Aspects concerning the elaboration of the questionnaires used in the marketing research
AbstractThis study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected. All these considerations should be put, of course, in the methodological and organizational general context of the planned statistical survey, in accordance with the recommendations of the theory and practice of specialty.
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Bibliographic InfoArticle provided by University of Craiova, Faculty of Economics and Business Administration in its journal Annals of Computational Economics.
Volume (Year): 2 (2008)
Issue (Month): 36 (may)
questionnaire; marketing research; market survey;
Find related papers by JEL classification:
- D00 - Microeconomics - - General - - - General
- D40 - Microeconomics - - Market Structure and Pricing - - - General
- M00 - Business Administration and Business Economics; Marketing; Accounting - - General - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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