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Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele

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Author Info
Gheorghe Orzan () (School of Marketing, Academy of Economic Studies)
Traian Surcel () (School of Information Science, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Abstract

Sistemele inteligente bazate pe modele constituie o subclasa a sistemelor informatice interactive de asistare a deciziei (SIAD). Ele au realizat desprinderea de sistemele informatice de procesare a tranzactiilor (OLTP), ce utilizau modele de calcul direct, modele care sunt de fapt relatii de calcul indicate prin proceduri algoritmice, metodologii, acte normative, legislatie. Aici se includ programele de gestiune interna, de gestiune a stocurilor, a planurilor de afaceri si de marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/2/7.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 2 (April)
Pages: 54-61
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:54-61

Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: asistarea deciziilor marketing model probabilitate decision support probability

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

Statistics
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This page was last updated on 2008-11-20.


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