 Analysis of the stimuli of londoners fashion-oriented impulse buying behaviour
    by Silvia M. Ceballos
  • 2010 Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?
    by Gloria Stella Salazar Marín & Javier Pantoja
  • 2010 Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena
    by EMPERATRÍZ LONDOÑO ALDANA & JULIO JOSÉ SERPA & MIGDONIA DUNCAN ORTEGA & STEPHANIE OCHOA
  • 2010 Asepsia En Los Supermercados De La Ciudad De Cartagena
    by EMPERATRIZ LONDOÑO ALDANA & YURAINY VILLERO FORTICH & ARLYN CERVANTES ALONSO & KATIANA PÉREZ GONZÁLEZ
  • 2010 APLICACIÓN DE UN ESTUDIO DE MERCADO PARA EL LANZAMENTO DE UN NUEVO PRODUCTO POMM-E" Polvo compacto con extracto de manzana y vitamina E"
    by CECILIA MOLINA NAGLES & JOHANNA BURGOS M & JOYCE MARTÍNEZ J & JUAN SILVERA T
  • 2010 El marketing del partido político en el gobierno
    by Pedro Barrientos Felipa
  • 2010 Caso De Estudio: Re-Lanzamiento Del Toyota Corolla
    by JOSÉ LUIS SAAVEDRA TORRES
  • 2010 The Happiness-To-Consumption Ratio: An Alternative Approach In The Quest For Happiness
    by SILVIO BORRERO CALDAS
  • 2010 El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa
    by ANA MARÍA ARBOLEDA ARANGO & DIEGO GABRIEL ENRIQUEZ RODRÍGUEZ & ALEXANDRA GONZÁLEZ DELGADO
  • 2010 Benchmarking Elements For Cluj-Napoca Hotel Industry
    by ALEXANDRA URCAN & SMARANDA ADINA COSMA
  • 2010 An Empirical Investigation Of Romania'S Country Brand As Tourism Destination
    by OVIDIU IOAN MOISESCU
  • 2010 Investigating The Perceived Service Quality In Croatian Restaurant Industry Using Dineserv Model
    by SUZANA MARKOVIC & SANJA RASPOR
  • 2010 Effective Management of Medical Centers
    by Alexander Valkov
  • 2010 Customer loyalty and retail banks, backing on demand trends
    by Anna Omarini
  • 2010 Multi-dimensional Understanding of the “Product” in the Marketing Decision Process
    by Rodica Boier
  • 2010 Market orientation – a pertinent solution in reevaluating traditional marketing
    by Luminita Zait & Laura Timiras & Bogdan Nichifor
  • 2010 The Great Depression and the current crisis: brand-related attitudes
    by Cosmin Ichim
  • 2010 Brand Leadership in the contemporary economy
    by Andreia-Gabriela Andrei & Monica Elena Talaba
  • 2010 Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach
    by Elena Lidia Alexa
  • 2010 Investitiile in infrastructura: O perspectiva logistica
    by Anca Monica Puia
  • 2010 Planificarea strategica in marketing management. Nivelurile planificarii strategice
    by Stefan Caescu
  • 2010 Magazinul online: Strategii si tehnici de marketing in perioada de criza economica
    by Alexandru Dan Gheorghe & Alin Raul Gogescu & Ion Duminica
  • 2010 Segmentarea pietei – activitate definitorie a marketingului relational. Studiu de caz: sectorul bancar de retail
    by Alina Filip
  • 2010 Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor
    by Ana Roxana Matei
  • 2010 Continutul si importanta serviciilor publice in contextul socio-economic
    by Andreea Mihaela Barbu
  • 2010 Continutul si rolul planificarii in stiinta marketingului
    by Florin Tudor Ionescu
  • 2010 Studiul factorilor ce determina adoptia unor retele sociale online de catre utilizatorii romani
    by Mihai Orzan
  • 2010 Caracteristici demografice ale blogosferei din Romania
    by Gheorghe Orzan & Florin Tudor Ionescu & Alin Angheluta
  • 2010 Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii
    by Bogdan Nistoreanu & Cristian Filip & Bogdan Georgescu
  • 2010 Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii
    by Mihaela Grigorica & Isa Elis & Andreea Ionescu
  • 2010 Posibile modele pentru responsabilizarea sociala a companiilor in Romania: Intreprinderile comunitare
    by Alexandru Vladimir Bujan
  • 2010 Un altfel de consumator: Studiu asupra obiceiurilor asociate produselor ecologice
    by Raluca Ecaterina Brandabur & Laura Daniela Tanase
  • 2010 Dileme etice in marketingul modern
    by Nicolae Constantin Nitulescu
  • 2010 Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania
    by Iacob Catoiu & Olimpia Oancea & Amalia Pandelica
  • 2010 Strategii de incorporare a targurilor si expozitiilor virtuale in politicile de marketing organizationale
    by Elena Stoica & Valeriu Rosu
  • 2010 Orientarea catre piata a institutiilor administratiei publice: o evaluare in cazul ministerului administratiei si internelor
    by Marius Palade
  • 2010 Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa
    by Cagatan Taskin & Omer Akat & Zuheyla Erol
  • 2010 A Study On The Food Retailers’ Environmental Sensitivity
    by Serap Cabuk & Hilal Inan & Hatice Dogan Sudas
  • 2010 Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements
    by Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık
  • 2010 Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application
    by Kerim Banar & Vedat Ekergil
  • 2010 Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel
    by Erkan Akar
  • 2010 Aspects Of The Youth Travel Demand
    by Claudia Olimpia Moisa
  • 2010 Blog Marketing €“ A Relevent Instrument Of The Marketing Policy
    by Stremtan Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra
  • 2010 STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA
    by Iulia Iuga & Ruxandra Radoviciu
  • 2010 Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries
    by Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Calin Veghes
  • 2010 Romanian Consumer Perception Towards Mobile Marketing Campaigns
    by Iacob Catoiu & Daniel Adrian Gardan
  • 2010 The Distinctiveness Of The Youth Travel Product
    by Claudia Olimpia Moisa
  • 2010 Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)
    by Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor
  • 2010 Overview On Using Advanced Management Methods
    by Assoc. Prof. Ph.D Edelhauser Eduard & Lect. Ph.D Dobre-Baron Oana
  • 2010 Perceived Risk And Consumer Protection Strategies
    by Ph.D Student Patricea Elena Bertea
  • 2010 The Bivariate Analysis Between The Variables That Define The Investigated Tourist Population In The Center Development Region And The Other Important Tourist Variables
    by Assist. Ph.D Kulcsár Erika
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Determinants Of Consumer Preferences In Addis Ababa Restaurants
    by Dejene Mamo BEKANA
  • 2010 Determinants Of Consumer Preferences In Addis Ababa Restaurants
    by Dejene Mamo BEKANA
  • 2010 Determinants Of Consumer Preferences In Addis Ababa Restaurants
    by Dejene Mamo BEKANA
  • 2010 Determinants Of Consumer Preferences In Addis Ababa Restaurants
    by Dejene Mamo BEKANA
  • 2010 Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan
    by Afsar BILAL
  • 2010 Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan
    by Afsar BILAL
  • 2010 Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan
    by Afsar BILAL
  • 2010 Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan
    by Afsar BILAL
  • 2010 The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur
    by Eugen BURDUS & Cristina ALPOPI
  • 2010 The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur
    by Eugen BURDUS & Cristina ALPOPI
  • 2010 The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur
    by Eugen BURDUS & Cristina ALPOPI
  • 2010 The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur
    by Eugen BURDUS & Cristina ALPOPI
  • 2010 A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products
    by Ovidiu I. MOISESCU & Andrej BERTONCELJ
  • 2010 A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products
    by Ovidiu I. MOISESCU & Andrej BERTONCELJ
  • 2010 A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products
    by Ovidiu I. MOISESCU & Andrej BERTONCELJ
  • 2010 A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products
    by Ovidiu I. MOISESCU & Andrej BERTONCELJ
  • 2010 Tendencies Regarding The Demand For Retailers’ Products And Services
    by Assist. Silvia Puiu Ph. D Student
  • 2010 Customer Loyalty - The Major Goal Of Customer Relationship Management
    by Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D.
  • 2010 Marketing Communications As A Strategic Function Of Marketing
    by Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student
  • 2010 Quality And Performance In Academic Education From The Perspective Of Strategic Marketing
    by Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics
  • 2010 The Role Of Culture In U.S. Regarding Consumer Behavior
    by Daniela Adriana Bălan, Ph. D & Lect. Loredana Popescu, Ph. D Student
  • 2010 How To Manage A Public Relations Crisis
    by Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student
  • 2010 Advertising Communication During Crisis
    by Silvia-Mihaela Pavel Ph. D Student
  • 2010 Promoting Private Equity Funds
    by Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru
  • 2010 Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies
    by Lect. Laura Dindire Ph. D & Lect. Cristina Gănescu Ph. D
  • 2010 Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing
    by Emanuela Maria Avram & Iulia Furdui & Ioana Preda
  • 2010 Considerations On Social Marketing In Romania
    by Prof. Filimon Stremţan Ph.D & Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania
  • 2010 Rfid And Information Systems In Commerce
    by Prof. Valentin Litoiu Ph. D & Student Vlad Litoiu & Student Mircea Litoiu
  • 2010 Techniques Used In Search Engine Marketing
    by Assoc. Prof. Liviu Ion Ciora Ph. D & Lect. Ion Buligiu Ph. D
  • 2010 The End-Customer’S Perception About The Electronic Product Code (Epc) At A Retailer
    by Consuelo García de la Torre
  • 2010 Empirical Study On Influence Of Extraversion On Consumer Passion And Brand Evangelism With Word-Of-Mouth Communication
    by Pradeep KAUTISH
  • 2010 Agenda For Marketing Excellence In The Deregulated Petroleum Down-Stream Sector
    by Oluseye Olaleke Ogunnaike & Rowland E.K Worlu
  • 2010 Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
    by Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija
  • 2010 Alternative Dispute Resolution through Mediation in Romanian Retail Banking
    by Carmen Bălan
  • 2010 Research on Consumers’ Self-Protection through a Healthy Diet
    by Nicolae Istudor & Raluca Andreea Ion & Irina Elena Petrescu
  • 2010 An Ontological-based Model for Competences in Sustainable Development Projects: a Case Study for Project’s Commercial Activities
    by Constanţa-Nicoleta Bodea & Cetin Elmas & Ana Tănăsescu & Maria Dascălu
  • 2010 Setting Fair Prices – Fundamental Principle Of Sustainable Marketing
    by Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip
  • 2010 Quality Disclosure and Certification: Theory and Practice
    by David Dranove & Ginger Zhe Jin
  • 2010 The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
    by Guy David & Sara Markowitz & Seth Richards-Shubik
  • 2010 A Greater Price for a Greater Good? Evidence That Consumers Pay More for Charity-Linked Products
    by Daniel W. Elfenbein & Brian McManus
  • 2009 The Ethical Dimension of the Romanian Scientific Research for Sustainable Development
    by Mihai Covaci, Aurel Ardelean, Aurel Pisoschi, Alexandru T. Bogdan, Valentin Pau & Covaci, Brindusa
  • 2009 Assisting Finance Decision Through Leasing
    by Covaci, Brindusa
  • 2009 Internet-Banking in Global Rural Area and Agribusiness Based on Bioeconomy for Sustainable Development of Agrifood Green Power in Forecasting the Periods 2020-2050-2100
    by Covaci, Brindusa & Amalia-Geanina Strateanu, Brindusa Covaci, Alexandru T. Bogdan, Denis L. Diaconescu, Violeta Simion, Dan Tepus, Sorin Chelmu, Doru Gabor
  • 2009 Power asymmetries in the wine chain - Implications for the management of the chain
    by Jon Hanf & Erik Schweickert & Vera Belaya
  • 2009 Comment faire évoluer les méthodes d’évaluation financière des innovations ?
    by Breese, Pierre & Nussenbaum, Maurice
  • 2009 "Lighting" and "temperature" : Levers to improve internal consumers' responses and stores evaluation ?
    by Briand-Decre, Gwenaëlle & Pras, Bernard
  • 2009 Marketing et crise : entre réponses de fond et le marketing de la crise
    by Pras, Bernard
  • 2009 Le Cochon de Bretagne: a brand and producers’ organisation
    by Rakotonandraina, Nalini & Sauvée, Loïc
  • 2009 Orange Brand Launch in France – inside=outside brand transformation
    by Coumau, Jean-Baptiste & Josserand, Emmanuel
  • 2009 Aligning branding strategies and governance of vertical transactions in agri-food chains
    by Raynaud, Emmanuel & Sauvée, Loïc & Valceschini, Egizio
  • 2009 L'influence relative des éléments d'exécution d'un prospectus
    by Parguel, Béatrice & Sabri, Ouidade & Mimouni, Aîda
  • 2009 L'état du commerce électronique en France
    by Volle, Pierre & Isaac, Pierre
  • 2009 Restructuration industrielle et gouvernance client-fournisseur
    by Nogatchewsky, Gwenaëlle & Donada, Carole
  • 2009 L'utilisation de la culpabilité en collecte de fonds : une étude exploratoire des réactions des récepteurs
    by Chédotal, Camille
  • 2009 Silenced musicians. The major labels' discursive work in the reproduction of the institutional order
    by Huault, Isabelle & Blanc, Antoine
  • 2009 Conceptualization of value creation process in brand alliances : static and dynamic views
    by Coulibaly, Mantiaba & Sauvée, Loïc
  • 2009 For a better use of special treatment: Proposition for a measurement scale
    by Butori, Raphaëlle
  • 2009 Travail discursif des Majors pour la reproduction de l’ordre institutionnel dans l’industrie musicale
    by Huault, Isabelle & Blanc, Antoine
  • 2009 Exploration du lien entre religion et comportement de shopping en France / Exploration of the linkage between religion and shopping behavior in France
    by Benmoyal-Bouzaglo, Sarah
  • 2009 The effects of family structure and socialization influences on compulsive consumption: a life course study in France
    by Moschis, George P. & Benmoyal-Bouzaglo, Sarah
  • 2009 Maxi fiches de Marketing [retenir l'essentiel et réviser facilement ]
    by Debenedetti, Stéphane & Delacroix, Eva & Sabri, Ouidade
  • 2009 Quels traitements de faveur accorder à quels consommateurs? Une analyse conjointe appliquée au secteur de l'hôtellerie
    by Butori, Raphaëlle
  • 2009 L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand
    by Monnot, Elisa & Volle, Pierre & Reniou, Fanny
  • 2009 Marketing participatif: comment remercier les consommateurs pour leur contribution?
    by Reniou, Fanny
  • 2009 Comprendre les motivations des clients à suivre une formation
    by Monnot, Elisa
  • 2009 Les superstitions du consommateur: définition, mesure et impact sur le comportement d'achat
    by Guillard, Valérie & Delacroix, Eva
  • 2009 L'impact du nom de l'odeur sur son appréciation par les consommateurs: une étude par les évocations
    by Ardelet-Massieu, Caroline
  • 2009 La valeur de marché d'un cheval de courses: impact de l'évaluation sur la transformation d'un marché aux enchères
    by Botton, Carole
  • 2009 150 ans après l'Origine des espèces de Darwin, que peut apporter la théorie de l'évolution au marketing?
    by Malas, Ziad
  • 2009 A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places
    by Mak, Brenda & Nickerson, Robert & Isaac, Henri
  • 2009 Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology
    by Azar, Salim & Darpy, Denis
  • 2009 Le cadeau à soi expliqué par l’orientation régulatrice
    by Darpy, Denis & Mouakhar-Klouz, Dania
  • 2009 Le greenwashing publicitaire est-il efficace ? Une analyse de l'élaboration négative des éléments d'exécution
    by Benoît-Moreau, Florence & Larceneux, Fabrice & Parguel, Béatrice
  • 2009 Unilever : quand les marques se démarquent
    by Loison, Marie-Claire & Farjaudon, Anne-Laure
  • 2009 Le marketing des industries culturelles : films, livres et disques
    by Debenedetti, Stéphane
  • 2009 Le marketing stratégique des organisations culturelles
    by Gombault, Anne & Debenedetti, Stéphane
  • 2009 Gestion de la relation client
    by Jallat, Frédéric & Peelen, Ed & Stevens, Eric & Volle, Pierre
  • 2009 Market : fondements et méthodes des recherches en marketing
    by Pras, Bernard & Evrard, Yves & Roux, Elyette
  • 2009 Chinese Consumers Attitudes towards Luxury
    by Pras, Bernard
  • 2009 "I'd rather play than look at statues" : the experiences of children with art works and interactive devices at an art exhibition
    by Krebs, Anne & Caro, Florence & Debenedetti, Stéphane
  • 2009 Does Customer Satisfaction lead to Accurate Earnings Forecasts ?
    by Ramond, Olivier & Ngobo, Paul-Valentin & Casta, Jean-François
  • 2009 Slotting Allowances and Manufacturers’ Retail Sales Effort
    by Øystein Foros & Hans Jarle Kind & Jan Yngve Sand
  • 2009 In the wake of the financial crisis: rebuilding the image of the finance industry through trust
    by James, Erika Hayes
  • 2009 Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması
    by Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT
  • 2009 Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler
    by Süleyman DÜNDAR & Durmuş YÖRÜK
  • 2009 Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi
    by Necdet BİLGİN & Ramazan KAYNAK
  • 2009 Misselling through agents
    by Inderst, Roman & Ottaviani, Marco
  • 2009 Misselling (financial) products: The limits for internal compliance
    by Inderst, Roman
  • 2009 Non-Price Determinants of Automotive Demand: Restyling Matters Most
    by Oleg Korenok & George E. Hoffer & Edward L. Millner
  • 2009 The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA
    by Marco Cioppi & Andrea Buratti
  • 2009 Proving the performance of a new revenue management system
    by Kalyan Talluri & Fernando Castejon & Begoña Codina & Juan Magaz
  • 2009 Costly search and design
    by Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat
  • 2009 Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)
    by Sáiz, Patricio & Fernández, Paloma
  • 2009 An agent-based model of product competition: network structure and coexistence under different information regimes
    by Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti
  • 2009 Determinants Of Demand For Different Types Of Investment Goods
    by John J. Heim
  • 2009 Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?
    by Carvalho, Cláudia & Brito, Carlos
  • 2009 New Forms of Public Service Delivery – are they really valuable?
    by Carvalho, Cláudia & Brito, Carlos
  • 2009 Halal Literacy: A Concept Exploration and Measurement Validation
    by Salehudin, Imam
  • 2009 Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
    by Soproni, Luminita & Stoica, Alina & Drinda, Roxana
  • 2009 Patterns of social influence in social networking sites – a design perspective
    by Iosub, Daniela & Andrei, Andreia Gabriela & Iacob, Amalasunta
  • 2009 Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts
    by Musso, Fabio & Francioni, Barbara
  • 2009 Old and new approaches to marketing. The quest of their epistemological roots
    by Volpato, Giuseppe & Stocchetti, Andrea
  • 2009 Drivers of consumer behaviour-the economic crisis in our every day's life
    by Epure, Manuela & Vasilescu, Ruxandra Eleonora
  • 2009 استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
    by Amroush, Fadi
  • 2009 Role of placement in determination of service quality measurement of higher education in India
    by Nakkeeran, Senthil kumar & Arockiasamy, Arulraj
  • 2009 بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة Cbr
    by Amroush, Fadi & Alkhoder, A.Baderddeen
  • 2009 Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice
    by Grigorescu, Adriana
  • 2009 Renewal marketing management in public and business organizations
    by Grigorescu, Adriana
  • 2009 Public marketing in supporting the tourist destinations
    by Grigorescu, Adriana & Balalia, Alina Elena
  • 2009 Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan
    by Afzal, Sarwat
  • 2009 Effects of television advertising on children: with special reference to pakistani urban children
    by Abideen, Zain Ul & Salaria, Rashid M.
