Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
AbstractThe interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the telephone surveys. The paper analyzes the sources of errors related to the interviewer activity as well as the alternative tactics to diminish such errors with the aim of reducing the total error of the survey.
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Bibliographic InfoPaper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1009.
Length: 5 pages
Date of creation: May 2006
Date of revision: May 2007
Publication status: Published in the "Marketing si comunicare in afaceri" Conference, May 2006.
Note: Full text available only in Romanian.
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marketing research; survey; interviewer; errors; field work;
Find related papers by JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
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