The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the telephone surveys. The paper analyzes the sources of errors related to the interviewer activity as well as the alternative tactics to diminish such errors with the aim of reducing the total error of the survey.
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Publisher Info
Paper provided by Academy of Economic Studies, School of Marketing in its series working papers with number
1009.
Length: 5 pages Date of creation: May 2006 Date of revision:
May 2007 Publication status: Published in the "Marketing si comunicare in afaceri" Conference, May 2006. Handle: RePEc:ase:wpaper:1009
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
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