  • 2009 Applying CHAID for logistic regression diagnostics and classification accuracy improvement
    by Antipov, Evgeny & Pokryshevskaya, Elena
  • 2009 A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan
    by Subhani, Muhammad Imtiaz & Osman, Ms.Amber
  • 2009 How Fragrant are perfumes? A Micro Perspective from Middle East
    by Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji
  • 2009 Предпринимательство И Маркетинг
    by Sidorchuk, Roman
  • 2009 Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989
    by Starzyczná, Halina
  • 2009 Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale
    by Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen
  • 2009 Marketing strategies used in crisis - study case
    by Nistorescu, Tudor & Puiu, Silvia
  • 2009 Branding Ghana
    by Ofori, Eunice
  • 2009 Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding
    by Rodrigues, Flávio & Souza, Victória & Leitão, João
  • 2009 Tourism Marketing: A Service Marketing perspective
    by Kannan, Srinivasan
  • 2009 Applied arts and design in museums: USA and Milan experience
    by Besana, Angela
  • 2009 Social Ties and User Generated Content: Evidence from an Online Social Network
    by Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller
  • 2009 Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace
    by Daniel Elfenbein & Raymond Fisman & Brian McManus
  • 2009 State Dependence and Alternative Explanations for Consumer Inertia
    by Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi
  • 2009 Sharing Information
    by Bettina Rockenbach & Abdolkarim Sadrieh
  • 2009 Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality
    by Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer
  • 2009 Demand Side Analysis of Microlending Markets in Germany
    by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian
  • 2009 Demand Side Analysis of Microlending Markets in Germany
    by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian
  • 2009 Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação
    by Sandra Pereira
  • 2009 Is cross-category brand loyalty determined by risk aversion?
    by Nadja Silberhorn & Lutz Hildebrandt
  • 2009 When Does the Price Affect the Taste? Results from a Wine Experiment
    by Almenberg, Johan & Dreber, Anna
  • 2009 Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame
    by Stallen, M. & Smidts, A. & Rijpkema, M. & Smit, G. & Klucharev, V. & Fernandez, G.
  • 2009 A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
    by van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B.
  • 2009 An Empirical Comparison of Dissimilarity Measures for Recommender Systems
    by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.
  • 2009 Determination of Attribute Weights for Recommender Systems Based on Product Popularity
    by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.
  • 2009 Embedding the Organizational Culture Profile into Schwartz’s Universal Value Theory using Multidimensional Scaling with Regional Restrictions
    by Borg, I. & Groenen, P.J.F. & Jehn, K.A. & Bilsky, W. & Schwartz, S.H.
  • 2009 Map Based Visualization of Product Catalogs
    by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.
  • 2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
    by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman
  • 2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
    by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman
  • 2009 Street Markets Influencing Consumer Behavior in Urban Habitat
    by Rajagopal
  • 2009 Conational Drivers Influencing Brand Preference among Consumers
    by Rajagopal
  • 2009 Determinants of Shopping Behavior of Urban Consumers
    by Rajagopal
  • 2009 Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
    by Rajagopal
  • 2009 Growing Shopping Malls and Behavior of Urban Shoppers
    by Rajagopal
  • 2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
    by Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan
  • 2009 Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing
    by Dalsace, Frédéric & Markovitch, Dmitri
  • 2009 Demand Side Analysis of Microlending Markets in Germany
    by Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann
  • 2009 L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie
    by Gérard Charreaux
  • 2009 Les antécédents de l’attitude envers le prospectus
    by Mimouni, Aîda & Parguel, Béatrice
  • 2009 L'influence relative des caractéristiques perçues du prospectus sur son efficacité pour le distributeur
    by Parguel, Béatrice & Sabri, Ouidade & Mimouni, Aîda
  • 2009 Télévision interactive : analyse exploratoire de l’attitude des consommateurs envers cette nouvelle forme de média
    by Bensadoun-Medioni, Sandrine
  • 2009 Les consommateurs des mondes virtuels : Construction identitaire et expérience de consommation dans Second Life
    by Parmentier, Guy & Rolland, Sylvie
  • 2009 The many paths of value creation in brand alliances : Resource combining and governance mechanisms
    by Coulibaly, Mantiaba & Sauvée, Loïc
  • 2009 Les produits à destination des adolescents : consommation symbolique des marques ou consommation symbolique des produits?
    by Benmoyal-Bouzaglo, Sarah & Guiot, Denis
  • 2009 Le traitement de faveur comme outil de recrutement de clientèle : le problème de la résistance du consommateur
    by Pez, Virginie & Butori, Raphaëlle
  • 2009 « Et si je les donnais via Internet ? » Étude des motivations des consommateurs à utiliser Internet pour donner des objets encore utilisables mais dont ils n’ont plus l’utilité
    by Guillard, Valérie
  • 2009 Le rejet de la musique de marque: et si les agences de communication avaient tort? / Sonic branding rejection: whether communication agencies were wrong?
    by Zoghaib, Alice & Goudey, Alain
  • 2009 Customer satisfaction and financial analysts earnings forecast errors
    by Ramond, Olivier & Casta, Jean-François & Ngobo, Paul-Valentin
  • 2009 Rethinking brand feminine dimension: brand femininity or brand femininities?
    by Darpy, Denis & Azar, Salim
  • 2009 La justice perçue comme condition d’efficacité des programmes de fidélité : une double étude qualitative et quantitative
    by Pez, Virginie
  • 2009 Influence de la critique et du marketing sur la performance commerciale du film en salle et rôle modérateur de l’identité artistique. Le cas du film français en France
    by Debenedetti, Stéphane & Laurichesse, Hélène
  • 2009 Enseigne et portefeuille de MDD : une étude exploratoire des caractéristiques des acheteurs de MDD classiques et thématiques
    by Renaudin, Valérie & Nabec, Lydiane
  • 2009 Customer-Company Identification : a Study of Relational Consequences in the Non-Profit Sector
    by Volle, Pierre & Reniou, Fanny & Monnot, Elisa
  • 2009 Imagen y posicionamiento de las tiendas de barrio en Colombia aplicando el análisis factorial de correspondencias - AFC -
    by Emperatriz Londoño Aldana
  • 2009 Actitud de los propietarios de mypimes de comercio hacia la negociación con proveedores: un análisis de clúster
    by Emperatriz Londoño Aldana & María Eugenia Navas Ríos
  • 2009 La Venta Relacional: Una Aplicación En Tiendas De Electrodomésticos Minoristas
    by INÉS KÜSTER BOLUDA & WALTER MIGUEL COSTA
  • 2009 Product Pricing when Demand Follows a Rule of Thumb
    by Christina Matzke & Benedikt Wirth
  • 2009 Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese
    by Ofer Azar
  • 2009 Interrelation between advertising efficiency and corporate sales
    by Ferenc KATONA
  • 2009 Mobile phone usage and device selection of university students
    by Attila Endre SIMAY
  • 2009 La experiencia de hacer la cocina
    by Marcombes, G. & Sirieix, L. & Contreras, J.
  • 2009 L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation
    by Parguel, Béatrice
  • 2009 Opérations participatives des marques : pourquoi et comment faire participer les consommateurs ? De la compréhension des opérations participatives et des motivations des consommateurs à s’y engager à l’analyse de leurs effets sur la marque
    by Reniou, Fanny
  • 2009 Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé
    by Coulibaly, Mantiaba
  • 2009 Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide
    by Dobran, Ruxandra Diana
  • 2009 Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies
    by Katja Gelbrich
  • 2009 Urban aesthetics: emergence and development
    by Liviu Bogdan Vlad
  • 2009 New Era, New Criteria for City Imaging
    by Kaveh FATTAHI & Hidetsugu KOBAYASHI
  • 2009 The Role of Internet in Marketing Strategies
    by Ramin Bashir KHODAPARASTI
  • 2009 Marketing environment of public service organizations
    by ALEXANDRU Gheorghe
  • 2009 The importance planning of public relations in tourist organizations’ communication
    by IORDACHE Maria Carmen
  • 2009 Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company
    by URSACESCU Minodora
  • 2009 Successful brands or key to any company's success
    by POPESCU Ruxandra Irina
  • 2009 Using marketing in Romanian libraries Study case: The Romanian National Library
    by Ruxandra Irina POPESCU,
  • 2009 The Importance Of Finance And Banking Marketing In The Present Conditions
    by Pistol, Gheroghe
  • 2009 Role Of Marketing In Improving Didactic Activity Quality In Higher Education
    by Gardan, Adrian Daniel & Geangu, Iuliana Petronela & Andriesei, Ioana & Gica, Ecaterina
  • 2009 Relationship marketing – o solutie pentru sistemul bancar românesc?
    by Catalina Rusu
  • 2009 The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market
    by Gheorghe Savoiu & Gheorghe Cruceru & Constantin Manea
  • 2009 The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different
    by Victor Danciu
  • 2009 Efecte ale crizei financiare mondiale în sectorul logistic si auto
    by Mihaela Belu & Ramona Tartavulea
  • 2009 Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia
    by Wen-Shinn Low & Soo-May Cheng
  • 2009 Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods
    by Monika Oleksiak
  • 2009 Value Creation in E-business
    by Pavla Maříková
  • 2009 Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects
    by Markéta Lhotáková & Anna Klosová
  • 2009 Ethnic marketing possibilities and its ethics issues
    by ANNAMARIA SAS, & AGOTA KOZMA
  • 2009 Model of Vertical Marketing System in Retail Distribution
    by Dario Dunkovic
  • 2009 New Approaches to the Modern Retail Management
    by Zdenko Segetlija
  • 2009 Mark vs. Brand - Term and Controversies
    by Mane Medic & Igor Medic & Mladen Pancic
  • 2009 It Solutions For The Management Of Geo-Business
    by MARES Marius Daniel & MARES Valerica & ILINCUTA Lucian - Dorel
  • 2009 Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment
    by Veghes Calin & Pantea Carmen
  • 2009 A Holistic Approach Of Relationship Marketing In Launching Luxury New Products
    by Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N.
  • 2009 Neuromarketing – Getting Inside The Customer’S Mind
    by Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria
  • 2009 Particularities Of The Marketing Activity In The Insurance Industry
    by Petrescu Eva-Cristina & Pop Nicolae Al.
  • 2009 Consumers’ Reaction And Organizational Response In Crisis Context
    by Pandelica Amalia & Pandelica Ionut
  • 2009 The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers
    by Moisescu Ovidiu Ioan
  • 2009 The Main Characteristics Of Supply And Demand On The Romanian Insurance Market
    by Ioncica Maria & Petrescu Eva Cristina & Ioncica Diana & Petrescu Marian
  • 2009 Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic
    by Gurau Calin
  • 2009 Communication Et Relations Publiques Dans L’Union Européenne
    by Amalancei Brindusa-Mariana & Manole Victor & Epuran Gheorghe
  • 2009 The Life Cycle Of Shopping Centers And Possible Revitalization Strategies
    by Abrudan Ioana N. & Dabija Dan Cristian
  • 2009 Performance Particularities Within The National Public Television Services
    by Budacia Elisabeta Andreea & Avram Emanuela Maria & Perju Alexandra
  • 2009 A Strategic Household Purchase: Consumer House Buying Behavior
    by Mateja Kos Koklic & Irena Vida
  • 2009 Demand Side Analysis of Microlending Markets in Germany
    by Alexander Kritikos & Christoph Kneiding & Claas Christian Germelmann
  • 2009 Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research
    by Hasan Hanic & Beriz Civic
  • 2009 Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali
    by Gianluigi Guido & Piermario Tedeschi & M. Irene Prete & Laura Franceschini & Carolina Buffa
  • 2009 Marketing for Pro-Poor Development: Deriving Opportunities for Development from the Marketing Literature
    by Paul T.M. Ingenbleek & Aad van Tilburg
  • 2009 Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico
    by Fernández Alles, María Teresa
  • 2009 Evolution and trends of private labels in food markets: the Spanish situation
    by María Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco
  • 2009 Practical case: The strategic planning of the museum guggenheim bilbao from a perspective of Marketing
    by Iñaki Periáñez Cañadillas & Miguel Ángel Quintana Daza
  • 2009 Store brands: shelf space in different categories and retail chains
    by Mónica Gómez Suárez & Mercedes Rozano Suplet
  • 2009 Perceived quality in urgent transport sector
    by Jose Antonio Martínez García & Laura Martínez Caro
  • 2009 Konaklama Isletmelerinde Dis Kaynak Kullanimi (Outsourcing) Uygulamalari Üzerine Bir Degerlendirme
    by Aydin CEVIRGEN
  • 2009 Türk Özel Ilgi Gezginleri Sansasyon Arama Özelligi Sergilemekte Midir?
    by Abdullah TANRISEVDI
  • 2009 Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi
    by Nuray Selma ÖZDIPCINER
  • 2009 Termal Turizmin Gelismesini Etkileyen Sorunlari Belirlemeye Yönelik Gönen’de Bir Arastirma
    by Mehmet Oguzhan ILBAN & Mehmet KASLI
  • 2009 Fonksiyonel Gida Ürünlerine Yönelik Tüketici Tutumlarini Belirleme Üzerine Bir Arastirma
    by Pinar ÖZKAN ÖZDEMIR & Secil FETTAHLIOGLU & Mert TOPOYAN
  • 2009 Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi
    by Bilge Akyol
  • 2009 Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri
    by Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan
  • 2009 Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi
    by Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal
  • 2009 Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama
    by Ipek Altinbasak & Eyup Sinan Karaca
  • 2009 Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri
    by Burcu Aracioglu & Rezan Tatlidil
  • 2009 Mikrokredite: Bedarf auch in Deutschland
    by Alexander S. Kritikos & Christoph Kneiding
  • 2009 L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition
    by Zouhair Djerbi
  • 2009 L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie
    by Gérard Charreaux
  • 2009 Promotion Strategy Specific to Organizations Participating in “Back to School” Program
    by Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA
  • 2009 Brand Loyalty- Impact of Cognitive and Affective Variables
    by Mourad TOUZANI & Azza TEMESSEK
  • 2009 La Actitud Del Consumidor Según La Percepción De Justicia Organizacional
    by ANA MARÍA ARBOLEDA ARANGO
  • 2009 Más Que Tácticas Para Sobrevivir
    by ANA MARÍA ARBOLEDA ARANGO & CLAUDIA VIVIANA RODRÍGUEZ & JUAN PABLO VALENCIA
  • 2009 Efectos De La Comunicación Integrada De Marketing A Través De La Consistencia Estratégica: Una Propuesta Teórica Y Metodológica
    by MARÍA ÁNGELES NAVARRO BAILÓN & MARÍA SICILIA PIÑERO & ELENA DELGADO BALLESTER
  • 2009 Cost Quality Management
    by Vitanova Gordana & Tatjana Spaseska
  • 2009 THE CHALLENGES OF SMEs IN MODERN MARKETING
    by OANA PREDA & IULIA FURDUI
  • 2009 Romanian Tourist Brand
    by SMARANDA ADINA COSMA
  • 2009 Internet Users - Statistical Picture, Comparisons And Trends
    by MIHAELA TUTUNEA
  • 2009 Agricultural Direct Marketing And Rural Development
    by RADULY ISTVAN & PARTENIE DUMBRAVA
  • 2009 Marketing Strategies Of Private Label Products And A Field Research On Retail Food Enterprises In Bursa
    by Serkan Kılıc
  • 2009 A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin
    by AyÅŸe Sahin & Ozlem Kor
  • 2009 Investigating The Effects Of Environmental Sensitivity And Environmental Behavior On Ecological Product Buying Behavior Through Structural Equation Modeling
    by Veysel Yilmaz & H. Eray Celik & Ceren Yagizer
  • 2009 Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries
    by Mehpare Togay Argan
  • 2009 Companies With Market Positioning Brands
    by Ruxandra Radoviciu & Filimon Stremtan
  • 2009 The Brand: One Of The University’S Most Valuable Asset
    by Andreea Muntean & Lucia Cabulea & Dan Danuletiu
  • 2009 Marketing On The Construction Market In A Economic Crisis
    by Cristina Dinu
  • 2009 Viral Marketing In The Internet. Characteristics Of An Effective Virus
    by Joanna A. Kwiatkowska
  • 2009 Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments
    by Lucian Marina & Andreea Muntean & Claudiu Stefani
  • 2009 Study Concerning The Honey Qualities In Transylvania Region
    by Maria Popa & Mihaela Vica & Roxana Axinte & Mirel Glevitzky & Simona Varvara
  • 2009 Culture - Major Determinant Of The European Consumer Behavior
    by Lucretia Mariana Constantinescu & Ioana Raluca Goldbach & Gratiela Gavrila
  • 2009 Fundamental Aspects Regarding Youth And Their Decision To Practice Tourism
    by Rodica Minciu & Claudia Olimpia Moisa
  • 2009 Emotions That Influence Purchase Decisions And Their Electronic Processing
    by Domenico Consoli
  • 2009 European Union Consumers’ Views On The Protection Of Their Personal Data: An Exploratory Assessment
    by Calin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu
  • 2009 Travel And Tourism Competitiveness Of The World’S Top Tourism Destinations: An Exploratory Assessment
    by Diana Balan & Virgil Balaure & Calin Veghes
  • 2009 The Identification Of The Romanian Companies’ Marketing Needs And Means Of Communication - A Marketing Research -
    by Iacob Catoiu & Tudor Edu
  • 2009 Retail Marketing Instruments – An Analytic Approach
    by Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta
  • 2009 Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques
    by Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion
  • 2009 Unemployment Issues In Baraolt Region
    by Assist. Ph.D Kulcsár Erika & Economist Süto Gábor
  • 2009 The Beer Brands On The Macedonian Market: How Are They Perceived?
    by Assist. Prof. Ph.D Anita Ciunova-Suleska
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 The banking marketing in sustainability conditions
    by Jenica POPESCU & Dorina POANTA
  • 2009 Guidelines Of Tourism Growth In Urban Areas
    by Associate Professor Ph.D. Carmen Iordache
  • 2009 Strategic Orientations In Retail Industry During Economic Crises
    by Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu
  • 2009 Opinions On Some Specific Aspects Of The Price Strategy In Services
    by Carmen PUIU, Marieta & STANCIU, Mdlina MANGRA
  • 2009 Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory
    by Catalina BUTNARU
  • 2009 Some Aspects of the Economic Crisis
    by Horst Todt
  • 2009 Customer Contribution to improving Service Quality in the Hospitality Industry
    by Dragos Constantin Vasile
  • 2009 Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products
    by Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu
  • 2009 Major Change in the Quality Management of the Qualitative Market Research
    by Carmen Balan
  • 2009 Study regarding Customer Perception of Healthcare Service Quality in Romanian Clinics, Based on their Profile
    by Cornelia Prejmerean & Simona Vasilache
  • 2009 Customer Loyalty and its Determinants in a Banking Services Environment
    by Alina Filip & Laurentiu-Dan Anghel
  • 2009 The marketer-a complex specialist, a man of concept, decision and action
    by Nicolae Al. Pop & Anca-Daniela Vl?doi
  • 2009 Marketing competencies of trade personnel
    by Iacob C?toiu & C?lin Veghe?
