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Aspects concerning the elaboration of the questionnaires used in the marketing research

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Author Info
Nicolae TEODORESCU
Aurelia-Felicia STANCIOIU (Academy of Economic Studies Bucharest)
Carmen PUIU (University of Craiova)

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Abstract

This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected. All these considerations should be put, of course, in the methodological and organizational general context of the planned statistical survey, in accordance with the recommendations of the theory and practice of specialty.

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File URL: http://feaa.ucv.ro/AUCSSE/0036v2-007.pdf
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Publisher Info
Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Annals of Computational Economics.

Volume (Year): 2 (2008)
Issue (Month): 36 (may)
Pages: 530-535
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Handle: RePEc:aio:aucsse:v:2:y:2008:i:11:p:530-535

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Related research
Keywords: questionnaire; marketing research; market survey;

Find related papers by JEL classification:
D00 - Microeconomics - - General - - - General
D40 - Microeconomics - - Market Structure and Pricing - - - General
M00 - Business Administration and Business Economics; Marketing; Accounting - - General - - - General
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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This page was last updated on 2009-11-22.

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