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Near Fiels Communications – From Touch To Tap Marketing

Author

Listed:
  • Dan MITREA

    (Doctoral School, Faculty of Economics and Business Administration, Transylvania University, Brasov, Romania)

Abstract

The Machine to Machine (M2M) Market, according to Digital Research (2012) was 121 bn. $ in 2010, and was estimated by Digital Research to be 948 bn. $ for 2020. The so-called non-connectivity revenue (no human implication) will rise from 3% in 2010 to 25% in 2017, meaning no human interaction will be necessary to retrieve certain machines data. The data models processed from the information gathered here, can certainly predict clear consumer behaviors. Near Filed Communication has its own capacity to be part of the internet of things, as an interaction meter for human reactions to environment. Juniper Research (2014) on NFC, splits his marketing potential between smart posters, coupons, smart tickets for public transportation, consumer goods information, electronic wallet, but also on social media, smart homes, smart cars or even smarter cities.

Suggested Citation

  • Dan MITREA, 2014. "Near Fiels Communications – From Touch To Tap Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 623-630, July.
    • Handle: RePEc:cmj:seapas:y:2014:i:4:p:623-630
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    More about this item

    Keywords

    NFC Marketing; Tap Marketing; Internet of Things; Complex event processing; SAP CS;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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