  • 2009 Moral Hazard and Customer Loyalty Programs
    by Leonardo J. Basso & Matthew T. Clements & Thomas W. Ross
  • 2009 How Large Are Non-Budget-Constraint Effects of Prices on Demand?
    by Ori Heffetz & Moses Shayo
  • 2009 The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com
    by Igal Hendel & Aviv Nevo & François Ortalo-Magné
  • 2009 Misselling through Agents
    by Roman Inderst & Marco Ottaviani
  • 2008 The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach
    by Althuizen, N.A.P. & Wierenga, B.
  • 2008 A multi-national study of attitudes about mobile phone use in social settings
    by Isaac, Henri & Nickerson, Robert & Mak, Brenda
  • 2008 Moderating effects of consensus between- and within- evaluators
    by Larceneux, Fabrice
  • 2008 How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing
    by Gauzente, Claire & Dubost, Nathalie & Guilloux, Véronique & Kalika, Michel
  • 2008 Optimal mobile telephony market structure in Europe : "two are too few and four are too many ?
    by Geoffron, Patrice & Benzoni, Laurent
  • 2008 E-commerce : de la stratégie à la mise en oeuvre opérationnelle
    by Volle, Pierre & Isaac, Henri
  • 2008 Label equity and the effectiveness of values-based labels: an experiment with two French Protected Geographic Indication labels
    by Carpenter, Marie & Larceneux, Fabrice
  • 2008 Marketing des produits de santé
    by Serre, Marie-Paule & Wallet-Wodka, Déborah
  • 2008 Une mesure des motivations envers l’achat d’occasion, leurs antécédents et leurs conséquences
    by Guiot, Denis & Roux, Dominique
  • 2008 Empresas que marcam. Sucesso nos negocios e inserçao societal
    by Waldman, Charles & Thoenig, Jean-Claude
  • 2008 Les traitements de faveur accordés aux consommateurs: Un terrain glissant pour les entreprises
    by Butori, Raphaëlle
  • 2008 Explorer les réactions des adolescents consommateurs confrontés au rejet par les pairs grâce au concept de coping : une étude qualitative
    by Benmoyal-Bouzaglo, Sarah & Guiot, Denis
  • 2008 L’influence des besoins de cognition et d’émotion sur les réponses à la publicité
    by Guiot, Denis & Safraou-Ouadrani, Imen
  • 2008 Brand-sex as a primary category in brand categorization process
    by Darpy, Denis & Azar, Salim
  • 2008 New perspectives for brand categorization process: the case of brand-sex
    by Darpy, Denis & Azar, Salim
  • 2008 Silenced musicians. The major labels' discursive work in the reproduction of the institutional order
    by Blanc, Antoine & Huault, Isabelle
  • 2008 Moving beyond binary oppositions: exploring brand sexual associations
    by Darpy, Denis & Azar, Salim
  • 2008 La reculturation dans le processus de consommation : approche par le carré sémiotique d’ici/de là-bas
    by Dercourt, Virginie & Darpy, Denis
  • 2008 Re-discovery and re-interpretation of ethnic heritage: a semiotic exploration of French ethnic consumers’ reculturation process
    by Darpy, Denis & Dercourt, Virginie
  • 2008 Comportement du consommateur : 16 minutes = le petit déjeuner
    by Darpy, Denis
  • 2008 Le rôle de la réputation sociétale de l’enseigne dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution
    by Parguel, Béatrice & Benoît-Moreau, Florence
  • 2008 Des vide-greniers aux ventes sur Internet : l'essor sans précédent des marchés de l'occasion
    by Guiot, Denis & Roux, Dominique
  • 2008 Politique de prix
    by Desmet, Pierre
  • 2008 Stratégies de communication sonore de la marque : bilan et perspectives de l'utilisation de l'identité musicale de marque
    by Goudey, Alain
  • 2008 Marketing & communication des associations
    by Gallopel-Morvan, Karine & Birambeau, Pierre & Larceneux, Fabrice & Rieunier, Sophie
  • 2008 L'impact de la valeur des marques et des actions sociales et environnementales dans les alliances de marques : cas du secteur alimentaire
    by Coulibaly, Mantiaba
  • 2008 Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
    by Lowry, Paul Benjamin & Vance, Anthony & Moody, Greg & Beckman, Bryan & Read, Aaron
  • 2008 Infrastructure versus service-based competition : the case of mobile telecommunications
    by Benzoni, Laurent & Geoffron, Patrice
  • 2008 L’impact du processus d’acculturation sur les stratégies publicitaires à l’international : explication théorique et application pour les marchés émergents
    by Gaston Breton, Charlotte & Boutin, Agnès
  • 2008 Zopa.com — innovation in the u.K. financial services industry
    by Anderson, Jamie & Kupp, Martin
  • 2008 Ortak pazarlama stratejisi ile yeni ürün geliştirme: Ceyhan yöresel turizm destinasyonları örneği
    by Mehmet Cihan YAVUZ
  • 2008 Tedarik zinciri ağ tasarımı ve bir uygulama
    by Ahmet Serhat ULUDAĞ & İsmail EROL
  • 2008 15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama
    by Burcu İLTER & Özge ÖZGEN & Bilge AYKOL
  • 2008 Tarımsal kooperatiflerin rekabet stratejileri üzerinde girişimci firma kültürü ve pazar odaklılık değişkenlerinin etkisi
    by Ramazan KAYNAK & Necdet BİLGİN
  • 2008 Qualitätsmanagement: Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?
    by Wrede, Florian
  • 2008 Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market
    by Annamaria Sorato & Bruno Viscolani
  • 2008 Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?
    by Jan van der Borg
  • 2008 Hybrid consumption paths in the attribute space: A model and application with scanner data
    by Sergi Jiménez-Martín & Antonio Ladrón de Guevara
  • 2008 Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector
    by Athreye, Suma & Kale, Dinar & Ramani, Shyama V.
  • 2008 Consumer Perception of Vegetables Resulting From Conventional Field or Greenhouse Agricultural Methods
    by Sirieix, L. & Salançon, A. & Rodriguez, C.
  • 2008 The Changing Impact of Product Design for a Company
    by Tuomo Kässi
  • 2008 Market Segmentation: The Role of Opaque Travel Agencies
    by Dmitry Shapiro & Xianwen Shi
  • 2008 Consumers and their transformation tales
    by Pilar Gaviria Rojas
  • 2008 Payment Card Rewards Programs and Consumer Payment Choice
    by Ching, Andrew & Hayashi, Fumiko
  • 2008 Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry
    by Khim Yong, Goh & Kai-Lung, Hui & I.P.L., Png
  • 2008 Perceived corporate credibility as the emergent property of corporate reputation’s transmission process
    by Balboni, Bernardo
  • 2008 The notion of “SERVICES” in modern economy
    by Ciochina, Iuliana & Iordache, Carmen & Panoiu, Laura & Decuseara, Razvan
  • 2008 Marketing and the law: defending single color trademarks
    by Keating, Byron W. & Coltman, Tim
  • 2008 Managing product life-cycle in the auto industry: evaluating carmakers effectiveness
    by Volpato, Giuseppe & Stocchetti, Andrea
  • 2008 استخدام الجولات الافتراضية في التعريف عن الآثار
    by Amroush, Fadi
  • 2008 Virtual marketing in virtual enterprises
    by Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash
  • 2008 The brand equity: evidence on marketing investment
    by Davcik, Nebojsa
  • 2008 Using Artificial intelligence to select the optimal E-CRM Based business needs
    by Amroush, Fadi & Baderddeen, Alkhoder & Yusef, Talal
  • 2008 Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM
    by Amroush, Fadi & Alkhoder, A.Baderddeen & Yusef, Talal
  • 2008 National policies and public marketing for cultural tourism destination
    by Grigorescu, Adriana
  • 2008 Boosting Total Relationship Marketing
    by Aykut, Arslan
  • 2008 How Fragrant are perfumes? A Micro Perspective from Middle East
    by Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina
  • 2008 Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
    by Sidorchuk, Roman
  • 2008 Некоторые Проблемы Малого Бизнеса
    by Sidorchuk, Roman
  • 2008 Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
    by Sidorchuk, Roman
  • 2008 Fishy Gifts: Bribing with Shame and Guilt
    by Ong, David
  • 2008 Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica
    by Gómez Conde, Jacobo & Barajas, Angel
  • 2008 Territorial marketing in the Czech Republic: a trial – and – error process
    by Sucháček, Jan
  • 2008 Factors Influencing Students' Learning at KASB Institute of Technology
    by Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M.
  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M.
  • 2008 Message on a Bottle: Colours and Shapes in Wine Labels
    by de Mello, Luiz & Pires Gonçalves, Ricardo
  • 2008 Holiday Price Rigidity and Cost of Price Adjustment
    by Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu
  • 2008 Political Marketing: A Conceptual framework
    by Menon, Sudha Venu
  • 2008 An analysis of the role of liking on the memorial response to advertising
    by Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari
  • 2008 A systematic analysis of the preference change in co-branding
    by Lee, Chia-Lin & Decker, Reinhold
  • 2008 Keeping Luxury Inaccessible
    by Ward, David & Chiari, Claudia
  • 2008 Consumer Behavior: Product Characteristics and Quality Perception
    by Pires Gonçalves, Ricardo
  • 2008 E-business Development Key Areas
    by Suchánek, Petr
  • 2008 Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding
    by Miklos-Thal, Jeanine
  • 2008 A new theorem for optimizing the advertising budget
    by Wright, Malcolm
  • 2008 A Relationship Approach to Brand Equity
    by Carlos Brito
  • 2008 How is the relationship significance brought about? A critical realist approach
    by Filipe J. Sousa & Luís M. de Castro
  • 2008 Relationship Marketing: From Its Origins to the Current Streams of Research
    by Carlos Brito
  • 2008 Determining the Number of Market Segments Using an Experimental Design
    by Ana Oliveira-Brochado & Francisco Vitorino Martins
  • 2008 A Dynamic Model of Sponsored Search Advertising
    by Song Yao & Carl F. Mela
  • 2008 Introduction of Software Products and Services Through "Public" Beta Launches
    by Amit Mehra & Gireesh Shrimali
  • 2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology
    by Luciano PILOTTI
  • 2008 Methodological overview of Rasch model and application in customer satisfaction survey data
    by Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI
  • 2008 The negative effects of failed service recoveries
    by Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz
  • 2008 Un análisis bayesiano de la variación temporal del escenario de compra de los hogares
    by Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero
  • 2008 Search Costs and Medicare Plan Choice
    by Ian McCarthy & Rusty Tchernis
  • 2008 A Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model
    by Till Dannewald & Lutz Hildebrandt
  • 2008 Measuring changes in preferences and perception due to the entry of a new brand with choice data
    by Lutz Hildebrandt & Lea Kalweit
  • 2008 Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
    by Dirk Temme & Lutz Hildebrandt
  • 2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”
    by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan
  • 2008 The Importance of Character Education for Tweens as Consumers
    by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish
  • 2008 Legacy effects in radical innovation: A study of European Internet banking
    by Erik H. Schlie & Jaideep C. Prabhu & Rajesh K. Chandy
  • 2008 One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”
    by Levallois, C.
  • 2008 Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain
    by van Wijk, J.C.A.C. & Go, F.M. & Govers, R.
  • 2008 Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis
    by Balk, B.M.
  • 2008 The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?
    by Berchicci, L. & King, A.A. & Tucci, C.L.
  • 2008 Modeling Global Spill-Over of New Product Takeoff
    by van Everdingen, Y.M. & Fok, D. & Stremersch, S.
  • 2008 The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions
    by van Everdingen, Y.M. & Sloot, L.M. & Verhoef, P.C.
  • 2008 The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior
    by de Langhe, B. & Sweldens, S.T.L.R. & van Osselaer, S.M.J. & Tuk, M.A.
  • 2008 Gender Identity Salience and Perceived Vulnerability to Breast Cancer
    by Sweldens, S.T.L.R. & Puntoni, S. & Tavassoli, N.T.
  • 2008 Evaluative Conditioning 2.0: Referential versus Intrinsic Learning of Affective Value
    by Sweldens, S.T.L.R. & van Osselaer, S.M.J. & Janiszewski, C.
  • 2008 Interpersonal Relationships Moderate the Effect of Faces on Person Judgments
    by Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J.
  • 2008 Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing
    by Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J.
  • 2008 Cross-National Logo Evaluation Analysis: An Individual Level Approach
    by van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & Schmitt, B.H.
  • 2008 Including Item Characteristics in the Probabilistic Latent Semantic Analysis Model for Collaborative Filtering
    by Kagie, M. & van der Loos, M.J.H.M. & van Wezel, M.C.
  • 2008 Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition
    by Wendel, S. & Dellaert, B.G.C.
  • 2008 Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects
    by Horváth, C. & Fok, D.
  • 2008 The Triggers, Timing and Speed of New Product Price Landings
    by Hernández-Mireles, C. & Fok, D. & Franses, Ph.H.B.F.
  • 2008 Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
    by Klucharev, V. & Smidts, A. & Fernández, G.
  • 2008 Does Irritation Induced by Charitable Direct Mailings Reduce Donations?
    by van Diepen, M. & Donkers, B. & Franses, Ph.H.B.F.
  • 2008 Path Dependencies and the Long-term Effects of Routinized Marketing Decisions
    by Farris, P.W. & Verbeke, W.J.M.I. & Dickson, P.M. & van Nierop, J.E.M.
  • 2008 When Intelligence is (Dys)Functional for Achieving Sales Performance
    by Verbeke, W.J.M.I. & Belschak, F.D. & Bakker, A.B. & Dietz, H.M.S.
  • 2008 Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
    by Stremersch, S. & Lemmens, A.
  • 2008 The Effect of Superstar Software on Hardware Sales in System Markets
    by Binken, J.L.G. & Stremersch, S.
  • 2008 Choosing Attribute Weights for Item Dissimilarity using Clikstream Data with an Application to a Product Catalog Map
    by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.
  • 2008 Modeling the Effectiveness of Hourly Direct-Response Radio Commercials
    by Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F.
  • 2008 Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems
    by Dellaert, B.G.C. & Arentze, T.A. & Timmermans, H.J.P.
  • 2008 An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces
    by Babanov, A. & Ketter, W. & Gini, M.
  • 2008 Experts' Stated Behavior
    by Boulaksil, Y. & Franses, Ph.H.B.F.
  • 2008 Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
    by Rajagopal
  • 2008 Point of Sales Promotions and Buying Stimulation in Retail Stores
    by Rajagopal
  • 2008 Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
    by Rajagopal
  • 2008 Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
    by Rajagopal
  • 2008 Sport et éthique: enjeux et outils pour le marketing sportif - Sport and ethics: stakes and tools for marketing of sport
    by Emmanuel Bayle & Samuel Mercier
  • 2008 Identifier et comprendre les consommateurs insatisfaits qui ont tendance à ne pas se plaindre
    by Guillard, Valérie & Butori, Raphaëlle
  • 2008 L’étude du rapport à l’avenir en marketing chez les plus de 50 ans : Différences conceptuelles et mesures alternatives
    by Guiot, Denis & Malas, Ziad
  • 2008 Champions pour le meilleur et pour le pire : propositions de résolution du paradoxe entre les littératures sur le champion et sur l’escalade de l’engagement
    by Briand-Decre, Gwenaëlle & Royer, Isabelle
  • 2008 Potential effects of psychological reactance and relationship proneness on relationships marketing programmes
    by Darpy, Denis & Prim-Allaz, Isabelle
  • 2008 The Interorganizational Dynamics of Brand Alliances
    by Sauvée, Loïc & Coulibaly, Mantiaba
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    by Zaharia Rodica Milena & Grundey Dainora & Stancu Alin
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    by Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu
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    by Serbanica Daniel & Militaru Gheorghe & Georgescu Bogdan
  • 2008 The Romanian Consumer And Online Marketing – An Exploratory Research Approach
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  • 2008 Qualitative Marketing Research Through Usability Testing
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    by Domen Bajde & Irena Vida
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    by Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani
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  • 2008 Store Choice in the Emerging Indian Apparel Retail Market: an Empirical Analysis
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  • 2008 Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets
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  • 2008 Gestión Empresarial Orientada Al Valor Del Cliente Como Fuente De Ventaja Competitiva. Propuesta De Un Modelo Explicativo
    by LESLIER VALENZUELA & EDUARDO TORRES
  • 2008 Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De
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  • 2008 La Gestión De Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados
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  • 2008 Caen Los Pantaloncillos
    by ANA MARÍA ARBOLEDA ARANGO & ELSA MARÍA COELLO C. & GLORIA MARͬA CUEVAS S. & LINA MARCELA GÓMEZ M.
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  • 2008 Competition for exclusive customers: comparing equilibrium and welfare under one-part and two-part pricing
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  • 2008 The Neo-Schumpeterian Model of Economic Development in the Basque Country: The role of Social Economy
    by Baleren Bakaikoa Azurmendi & Amaia Agirre Aramburu & Anjel Errasti Amozarrain
  • 2008 Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland
    by Sabine Engelmann & Michaela Fuchs
  • 2008 Consumers Products And Services Value Perception
    by Nichifor Bogdan & Barin Ioana
  • 2008 Marketing Communication In The Internet
    by Duhalm Simona
  • 2008 Acost-Benefit Approach In Developmentofservice Loyalty- An Application In The Banking Sector
    by Fikret Cankaya & Zuhal Cilingir
  • 2008 The Attitudes Towards Creditcard Usage: The Case Ofeskisehir Osmangazi Universityeconomic And Administrative Sciences Facultystudents
    by Nuray Girginer & Arzum E.Celik & Nurullah Uckun
  • 2008 Movie Tourism: The Role Ofmovies In Destination Marketing
    by Hakan Yilmaz & Medet Yolal
  • 2008 Planning A Strategy For Keeping The Customers
    by Ruxandra Radoviciu
  • 2008 From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization
    by Adriana Ionescu
  • 2008 Solutions For Test Of Suprem Penetration Ability Of Competitors On International Markets
    by Iuliana Cenar
  • 2008 Keeping And Encouraging New Business
    by Ruxandra Radoviciu & Iulia Iuga
  • 2008 Changes And Entails On Romanian Retail Market
    by Sorin Prada
  • 2008 New Methodologies And Tendencies In Qualitative Marketing Research
    by Arcadie Hinescu & Ionela Gavrila-Paven
  • 2008 Measuring Quality Of The Services Provided By The Commercial Web Sites
    by Filimon Stremtan & Andreea Muntean
  • 2008 Nation Brands And Tourist Destinations €“ An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets
    by Virgil Balaure & Calin Veghes
  • 2008 Consumer Identity And Implications For The Brand
    by Raluca Mihalcea & Iacob Catoiu
  • 2008 The Image Of Company, Essential Factor In Developing The Market Strategies
    by Florin Radu Pintea & Janetta Sirbu & Boris Samochis
  • 2008 Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain
    by Elisabeta Andreea BUDACIA
  • 2008 Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL
    by Daniel GHERASIM & Adrian GHERASIM
  • 2008 Direct Marketing Product-Market Strategies
    by Sorina-Raula GIRBOVEANU
  • 2008 The Politics and Remunerations’ Mix
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  • 2008 The romanian tourism industry in the enlarged community
    by Ramona GRUESCU & Roxana NANU & Danut Tiberius EPURE
  • 2008 Aspects concerning the elaboration of the questionnaires used in the marketing research
    by Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU
  • 2008 The effects of the lack of coordination within the supply chain
    by Carmen Balan
  • 2008 A LSCM approach to the Romanian pharmaceuticals market
    by Mihaela Cornelia Prejmerean & Simona Vasilache
  • 2008 Actualities in logistics and transport
    by Simona Dordea & Liliana Nicodim
  • 2008 Distribution- the synergetic process in establishing the value
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  • 2008 Logistics and Supply Chain Management in Tourism
    by Silvia Muhcina & Veronica Popovici
  • 2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities
    by Ileana Raducanu
  • 2008 Ethical Responsibility Of Firm’S Marketing Activity
    by Alexandru Nedelea
  • 2008 Contextual Inference in Markets: On the Informational Content of Product Lines
    by Emir Kamenica
  • 2008(XVIII) Consequences Of A Shift In The Power Balance For The Market Of Services
    by Frits van den BERG
  • 2007 The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration
    by Marco S. Giarratana & Anna Torres
  • 2007 Strategic Advertisement with Externalities: A New Dynamic Approach
    by Reinoud Joosten
  • 2007 Les clefs de l'étude de marché à l'export
    by Léger-Jarniou, Catherine
  • 2007 La norme comme outil de conquête stratégique : le WAP
    by Le Boulch, Gaël
  • 2007 Entre consommateurs et marchés financiers, quel rôle pour la direction marketing ?
    by Tacine, Salem & Benoît-Moreau, Florence
  • 2007 Marketing et Islam : des principes forts et un environnement complexe
    by Vaudour-Lagrâce, Catherine & Pras, Bernard
  • 2007 Buzz et recommandations sur Internet : quels effets sur le box-office ?
    by Larceneux, Fabrice
  • 2007 Prévision des ventes : théorie et pratique
    by Usunier, Jean-Claude & Bourbonnais, Régis
  • 2007 Effet de l'hyperchoix sur le consommateur et effet modérateur de la marque : une application au cas de l'horlogerie bijouterie
    by Larceneux, Fabrice & Rieunier, Sophie & Fady, André
  • 2007 Comportements du consommateur : concept et outils
    by Volle, Pierre & Darpy, Denis
  • 2007 Attitude face à la mort et comportement d’ajustement des consommateurs âgés : vers l’élaboration d’une réponse marketing
    by Urien, Bertrand & Guiot, Denis
  • 2007 Strategic choice, chance, and the persistence of determinism : an empirical investigation
    by de Rond, Mark & Thiétart, Raymond-Alain
  • 2007 La gouvernance de la diversité des parties prenantes et relations interorganisationnelles (RIO) dans les alliances de marques
    by Coulibaly, Mantiaba
  • 2007 La tendance à regretter du consommateur : validation d'une échelle de mesure
    by Delacroix, Eva & Jourdan, Philippe
  • 2007 Societal communication and brand equity
    by Parguel, Béatrice & Benoît-Moreau, Florence
  • 2007 Brand sex, sexual state and gender: towards a distinction between three constructs
    by Azar, Salim
  • 2007 Comportements du consommateur, 2è édition
    by Volle, Pierre & Darpy, Denis
  • 2007 Le rôle du genre dans l’évaluation de l’extension de marque
    by Azar, Salim
  • 2007 Brand gender and cross-gender extensions
    by Veg, Nathalie & Nyeck, Simon
  • 2007 Centrality of Brand Sex in Brand Categorization
    by Azar, Salim
  • 2007 Brand Sex, Sexual State and Gender: Towards a distinction between three constructs
    by Azar, Salim
  • 2007 Gestion du marketing dans les PME
    by Léger-Jarniou, Catherine
  • 2007 Redécouvrir le potentiel client
    by Volle, Pierre & Stevens, Eric & Jallat, Frédéric
  • 2007 Can loyalty programs enhance relational behaviors?
    by Mimouni, Aîda & Volle, Pierre
  • 2007 Merchandising
    by Vyt, Dany & Fady, André & Renaudin, Valérie
  • 2007 The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market
    by Larceneux, Fabrice & Rieunier, Sophie & Fady, André
  • 2007 La transposition du concept de trahison interpersonnelle aux relations entre marques et clients : réflexions conceptuelles et étude exploratoire
    by Chaxel, Anne-Sophie & Bour, Stéphanie & Volle, Pierre
  • 2007 Responsabilité stratégique des dirigeants : entre hasard, choix et inévitabilité
    by De Rond, Mark & Thiétart, Raymond-Alain
  • 2007 Competition and regulation with asymmetries in mobile markets
    by Geoffron, Patrice & Benzoni, Laurent
  • 2007 How consumers evaluate website personalization : identification and measurement of specific benefits
    by De Pechpeyrou, Pauline
  • 2007 Comment la presse magazine peut-elle cibler les 15-24 ans qui se perçoivent plus jeunes ou plus âgés ?
    by Guiot, Denis
  • 2007 Les arbitrages budgétaires des consommateurs : bilan critique des connaissances et perspectives de recherche
    by Volle, Pierre
  • 2007 Cybermarketing
    by Gheorghe Orzan
  • 2007 Disintermediation durch Mikroanleihen
    by Andreas Horsch & Stefan Sturm
  • 2007 En uygun fiyatlandırma stratejisinin grup karar vermeli analitik hiyerarşi süreci ile değerlendirilmesi: Türkiye Otomotiv Sektörü için bir uygulama
    by Nuray GİRGİNER & Zeynep ÇAVDAR
  • 2007 Perakendeci markaların önlenemez yükselişi ve tekstil sektörü için alternatif çıkış önerileri
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  • 2007 Self servis uygulamalarda teknolojinin algılanan özelliklerinin müşteri memnuniyeti üzerine etkisi
    by Gülnil AYDIN
  • 2007 Why does context matter? Attraction effects and binary comparisons
    by Wolfgang R. Köhler
  • 2007 Vom klassischen Produktgeschäft zum Lösungsgeschäft: Implikationen für eine Neugestaltung des Vergütungssystems im Vertrieb
    by Nippa, Michael & Wienhold, Doreen & Piezonka, Sascha
  • 2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
    by Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter
  • 2007 Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra
    by Carmen Berné Manero & Noemí Martínez Caraballo
  • 2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media
    by Daniela Favaretto & Bruno Viscolani
  • 2007 A leverage theory of reputation building with co-branding: Complementarity in reputation building
    by Jay Pil Choi & Doh-Shin Jeon
  • 2007 Ownership structure, customer satisfaction and brand equity
    by Anna Torres & Josep A. Tribó
  • 2007 How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology
    by Babutsidze, Zakaria
  • 2007 Le design est-il comestible ?
    by Gallen, C. & Sirieix, L.
  • 2007 Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France
    by Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R.
  • 2007 Consumers and Food Miles
    by Sirieix, L. & Grolleau, G. & Schaer, B.
  • 2007 Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats
    by Tagbata, D. & Sirieix, L.
  • 2007 De l’attitude vis-a-vis de la communication à la marque consommée : la marque Dove (the attitude towards communication on brand consumption: the Dove’s brand case)
    by Pierre Ghewy
  • 2007 The real thing: a profile of the coca cola company
    by Hartogh, Matthew
  • 2007 A model of university choice: an exploratory approach
    by Raposo, Mário & Alves, Helena
  • 2007 The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
    by Ching, Andrew & Ishihara, Masakazu
  • 2007 The Price Consideration Model of Brand Choice
    by Ching, Andrew & Erdem, Tulin & Keane, Michael
  • 2007 The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs
    by Azar, Ofer H.
  • 2007 The Taylor Effect on the Performances of the Red Devils’ Football Brand
    by Leitão, João
  • 2007 Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A
    by Levy, Daniel
  • 2007 Coordonatele auditului in marketingul financiar-bancar - situatia din Romania
    by Dura, Codruta & Driga, Imola
  • 2007 A conceptual analysis of brand evaluation
    by Moisescu, Ovidiu Ioan
  • 2007 Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych
    by Wach, Krzysztof
  • 2007 Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007)
    by Levy, Daniel
  • 2007 CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?
    by Leitão, João & Silva, Maria José
  • 2007 The marketing importance of European funded project
    by Grigorescu, Adriana
  • 2007 Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries
    by Canback, Staffan & D'Agnese, Frank
  • 2007 Word of Mouth and Taste Matching: A Theory of the Long Tail
    by Andres Hervas-Drane
  • 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
    by Anja Lambrecht & Katja Seim & Catherine Tucker
  • 2007 The Impact of Online Information on the Purchase of Certified Used Cars
    by Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain
  • 2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews
    by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis
  • 2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
    by Anindya Ghose & Sha Yang
  • 2007 Customer Infomation Sharing: Strategic Incentives and New Implications
    by Byung-Cheol Kim & Jay Pil Choi
  • 2007 Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
    by Daniel Fleder & Kartik Hosanagar
  • 2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
    by Matteo FINI & Patrizio GREGORI
  • 2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity
    by Matteo FINI & Patrizio GREGORI
  • 2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio
    by Matteo FINI & Patrizio GREGORI
  • 2007 Modellselektion in Finite Mixture PLS-Modellen
    by Sarstedt, Marko & Salcher, André
  • 2007 Asymmetric Price Adjustment in the Small
    by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen
  • 2007 Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor?
    by Ishida, Masami
  • 2007 An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy
    by Sonja Radas & Mario Teisl
  • 2007 Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice
    by Dirk Temme & Marcel Paulssen & Till Dannewald
  • 2007 Long-Term Orientation In Family And Non-Family Firms: A Bayesian Analysis
    by Jörn Hendrich Block & Andreas Thams
  • 2007 Estimation with the Nested Logit Model: Specifications and Software Particularities
    by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt
  • 2007 Perfect and Dynamic Segmentation via the Internet
    by Matthias Huehn
  • 2007 Ambiguity aversion and the power of established brands
    by A. V. Muthukrishnan & Luc Wathieu
  • 2007 Indirect Network Effects in New Product Growth
    by Stremersch, S. & Tellis, G.J. & Franses, Ph.H.B.F. & Binken, J.L.G.
  • 2007 Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
    by Prins, R. & Verhoef, P.C.
  • 2007 Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
    by Pattikawa, L.H.
  • 2007 India: a Case of Fragile Wireless Service and Technology Adoption?
    by Pau, L-F. & Motiwalla, J.
  • 2007 The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
    by Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H.
  • 2007 A Manager's Perspective on Combining Expert and Model-based Forecasts
    by Franses, Ph.H.B.F. & Legerstee, R.
  • 2007 Peer Influence in Network Markets: An Empirical Investigation
    by Block, J.H. & Koellinger, Ph.D.
  • 2007 The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?
    by Venkataraman, S. & Stremersch, S.
  • 2007 Identifying Unknown Response Styles: A Latent-Class Bilinear Multinomial Logit Model
    by van Rosmalen, J.M. & van Herk, H. & Groenen, P.J.F.
  • 2007 How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?
    by Janssen, D. & van Heck, H.W.G.M.
  • 2007 Demand-Driven Scheduling of Movies in a Multiplex
    by Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B.
  • 2007 Outsourcing Salespeople in Building Arousal towards Retail Buying
    by Rajagopal
  • 2007 Arousal and Merriment as Decision Drivers among Young Consumers
    by Rajagopal
  • 2007 Emerging Perspectives on Self Service Technologies in Retail Banking
    by Rajagopal & Ananya Rajagopal
  • 2007 Optimizing Franchisee Sales and Business Performance in Retail Food Sector
    by Rajagopal
  • 2007 Administration of Sales Force Tasks under Field Conditions
    by Rajagopal
  • 2007 Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
    by Rajagopal
  • 2007 Brand Metrics: A Tool to Measure Performance
    by Rajagopal & Rajagopal, Amritanshu
  • 2007 New Product Introduction and Seasonality Effect in Food Products Retailing
    by Rajagopal
  • 2007 Decision making and brand choice by older consumers
    by Laurent, Gilles
  • 2007 The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective
    by Czellar, Sandor & Luna, David
  • 2007 To be or not to be consistent in brand logo changes?
    by Czellar, Sandor & Kocher, Bruno
  • 2007 The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey
    by Irfan Amir & Farrah Arif
  • 2007 Big brother is watching you : le rôle des technologies de l'information dans la stratégie de contrôle des réseaux de points de vente franchisés
    by Kalika, Michel & Boulay, Jacques
  • 2007 Personnalisation du merchandising en ligne : identification des réactions des internautes
    by DE PECHPEYROU, Pauline
  • 2007 Une synthèse sur l’attachement au lieu : conceptualisation, exploration et mesure dans le contexte de la consommation / A synthesis on place attachment: conceptualization, exploration, and measure in the context of consumption
    by Debenedetti, Alain
  • 2007 Le rôle de variables psychologiques individuelles dans un cadre relationnel
    by Prim-Allaz, Isabelle & Darpy, Denis
  • 2007 Communication sociétale et capital-marque
    by Parguel, Béatrice & Benoît-Moreau, Florence
  • 2007 Brand gender and cross-gender extensions
    by Nyeck, Simon & Veg, Nathalie
  • 2007 Format Effects in Volume Discounts to Consumers
    by Sabri, Ouidade & De Pechpeyrou, Pauline & Parguel, Béatrice & Desmet, Pierre
  • 2007 Societal communication and brand equity
    by Benoît-Moreau, Florence & Parguel, Béatrice
  • 2007 Quelles expositions d’art pour les enfants ? Etude de cas et recommandations marketing
    by Caro, Florence & Debenedetti, Stéphane & Krebs, Anne
  • 2007 Economics for marketing revisited
    by Ana Isabel Costa & Cesaltina Pires
  • 2007 Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers
    by Andrew Pressey & John K. Ashton
  • 2007 The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005
    by John K. Ashton & Andrew Pressey
  • 2007 Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913)
    by Marc Prat Sabartes
  • 2007 The Process of Marketing Segmentation Strategy Selection
    by Ionel Dumitru
  • 2007 Pozitioning Strategies Used in Strategic Marketing
    by Ionel Dumitru
  • 2007 Une approche non verbale de l’identité musicale de la marque : influence du « timbre » et du « tempo » sur l’image de marque évoquée
    by Goudey, Alain
  • 2007 Nonlinear Effects in Brand Choice Models: Comparing Heterogeneous Latent Class To Homogeneous Nonlinear Models
    by Marion Schindler & Bernhard Baumgartner & Harald Hruschka
  • 2007 Characteristics and Behaviors Types of Bank’s Clients and the Negotiation Tactics Adjusting (part II)
    by Carmen-Loredana TOPALA
  • 2007 Share of wallet in Australian retail banking an empirical study with implications for practice and research
    by Baumann, Chris & Elliott, Gregory & Burton, Suzan
  • 2007 How to design customer-centric processes in the banking industry
    by Heckl, Diana & Moormann, Jürgen
  • 2007 Applied Financial Marketing - Myth Versus Reality
    by Shojai, Shahin & Badcock, Julian & De Fursac Gash , Alex
  • 2007 Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals
    by Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M.
  • 2007 Regulating Damage Clauses in (Labor) Contracts
    by Gerd Muehlheusser
  • 2007 Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets
    by Barbara Cater
  • 2007 Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels
    by Erdogan Haktan Ekiz & Huseyin Arasli
  • 2007 Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union
    by Irena Vida
  • 2007 The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies
    by Franka Piskar
  • 2007 "Dupla vagy semmi". Duplikációbecslés szimulációs módszerekkel
    by Benedek, Gábor
  • 2007 Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus
    by Okan Veli Safakli
  • 2007 Factors Affecting the Innovation Process in the Cypriot Food and Beverage Industry
    by Efstathiades A. & Boustras G. & Bratskas R. & Michaelides A.
  • 2007 Theoretical review of the brand loyalty: approaches and valuations
    by Oscar A. Colmenares & José L. Saavedra
  • 2007 Quality management in services: an overview from the management field
    by Ana M.ª Serrano Bedia & Concepción López Fernández & Gema García Piqueres
  • 2007 The relationship between the barriers to cross-functional integration and new product performance in Spanish innovative firms
    by José Antonio Varela González & Belén Bande Vilela & M. Luisa Del Río Araújo & Pilar Fernández Ferrín
  • 2007 Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu
    by Fusun Gokalp
  • 2007 Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi
    by Ali Gulcubuk
  • 2007 Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri
    by Engin Deniz Eris
  • 2007 Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma
    by Basak Karakas & Bulent Bircan & Osman Gok
  • 2007 Sosyal Pazarlama: Engeller ve Oneriler
    by Gul Bayraktaroglu & Burcu Ilter
  • 2007 Impacto del mercadeo social en organizaciones de servicios
    by Carlos Andrés Aristizabal Botero
  • 2007 Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción
    by Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga
  • 2007 La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas
    by José Mª Herranz de la Casa
  • 2007 Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación
    by Narciso Arcas Lario & Miguel Hernández Espallardo
  • 2007 La importancia de Innovar
    by Eduardo Ruiz Tellez
  • 2007 Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español
    by Patricia B, Márquez Rodríguez
  • 2007 Strategic framework for CRM implementation
    by Elena Georgieva & Maria Kehayova
  • 2007 The Chinese Approach to the Relationship Marketing (GUANXI)
    by Dancho Danchev
  • 2007 Strategic Solutions for Combining of Marketing Mix Elements
    by Petar Bantchev
  • 2007 Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
    by Gheorghe Orzan & Traian Surcel
  • 2007 Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
    by Alin Stancu & Mihai Orzan
  • 2007 Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar
    by Alina Filip
  • 2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
    by Ioana Popescu
  • 2007 Strategia de marketing in spatiul virtual
    by Gheorghe Orzan
  • 2007 Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing
    by Mihaela Constantinescu
  • 2007 Continutul si caracteristicile produselor si serviciilor finaciar-bancare
    by Alina Filip
  • 2007 The Effect Of Personal Values On Consumers’ Inclination To Adoptinnovations
    by Cevahir Uzkurt
  • 2007 Brand Commitmentas Acomponentofbrand Equity- Aresearch Concerning Coke
    by Ridvan Karalar & Hakan Kiraci
  • 2007 AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer
    by F.Bahar Ozdogan
  • 2007 Development of a Scale forMeasuring Consumer Behaviorin Store Choice
    by Veysel Yilmaz & Cengiz Aktas & H.Eray Celik
  • 2007 A Comparative Analysis Regarding Brand Name Strategies
    by Moisescu Ovidiu Ioan & Gica Oana Adriana
  • 2007 An Analysis Of The Brand Loyalty Based Consumer Typology
    by Moisescu Ovidiu Ioan & Gica Oana Adriana
  • 2007 Clients’ Attitude In Relation With The Bank - Behavioral Studies
    by Cristea Mirela & Tufan Ekrem
  • 2007 Some Aspects About Direct Marketing In Insurance
    by Mitu Narcis Eduard
  • 2007 How Retailing Has Changed? What Marketing Did For This Change?
    by Rodica Erdei
  • 2007 How Retailing Has Changed? What Marketing Did For This Change?
    by Rodica Erdei
  • 2007 How Retailing Has Changed? What Marketing Did For This Change?
    by Rodica Erdei
  • 2007 How Retailing Has Changed? What Marketing Did For This Change?
    by Rodica Erdei
  • 2007 Is the price right? Pricing for long term profitability
    by Andrea Erika NyArAdi
  • 2007 Is the price right? Pricing for long term profitability
    by Andrea Erika NyArAdi
  • 2007 Is the price right? Pricing for long term profitability
    by Andrea Erika NyArAdi
  • 2007 Is the price right? Pricing for long term profitability
    by Andrea Erika NyArAdi
  • 2007 Strategic university management and marketing)
    by Constantin Bratianu & Nicolae Al. Pop
  • 2007 The analysis of the need for SQAM services in Romania
    by Dinu Vasile & Laurentiu Tachiciu
  • 2007 Multi Level Marketing Integration Process Management
    by Nicola Yankov
  • 2007 Development And Problems Of The Tourism In Bulgaria
    by Vania Kuzdova Banabakova
  • 2007 The Impact Of E-Commerce On The Supply Chain B2b In Ireland
    by George Onofrei & Alexandru Nedelea
  • 2007 The Role Of Marketing In Sme’S Development In Republic Macedonia
    by Tatiana Mirchevska & Vladimir Mirchevski
  • 2007 Techniques of comparative analysis regarding commercial websites
    by Angela Eliza Micu & Adrian Micu
  • 2007 The impact of information technology on the Romanian markets and e-commerce
    by Claudia-Elena Tuclea
  • 2007 New style in comunication: consumer-generated media
    by Mihai Teodor Negrea
  • 2006 Dauphine, une référence pour les étrangers ?
    by Challe, Odile
  • 2006 La théorie de la rumination : état de l'art et perspectives de recherche en comportement du consommateur
    by Gomez, Pierrick & Debenedetti, Alain
  • 2006 Une typologie des consommateurs de produits de luxe en Chine
    by Lu, Xiao & Pras, Bernard
  • 2006 International : principaux enjeux et omniprésence de la culture
    by Pras, Bernard
  • 2006 Tests statistiques sur l'hyperchoix et les stratégies du consommateur
    by Berger, Raphaël & Larceneux, Fabrice
  • 2006 Managing multichannel coordination in retail banking: the impact of customer participation
    by Plé, Loïc
  • 2006 La segmentation par le concept du Nous : exploration des liens entre le nous idéal et l'image du produit préféré
    by Zouaghi, Sondes & Darpy, Denis
  • 2006 Veille et intelligence compétitive sur Internet
    by Baujard, Corinne
  • 2006 Gestion de la relation client
    by Peelen, Ed & Stevens, Eric & Jallat, Frédéric & Volle, Pierre
  • 2006 Brand Value and Governance Implications
    by Raynaud, Emmanuel & Valceschini, Egizio & Sauvée, Loïc
  • 2006 L’âge subjectif par-delà les frontières : une étude cross culturelle dans le secteur de la mode vestimentaire
    by Guiot, Denis & Barak, Benny & Gould, Stephen & Lee, Keun & Zhang, Yong
  • 2006 L'impact de la critique de presse sur la consommation culturelle : un essai de synthèse dans le champ cinématographique
    by Debenedetti, Stéphane
  • 2006 Segmentation et stratégies de communication dans les marchés émergents : une approche croisée des concepts de pyramide économique et d'acculturation
    by Boutin, Agnès & Gaston Breton, Charlotte
  • 2006 The roles of media critics in the cultural industries
    by Debenedetti, Stéphane
  • 2006 Commerce et distribution : prospective et stratégies
    by Renaudin, Valérie
  • 2006 Price and Geographic Information
    by Desmet, Pierre & Zollinger, Monique
  • 2006 Un cadre d’analyse du processus de vieillissement et de son influence sur le comportement d’achat du consommateur âgé
    by Guiot, Denis
  • 2006 L'évaluation des marques, au carrefour des recherches en comptabilité, finance, contrôle de gestion et marketing
    by Farjaudon, Anne-Laure
  • 2006 Les bénéfices perçus des programmes relationnels : une approche de segmentation appliquée aux enseignes de distribution
    by Mimouni, Aîda & Volle, Pierre
  • 2006 Marketing Information Systems
    by Gheorghe Orzan
  • 2006 Dış kaynaklardan yararlanma’nın bir modeli olarak bayilik sisteminde sözleşme ve kontrol değişkenlerinin güven ve bağlılığa olan etkileri ve bayilerin işbirliğini artırma arzusu
    by Mehmet BEYTUR & Serkan AYDIN
  • 2006 Pazarlama ve ürün tasarımı performansının finansal performans üzerindeki etkileri: İmalat sektöründe bir uygulama
    by Ayşe Tansel ÇETİN & Gökhan ÖZER & Mevlüt KARAKAYA
  • 2006 Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg
    by Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe & Laske, Michael & Kipura, Janine & Brüning, Andreas
  • 2006 Is there a Market for Microlending in Industrialized Countries?
    by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian
  • 2006 Segmentation model with respect to the difference in means
    by Marcin Owczarczuk
  • 2006 Perceived risk and trust associated with purchasing at Electronic Marketplaces
    by Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua
  • 2006 Are Americans' musical preferences more omnivores today?
    by Jordi López-Sintas & Anna Torres & Konstantina Zerva
  • 2006 Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables
    by Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó
  • 2006 Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive
    by Dekhili, S. & D'Hauteville, F.
  • 2006 Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)
    by Valerius M. Ciuca
  • 2006 La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury »
    by Eric Vernier & Pierre Ghewy
  • 2006 Econymic Information Design
    by Nedobity, Wolfgang
  • 2006 Advertising in Duopoly Market
    by Situngkir, Hokky
  • 2006 A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
    by Moisescu, Ovidiu I.
  • 2006 Конкурентоспособность В Маркетинге
    by Kaluzhsky, Mikhail
  • 2006 Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region
    by Soproni, Luminita
  • 2006 Strategii de diferentiere pentru produsele de presa generaliste
    by Radu, Raluca Nicoleta
  • 2006 Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors
    by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip
  • 2006 Aspects regarding rebranding strategies - A conceptual and practical approach
    by Moisescu, Ovidiu Ioan
  • 2006 Product-line variety and innovation along product life-cycle in car market: are carmakers’ policies really effective?
    by Volpato, Giuseppe & Stocchetti, Andrea
  • 2006 Process of the European integration effects on the marketing activity
    by Grigorescu, Adriana
  • 2006 Marketing mix and TQM - compelmetary philosophies of companies sustainable development
    by Grigorescu, Adriana & Bob, Constantin
  • 2006 Public and private affairs marketing in rural tourism development
    by Grigorescu, Adriana
  • 2006 Asymmetric Price Adjustment in the Small
    by Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark
  • 2006 Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach
    by Ringle, Christian M.
  • 2006 Of the significance of business relationships
    by Filipe J. Sousa & Luís M. de Castro
  • 2006 Examining the segment retention problem for the “Group Satellite” case
    by Ana Oliveira-Brochado & F. Vitorino Martins
  • 2006 Coarse Thinking and Persuasion
    by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer
  • 2006 Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment
    by Dean Karlan & John A. List
  • 2006 Alliances between competitors and consumer information
    by Paolo Giorgio GARELLA & Martin PEITZ
  • 2006 Sample- and segment-size specific Model Selection in Mixture Regression Analysis
    by Sarstedt, Marko
  • 2006 Exploring the Nature of Loss Aversion
    by Johnson, Eric J. & Gächter, Simon & Herrmann, Andreas
  • 2006 Exploring the Nature of Loss Aversion
    by Eric J. Johnson & Simon Gächter & Andreas Herrmann
  • 2006 Explaining Satisfaction In Double Deviation Scenarios: The Effects Of Anger And Distributive Justice
    by Ana B. Casado & Francisco J. Mas & Hans Kasper
  • 2006 PLS Path Modeling – A Software Review
    by Dirk Temme & Henning Kreis & Lutz Hildebrandt
  • 2006 Formative Measurement Models in Covariance Structure Analysis: Specification and Identification
    by Dirk Temme & Lutz Hildebrandt
  • 2006 Probleme der Validierung mit Strukturgleichungsmodellen
    by Lutz Hildebrandt & Dirk Temme
  • 2006 Estimation with the Nested Logit Model: Specifications and Software Particularities
    by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt
  • 2006 A Combined Approach for Segment-Specific Analysis of Market Basket Data
    by Yasemin Boztug & Thomas Reutterer
  • 2006 Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment
    by Dean Karlan & John A. List
  • 2006 Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case
    by Nora Lado & Anna Torres & Oscar Licandro
  • 2006 Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
    by Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos
  • 2006 Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members
    by Leenheer, J. & van Heerde, H.J. & Bijmolt, T.H.A. & Smidts, A.
  • 2006 “Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal
    by Puntoni, S.
  • 2006 The Quest for Citations: Drivers of Article Impact
    by Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C.
  • 2006 Multidimensional Scaling with Regional Restrictions for Facet Theory: An Application to Levi's Political Protest Data
    by Groenen, P.J.F. & van der Lans, A.
  • 2006 Time-Series Models in Marketing
    by Dekimpe, M.G. & Franses, Ph.H.B.F. & Hanssens, D.M. & Naik, P.
  • 2006 Dynamic and Competitive Effects of Direct Mailings
    by van Diepen, M. & Donkers, B. & Franses, Ph.H.B.F.
  • 2006 Categorization by Groups
    by Hamilton, R.W. & Puntoni, S. & Tavassoli, N.T.
  • 2006 Moving in Social Circles – Social Circle Membership and Performance Implications
    by Verbeke, W.J.M.I. & Wuyts, S.H.K.
  • 2006 Polysemy in Advertising
    by Puntoni, S. & Schroeder, J.E. & Ritson, M.
  • 2006 How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems
    by Kayande, U. & de Bruyn, A. & Lilien, G.L. & Rangaswamy, A. & van Bruggen, G.H.
  • 2006 When Should Nintendo Launch its Wii? Insights From a Bivariate Successive Generation Model
    by Franses, Ph.H.B.F. & Hernández-Mireles, C.
  • 2006 Modeling Brand Extension as a Real Option: How Expectation, Competition and Financial Constraints Drive the Timing of Extensions
    by Pattikawa, L.H.
  • 2006 Institutional Forecasting: The Performance of Thin Virtual Stock Markets
    by van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B.
  • 2006 Irritation Due to Direct Mailings from Charities
    by van Diepen, M. & Donkers, B. & Franses, Ph.H.B.F.
  • 2006 Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements
    by van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F.
  • 2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises
    by Rajagopal
  • 2006 Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
    by Rajagopal
  • 2006 Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
    by Rajagopal
  • 2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
    by Rajagopal
  • 2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach
    by Lambert, Brice
  • 2006 Supermarket Pricing Strategies
    by Ellickson, Paul & Misra, Sanjog
  • 2006 Perceived risk and trust associated with purchasing at Electronic Marketplaces
    by Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua
  • 2006 A New Multivariate Product Growth Model
    by H.P. Boswijk & D. Fok & P.-H. Franses
  • 2006 Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel
    by Darpy, Denis & Prim-Allaz, Isabelle
  • 2006 Peu de consommateurs fidèles habitent au paradis
    by Bozzo, Cécile & Merunka, Dwight & Moulins, Jean-Louis
  • 2006 L’impact des différentes stratégies de changements de noms de marque sur la représentation de la marque et l’attitude des consommateurs
    by Garnier Aimé, Isabelle
  • 2006 Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues ». Une étude exploratoire menée dans deux contextes culturels : marocain et français
    by Sabri, Ouidade
  • 2006 Les arbitrages budgétaires des ménages : réflexions et voies de recherche
    by Volle, Pierre
  • 2006 Vie privée et partage de données personnelles en ligne : une approche typologique
    by Lancelot-Miltgen, Caroline & Gauzente, Claire
  • 2006 La première rencontre mémorable entre marque et consommateur et son influence sur la relation : exploration par une approche qualitative phénoménologique
    by Benoît-Moreau, Florence
  • 2006 Celebrities in advertising: the role of congruency
    by Korchia, Michaël & Fleck-Dousteyssier, Nathalie
  • 2006 Valeur et sincérité perçues d'une promotion multi-mécanismes
    by Desmet, Pierre & Mimouni, Aîda & Parguel, Béatrice & De Pechpeyrou, Pauline
  • 2006 La confiance a-t-elle toujours un sens dans les relations interorganisationnelles basées sur les enchères électroniques inversées ?
    by Josserand, Emmanuel & Charki, Mohamed Hédi
  • 2006 L'introduction des enchères électroniques inversées dans les relations interorganisationnelles et la reconsidération des business model des fournisseurs
    by Ammar, Oussama & Charki, Mohamed Hédi
  • 2006 Valeur et sincérité perçues d'une promotion multi-mécanismes
    by De Pechpeyrou, Pauline & Parguel, Béatrice & Mimouni, Aîda & Desmet, Pierre
  • 2006 Perceptions et évaluations du lot virtuel par le consommateur
    by Desmet, Pierre & Sabri, Ouidade & Parguel, Béatrice & de Pechpeyrou, Pauline
  • 2006 Le relationnel bancaire : Diagnostic et évaluation des stratégies mises en place
    by Kalika, Michel & Ben Letaifa, Soumaya & Perrien, Jean
  • 2006 Big brother is watching you : l'apport des technologies et systèmes d'information au contrôle des réseaux de points de vente
    by Kalika, Michel
  • 2006 Consumer's perceptions and evaluations of virtual bundling
    by Parguel, Béatrice & De Pechpeyrou, Pauline & Desmet, Pierre & Sabri, Ouidade
  • 2006 Perceived value and trustworthiness of a multi-mechanism promotion
    by Parguel, Béatrice & De Pechpeyrou, Pauline & Desmet, Pierre & Mimouni, Aîda
  • 2006 Holiday Non-Price Rigidity and Cost of Adjustment
    by Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy
  • 2006 The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment
    by Mark J. Zbaracki & Mark Bergen & Daniel Levy
  • 2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest
    by Carmen Balan
  • 2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
    by Carmen Balan
  • 2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
    by Carmen Balan
  • 2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
    by Carmen Balan
  • 2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market
    by Carmen Balan
  • 2006 Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon
    by
  • 2006 The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations
    by Andreas Strebinger & Horst Treiblmaier
  • 2006 Are the Vickrey Auction and the BDM Mechanism Really Incentive Compatible? - Empirical Results and Optimal Bidding Strategies in Cases of Uncertain Willingness-to-pay
    by Klaus Peter Kaas & Heidrun Ruprecht
  • 2006 Competitiveness of Slovenia as a Tourist Destination
    by Doris Gomezelj Omerzel
  • 2006 The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination
    by Maja Konecnik & Mitja Ruzzier
  • 2006 Internal Marketing and Schools: The Slovenian Case Study
    by Vinko Logaj & Anita Trnavcevic
  • 2006 Utilización del Análisis Conjunto para el estudio de las preferencias de los franquiciadores sobre el perfil de franquiciado/Using Conjoint Analysis to research franchisors’ preferences on franchisee profile
    by RAMÍREZ HURTADO, J.M. & GUERRERO CASAS, F.M. & RONDÁN CATALUÑA, F.J.
  • 2006 Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey
    by Ali Rıza Apil
  • 2006 High School Girls’ Shopping Mall Experiences, Perceptions and Expectations: A Qualitative Study
    by Burcu Ilter TABAK & Ozge OZGEN & Bilge AYKOL
  • 2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre
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  • 2006 Aesthetics Confers Value To The Firm
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  • 2006 Aesthetics Confers Value To The Firm
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  • 2006 Defining Aspects Of Setting The Price According To The Customer And The Competition
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  • 2006 Defining Aspects Of Setting The Price According To The Customer And The Competition
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  • 2006 Defining Aspects Of Setting The Price According To The Customer And The Competition
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  • 2006 Distribution, Market Stage And Stage Of Connection With The Customer
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  • 2006 Distribution, Market Stage And Stage Of Connection With The Customer
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  • 2006 Distribution, Market Stage And Stage Of Connection With The Customer
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  • 2006 Some Basic Skills For Successful Personal Sales
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  • 2005 Mesure du succès des relations verticales au sein du canal marketing : revue de la littérature
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  • 2005 Evolution technologique et qualité : impact de l'utilisation des sites Web sur la qualité perçue en magasin
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  • 2005 Brand valuation at the crossroad of researches in Accounting, Finance, Management Control and Marketing
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  • 2005 Potentiel relationnel et impact du site de marque sur la performance marketing
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  • 2005 Marketing horizontal, efficacité et éthique
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  • 2005 Editorial, numéro spécial sur le thème de : Stratégie produits
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  • 2005 Marques et organisation des filières agroalimentaires : une analyse par la gouvernance
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  • 2005 Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur
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  • 2005 Apprendre d'un échec commercial ? Analyser et interpréter cet échec : une condition nécessaire pas toujours satisfaite
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  • 2005 Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms
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  • 2005 Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
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  • 2005 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
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  • 2005 Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
    by Rajagopal
  • 2005 The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains
    by Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable
  • 2005 Asymmetric Wholesale Pricing: Theory and Evidence
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  • 2005 Private Label Price Rigidity during Holiday Periods
    by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy
  • 2005 Price Adjustment at Multiproduct Retailers
    by Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable
  • 2005 Marketing as an entrance barrier into the fashion market
    by Pedro Cosme Costa Vieira
  • 2005 Marketing Higher Education: Students’ Service Expectations
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  • 2005 La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior
    by Helena Alves & Mário Raposo
  • 2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal
    by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte
  • 2005 Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model
    by Ananth Rao
  • 2005 Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market
    by Rajagopal
  • 2005 Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage
    by Rajagopal
  • 2005 The importance of website content in online purchasing across different types of products
    by Verhagen, Tibert & Boter, Jaap
  • 2005 Satisfaction in choice as a function of the number of alternatives: When "goods satiate" but "bads escalate"
    by Elena Reutskaja & Robin Hogarth
  • 2005 Some aspects regarding brand extension
    by Moisescu, Ovidiu Ioan
  • 2005 The concept of brand equity - A comparative approach
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  • 2005 Relationship significance: is it sufficiently explained?
    by Filipe J. Sousa & Luís M. de Castro
  • 2005 Social networks and choice of mobile phone operator
    by Daniel Birke & G. M. Peter Swann
  • 2005 How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data
    by Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso
  • 2005 Demand Forecasting: Evidence-based Methods
    by J. Scott Armstrong & Kesten C. Green
  • 2005 Competitor-oriented Objectives: The Myth of Market Share
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  • 2005 La Market Basket Analysis nell'e-commerce
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  • 2005 Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati
    by Cinzia COLAPINTO
  • 2005 Promotions And Attendance in Minor League Baseball
    by Lorna Gifis & Paul Sommers
  • 2005 Local Competition and Impact of Entry by a Dominant Retailer
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  • 2005 An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity
    by Yasemin Boztug & Lutz Hildebrandt
  • 2005 A Market Basket Analysis Conducted with a Multivariate Logit Model
    by Yasemin Boztug & Lutz Hildebrandt
  • 2005 A two state model for noise-induced resonance in bistable systems with delay
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  • 2005 The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity
    by Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera
  • 2005 In search of an audience..
    by Stremersch, S.
  • 2005 “Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study
    by Vanhamme, J. & de Bont, C.J.P.M.
  • 2005 Why “They” never can be as good as “Us”: How other organizations must be worse off on essential features
    by van Rekom, J. & van Nierop, A.E.
  • 2005 The Impact of Business-Cycle Fluctuations on Private-Label Share
    by Lamey, L. & Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M.
  • 2005 Win-Win Strategies at Discount Stores
    by Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Koll, O.
  • 2005 When are CRM Systems Successful? The Perspective of the User and of the Organization
    by van Bruggen, G.H. & Wierenga, B.
  • 2005 A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
    by Fok, D. & Paap, R. & Horváth, C. & Franses, Ph.H.B.F.
  • 2005 Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
    by Bruyneel, S. & Dewitte, S. & Franses, Ph.H.B.F. & Dekimpe, M.G.
  • 2005 Managing Product-Harm Crises
    by van Heerde, H.J. & Helsen, K. & Dekimpe, M.G.
  • 2005 The European Consumer: United In Diversity?
    by Lemmens, A. & Croux, C. & Dekimpe, M.G.
  • 2005 Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
    by Verhoef, P.C. & Pauwels, K.H.
  • 2005 Collective Consuming: Consumers as Subcontractors on Electronic Markets
    by Dolfsma, W.A.
  • 2005 Intra- and Inter-Channel Competition in Local-Service Sectors
    by Cleeren, K. & Dekimpe, M.G. & Verboven, F.
  • 2005 The importance of website content in online purchasing across different types of products
    by Verhagen, Tibert & Boter, Jaap
  • 2005 Beyond Promotion-Based Store Switching: Antecedents and Consequences of Systematic Multiple-Store Shopping
    by Gijsbrechts, E. & Campo, K. & Nisol, P.
  • 2005 Effets de l’annonce d’un prix multidimensionnel sur la confiance dans la marque
    by Bréchet, Alice & Desmet, Pierre & de Pechpeyrou, Pauline
  • 2005 Confiance et commerce électronique : un premier bilan
    by Chouk, Inès
  • 2005 Comment faire face à la maturité du marché de la collecte de fonds pour une association de solidarité ?
    by Rieunier, Sophie & Chédotal, Camille & Boulbry, Gaëlle
  • 2005 Vers une meilleure compréhension des mécanismes et des effets des programmes relationnels : une étude qualitative exploratoire
    by Mimouni, Aîda
  • 2005 Proposition d’un modèle de l’influence des normes de la relation de Macneil (1980) sur la satisfaction d’un client vis à vis de son institution financière principale
    by Perrien, Jean & Elommal, Najoua
  • 2005 Comment mesurer l’apprentissage de groupe ? Construction d’une échelle de mesure bi-dimensionnelle
    by Galtier, Valentine
  • 2005 La confiance du consommateur vis-à-vis d’un marchand Internet : proposition d’une échelle de mesure
    by Chouk, Inès
  • 2005 L’efficacité d’un email à vocation commerciale : étude de l’influence des caractéristiques socio-démographiques des internautes sur le processus de réponse
    by Gauthier, Stéphanie & Munier, Thibaut & Costes, Yseulys & Lancelot-Miltgen, Caroline
  • 2005 Echec commercial et apprentissage : vers une articulation du temps discret et du temps continu
    by Cusin, Julien
  • 2005 Le ressenti des acteurs face à une situation d'échec commercial
    by Cusin, Julien
  • 2005 Quelles stratégies d’implantation vis-à-vis de la concurrence pour les entreprises multi-unités multi-marchés? Simulation par automate cellulaire
    by Liarte, Sébastien
  • 2005 Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse
    by Gian Franco Corio
  • 2005 Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”
    by Maria Marenna
  • 2005 Asymmetric Wholesale Pricing: Theory and Evidence
    by Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy
  • 2005 Private Label Price Rigidity during Holiday Periods
    by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy
  • 2005 International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis
    by Torsten J. Gerpott & Nejc M. Jakopin
  • 2005 Actual trends in International marketing (selected problems)
    by Hana Machková
  • 2005 Estimating Function Approach to a Time-Dependent Recovery Model for Survival Rates in a Business District
    by Yunn-Kuang Chu & Jeryan Lin
  • 2005 The Product Life Cycle and the Real Option of Waiting
    by Oscar Gutiérrez
  • 2005 Türkiye’de Hazir Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararasi Pazarlara Giris Stratejileri:Sorunlar ve Cözüm Yollari
    by Nazan GUNAY
  • 2005 Tüketim Kültüründe Beden Güzelligi ve Yemek Yeme Arzulari: Kadinlarin Tüketim Pratiklerine Yansimasi
    by Ayla Özhan DEDEOGLU & Ipek SAVASCI
  • 2005 Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés
    by Abdelmajid Amine & Faouzi Bensebaa
  • 2005 Promotion Strategies And Their Efficiency In The Case Of Branding Transylvania As A Tourist Destination
    by SMARANDA COSMA & MONICA MARIA COROS
  • 2005 Market Strategy and Competitiveness of Bulgarian Companies
    by Radka Ileva
  • 2005 Sales Forecasting Using Artificial Neural Networks
    by Marusia Ivanova
  • 2005 Market Strategy and Competitiveness of Bulgarian Companies
    by Radka Ileva
  • 2005 Organizational Service Orientation (OSO) Level Of The Firms Worked In The Service SectorAnd Sectoral Comparision
    by Husniye Ors
  • 2005 Effects of ConsumerSatisfaction and Needs on Brand Loyalty- Aplication on the Cigarette Brand
    by Veysel Yilmaz
  • 2005 The Interface Ofthe Marketing And Financialproblems Of Smalland Medium S‹Zed Businesses In Eskisehir
    by Omer Torlak & Nurullah Uckun
  • 2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii
    by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN
  • 2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii
    by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN
  • 2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii
    by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN
  • 2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii
    by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2005 Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities
    by Gabriela Cecilia Stanciulescu
  • 2005 Mutations in the Distribution Structure at the International Level
    by Ana-Lucia Ristea & Valeriu Ioan-Franc
  • 2004 How France's potential franchisees reach their decisions. A comparison with franchiseers' perceptions
    by Kalika, Michel & Guilloux, Véronique & Gauzente, Claire & Dubost, Nathalie
  • 2004 Theoretical versus practical exchange : the case of a suppliers-retailer relationship
    by Lepers, Xavier
  • 2004 Negative effect of the promotion signal on reference price
    by Desmet, Pierre
  • 2004 Les déterminants du prix et la représentation mentale du consommateur
    by Desmet, Pierre
  • 2004 Cell Phone Use in Social Settings : Preliminary results from a study in the United States and France
    by Isaac, Henri
  • 2004 Les barrières à l'apprentissage par l'échec commercial
    by Cusin, Julien
  • 2004 Creativity and interactivity : what are the levers of control in the luxury and fashion sector ?
    by Alleres, Danielle & Chevalier-Kuszla, Catherine & David, Gilles
  • 2004 Haro sur le marketing
    by Manceau, Delphine & Volle, Pierre
  • 2004 Profil des articles de DM et création d'une rubrique Stratégies
    by Manceau, Delphine & Volle, Pierre
  • 2004 Études qualitatives et décisions
    by Manceau, Delphine & Volle, Pierre
  • 2004 Effetti segnaletici della promozione sull'accettazione di un prodotto di largo consumo
    by Desmet, Pierre
  • 2004 Consumer tendency to regret: evidence for individual differences in the experience of regret
    by Delacroix, Eva
  • 2004 Le cinémarque : septième art, publicité et placement des marques
    by Fontaine, Isabelle & Debenedetti, Stéphane
  • 2004 Who owns the customer? Who owns the data?
    by MacDonald, Keith & Mark Dynes, Mark Dynes
  • 2004 Fuzzy Association Rules For Estimating Consumer Behaviour Models And Their Its Application To Explaining Trust In Internet Shopping
    by Casillas, J. & Martínez-López, F. J. & Martínez, F. J.
  • 2004 Personalistische Aktiengesellschaft
    by Otte, Jana
  • 2004 Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
    by Wilhelm, Anette
  • 2004 Umfrage zur Analyse der Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH
    by Gutteck, Thomas
  • 2004 A Super Efficiency Model for Product Evaluation
    by Matthias Staat & Maik Hammerschmidt
  • 2004 Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention
    by Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen
  • 2004 Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data
    by Daniel Levy & Shantanu Dutta & Mark Bergen
  • 2004 Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets
    by Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen
  • 2004 Holiday Price Rigidity and Cost of Price Adjustment
    by Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen
  • 2004 Price Flexibility in Channels of Distribution: Evidence from Scanner Data
    by Shantanu Dutta & Mark Bergen & Daniel Levy
  • 2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
    by Daniel Levy & Andrew Young
  • 2004 The joint effects of customer profitability reports and sales support diversity in effective customer pricing
    by Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck
  • 2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention
    by Daniel Levy & Haipeng (Allen) Chang & Sourav Ray & Mark Bergen
  • 2004 Modeling Health Insurance Choices in “Competitive” Markets
    by Keane, Michael
  • 2004 Product Configuration Systems: State of the Art, Conceptualization and Extensions
    by Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard
  • 2004 Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004)
    by Levy, Daniel
  • 2004 The Neuroscience of Consumer Decision-Making
    by Pirouz, Dante
  • 2004 The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959
    by Levy, Daniel & Young, Andrew
  • 2004 The strategic relevance of business relationships: a preliminary assessment
    by Filipe J. Sousa & Luis M. de Castro
  • 2004 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers
    by Volker Nocke & Martin Peitz
  • 2004 On the Simple Economics of Advertising, Marketing, and Product Design
    by David P. Myatt & Justin P. Johnson
  • 2004 L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales
    by Thomas Papon
  • 2004 The effect of precommitment and past-experience on insurance choices : an experimental study
    by Thomas Papon
  • 2004 A Comparative Empirical Study on Common Methods for Measuring Preferences
    by Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey
  • 2004 How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?
    by Nora LADO & Omar LICANDRO & Francisco PÉREZ
  • 2004 Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
    by van Osselaer, S.M.J.
  • 2004 Competition:an inspirational marketing tool
    by Waarts, E.
  • 2004 Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions
    by Sloot, L.M. & Verhoef, P.C.
  • 2004 Decomposing Granger Causality over the Spectrum
    by Lemmens, A. & Croux, C. & Dekimpe, M.G.
  • 2004 Marketing Models and the Lucas Critique
    by van Heerde, H.J. & Dekimpe, M.G. & Putsis, W.P.
  • 2004 Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type
    by Verhoef, P.C. & Langerak, F. & Donkers, B.
  • 2004 How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
    by Gielens, K. & Dekimpe, M.G.
  • 2004 Channel Power in Multi-Channel Environments
    by Dekimpe, M.G. & Skiera, B.
  • 2004 Advertising effects on awareness, consideration and brand choice using tracking data
    by Franses, Ph.H.B.F. & Vriens, M.
  • 2004 On The Predictive Content Of Production Surveys: A Pan-European Study
    by Lemmens, A. & Croux, C. & Dekimpe, M.G.
  • 2004 Coping with Sales Call Anxiety and Its Effects on Protective Actions
    by Belschak, F.D. & Verbeke, W.J.M.I. & Bagozzi, R.P.
  • 2004 The Adaptive Consequences of Pride in Personal Selling
    by Verbeke, W.J.M.I. & Belschak, F.D. & Bagozzi, R.P.
  • 2004 Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications
    by Verbeke, W.J.M.I. & Belschak, F.D. & Wuyts, S.H.K. & Bagozzi, R.P.
  • 2004 Analyzing the effects of past prices on reference price formation
    by van Oest, R.D. & Paap, R.
  • 2004 Adaptive Learning Models of Consumer Behaviour
    by Ed Hopkins
  • 2004 Dynamic modeling of web purchase behavior and e-mailing impact by Petri net
    by BALAGUE, Christine & LEE, Janghyuk
  • 2004 How Internal Transaction costs drive compensation schemes
    by ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T.
  • 2004 Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers
    by LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla
  • 2004 Proposition d'un modèle conceptuel de la confiance du consommateur vis-à-vis d'un marchand électronique : une approche par le rôle des tiers
    by Chouk, Inès & Perrien, Jean
  • 2004 Les mécanismes et les effets des programmes relationnels : approche consommateurs/marques
    by Mimouni, Aîda
  • 2004 The effect of animated images on persuasion: The mediator role of hedonic responses and the moderator role of product category
    by Hussant-Zebian, Rola
  • 2004 Impacts des stratégies de labellisation sur le processus de décision des consommateurs : le cas du label biologique
    by Larceneux, Fabrice
  • 2004 Efficacité des avertissements sanitaires dans la lutte contre le tabagisme : synthèse théorique et résultats d'une étude qualitative
    by Debenedetti, Stéphane & Gallopel, Karine & Rieunier, Sophie & Dion, Delphine & Le Gall-Ely, Marine
  • 2004 La proximité géographique comme stratégie concurrentielle face au leader : le cas des chaînes de restauration rapide à Paris entre 1984 et 2002
    by Liarte, Sébastien
  • 2004 Mesurer la relation entre espace alloué et ventes pour les rayons d'une enseigne
    by Renaudin, Valérie
  • 2004 Effet signal d'une réduction promotionnelle du prix : concept et expérimentation
    by Desmet, Pierre
  • 2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
    by Daniel Levy & Andrew T. Young
  • 2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention
    by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen
  • 2004 Delivering Services via Internet: New Distribution Channel for Traditional Services
    by Durdana Ozretic Dosen & Vatroslav Skare
  • 2004 Drivers Of Team Performance: What Do We Know And What Have We Still To Learn?
    by Ruth Stock
  • 2004 Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination
    by Reinhard Grohs & Udo Wagner & Sabine Vsetecka
  • 2004 Components And Parameters Of Corporate Reputation – An Empirical Study
    by Manfred Schwaiger
  • 2004 SMEs' Choice of Foreign Market Entry Mode: A Normative Approach
    by Reinhold Decker & Xuemin Zhao
  • 2004 An experimental study of the effect of green positioning on brand attitude
    by Patrik Hartmann & F. Javier Forcada Saiz & Vanessa Apaolaza Ibáñez
  • 2004 Pazarlamada Elektronik Posta Kullanimi
    by Mert Uydaci
  • 2004 New Product Introductions and Price Markups
    by Kostas Axarloglou & Demetrios Tsapralis
  • 2004 Sales Budgets Elaboration in Bulgarian Industrial Enterprises
    by Milena Angelova
  • 2004 Evaluation of the Railway Passangers’Satisfaction and an Application
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  • 2004 Relatia Formare-Competente-Performante In Management
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  • 2004 Relatia Formare-Competente-Performante In Management
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  • 2004 Relatia Formare-Competente-Performante In Management
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  • 2004 Relatia Formare-Competente-Performante In Management
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  • 2004 Comunicare Verbala Si Nonverbala
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  • 2004 Comunicare Verbala Si Nonverbala
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  • 2004 Comunicare Verbala Si Nonverbala
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  • 2004 Comunicare Verbala Si Nonverbala
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  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
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  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
    by Gabriel BRATUCU & Tiberiu FORIS
  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
    by Gabriel BRATUCU & Tiberiu FORIS
  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
    by Gabriel BRATUCU & Tiberiu FORIS
  • 2003 Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis
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  • 2003 Promotion des ventes et capital marque
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  • 2003 Market : études et recherches en marketing
    by Pras, Bernard & Evrard, Yves & Roux, Elyette
  • 2003 Comportements du consommateur : concepts et outils
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  • 2003 Segmentation des signes de qualité : labels expérientiels et labels techniques
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  • 2003 Contrôle et créativité : luxe-mode-art
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  • 2003 Du soi au groupe : naissance du concept du nous et exploration d’une échelle de mesure du nous idéal
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  • 2003 La relation d'échange fournisseurs-grand distributeur : vers une nouvelle conceptualisation
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  • 2003 La qualité des sites Web marchands en distribution : proposition d'une échelle de mesure E-Qual
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  • 2003 Le rôle du bouche-à-oreille, de l’imitation et des externalités de réseau sur l’adoption d’un nouveau produit par le consommateur : une approche connexionniste
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  • 2003 Réseaux de neurones et Marketing
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  • 2003 Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien
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  • 2003 Investigating the Role of Companions in the Art Museum Experience
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  • 2003 L’expérience de visite des lieux de loisir : le rôle central des compagnons
    by Debenedetti, Stéphane
  • 2003 Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior
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  • 2003 Electronic agents on the Internet: A new way to satisfy the consumer?
    by Wallet-Wodka, Déborah & Rolland, Sylvie
  • 2003 Custumer Loyalty In Services: An Approximation By Means Of Fuzzy Logic
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  • 2003 Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
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  • 2003 Das Marketingniveau in der Kunststoffbranche Westmecklenburgs
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  • 2003 The Effect of Word of Mouth on Sales: Online Book Reviews
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  • 2003 Value Based Benchmarking and Market Partitioning
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  • 2003 Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises
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  • 2003 The Value of Online Information Privacy: An Empirical Investigation
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  • 2003 The persistence of abnormal returns at industry and firm levels
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  • 2003 Generalized canonical correlation analysis of matrices with different row and column orders
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  • 2003 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers
    by Volker Nocke & Martin Peitz
  • 2003 Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?
    by Dekimpe, M.G.
  • 2003 Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions
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  • 2003 The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions
    by Althuizen, N.A.P. & Wierenga, B.
  • 2003 Confidence Intervals for Cronbach's Coefficient Alpha Values
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  • 2003 Weathering Tight Economic Times: The Sales Evolution Of Consumer Durables Over The Business Cycle
    by Deleersnyder, B. & Dekimpe, M.G. & Sarvary, M. & Parker, P.M.
  • 2003 Modeling Dynamic Effects of the Marketing Mix on Market Shares
    by Fok, D. & Paap, R. & Franses, Ph.H.B.F.
  • 2003 On the Bass diffusion theory, empirical models and out-of-sample forecasting
    by Franses, Ph.H.B.F.
  • 2003 Predicting Customer Lifetime Value in Multi-Service Industries
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  • 2003 Differentiated Bayesian Conjoint Choice Designs
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  • 2003 Mystery Shopping: In-depth measurement of customer satisfaction
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  • 2003 A multi-country study of the adoption of ERP systems
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  • 2003 Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction
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  • 2003 The Effect of Members' Satisfaction with a Virtual Community on Member Participation
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  • 2003 Reference-based transitions in short-run price elasticity
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  • 2003 Explaining Choice and Share of Category Requirements of Biologic Meat
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  • 2003 Forecasting the international diffusion of innovations: An adaptive estimation approach
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  • 2003 Persistence Modeling for Assessing Marketing Strategy Performance
    by Dekimpe, M.G. & Hanssens, D.M.
  • 2003 Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling
    by Dekimpe, M.G. & Hanssens, D.M. & Nijs, V.R. & Steenkamp, J-B.E.M.
  • 2003 Deriving dynamic marketing effectiveness from econometric time series models
    by Horváth, C. & Franses, Ph.H.B.F.
  • 2003 Effectiveness of Brokering within Account Management Organizations
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  • 2003 Contagion and heterogeneity in new product diffusion: An emperical test
    by van den Bulte, C. & Stremersch, S.
  • 2003 Which brands gain share from which brands? Inference from store-level scanner data
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  • 2003 Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration
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  • 2003 Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
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  • 2003 Functional online store attributes: towards a classification of CDSS content
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  • 2003 Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
    by Rutger van Oest & Philip Hans Franses
  • 2003 Country and Consumer Segmentation: Multi-Level Latent Class Analysis of Financial Product Ownership
    by Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K.
  • 2003 Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3
    by Heerde, H.J. van & Gupta, S. & Wittink, D.R.
  • 2003 Etude de l'effet de signal de la promotion sur l'acceptation d'achat d'un produit de grande consommation
    by Desmet, Pierre
  • 2003 Les déterminants de la confiance en marketing : Panorama, questions en suspens et pistes de recherche
    by Chouk, Inès & Perrien, Jean
  • 2003 Category management, mythes et réalités
    by Benoun, Marc & Héliès-Hassid, Marie-Louise
  • 2003 Le regret chez le consommateur : un état de l’art
    by Delacroix, Eva
  • 2003 Perception du rôle de la technologie de l’information : conceptualisation, antécédents et conséquences : - Application au cas de la technologie - de l’automatisation de la force de vente ou sfa -
    by Nguyen, Thu Huong
  • 2003 Les enfants et l’attitude envers le site web : conception et test d’une échelle de mesure
    by De Lassus, Christel
  • 2003 Effet du parrainage sur l'image de marque : le rôle de la congruence
    by Fleck-Dousteyssier, Nathalie
  • 2003 New distribution channels in service firms: marketing and organizational consequences
    by Plé, Loïc & Lefebvre, Isabelle
  • 2003 Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct
    by de Pechpeyrou, Pauline & Desmet, Pierre & Goudey, Alain
  • 2003 Comment localiser les unités de son réseau de distribution : entre évitement de la concurrence et recherche de proximité
    by Liarte, Sébastien
  • 2003 L'élasticité des ventes à l'espace des rayons : définition, déterminants et potentialités pour l'allocation d'espace en magasin
    by Renaudin, Valérie
  • 2003 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
    by Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki
  • 2003 The Impact of EU Legislation on the Marketing of Goods and Services in the European Union
    by Simon A. Mercado
  • 2003 Measuring Changes In Brand Choice Behavior
    by Bernhard Baumgartner
  • 2003 Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance
    by Trina Larsen Andras & Srini S. Srinivasan
  • 2003 ‘The influence of the Brand name to Brand’s success’
    by Dr. Vassilis Angelis & Dr. Irini Rigopoulou
  • 2003 Delimiting of the Marketing with Reason or Social Corporate Marketing by means of the analysis of companies that realize actions of social responsibility
    by Joao Augusto Ramos e Silva & Iñaki Periáñez Cañadillas
  • 2003 Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma
    by Turan Atilgan
  • 2003 Pazarlama Arastirmalari Kapsaminda Yasanan Teknoloji-Tabanli Degisim
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  • 2003 Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas
    by Kaan Yaralioglu & Haluk Koksal
  • 2003 Stratégies compétitives, contrôle des vendeurs et performance de la force de vente
    by Pierre-Antoine Sprimont
  • 2003 Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché
    by Salim Chahine & Jean-Pierre Mathieu
  • 2003 Marketing Strategies and Tools on the Market of Balkan Countries
    by Tsvetanka Indzhova
  • 2003 On marketing paradigms and marketing space in the changing firms
    by Julia Uzunova
  • 2003 Free Standing Insertas An Effective Mediain Sales Promoti- On And Astudyon The Hyper/Supermarketcustomers
    by Mehmet T›gl› & Serdar Pirtini
  • 2002 Experiencing regrets after a purchase decision: evidence for individual differences
    by Delacroix, Eva
  • 2002 A study of the Potential Effects of the Conversion to Euro
    by Desmet, Pierre
  • 2002 Storied business : Typology, intertextuality, and traffic in entrepreneurial narrative
    by O'Connor, Ellen
  • 2002 L'impact transformatif des TIC sur le contrôle dans le canal de distribution : le cas des réseaux de franchise
    by Boulay, Jacques
  • 2002 Le report d’achat expliqué par le trait de procrastination et le potentiel de procrastination
    by Darpy, Denis
  • 2002 Toward a representation of the relationship between suppliers and retailers
    by Lepers, Xavier
  • 2002 Vers une représentation de la relation d’échange fournisseurs-grands distributeurs
    by Lepers, Xavier
  • 2002 Les prix en euro : questions, méthodes et premiers résultats
    by Desmet, Pierre
  • 2002 L'évolution des représentations de la marque et de l'enseigne dans l'esprit du consommateur lors de la formation de nouveaux couples marque-enseigne
    by Nabec, Lydiane
  • 2002 Conceptualisation du détachement de la marque
    by Perrin-Martinenq, Delphine
  • 2002 Une typologie des consommateurs "fidèles" : le Bon, la Brute et le Truand
    by Moulins, Jean-Louis & Merunka, Dwight & Bozzo, Cécile
  • 2002 Impact persuasif du rôle accordé aux marques au sein de supports non publicitaires : le cas du placement de marques dans les films
    by Fontaine, Isabelle
  • 2002 Using Online Conversations to Study Word of Mouth Communication
    by Dina Mayzlin & David Godes
  • 2002 How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
    by Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink
  • 2002 Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing
    by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao
  • 2002 Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand
    by Kai-Lung HUI
  • 2002 Kijken in het brein: Over de mogelijkheden van neuromarketing
    by Smidts, A.
  • 2002 Direct Mailing Decisions for a Dutch Fundraiser
    by Jonker, J-J. & Piersma, N. & Potharst, R.
  • 2002 Eliciting Expert Knowledge for Fuzzy Evaluation of Agricultural Production Systems
    by Cornelissen, A.M.G. & van den Berg, J. & Koops, W.J. & Kaymak, U.
  • 2002 The impact of brand and category characteristics on consumer stock-out reactions
    by Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F.
  • 2002 Service Processes as a Sequence of Events
    by Verhoef, P.C. & Antonides, G. & de Hoog, A.N.
  • 2002 What is the Predictive Power of Market Orientation?
    by Langerak, F.
  • 2002 Building Stronger Channel Relationships Through Information Sharing
    by Smit, W. & van Bruggen, G.H. & Wierenga, B.
  • 2002 Further Thoughts on CRM
    by Verhoef, P.C. & Langerak, F.
  • 2002 The Theoretical Underpinnings of Customer Asset Management
    by Bolton, R.N. & Lemo, K.N. & Verhoef, P.C.
  • 2002 Sales Models For Many Items Using Attribute Data
    by van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F.
  • 2002 How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope
    by Leenders, M.A.A.M. & Wierenga, B.
  • 2002 The Econometrics Of The Bass Diffusion Model
    by Boswijk, H.P. & Franses, Ph.H.B.F.
  • 2002 The Effects of Self-Reinforcing Mechanisms on Firm Performance
    by den Hartigh, E. & Langerak, F. & Commandeur, H.R.
  • 2002 Modeling Generational Transitions from Aggregate Data
    by Franses, Ph.H.B.F. & Stremersch, S.
  • 2002 Cognitive and Affective Consequences of Two Types of Incongruent Advertising
    by Loef, J. & Verlegh, P.W.J.
  • 2002 Means-End Relations
    by van Rekom, J. & Wierenga, B.
  • 2002 Dynamic Effects of Trust and Cognitive Social Structures on Information Transfer Relationships
    by Dekker, D.J. & Krackhardt, D. & Franses, Ph.H.B.F.
  • 2002 Estimated Parameters Do Not Get the "Wrong Sign" Due To Collinearity Across Included Variables
    by Franses, Ph.H.B.F. & Heij, C.
  • 2002 Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
    by Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G.
  • 2002 The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development
    by Verhoef, P.C.
  • 2002 The Shape of Utility Functions and Organizational Behavior
    by Pennings, J.M.E. & Smidts, A.
  • 2002 How Cannibalistic is the Internet Channel?
    by Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G.
  • 2002 Do Promotions Benefit Manufacturers, Retailers or Both?
    by Srinivasan, S. & Pauwels, K.H. & Hanssens, D.M. & Dekimpe, M.G.
  • 2002 Evaluating Direct Marketing Campaigns: recent findings and future research topics
    by Jonker, J-J. & Franses, Ph.H.B.F. & Piersma, N.
  • 2002 The Role of Schema Salience in Ad Processing and Evaluation
    by Loef, J. & Antonides, G. & van Raaij, W.F.
  • 2002 Suboptimality of Sales Promotions and Improvement Through Channel Coordination
    by Wierenga, B. & Soethoudt, H.
  • 2002 Direct Mailing Decisions for a Dutch Fundraiser
    by Jonker, J-J. & Piersma, N. & Potharst, R.
  • 2002 Cycle of a single company's involvement in an export consortium, The
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  • 2002 A Joint Framework for Category Purchase and Consumption Behavior
    by Rutger van Oest & Richard Paap & Philip Hans Franses
  • 2002 Adaptive Multidimensional Scaling: The Spatial Representation of Brand Consideration and Dissimilarity Judgments
    by Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S.
  • 2002 Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects
    by Leenheer, J. & Bijmolt, T.H.A. & Heerde, H.J. van & Smidts, A.
  • 2002 L’impact des externalités de réseau sur le processus de décision du consommateur
    by Sadou, Karim
  • 2002 Brand detachment: Conceptualization, antecedents and proposition of a measurement scale
    by Perrin-Martinenq, Delphine
  • 2002 Effets de parrainage sur le capital de marque et la relation marque-consommateur
    by Fleck-Dousteyssier, Nathalie
  • 2002 Organization : a diagnosis method
    by Romelaer, Pierre
  • 2002 Tendances de consommation et stratégies de différenciation des distributeurs
    by Volle, Pierre & Rieunier, Sophie
  • 2002 The Role of Embeddedness in Marketing Channel Relationships
    by Enrique Bigne & Andreu Blesa & Maria Ripolles
  • 2002 Is There Relationship between Firm Size and Profitability?
    by Darko Tipuric
  • 2002 Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships
    by Heribert Gierl & Silke Bambauer
  • 2002 Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach
    by Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber
  • 2002 How Promotions Work: Scan Pro-Based Evolutionary Model Building
    by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink
  • 2002 A szövetkezeti vertikális integráció fejlődése az élelmiszer-gazdaságban
    by Szabó G., Gábor
  • 2002 The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case
    by Patrick Hartmann & Vanessa Apaolaza Ibáñez & Fco. Javier Forcada Sainz
  • 2002 Quality Management and internal marketing as competitive factors for services enterprises: The cases of service basque enterprises with avant-garde management
    by M.ª Soledad Aguirre García & M.ª Gloria Aparicio de Castro
  • 2002 The promotion of sales on the consumer markets: Offer of a new approach of promotional management
    by Francisco Javier Villaba Merlo & Iñaki Periáñez Cañadillas
  • 2002 Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý
    by Ece Nuket ONDOGAN
  • 2002 Dondurulmus Hazir Yemek Satin Alan Tuketicilerin Ozelliklerini Belirlemeye Yonelik Arastirma
    by Cenk Arsun YUKSEL
  • 2002 The Conception "Euro-Marketing" and Recommendations to the Bulgarian Exporters
    by Antoaneta Vassileva
  • 2001 L'orientation vers le marche dans le secteur du Private Banking
    by Denis, J.M. & Graber, S.
  • 2001 Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive
    by Czellar, S. & Denis, J.E.
  • 2001 Orientation vers le marche, performance et activites de recherche marketing
    by Denis, J.-E. & Czellar, S. & Graber, S.
  • 2001 Critical Opinion as a Tool in the Marketing of Cultural Products: The Experiential Label
    by Larceneux, Fabrice
  • 2001 Antecedents of subjective age biases among senior women
    by Guiot, Denis
  • 2001 Tendance d'âge subjectif : quelle validité prédictive ?
    by Guiot, Denis
  • 2001 Une étude exploratoire du taux de clicks des publicités et des comportements de navigation sur un site commercial
    by Kalika, Michel & Bourliataux-Lajoinie, Stéphane
  • 2001 Le développement du marché de l'occasion
    by Roux, Dominique & Guiot, Denis
  • 2001 Coping with cultural differences in international market research
    by Ramrattan, Lall & Zimmerman, Alan & Szenberg, Michael
  • 2001 Investigating New Product Diffusion across Products and Countries
    by K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar
  • 2001 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
    by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao
  • 2001 Competitive Pricing Behavior in the US Auto Market: A Structural Analysis
    by K. Sudhir
  • 2001 Dynamic Analysis of a Competitive Marketing System
    by Dick Wittink & Csilla Horvath & Peter S.H. Leeflang
  • 2001 The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions
    by Dick Wittink & Sachin Gupta & Harald J. van Heerde
  • 2001 Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data
    by Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde
  • 2001 On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices
    by Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T.
  • 2001 Measuring and assessing online store image: a study of two online bookshops in the Benelux
    by Heijden, Hans van der & Verhagen, Tibert
  • 2001 Electronic commerce, consumer search and reailing cost reduction
    by Cristina Mazón & Pedro Pereira
  • 2001 Market prospects of meat and meat products in Russia
    by Sidorchuk, Roman
  • 2001 Customer Oriented Product Development? An exploratory study of four Swedish SME’s
    by Ekström, Karin M. & Karlsson, MariAnne
  • 2001 The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with respect to Productivity
    by Balk, B.M.
  • 2001 Changing Perceptions and Changing Behavior in Customer Relationships
    by Verhoef, P.C. & Franses, Ph.H.B.F. & Donkers, B.
  • 2001 How and Why Decision Models Influence Marketing Resource Allocations
    by Lilien, G.L. & Rangaswamy, A. & Starke, K. & van Bruggen, G.H.
  • 2001 Buying High Tech Products
    by Wuyts, S.H.K. & Stremersch, S. & Franses, Ph.H.B.F.
  • 2001 Econometric Analysis of the Market Share Attraction Model
    by Fok, D. & Franses, Ph.H.B.F. & Paap, R.
  • 2001 The Effectiveness of Different Mechanisms for Integrating Marketing and R&D
    by Leenders, M.A.A.M. & Wierenga, B.
  • 2001 Intra-Firm Adoption Decisions
    by van Everdingen, Y.M. & Wierenga, B.
  • 2001 Neural Networks for Target Selection in Direct Marketing
    by Potharst, R. & Kaymak, U. & Pijls, W.H.L.M.
  • 2001 Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks
    by Vroomen, B.L.K. & Franses, Ph.H.B.F. & van Nierop, J.E.M.
  • 2001 Customs-Related Transaction Costs, Firm Size and International Trade Intensity
    by Verwaal, E. & Donkers, B.
  • 2001 Firm Size and Export Intensity
    by Verwaal, E. & Donkers, B.
  • 2001 Modeling Potentially Time-Varying Effects of Promotions on Sales
    by Franses, Ph.H.B.F. & Paap, R. & Sijthoff, Ph.A.
  • 2001 Predicting Customer Potential Value: an application in the insurance industry
    by Verhoef, P.C. & Donkers, B.
  • 2001 Deriving Target Selection Rules from Endogenously Selected Samples
    by Donkers, B. & Jonker, J-J. & Franses, Ph.H.B.F. & Paap, R.
  • 2001 Using Selective Sampling for Binary Choice Models to Reduce Survey Costs
    by Donkers, B. & Franses, Ph.H.B.F. & Verhoef, P.C.
  • 2001 The Effectiveness of Advertising Matching Purchase Motivation
    by Loef, J. & Antonides, G. & van Raaij, W.F.
  • 2001 Competitiveness of Family Businesses
    by Leenders, M.A.A.M. & Waarts, E.
  • 2001 Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice
    by Fok, D. & Franses, Ph.H.B.F. & Paap, R.
  • 2001 The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels
    by van Bruggen, G.H. & Kacker, M. & Nieuwlaat, C.
  • 2001 Aggregation Methods in International Comparisons
    by Balk, B.M.
  • 2001 An Equilibrium-Correction Model for Dynamic Network Data
    by Dekker, D.J. & Franses, Ph.H.B.F. & Krackhardt, D.
  • 2001 On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices
    by Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T.
  • 2001 Measuring and assessing online store image: a study of two online bookshops in the Benelux
    by Heijden, Hans van der & Verhagen, Tibert
  • 2001 Complexity and Accuracy in Consumer Choice: The Double Benefits of Being the Consistently Better Brand
    by Conlon, B.J. & Dellaert, B.G.C. & Soest, A.H.O. van
  • 2001 Optimal Effort in Consumer Choice: Theory and Experimental Evidence for Binary Choice
    by Conlon, B.J. & Dellaert, B.G.C. & Soest, A.H.O. van
  • 2001 Webscape: A Theoretical Framework of Web Site Design Impact on Consumers' Responses
    by Gonzalez, Christine & Galan, Jean-Philippe
  • 2001 Proposition d'une échelle de mesure de la crédibilité d'un signe de qualité
    by Larceneux, Fabrice
  • 2001 Le placement de marques dans les films : apports du cadre théorique de la mémoire implicite et proposition d'une méthodologie
    by Fontaine, Isabelle
  • 2001 Les apports de la théorie du contrat social à l'explication des ruptures de relations de long terme entre organisations : une application aux relations banques/PME
    by Perrien, Jean & Prim-Allaz, Isabelle & Pras, Bernard
  • 2001 Proposition d'un modèle théorique d'analyse de l'impact des signaux de qualité sur l'évaluation des attributs du produit par le consommateur : le M.A.S.I.A
    by Larceneux, Fabrice
  • 2001 Buying behavior study with basket analysis : pre-clustering with a Kohonen map
    by Desmet, Pierre
  • 2001 L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier
    by Mercier, Samuel
  • 2001 The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables
    by Volle, Pierre
  • 2001 Anchor Stores
    by Hideo Konishi & Michael Sandfort
  • 2001 Brand Valuation And Control: An Empirical Study
    by Thomas Günther & Catharina Kriegbaum-Kling
  • 2001 Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions
    by Ulf G. Marks & Sönke Albers
  • 2001 An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments
    by Harald Hruschka
  • 2001 Valoracion De Atributos De Profesionales Universitarios
    by JESSICA CORIA & PABLO MARSHALL
  • 2001 Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility
    by SANDRA J. MILBERG
  • 2001 Modularitás és változatossági hozadék
    by Szabó, Katalin & Kocsis, Éva
  • 2001 Brand equity: perspectives of analysis and estimation criteria
    by Ana Belén del Río Lanza & Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles
  • 2001 A specific case in tourism marketing: Rural tourism in the Basque Country
    by Lucía Mediano Serrano
  • 2001 The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country
    by Iñaki Periáñez Cañadillas & Julián Pando García
  • 2001 Wo steht der elektronische Handel in Deutschland?
    by Hans Schedl
  • 2001 Der elektronische Handel - Potentiale für Unternehmen
    by Arnold Picot & Dominik K. Heger & Rahild Neuburger
  • 2001 Internet. Marché électronique ou réseaux commerciaux ?
    by Michel Gensollen
  • 2001 Marketing Evaluations for Serving the Buyers on the Consumer Market
    by Petar Banchev
  • 2001 Political Marketing: Nature and Characteristics
    by Georgi Manolov
  • 2000 Caracteristiques et performance des hotels et des hotels-motels
    by Levesque, G. & Little, D.
  • 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
    by Svensson, R.
  • 2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement
    by Nanopoulos, P. & Walliser, B.
  • 2000 L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires)
    by Olivaud, M. & Wachowiak, A.
  • 2000 The psychological profile as determinant of satisfaction among french franchisees
    by Dubost, Nathalie & Gauzente, Claire & Guilloux, Véronique & Kalika, Michel
  • 2000 Le modèle expérientiel appliqué aux annonces publicitaires télévisées : le cas de l'imaginaire créé par les images de synthèse
    by Hussant-Zebian, Rola
  • 2000 Subjective age biases among adolescent girls
    by Guiot, Denis
  • 2000 Relative performance of the statistical learning network: An application of the price-quality relationship in the automobile
    by Desmet, Pierre
  • 2000 Hedonic Prices and Colinearity: An Empirical Comparison of Statistical and Neuronal Solutions
    by Desmet, Pierre
  • 2000 La relation prix-qualité dans l'automobile : comparaison de méthodes d'estimation des prix hédoniques
    by Desmet, Pierre & Hendaoui, Feyrouz
  • 2000 Les méthodes de mesure de l'importance des critères de satisfaction
    by Windal, Pierre & Desmet, Pierre
  • 2000 Politiques de prix sur Internet
    by Desmet, Pierre
  • 2000 La fréquentation des points de vente : valeur du client, fréquence de visite, fidélité et inertie des choix
    by Volle, Pierre
  • 2000 Etudes et recherches sur la distribution
    by Volle, Pierre
  • 2000 The influence of business strategy on new product activity : the mediating role of market orientation
    by Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M.
  • 2000 Does size matter? : disentangling consumers' bundling preferences
    by Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan
  • 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
    by Heijden, Hans van der
  • 2000 The quasi-judicial role of large retailers: An efficiency hypothesis of their relation with suppliers
    by Benito Arruñada
  • 2000 Market Analysis and Competitiveness in Project Appraisal
    by Savvides, Savvakis C.
  • 2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
    by Svensson, Roger
  • 2000 Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study
    by Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus
  • 2000 Customer Familiarity and its Effects on Satisfaction and Dissatisfaction
    by Söderlund, Magnus & Gunnarsson, Jonas
  • 2000 Sensemaking from Actions
    by van Rekom, J. & van Riel, C.B.M. & Wierenga, B.
  • 2000 Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
    by Setnes, M. & Kaymak, U.
  • 2000 A Managerial Perspective on the Logic of Increasing Returns
    by den Hartigh, E. & Langerak, F. & Commandeur, H.R.
  • 2000 Modeling Unobserved Consideration Sets for Household Panel Data
    by van Nierop, J.E.M. & Paap, R. & Bronnenberg, B. & Franses, Ph.H.B.F.
  • 2000 Broker Positions in Task-Specific Knowledge Networks
    by Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F.
  • 2000 Consumer Perception and Evaluation of Waiting Time
    by Antonides, G. & Verhoef, P.C.
  • 2000 The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems
    by van Bruggen, G.H. & Smidts, A. & Wierenga, B.
  • 2000 Informants in Organizational Marketing Research
    by van Bruggen, G.H. & Lilien, G.L. & Kacker, M.
  • 2000 The Effect of Relational Constructs on Relationship Performance
    by Verhoef, P.C. & Franses, Ph.H.B.F. & Hoekstra, J.C.
  • 2000 Forecasting Market Shares from Models for Sales
    by Fok, D. & Franses, Ph.H.B.F.
  • 2000 The impact of employee communication and perceived external prestige on organizational identification
    by Smidts, A. & van Riel, C.B.M. & Pruyn, A.Th.H.
  • 2000 A benefit congruency framework of sales promotion effectiveness
    by LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian
  • 2000 The influence of business strategy on new product activity : the mediating role of market orientation
    by Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M.
  • 2000 Does size matter? : disentangling consumers' bundling preferences
    by Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan
  • 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
    by Heijden, Hans van der
  • 2000 Assortment Variety: Attribute versus Product-Based
    by Herpen, H.W.I. van & Pieters, R.
  • 2000 The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas
    by Baumgartner, H. & Pieters, R.
  • 2000 Importance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesure
    by Darpy, Denis
  • 2000 Orientation relationnelle versus transactionnelle du client : développement d'une échelle dans le secteur bancaire français. Une étude exploratoire
    by Prim-Allaz, Isabelle & Benamour, Yasmine
  • 2000 Consumer Procrastination and Purchase Delay
    by Darpy, Denis
  • 2000 Grandeurs et limites de la communication électronique : analyse d'un cas de projet de recherche marketing
    by Gauzente, Claire & Guilloux, Véronique & Kalika, Michel
  • 2000 Satisfaction du franchisé : l'impact de la relation entre le franchisé et son franchiseur
    by Dubost, Nathalie & Gauzente, Claire & Guilloux, Véronique & Kalika, Michel
  • 2000 Du marketing des points de vente à celui des sites marchands : spécificités, opportunités et questions de recherche
    by Volle, Pierre
  • 2000 Difusion De Internet En Chile
    by PABLO MARSHALL
  • 2000 La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio
    by Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán
  • 1999 Peut-on parler de marketing dans la tres petite entreprise?
    by Pacitto, J.C. & Tordjman, F.
  • 1999 Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking
    by Denis, J.-E.
  • 1999 The Optimal Face Value of a Discount Coupon
    by Ben-Zion, U. & Hibshoosh, A. & Spiegel, U.
  • 1999 Peut-on prévoir le comportement de la critique ? Exploration pour une nouvelle voie de recherche en marketing culturel
    by Debenedetti, Stéphane & Larceneux, Fabrice
  • 1999 Asking for Less to Obtain More
    by Desmet, Pierre
  • 1999 The dimensions of marketing knowledge- an exploratory study
    by Kalika, Michel
  • 1999 Les dimensions de la connaissance marketing : une étude exploratoire en vue de la définition d'un système d'accréditation des compétences
    by Gauzente, Claire & Kalika, Michel
  • 1999 Faire de la recherche en marketing ?
    by Pras, Bernard
  • 1999 Le Lot Virtuel : une application d'un marketing interactif de masse
    by Desmet, Pierre
  • 1999 Age subjectif chez les adolescentes, Comment se vieillir ?
    by Guiot, Denis
  • 1999 Promotion et choix du point de vente
    by Volle, Pierre
  • 1999 Advertising Rates, Audience Composition, and Competition in the Network Television Industry
    by Goettler, R.
  • 1999 Intermodal freight terminals : marketing channels and transport networks
    by Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno
  • 1999 Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market
    by Fent, Thomas
  • 1999 Adaptive agents in the House of Quality
    by Fent, Thomas
  • 1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många
    by Hjalmarson, Hanna & Wahlund, Richard
  • 1999 The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition
    by Liljenberg, Anders
  • 1999 Intermodal freight terminals : marketing channels and transport networks
    by Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno
  • 1999 «Friendly» complaining behaviors: toward a relational approach
    by Prim-Allaz, Isabelle & Pras, Bernard
  • 1999 Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM
    by Darpy, Denis & Gomy, Pierre
  • 1999 Relationship marketing of services : An analysis of service quality and service encounters through relational norms - A dyadic approach between bank account managers and SMEs
    by Prim-Allaz, Isabelle
  • 1999 Conception de sites Web : impact du degré d'abstraction des labels sur la satisfaction du consommateur
    by Gonzalez, Christine & Bensadoun-Medioni, Sandrine
  • 1999 Incentives and Disincentives of Using Internet as an In-home Shopping Tool: an Empirical Study on French Customers
    by Costes, Yseulys
  • 1999 Marketing of Professional and Financial Services in Croatia
    by Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic
  • 1999 What's in a Name? Reputation as a Tradeable Asset
    by Steven Tadelis
  • 1998 Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?
    by Evans, J.
  • 1998 Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais
    by Sigue, S.P. & Duhaime, C.P.
  • 1998 Les pratiques de recherche marketing des entreprises europeennes?
    by Denis, J.-E. & Czellar, S.
  • 1998 La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires
    by Denis, J.-E. & Zwick, J.-C. & Czellar, S.
  • 1998 La recherche marketing dans les entreprises suisses
    by Denis, J.-E. & Zwick, J.-C. & Czellar, S.
  • 1998 Le commerce electronique, une voie de developpement pour les activites de service
    by Monnoyer-Longe, M.-C.
  • 1998 Grande distribution et Internet : une nouvelle technique de vente
    by Gauthier, Marie-France & Bourliataux-Lajoinie, Stéphane
  • 1998 L âge subjectif peut-il prétendre au statut de variable de segmentation ?
    by Guiot, Denis
  • 1998 Eléments de méthodologie pour une prospective de la distribution75
    by Lorentz, Laetitia & Badot, Olivier & Benoun, Marc
  • 1998 The Impact of Mail Order on Subsequent Donations: An Experiment
    by Desmet, Pierre
  • 1998 Estimation of Product Category Sales Responsiveness to Allocated Shelf-Space
    by Desmet, Pierre & Renaudin, Valérie
  • 1998 Lyfe-cycle effects on household expenditures: A latent-variable approach
    by Eva Ventura & Albert Satorra
  • 1998 Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing
    by Pieters, R. & Baumgartner, H. & Vermunt, J. & Bijmolt, T.H.A.
  • 1998 The influence of business strategy on market orientation and new product activity
    by Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M.
  • 1998 Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation
    by Pieters, R. & Warlop, L.
  • 1998 How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting
    by Dellaert, B.G.C. & Kahn, B.
  • 1998 Consumer Choice of Modularized Products: A Conjoint Choice Experiment Approach
    by Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J. & Timmermans, H.J.P.
  • 1998 Mixed Tree and Spatial Representation of Dissimilarity Judgments
    by Wedel, M. & Bijmolt, T.H.A.
  • 1998 Store-Patronage and Light-Trip Behavior: A Replication and Extension
    by Volle, Pierre
  • 1998 Exploring the Persuasive Effects of a Commercial for a Pharamaceutical Product : The Elderly vs. Young Adults
    by Perrien, Jean & Roy, Jean & Guiot, Denis & Bastin, Etienne
  • 1998 Do Croatian Banks Implement Marketing Concept?
    by Marija Tomasevic Lisanin
  • 1998 Understanding evolutionary processes in non-manufacturing industries: Empirical insights from the shakeout in pharmaceutical wholesaling
    by Adam J. Fein
  • 1997 Food Marketing Reconsidered. An Assessment of the Liberalization of Food Marketing in Sub-Saharan Africa
    by Seppala, P
  • 1997 Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services
    by Bellemare, G
  • 1997 Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services
    by Bowman, D. & Farley, J.U. & Schmittlein, D.C.
  • 1997 Israel: Secteur de l'equipement medical
    by Theriault, V.
  • 1997 Israel: Secteur de l'environnement
    by Theriault, V.
  • 1997 Tunisie: Secteur de la geomatique
    by Laredo, J.
  • 1997 Malaisie: Secteur de l'environnement
    by Laredo, J. & Pearson, R.
  • 1997 Maroc: Secteur de l'environnement
    by Laredo, J. & Pearson, R.
  • 1997 Maroc: Secteur de la geomatique
    by Laredo, J.
  • 1997 Bresil:Secteur des logiciels
    by Laredo, J.
  • 1997 Chili: Secteur des logiciels
    by Rodriguez, E.
  • 1997 Chili: Secteur de materiaux de construction
    by Rodriguez, E.
  • 1997 Argentine: Secteur de l'equipement pour fermes laitieres
    by Rodriguez, E.
  • 1997 Argentine: Secteur des vetements pour dames
    by Gagne, C.
  • 1997 Belgique: Secteur de vetements de sport
    by Gagne, C.
  • 1997 Australie: Secteur de vetements de sport
    by Gagne, C.
  • 1997 Texas: Secteur des vetements
    by Gagne, C.
  • 1997 Chili:Secteur de l'equipement medical
    by Froissart, S.
  • 1997 Belgique: Secteur de l'equipement medical haute technologie
    by Froissart, S.
  • 1997 Thailande: Secteur de l'equipement medical
    by Froissart, S.
  • 1997 Advertising in China: Trends, Constraints, and Implications for Foreign Firms
    by Chillier, C. & Denis, J.E.
  • 1997 Capital de marque: concepts, construits et mesures
    by Czellar, S.
  • 1997 La consommation conviviale de culture : étude de la formation du groupe primaire de sortie culturelle
    by Debenedetti, Stéphane
  • 1997 Les agents intelligents : une question de recherche
    by David, Jean-François & Monod, Emmanuel
  • 1997 Crise immobilière : l'éclairage américain
    by Thuelin, Elisabeth
  • 1997 Quelles perspectives de développement pour les prospectus promotionnels des distributeurs?
    by Volle, Pierre
  • 1997 Current Issues in Discrete Choice Modeling
    by Keane, Michael
  • 1997 Une variable médiatrice du report d’achat : la procrastination
    by Darpy, Denis
  • 1997 Corps du consommateur et design du produit : Recherche d'une similarité ou d'une complémentarité ?
    by Damak, Leïla
  • 1997 Réussir en Asie du Sud-Est en maîtrisant la compensation
    by Cresson, Jacques & Darpy, Denis
  • 1996 A Logit Model of Laudry Detergent Brand Choice in Melbourne
    by Fry, T.R.L. & Longmire, R.
  • 1996 Les nouvelles critiques du marketing
    by Denis, J-E
  • 1996 Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994
    by Denis, J-E & Czellar, S
  • 1996 Modelisation du controle des relations publiques en marketing international
    by Denis, J-E
  • 1996 Fitting Public Relations into the International Communication Mix
    by Denis, J-E
  • 1996 Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions
    by Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V.
  • 1996 Comparaison de la prédictivité d'un réseau de neurones à rétropropagation avec celles des méthodes de régression linéaire, logistique et AID pour le calcul des scores en marketing direct
    by Desmet, Pierre
  • 1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure
    by Francisco F. R. Ramos
  • 1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System
    by Francisco F. R. Ramos
  • 1996 Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance
    by Francisco F. R. Ramos
  • 1996 The Social Value of Marketing: Bridging Practice and Theory by Integrating the Disciplines
    by Richard Varey
  • 1996 Focusing The Baltic Agricultural Sector Towards The New Consumer: Estonia'S Case
    by van der Hoek, M. Peter & Chong, Yen Yee
  • 1996 Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica
    by Musso, Fabio
  • 1996 $9.99: Can "Just-Below" Pricing Be Reconciled with Rationality?
    by John Huston & Nipoli Kamdar
  • 1995 Advertising as a Signal of Product Quality: Compact Disc Players
    by Horstman, I.J. & MacDonald, G.
  • 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
    by Moorthy, S. & Desiraju, R.
  • 1995 Advertising and Quality: An Empirical Analysis
    by Moorthy, S. & Zhao, H.
  • 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
    by Jain, S.P. & Buchanan, B. & Maheswaran, D.
  • 1995 The determinants of the marketing function
    by Rico, Jean-Charles & Kalika, Michel
  • 1995 A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data
    by Elrod, Terry & Keane, Michael
  • 1995 Le concept de risque perçu en psychologie du consommateur : antécédents et statut théorique
    by Volle, Pierre
  • 1994 Research Traditions in Marketing
    by Pras, Bernard & Laurent, Gilles & Lilien, Gary L.
  • 1994 Faut-il fidéliser les salariés à l'entreprise ? (résultats d'enquête)
    by Romelaer, Pierre
  • 1994 Advances in Random Utility Models
    by Horowitz, Joel & Keane, Michael & Bolduc, Denis & Divakar, Suresh & Geweke, John & Gonul, Fosun & Hajivassiliou, Vassilis & Koppelman, Frank & Matzkin, Rosa & Rossi, Peter & Ruud, Paul
  • 1993 Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland
    by Krickhahn, Thomas
  • 1993 Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland
    by Thomas Krickhahn
  • 1992 Causality and Efficiency in the Coffee Futures Market
    by Kebede, Yohannes
  • 1990 The market: Its modern concept and its teaching-learning process
    by Luis E. Rivero M.
  • 1988 La cohérence interne dans les enquêtes par interviews
    by Kalika, Michel & Helfer, Jean-Pierre
  • 1988 Nouvelles télévisions: les attentes du marché
    by Helfer, Jean-Pierre & Kalika, Michel
  • 1986 An implicit product theory approach to consumers' inferential judgments about products
    by Pinson, Christian
  • 1984 Le choix d'un magasin: qu'est-ce qui fait courir les consommateurs?
    by Kalika, Michel
  • 1982 Perception et mémorisation des campagnes promotionnelles dans la distribution
    by Kalika, Michel
  • 1982 Agency Delayed Compensation, and the Structure of Executive Remuneration
    by Jonathan Eaton & Harvey Rosen
  • Threat Perception in Older Customers
    by David Silvera & Tracy Meyer & Daniel Laufer
  • Does Precipitation Affect Consumers’ Smoking Tendency?
    by Yinlong Zhang
  • The Case for a Complexity Continuum
    by Tina M. Lowrey
  • Price Promotion (In)consistency and Consumers’ Brand Evaluations: The Role of Reference Prices
    by TINA M. Ashok K. Lalwani & David H. Silvera & Kent B. Monroe
  • Phonetic Similarity in Brand Name Innovation
    by TINA M. LOWREY & ANN KRONROD
  • Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different consumer responses and these responses are moderated by cultural orientations. For people from individualistic cultures, inducing feelings of being ignored produced a greater preference for conspicuous consumption than did being rejected, whereas being rejected produced a greater preference for helping behavior than did being ignored. However, these findings were reversed when it comes to people from collectivistic cultures. For them, feelings of being ignored produced a greater preference for helping behavior than did being rejected, whereas feelings of being rejected produced a greater preference for conspicuous consumption than did being ignored
    by L. J. SHRUM & JAEHOON LEE
  • The Influence of Self-Construal on Impulsive Consumption
    by Yinlong Zhang & L.J. Shrum
  • Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach
    by Thomas Fent
  • El valor de las marcas de distribuidor y sus antecedentes: el caso de las marcas de cadena
    by Beristain Oñederra, José Juan
  • Creación y desarrollo de marca ciudad. Análisis de los registros de marca de las principales ciudades españolas
    by Elizagarate Gutiérrez, Victoria & Sáez Vegas, Lucía & Mediano Serrano, Lucía
  • Aproximación empírica a la orientación al mercado desde la perspectiva de las ciudades españolas
    by Sáez Vegas, Lucía & Elizagarate Gutiérrez, Victoria & Mediano Serrano, Lucía
  • Marketina erronka berriei erantzunez: balio sorkuntza
    by Beristain Oñederra, José Juan
  • Incidencia del nuevo consumidor turístico en la estrategia de marketing
    by Mediano Serrano, Lucía
  • Marketing de ciudades: una necesidad para los procesos de revitalización
    by Elizagarate Gutiérrez, Victoria
  • Estrategias de Marketing en la economía actual
    by Casado Juan, Fernando